In the world of affiliate marketing, there are a lot of things that an affiliate must consider in their business. We have different payment methods, different platforms, different sorts of traffic, and so on. For today, in 2021, we can arguably say that the most popular method of payment in affiliate marketing is CPA (Click-per-action) because it is a perfect type of payment and it guarantees what the advertiser is paying for. So, we know you are an affiliate, and we know that you are going to be working with CPA, but one critical question remains. Where would you get your traffic from?
In this article, we will answer that question, and we will show the best places where you can get free traffic from them.
Me, you, we all love free things, and in affiliate marketing, you can actually build a very strong and solid base for your marketing business without even spending a dime on traffic.
All of the platforms that you might have heard about already have a strong system of delivering traffic to those who demand it, so why even bother spending money on something that you can get for free? And the fact about it is that the traffic that you get for free is better than paid traffic. They are more loyal, they are more likely to buy your affiliated products, and they are more likely to introduce you to other people.
Let us get one thing clear. Do not ever think that for a successful affiliate marketing business, you need to spend money on advertising and traffic. Here are the best free traffic sources, or even the best traffic sources, and everything you need to know about them.
Let me ask you this question. Where do you go when you want to search for anything? Not Bing, but Google. Google, or in other saying, search engines are the most popular place on the internet that every person uses to find whatever they want to find.
But sadly, not everything can go on the search engines, and it cannot go there easily. There are millions of websites out there, and a lot of them are looking for the same thing, so the competition would be really heavy.
The way you want to approach this free traffic source is by making a blog page or a website that you can post on. Then you need to study a little bit about how search engines work, what the algorithms are, and what you can do to further optimize your website. For your website to be seen, you need to get to the first page of the search engine in your keywords which will take a lot of patience and a lot of SEO optimization.
There are two types of SEO that will help your website to get a better ranking on Google. One is on-page SEO, and the other one is off-page SEO.
On-page SEO is the type of optimization that you will do on your web page to make it more optimized according to the search engine's standards. We will not go into a lot of details, but there are some basic things that you need to know. Most of this basic information you can get from plugins such as Yoast SEO if you are using WordPress. Just follow what the plugins will tell you to do, and you will be making the standard of your posts for search engines.
The other part which is Off-page SEO is related to the things you can do outside of your page to get traffic into your web page. That is right. You need to bring traffic to your page so you can get more traffic to your website. You can get this traffic from anywhere including, other websites, social media, different types of advertisements, or even applications.
Let me give you an example of how much traffic you can drive to your website and how much you can make out of it. A website called The Labrador training website, which focuses on affiliating animal care products, can make about $30 thousand per month from the traffic they get from search engines.
SEO has a really long process, and it is a lot longer and deeper than we can cover in this article. The thing you need to do to succeed in SEO is to have a strategy, but with a strategy, it will also take a lot of time. This is why we have a second option, and that leads us to our second-best free traffic source.
YouTube is the second most popular place to visit when it comes to searching for what you need. The reason is obvious, and it is because the formats are in the form of video. Visualization always explains better than text so, that would be a convenient reason why YouTube is so popular.
When it comes to free traffic sources, believe me, YouTube is one of the best places to look into. There are several reasons for that. Youtube already has a lot of traffic coming to it. Some people spend eight to several hours per day on YouTube watching different videos. It is fairly easy to gather traffic and subscribers on YouTube, or at least a lot easier than doing so for your web page or blog. The thing about YouTube is that there is a lot of traffic but not enough content or content creators so, you can come up with something new and start your YouTube channel. There are not many competitors so you can get some free traffic.
When it comes to creating content on YouTube, it is very versatile how it can go. Creating content on YouTube can be both easier and more difficult than writing posts on a webpage. You can just take out your phone, take a video, and upload it on YouTube. Or if you want to create quality content, it might take you days to do so as you need to do a lot of heavy editing on it.
But if you want to create content on YouTube, you do not need to have any sort of special equipment or experience in editing video to create good content. Sure investing in your videos is a good idea, but a homemade video that you recorded on your phone would still be good, and if your content is good, nobody would mind that the quality could be a bit better. With how fast the technology is evolving, you do not even need a camera. A simple smartphone would do the job for you.
Affiliate marketing on YouTube is now a major thing, and you will see a lot of YouTubers doing a little affiliate business alongside their YouTube channel. Because the traffic on YouTube comes so easy, you can quickly start affiliate marketing on YouTube.
One other great advantage that YouTube has is that the traffic you get is usually very active, and supportive. You can always turn that traffic into whatever you want. That traffic can go to your website, they can become your social media traffic, and so on.
Another positive about YouTube is that not only you will get free traffic from YouTube, but you will also be getting free traffic from Google. And not only anywhere on Google, but Google's top spot, First page, and maybe even first post. For an example, like the picture below.
I recommend to every affiliate to use YouTube and social media alongside their affiliate business because they will help you a lot in making a brand and gathering a base of traffic that is loyal to you. Speaking of social media, that gives us a hint about what is next on our list of best free traffic sources.
We all have a mobile phone. In fact, the statistics show that it is more likely that you are reading this article through your smartphone. And if you have a smartphone then you most likely have social media accounts as well. Facebook, Instagram, Twitter, TikTok, and so on. There are a lot of different social media in different shapes and colors, but those that we named are the most famous ones. Who knows if you are reading this article in the future, there might be even a new social media out there.
Anyways the same scenario that goes with YouTube goes with social media as well. Some people spend a lot of time on social media. Some of them even shop and buy stuff from social media, so if you have an affiliate business, you can sell those products on your social media.
It is also very easy to gather traffic on social media because it is a lot easier to find your targeted audience. The key to gaining traffic on social media is to find your way into a community. For example, let us say you are an advertiser or an affiliate marketer. If you want to gain traffic then you need to go out there and find other people that are in the similar niche that you work. Then you need to follow them and communicate with them. Once people who see these kinds of accounts and pages see you, they will follow you as well so you would have some traffic.
Social media platforms such as Instagram, Twitter, TikTok, and Facebook, usually have similar algorithms to each other. TikTok although it is a very new platform to the world of social media, it has a very forgiving algorithm towards affiliate which you should definitely take advantage of.
Each social media has its own unique way of creating content. On Facebook and Instagram, you need to put a bit of effort into creating your content. Not as much as a YouTube channel or a webpage, just a little bit so that people do not get disgusted at your page. On Twitter, you do not even need to create complex content. A simple picture and tiny note will do the work. And about TikTok, the application itself is a very strong editor, so you do not need to be worrying about anything.
You follow other people who work on similar things with you, you show a bit of activity, and you create some content. That is the summary of what you need to be doing in social media.
It is an easy way of getting free traffic towards your affiliate marketing brand. And same as YouTube, you can send that traffic to other places as well. Usually, people have accounts on different social media platforms, and you can send the traffic you get from one platform to another. That will create a very powerful foundation for your brand.
If you want to be successful in your affiliate marketing business, do not forget to create all the social media accounts, especially TikTok. Many people have Twitter, Facebook, Instagram, but they all forget about TikTok and how great it has become. Right now, TikTok is the fifth most popular place on the internet, and there is not a lot of affiliate working on it, and it is by far the best social media platform for affiliate marketing. It is worth repeating that you must take advantage of this opportunity.
Reddit is a bit different from other options that we have on this list but for affiliate marketing, it can get some free traffic to your affiliate link, so we are putting it on the list.
Users have been using Reddit as a platform to ask technical questions, solve problems, talk themselves out, and basically communicate with other Redditors. These problems sometimes require a solution that might be in a product you are trying to affiliate with.
If you think you have a useful product and you see a person that has a problem that can be solved with that product, go ahead and offer them your affiliate link to them in the comment. This is how you get free and easy traffic from Reddit to your affiliate link.
For example, the word VPN appears on Reddit many many times, and that means that the community is demanding a good VPN service, so if you affiliate a VPN then go ahead and drop your affiliate link for the people on Reddit.
Just like you can see from the picture below, all of those links are affiliate links that other affiliates are using. The good thing about this is that you know you are selling your product to someone that needs it so the conversion rate would be a lot more than some visitors looking at your social media page. This subreddit with its affiliate links probably generates $30 thousand money worth of CPA commission as well.
With this research, you can see that the threads about VPNs on Reddit get 17K views every month and that is worth a lot like traffic. The value of traffic like this is way more than free.
Now stepping out of the VPN zone, there are other subjects on Reddit as well. Do not go become a VPN affiliate just because of this because it would not be easy. Just find the right people for the right product.
Reddit is separated into categories so you do not even need to look for your audiences and targeted traffic. Reddit has already done that for you. Just go into any subreddit that you think people there need your affiliate products and start posting there. However, you need to be a bit careful because some subreddits do not allow advertising or affiliate links. Do not break any rules of any subreddit and you will be good to go.
This option is one that not many people think of, or at least not many people that are new to the business. Pinterest is a website for sharing pictures and every kind of picture. And there are many people looking at all kinds of pictures on Pinterest all the time. I myself if I need a picture for something, I might visit Pinterest.
Pinterest is an interesting option because it is not a social media and it is kind of a search engine but for pictures only. And according to Hootsuite, which is a social marketing website, the popularity of Pinterest is in the third place among the social networks in the U.S.
I cannot stress how good Pinterest is for getting traffic from it. You can get the traffic you get from Pinterest to anywhere you like. It can get people to your affiliate link or even your website. Taking Pinterest users to your website can improve your off-page SEO by a lot. This is all thanks to the fact that you can attach links to an image on Pinterest. This means when someone clicks on the image with the link on it, they will be redirected to that URL. That URL can be your affiliate link.
If you are writing an article that you think you can fit into one of the categories on Pinterest, go ahead and post the pictures of your content on Pinterest as well. You can also do this with your YouTube videos or social media posts. Put an image of your posts on Pinterest and redirect the users to its source.
You might still be a bit doubtful about traffic coming from Pinterest. Well, check this out. The View From Great Island is a website that gets about 600 thousand visitors each month, and here is where they get their traffic from.
90 percent of their traffic comes from Pinterest, and that is an insane number. That means their website is built on Pinterest.
Now we are not saying that you should also build your website on Pinterest, but make sure you post about it actively on Pinterest.
Another place that you can promote your affiliate links is in forums and affiliate marketing groups that you find on different platforms and messengers. Facebook groups are popular as well.
These kinds of groups and forums have similar behavior to Reddit and Pinterest. The categories are already separated for you so you just need to have the right product and you can easily offer it to the right audience.
On forums, people also look to share their problems with other people, so if your product is the solution to their problem, share it. And if you want to share your affiliate link into a group chat, provide some context alongside so that people would trust you. Do not just send a link and expect people to click on it.
One other thing that will greatly help your affiliate business is guest posting. According to the Alexa blog, Guest posting is "the act of contributing content to another person or brand's website or blog."
With guest posting, you can also target the wrong audience, and not only is it something that you can do for free, but it is something that will help both sides of the deal. You can easily bring free traffic to your website.
Guest posting is like a combination of all the choices we have mentioned so far. On one hand, you have the categories you need in front of, and on the other hand, you get to be a part of a community with other affiliates. If you find a community of affiliates, you can all help each other to grow faster.
You can start guest posting very easily. First off, find the blogs or websites that work in the niche or similar niche of what you are affiliate marketing. Then contact them, if they approve you, you can post your guest post.
Guest posting is one of the reasons that can make your website popular. It makes a lot of useful connections, and it will make other people remember your posts.
Medium is a valuable place for bloggers and people who like to write. Medium also has a good amount of audiences, and it can bring you some connections.
You do not need to write any sort of special content on Medium. You can just post the same things that you post on your website on Medium, and link your website or blog to it. You can even link your YouTube videos on a medium post.
The good thing about Medium is that your post will be recommended by Medium to the related readers without you needing to do anything. That is great because you do not need to do any special or worry if people are even going to see your post. Just worry about the quality of the content that you write, and free traffic will keep coming to your affiliate link from Medium.
In this article, we introduced you to a lot of choices that you can make during your affiliate marketing business. But successful affiliate marketers are the ones who use every window and opportunity to drive traffic into their affiliate links. Our recommendation for a successful affiliate business is to have one brand name and use all of the free traffic sources that we mentioned and try to connect them to one another. This will not only drive traffic individually towards what you want, but it will help you to create a base of traffic for your affiliate businesses and it will consolidate your foundation of business.
Have a web page or a website and create quality posts on it. Copy the same post in video format to YouTube or even create contents that are exclusive to your other platforms. This will drive people to follow you on each platform. Contribute to social media and post there as well. Copy your posts on Medium, and Pinterest, and talk to people on Reddit, groups, forums, and other affiliate marketers. There is a lot of room for creativity in the way you can drive free traffic to your website. But whatever you do, make sure you use all these small opportunities.
In this article, we introduce you to some of the best traffic sources, which all happen to be free traffic sources that you can use in affiliate marketing. Something that you should know is that there is no magic trick that can get you a lot of traffic in one night and all of these ways require a bit of effort, and most importantly, patience. If you have both of them and you are committed, there is no way that these methods do not answer. Make sure to take advantage of all these methods, and use every small window to drive even one person to your affiliate link. Every small person can become a valuable member of your affiliate business. Success is all about doing the small things repeatedly.