Head of Growth / Head of Performance Marketing

Обязанности:

• — Acquire and scale paid traffic through Meta Ads, TikTok Ads, Google Ads and native, push and popunder advertising networks. Optimize the funnel from creative and landing pages through payment and retention; standardize KPIs, UTM tagging and sub-ID conventions. Implement tracking with Keitaro, deep links and server-to-server (S2S) postbacks; monitor traffic quality and event data. Automate creative processing, campaign launches, reporting, LLM-based analysis and alerts with n8n and advertising APIs. Allocate budgets based on LTV, CAC and payback; track channel-level profit and loss against pla

Достижения:

• — Meta Ads: 480 campaigns, $209K in total ad spend and an average ROAS of 1.86. Reduced manual media-buying operations by 80% through automation. Cut the time from hypothesis to campaign launch from 3–5 days to one day. Reduced low-quality traffic by 25–30% through campaign stop rules and KPI thresholds

Обязанности:

• — Built and led an international marketing team of 20+ media buyers, analysts and creative specialists. Established recruitment, training, KPIs and incentive programs. Led user acquisition and lead generation across the US, Canada, Europe and Latin America. Implemented end-to-end analytics using Keitaro, Binom, Voluum, AppsFlyer, Adjust, Google Analytics and Meta Conversions API. Defined requirements for CRM and Firebase integrations and oversaw implementation. Managed advertising budgets, creative testing, conversion rate optimization and campaign scaling

Достижения:

• — Stardust LLC: $60K monthly advertising budget; achieved 590% ROAS on Google Ads and 630% on Meta Ads. Optimized mobile user acquisition and integrated marketing analytics. Viceroy LLC: achieved ROAS of 3 on Taboola with more than £377K in ad spend. Automated native advertising workflows using Kintura and Native Optimizer. MightyForms: increased user acquisition for a SaaS product through PPC campaigns fivefold

Обязанности:

• — Managed marketing for a B2B manufacturer of pile-driving equipment: marketing strategy, channel selection, Google Ads, Yandex Direct, SEO and website development. Prepared website and creative briefs and oversaw delivery

Достижения:

• — Managed marketing strategy, paid search, SEO and website development for a B2B equipment manufacturer; oversaw delivery of website and creative briefs

Обязанности:

• — Acquired customers for bank guarantee services through Yandex Direct, Google Ads, MyTarget and VK, managing campaigns against target CPA

Достижения:

• — Customer acquisition for bank guarantee services across Yandex Direct, Google Ads, MyTarget and VK, with campaigns managed against target CPA

Обязанности:

• — Managed company websites and digital projects, online promotion and web analytics. Coordinated developers, designers and content managers; led a team of 18 freelancers

Достижения:

• — Led a team of 18 freelancers and coordinated developers, designers and content managers across digital projects