Hashtags are either loved or hated. Some marketers and social media users season every single post with multiple hashtags while others avoid them.
It is an open secret that webmasters and affiliate marketers appreciate organic traffic greatly and strive to get as many organic followers on social media as possible. And hashtags can help to carry out the task.
A single hashtag in your post contributes to 12.6% higher engagement compared to posts with no hashtags. Why are hashtags so influential? How to get maximum benefits of using hashtags in affiliate marketing? This is our topic for today and off we go.
As you should be well aware, a hashtag is a word or a phrase with a “#” symbol. In fact, hashtags help to categorize posts into groups based on a topic that might be interesting for a specific audience. Hashtags simplify the searching process for users and help you make content more explicit and visible to a wider audience. In other words, hashtags help with somewhat sorting and filtering content.
For instance, if you are interested in luxury cars, you can search for #luxurycars, so you will find all recent posts tagged for luxury cars. Of course, the results depend on whether people used the hashtag #luxurycars appropriately. Besides, the list of results won’t include relevant posts without the hashtag.
Actually, anyone can create a hashtag. However, this means there are tons of irrelevant hashtags. And vice versa, there are popular, trending hashtags. Trends can be long-term, short-term, and seasonal.
To be noticeable and visible, you should adapt hashtags to the needs of your target audience. If you use #marketing you will target a much broader audience than when you use #affiliatemarketing. So you need to be accurate and precise with hashtags.
Being an affiliate marketer you cannot underestimate the value of proper planning and managing social media campaigns. Right hashtags can significantly increase your social media presence; yet searching for a good hashtag and tracking the results of using some specific hashtags might be challenging without tracking tools that provide you with detailed analytics.
However, you can discover trending hashtags and monitor hashtag performance using hashtag tracking tools.
Hashtag tracking tools are useful for:
Speaking about hashtag tracking tools there are multiple instruments available out there, including:
You may find many other online instruments for hashtag tracking with various features.
There is no need to add tons of hashtags. Yet, some hashtags are influential, for example:
Definitely, we cannot ignore the fact that 71% of social media users use hashtags for both making their own posts visible and discovering new content. Around 90% of large international brands use in their posts 7 or fewer hashtags out of the allowed 30.
What is the golden number for you?
Not necessarily you should just follow the number used by large brands, you’d better rely on testing, tracking, and analysis. Try using different hashtags and analyze such metrics as reach and engagement with the help of hashtag tracking tools. This way, you will discover the best-performing hashtags for your campaign or brand.
Note: When you consider creating a new hashtag, take this task seriously as there are examples of unsuccessful hashtags: #susanalbumparty (by singer Susan Boyle), #RIMJobs (by Research in Motion), #McDStories (by McDonald’s, when many stories shared by users were about a negative experience with the company).
As you see, #hashtags are not useless; on the contrary, they can play a crucial role. Proper hashtag usage might help with expanding the reach and make your campaign, brand, or product more discoverable and noticeable for people who use hashtags to search for specific content. Thus, hashtags help to drive more traffic on social media platforms. And traffic is something we are looking for, isn’t it?