Adult affiliate programs allow you to monetize adult traffic. The choice of offers is quite wide. For example, the provision of services: dating sites, erotic video chats, paid pornographic content, or the sale of affiliate products: penis and breast enlargement, duration of sexual intercourse, orgasm enhancement, the entire line of sex-shop products, etc.
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28 258 users are watching pornography every second. $3 075.64 is spent on porn every second on the Internet. 35% of all Internet downloads are related to pornography.
Sites with adult content collect more traffic than regular sites and even social networks. The secret is that people are constantly looking for such content, and they really want to get it. This means that it will not be difficult to earn on this vertical.
It seems so obvious: If we invent a machine, the first thing we are going to do—after making a profit — is use it to watch porn.
This is a lot of traffic, so why not use part of this to earn money? Ok, but where to start and what tools you might need? Perhaps you have a small budget and you don’t want to spend it on some services that you can do without? Do not worry, in this article you will find answers to all your questions.
An online business built on adult content is one of the most profitable. Therefore, in the adult niche, there is always extremely high competition. This is because sexual satisfaction is a basic human need, regardless of gender, age, or country of residence.
It is important to note that in many countries, activities related to earnings in the adult industry are actually prohibited. However, this does not stop webmasters and owners of porn sites.
Types of adult content:
Some countries have their own characteristics — for example, Japan has a special attitude to the virtual world, and some men even marry virtual characters. This should be understood when creating advertising campaigns.
Webcam chat affiliate programs have become very popular in recent years. Top webmasters earn more than $2 000 per day using only these offers. Usually, webmasters make money using the Revshare model. Affiliate programs offer up to 25% of all user payments. There are also those who are willing to pay even a percentage of the income of invited models. Contact your manager and maybe you will start working on the CPA model with registration fees.
Considering all the advantages for users, the current popularity of this vertical is not so surprising: interactivity and communication have no analogs in the market.
Recently, webcam products with a shareware payment model have also been very successful, which allows advertisers to offer high payouts. The webcam model gives good conversions even on traffic from porn sites because live experience in real-time cannot be recorded and streamed, and the same can be said about dating.
At the moment, the top five geo looks like this:
Visitors from these countries spend more than 80% of the total niche for webcams.
Important: Pay attention to the rating of the most popular models on chats. It’s best to choose one model because 50% of the income comes from paid chats.
The webcam is a whole system that combines video conferences, e-commerce, a credit store, an affiliate program, and much more. Creating such a site is not at all easy. The work will take about 10 months if four programmers, a designer, and a project manager, participate. The average cost of an hour of work of these specialists is $25 per hour. Using a simple calculation, we get $240 000. Well, that's a lot. Another thing is if you buy a ready-made script. Their cost varies from $2 000 to $10 000.
By the way, if there is not much money at the start, then you can create such a resource yourself. The only thing you need is to buy a video chat script and pay for hosting. You can buy ready-made scripts for video chats. Moreover, some of them come with skins, with which you can customize the appearance of the site without any problems.
When the site is ready, you need to hire some models. Of course, you can work with individual girls that make shows in their own apartments, but they earn less, which means they bring less income. A studio is not only a beautiful picture in the background but also a labor discipline, high-quality equipment, a stable Internet connection. It is an indisputable fact that models in studios earn more than individuals. At the same time, you can hire those girls who work from home.
$3 000–4 000 per month is a normal income for a girl involved in webcam business. The percentage that girls give to managers is about 40%. This is quite a normal fee for organizing all the work.
In order to earn more, there are some tips for girls:
There are two types of customers: those who only want to watch a free show and those who spend money. For a fee, the client can invite the model to a private chat.
Visitors who don’t pay are also important. They can attract other customers. Some well-known sites even add bonuses to the account of a new client and offer good referral payments.
In Japan, games for adults appeared in the 1980s, and now they have become widespread in Europe and America (including South), and, of course, Asia. The adult gaming market is growing rapidly.
In adult games, interactive sex scenes can be a reward, and sometimes can be the basis of gameplay. There are thousands of settings, themes, genres, and formats of games. Starting from Tetris, where you can see naked girls for the accumulated points, ending with parodies of game franchises such as GTA and Call of Duty. Such games are called adult games.
Recently, the popularity of browser-based adult games is growing. Banners with an offer to play are placed on adult sites (on creatives — a naked actively moving girl). The visitor follows the link, clicks "play" and the game immediately begins.
Today, there are platforms that specialize only in adult games. Sites like Nutaku and DMM now have over 10 million registered players. These sites have affiliate programs. Sometimes development studios promote games. Several affiliate networks have such kind of offers: Adcombo, Alfaleads, Big Bucks Revenue, CrakRevenue, Paysale, and others.
To make the promo you should use specific animated characters with a minimum of text. For choosing a hero, refer to the most popular game characters on Pornhub. Keep in mind that there are games for gays or transsexuals. By the way, adult games banners are often made in the hentai style.
Adult sites use more non-standard methods of generating traffic than regular resources. Let's talk about the most popular (but maybe not so white-hat) methods:
All of the above methods are not exactly a "pure game." Therefore, it is wiser to think about another method of receiving traffic that is not related to thematic traffic "for adults".
Usually, XXX sites provide access to photos or videos, which the user can watch/download. Where to get juicy adult traffic? A question that is more important today than ever. Despite the fact that the possibilities of Facebook are almost endless, the AI system is getting smarter every day, and often even white advertisements become banned.
Let's look at how webmasters get adult traffic and monetize it. First, we talk about almost free methods and then go through the most popular sources. There are a lot of them and for sure you will find something that you can or can repeat.
Cloaking. Adult traffic is prohibited in social networks and contextual advertising, you will need to be able to do cloaking. Popular trackers on which cloaking is possible are Keitaro, AdsBridge, Binom. Consider the principle of circumvention of moderation on the example of the latter.
Cloaking is a way of distributing traffic in which you show different page content to different people. For example, moderators of ad networks and bots see a "white" landing page that matches the rules of the network, while real visitors see a more aggressive landing that violates the prohibitions. If you manage to outwit the moderators of Google or Facebook, you just have to make a nice, spicy promo and convince the users to purchase an offer.
Cloaking helps also when you need to hide the content of a page from some users and show it to others. For example:
There are cloaking services that allow you to work without trackers through JS scripts. They need to be installed directly on the landing page. Such services are paid ones. They collect databases of bots and moderators of ad networks, find all suspicious IP addresses and show them the "white" version of the page.
Typically, these services have flexible settings. For example, you can automatically redirect a user to a "gray" page after the tenth click on an advertisement. In general, such services are similar to trackers, they only collect databases on their own and usually do not require manual addition of stop lists from IP bots and moderators.
Among such services — FraudFilter, Just Cloak It, Peerclick, and others.
Important: Cloaking is officially banned by all ad networks. After some time, the fraud is revealed, and the account goes into the ban. Therefore, never use it on a personal account.
Social network. What? We just said that social networks are not a place for adult content? Yes, it’s not easy, but spam on social networks still works. The classic approach is to create a page of a beautiful girl on Facebook or Instagram, put an affiliate link in the description and send messages, add to friends, or write comments in thematic communities. The main thing is that the page looks as realistic as possible, only in this case it will be possible to get the desired traffic.
Important: not every affiliate program accepts this type of adult traffic. Ask your manager before you do your very first steps.
TikTok. The growing social network TikTok can also be used as a source for adult offers. The time when registering an advertising account in TickTok was almost impossible has passed. Now it can be done in just a couple of days.
Note that the service bans the content showing any kind of sexual activities, human intimate parts of the body, signs of sexual arousal, and a sexual fetish.
So, no porn on TikTok there’s a form of TikTok on YouPorn. Meet SWYP. With SWYP, YouPorn promises “a new way to discover content by seamlessly scrolling through videos.” SWYP isn’t an app. It’s an interface that shows users free porn.
Telegram. In the messenger, there are already a lot of channels with adult content. So why don't you create another channel? To spend less, you can collect the first audience in the PR chats. Then you can organize the exchange of recommendations with other channels, as well as add your channel to the catalogs. Thus, it is quite possible to get live traffic, but in small quantities. You can also buy advertising in other successful channels about the porn industry, where the audience is as interested and solvent as possible.
Own sites. Another option is to create your own adult-related resource and place adult-offer ads on it. This is a long and difficult path that brings its generous results.
Ad networks. In fact, this answer is the most simple. If you need traffic for an adult, go to the adult ad networks and choose teasers, banners, pops, pushes, prerolls. The largest networks in the adult industry are: Exoclick, Traffic Factory, TrafficJunky, and Traffic Stars, however, there are many other sources of traffic.
There are several traffic sources where you can buy clicks: TrafficForce, Ero-Advertising, JuicyAds, Traffic Haus — all these networks mainly sell display/banner traffic. In addition, there are pop/redirect networks that also offer adult traffic: PlugRush, Adnium, Clickadu, PropellerAds, etc. Do not forget about push networks, which are now very numerous. Even if they do not offer adult traffic, you can still promote adult offers with their help.
Adult traffic is not only banners and pops, there are several other types of traffic that you can also buy through ad networks. Recently, the members’ area and email traffic are very popular. It can be bought directly from some ad networks such as Exoclick, VRUME, and Adnium.
Doorways. According to Google Support, "Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination."
So, it’s a web page optimized for one keyword with the goal of reaching high places in the search results, on which a redirect to another resource is installed.
Creating doorways is not the most difficult task. The difficulty is that search engines treat such resources very negatively. Their lifetime is extremely short. With new updates to search algorithms, the profitability of the scheme is reduced. Some time ago, the income was greater than now, but nevertheless, webmasters do not refuse this method and claim that it is still possible to make money on it.
E-mail marketing. E-mail marketing remains one of the most efficient and useful methods of promotion. This method is still popular: use not only e-mails but also SMS, instant messengers, and other channels. To do this, you need to collect contacts of the target audience, or choose a platform with suitable subscribers and pay for the placement of your link.
Initially, if you don’t want your messages to fall into the "spam" — build a legitimate mailing list. You need this to only send mailings to those who consented and/or opted-in. To start doing that, add a "mail catcher" onto your site.
You should use a double opt-in process. it prevents people from entering anyone’s email, only theirs. Then, segment the list by user interest and language. Avoid using trigger spam words.
Select neutral, solid colors, multi-column layouts. Always leave a spot for the call-to-action.
Check your Spam Score. For this, paste the contents of an email in the spam checker box of a tool like Postmark, for example. Check your IP address: if it gets blacklisted for sending too many emails. There is a tool called SenderScore, try it.
Always remember that it takes time to gain profit and confidence in your email (or any) campaigns.
Looking for the best ad network can be a hard task. First, there are lots of choices. Second, every promotional material in each program may be different. The promo materials can be:
The duration of the video can be up to 15 minutes, but in most cases, it is limited to 2–5 minutes.
What you should pay attention to?
You can create your own website with adult content and monetize it. Let's figure out how to do it. For that, we’ll share the case from the Blackhatworld forum.
Earnings on sites begin with their filling and promotion. First, you need to register a domain name, preferably in the zone .com or .info. The name must be chosen so that it is easy to remember and tells the user what is waiting for him. On the domain, you must put a redirect to the link from the affiliate program of the selected offer, or site on which the webcam models work.
First, you need to take somewhere a bunch of videos. You need to find and download a lot of "clean" films: without domain names and watermarks of other sites. And then upload them to popular platforms that allow users to post their content. For example, on xvideos.com. After uploading, add the redirect address of your domain to the video title and start adding new videos.
Thus, a user who watches the videos you uploaded and wants to continue will go to your domain and appear on the advertiser's site. Then he will perform the target action — for example, register, and you will receive payment.
Or you can do with an old good method of creating websites. To do this, take a bunch of videos, optimize pages for keywords, and bring them to the top or attract paid traffic. Choose the tariff “the more expensive, the better”: for the site to work with a large number of visitors and have enough space to store all downloaded videos.
Important: If you are creating your resource, be sure to indicate that the models are over 18 years old, and the videos are staged. If you do not, the site will be difficult to monetize.
After buying a domain name and hosting, install one of the popular CMS, select a theme, and design. And then upload materials to the site. Find videos on social networks or on porn sites that don’t add watermarks, download them to your PC, and then upload them to your website. The process can be automated - for example, use programs to download videos from many sites. One such program is Jdownloader.
There are three more ways to monetize your site:
The adult is one of those verticals where the use of landing pages is necessary.
Yes, sometimes you can run a profitable campaign, even if you work with direct links, for example, when it comes to offers with built-in pre-landers. However, sooner or later you still have to start using landing pages.
When choosing a hosting for your landing page, you should keep in mind one thing: keep in mind that we work with adult traffic, and this is not allowed everywhere. Always check the conditions! Most hosting companies do not prohibit working with adult traffic. However, do not be afraid to ask a question to your hosting provider. There is nothing worse if your account is blocked in the middle of the night when traffic is especially intense.
There are three main ways to host landing pages:
1. An inexpensive cloud server. On DigitalOcean or Vultr, it will cost you about $20. There are less expensive options, but keep in mind that you need to optimize your landing page so that it loads quickly. Hosting issues are the last thing you need. Shared hosting plans from companies such as Bluehost and HostGator are far from the best option for performance marketing.
2. VPS (Virtual Dedicated Server). This is a more expensive solution, but you can purchase it for only $50– $100. If you want to scale and work with large volumes, buy a dedicated server for more than $100.
3. CDN hosting. This is the most inexpensive type of hosting, in which the cost depends on the volume of traffic. Try Rackspace and Amazon S3, it costs about $5–$10 per month and at the same time allows you to work with large volumes.
Tracker is another tool that you need to work with adult traffic. Without campaign tracking, it's just a road to nowhere. Some traffic sources are already integrated with trackers. However, in this case, the ad network will have access to all your data, and not everyone likes it.
Moreover, using the tracker, you can distribute traffic to different funnels and easily change landing pages and offers. Some trackers also allow you to detect bot traffic. There are many good arguments for using a tracker. So do not even doubt its necessity.
There are several trackers that are very popular. There are some differences in the types of trackers, and now we will talk about it.
There are two types of trackers: cloud and server. Some server trackers offer their own hosting.
Cloud trackers can be called full-featured SaaS-products: every month you pay for using the service and you can not worry about any technical aspects. In the case of a server tracker, you yourself decide all the issues with hosting, which may require additional efforts. Nevertheless, all trackers working on this model will be ready to provide you with support if necessary.
There are two types of trackers:
There is one fundamental difference between cloud and server trackers. Cloud solutions invoice based on the number of processed events: the more traffic you pour, the higher the monthly cost of the tracker will be. In contrast, server trackers charge a fixed monthly fee, regardless of the volume of traffic.
Now there are quite a lot of trackers, we will list only a few.
When you start your first adult campaign, you can go in two ways. Firstly, you can start from scratch and try to figure it out on your own, but in this case, you will most likely fail. The second way: just watch what other people do. In other words, copy a few ads and landings from popular adult sites, and then use them in your campaigns.
Watch your competitors - this should be an important part of your affiliate strategy, and it is unlikely that anyone will argue with this.
The adult is one of those verticals where you can find and copy all the elements of a campaign. The reason is simple: all the most popular adult sites are very well known. You just have to study them, find out what advertisements are spinning there, download banners, and save the landing page.
There are two ways: manual spying or using spy-tool.
For manual tracking, you need:
Having got these tools, go to some adult websites to find out what ads are added there. You can start with Pornhub, XVideos, YouPorn, porn.com, RedTube, xHamster.
Spy tools can make your life much easier and help you save time. Some of them also cover the 3G spectrum, which can be useful for tracking campaigns targeted to specific mobile operators. Spy-tools also have their own archives, so you can see what kind of advertising was spinning before. Spy services track ads from a huge number of sites — the manual spying is not as effective as a spy tool.
As long as the Internet exists, there will also be sites where you can buy adult traffic. People want to consume such content, and this is unlikely to ever change. All you need is the right offers that will allow you to monetize your traffic.
The key to success is to offer users what they cannot get for free. There are still large studios on the market that produce standard adult content (videos and photos), and people still buy it. However, such content does not allow you to compete with other products. In just a few hours or days, any video appears in the public domain on some porn sites or file-sharing forums.
That is why interactive products, such as dating and webcam services, games for adults, live chats, as well as VR products, will work best on adult traffic. In the coming years, physical products, such as Viagra (and its alternatives) and drugs to improve potency should also bring good profit. Recently, a new wave of interactive masturbation devices has swept the market. As soon as prices become more acceptable, such goods will also be in fairly great demand.
You can also promote many other adult products, but the ones I listed above will bring you the most revenue. However, let's list other options: sites with paid access to content, VOD services, fan sites, phone sex, sex shops, online sex toy stores, sites with erotic stories, forums with premium access to content, and so on. Further.
As well as adult traffic — these are the same users who visit any other sites or applications. Of course, when watching a porn video, they have completely different goals, but these are all the same users. That is why they may also be interested in purchasing non-adult products.
Your task is to attract the attention of these users with proper advertising, and they will convert.
Conclusion
Let's summarize. Adult traffic is a serious, powerful vertical, in which tens and hundreds of thousands of dollars rotate daily. On the one hand, with such volume, it’s enough to grab a piece of cake. On the other hand, the topic is not easy: to work with the most profitable sources, you will need skills of cloaking, analytics, and scaling.
Adult traffic can actually be obtained in both paid and free ways. However, before choosing a source, be sure to consult with a personal manager of an affiliate network. Perhaps they do not accept the type of traffic that you offer.
Another advantage of the adult vertical is that you can work with it on any budget. If you had an idea while you were reading this article, we highly recommend testing it.