10+ TOP Video Advertising Networks for Beginners in 2024
Capturing and sharing memorable moments with friends, family, and even strangers is not an unusual practice nowadays. Moreover, everybody wants to edit and manipulate the content they capture into something attractive and aesthetic. Video editing is the practice that can transform visuals into something interesting and with the norm of video-making, video-editing tools have also been demanded increasingly.
The introduction of Instagram reels and YouTube shorts have contributed to the craze of video making. Statistics reveal that 96% of consumers increased their online video consumption (InVideo, 2022). YouTube statistics show that more than 500 million hours of videos are watched every day, Almost 81% of internet traffic is generated from videos (Cisco, 2021).
Releasing the demand of the web and prospects of profitability in this niche, many video editors are introduced to the market with distinct features. These softwares not only offer video editing functions but provide an earning opportunity also. You can join the affiliate programs of the video applications and make easy money.
What Is Video Affiliate Marketing?
The video editing software can be expensive and tricky to maneuver; the companies have a hard enough time trying to convince their consumers as to why their video editing software stands out from the competitors. To solve this problem, affiliate marketing comes into the picture.
Video affiliate marketing can be pursued with a video editing platform. It is influencing unexplored areas and more and more people are looking to take up this niche. In a video affiliate program, you need to promote the software application and the premium products introduced every now and then through your unique affiliate link. As an affiliate, you can charge an amount based on the generation of leads or traffic and earn a commission.
Why Choose Video Marketing?
Marketing with the help of videos is not a new concept. We had always been watching advertisements on TV and now on our mobile phones. 84% of the consumers report that a video has convinced them to buy a product and 72% of the people like to learn about a product better from videos.
Brands are accepting this change and moving towards video marketing. The number of businesses using videos as a means of the advertisement has risen significantly to 86% in 2021. The consumers’ demand for videos has led to the generation of a storm and video editing softwares are introduced to quench it.
There are several examples of video marketing campaigns all over the globe. One such example of video advertisement was established by Coca Cola company in the name 'The Last Customer' in which the busy life of the working class is depicted whom Coca Cola surprises with gifts for thanking them. This video reached 3.2 Million views highlighting the theme of "giving". It helped to build the image of the brand as generous and thoughtful.
Benefits of Video Affiliate Programs in 2022
A business has a higher chance of flourishing with video content. It eases communication and has proven to be effective when it comes to convincing a buyer. Videos can immensely help in the growth of the business bringing about 66% of the qualified leads each year (Optinmonstor, 2019).
Video Affiliate programs can help both the businesses and the consumers by providing access to better quality features and products. Video affiliate niche can be chosen to help the business in achieving more traffic as well as growing the revenue. The two-fold benefits of the programs can result in easy promotion and conversions. The market for such affiliate programs is targeted to help in refining AdSense.
On top of this, higher returns help to earn more commissions. Some of the video affiliate programs offer up to 75% commission rates or a fixed fee on every purchase made through the affiliate link. These factors attract the attention of affiliate marketers toward the video affiliate niche.
How to Select Good Video Affiliate Programs in 2022
Amongst a number of video software applications in the market, it becomes hectic to judge a desirable platform that can bring higher commissions. Lead generation, conversion rating, and increased online traffic are the primary influencers. All of this correlates to increased sales and revenue for the corporation, as well as a large payment to the publishers. Some of the factors that can influence the selection of good video affiliate programs can be given as follows:
A user looks primarily for the advanced features of any software application that distinguishes it from others. You need to select a platform with a smooth interface, above-average features, higher quality, etc. in order to promote an application with ease.
The commission rates offered by the software application matter the most for an affiliate marketer. The general commission rates offered by most video affiliate programs range from 10% to 50%. Some of the programs contain a fixed fee to be paid at any purchase.
- Competition and Popularity
Competition can reduce your chances of earning through Affiliate marketing as there are a lot of people promoting the same products. Also, if the product is very popular among prospective users, it should be avoided.
The different affiliate platforms differ in terms of the methods that they offer for payment. It needs to be checked whether the platform gives pay per scale, pay per click, or impression. Also, the withdrawals need to be smooth to ensure a transparent system of payment.
Marketing and advertising by the application developer should also be taken into consideration. Ill marketing can reduce the chances of promotion of your affiliate products and aggressive marketing can reduce the chances of earning from a platform. Therefore, marketing propositions by the developing company must also be taken into consideration.
How to get started with Video Affiliate Programs
After deciding to work as an affiliate marketer and selecting video affiliate programs as your niche, you need to follow specific guidelines to get started. A step-by-step guide to get started with affiliate marketing in the video niche and making money online is given below:
- Create a landing page
A landing page needs to be created where all the information regarding the products to be promoted is put. This can be in the form of a website or blog or any social media platform. It will include all the products of your video affiliate program. A good landing page can increase conversions by up to 80%.
Some affiliate marketers highlight the features offered by the program while some prefer to write reviews and comparisons for offering a better understanding of the advantages as well as limitations of a particular video affiliate software. Pcmag.com is one such site that promotes its products by reviewing products.
- Select the appropriate video affiliate program
Next, a video affiliate program needs to be selected that can offer higher commissions and satisfy the standard requirements of an affiliate program. For selecting the best video affiliate program according to your needs, you can check here.
- Enroll in Video affiliate programs
Check the terms and conditions of joining the affiliate program of the desired application and enroll accordingly after satisfying yourself. You need to generate your affiliate link after enrollment and promote the same on your landing page.
- Optimize your content and promote
Lastly, to increase the leads and grow traffic for your offers, you need to employ tools for the optimization of content. Keywords, hashtags, and Adsense are the most prominent practices for building sales and conversions.
How to Get Paid in Video Affiliate Programs
There are many payment options available in the video affiliate programs. Choosing an appropriate program involves the appropriate method and model of payment. The most popular models of payment are given below:
- Cost Per Click (CPC) Payments
In the world of affiliate marketing, one of the most common models of payment is a cost per click (CPC). This involves payments as per the number of clicks on the campaigns or the published ad. You can use CPC as your primary payment method so that you get paid for each click that drives consumers to the affiliate program of the software, website, landing page, or product.
- Cost Per Lead (CPL) Payments
Paying for leads rather than clicks allows a company to cast a narrower net and obtain more value from its affiliates. The leads can be generated through several forms like email newsletters, website signing up, free trials, etc. The payment would be based upon the leads that convert to something productive for the company.
- Cost Per Sales (CPS) Payments
The Cost Per Sale (CPS) involves payment only when the efforts of an affiliate lead to a successful purchase through the affiliate link. It is also known as Pay Per Sale [PPS] model and is used widely over affiliate programs in different niches. The video affiliate programs offering such payment models must be analysed carefully prior to enrollment.
How Much Can I Earn with Video Affiliate Programs
The earnings in the Video Affiliate programs depend upon the chosen software. Some affiliate programs offer commissions as low as 10% while others can give 50% or more. Some platforms give a fixed fee for the products purchased through an affiliate link. Hence, the earning prospects in video affiliate programs are dependent on the policies of the software applications and products.
The earning opportunities in the video affiliate marketing niche are growing with the increment in the generation and marketing of videos. Howfinity.com is an example of a leading affiliate marketer in the video affiliate marketing industry. It is managed by the CEO Saj Adibs who is a filmmaker and entrepreneur having several affiliate marketing programs onboard. He makes use of social media and YouTube to promote his products. His commission rates from one of the video affiliate programs vary between 30%-50% for different products.
How to Generate Traffic for Video Affiliate Programs
To earn in the industry of affiliate marketing, you need to generate traffic to your landing page. There are many ways to do so, which may be similar and different according to your niche. For generating traffic for the video affiliate programs, the best method that you can use is to create a video using the same software or product that you are promoting.
Both paid and organic traffic sources are available for bringing people to your offers. You need to take the ultimate cost incurred and compare it with the revenue generated for the calculation of earnings from the video affiliate program. The amount, quality of traffic, reach and policy agreements must also be considered for generating traffic for your video affiliate program. Some of the methods for the generation of organic and paid traffic are given:
- Organic Traffic methods
- SEO traffic
- Social Media
- Email marketing
- Paid Traffic methods
- Contextual Advertising & Display Media Buying
- Paid Search Advertising
- Native Advertising & Discovery Content
- Social Media Advertising.
Tips for Success in Video Affiliate Programs
The success in the industry of affiliate marketing is historic. The affiliate industry reached USD 4.5 BIllion in the year 2021 (Pinnacle Themes, 2021). To begin in this field and become a successful video affiliate marketer, you need to be consistent and fulfill the demands of the pacing world. The stories of successful affiliate marketers have the commitment and an attitude of ‘never giving up’ in common. You can follow the listed tips to get a direction towards your goal of affiliate business.
- The Affiliate program
You are required to make decisions about the video affiliate program that you want to join and the way you are going to promote it. This will play a major role in your success as the revenue would depend upon what you can offer your audience as a good marketer. Therefore, you need to be cautious while deciding on the affiliate platform and make sure it has some advanced features in addition to other competitors.
- The Website and the Traffic
As a beginner at affiliate marketing, your website doesn’t have to include all the plugins. It can be simple, attractive, and informative. The majority of visitors will favor a website that is uncluttered and well-structured. Typically, visitors dislike websites that include an excessive number of advertisements, widgets, or needless content. So make sure to eliminate that while customising your landing page. Keeping track of website traffic is one of the most important requirements. Try to make use of all of the most up-to-date tools for increasing website traffic. You can use both the paid and organic traffic as given in this section.
- Using tutorials for promotion
The best part of promoting a video affiliate program is that you can make the video tutorials using the features of your products and that would get sold without any sales pitch. Most video affiliate marketers including Saj Adibs make use of this strategy for affiliate marketing.
- Creating a Brand name
Most affiliate marketers like to create and work under their brand name instead of using the name of the affiliate platform or program. This builds their distinct image and they are able to promote more than one affiliate program under the same name. Successful affiliate marketing under a brand name can build trust and increase the conversion rate.
Conclusion
The scope of video marketing is expanding at a faster pace. Affiliate marketers are recognizing this opportunity and aspiring to enter the world of video affiliate programs. You can also turn over a new leaf and join the affiliate program of video software that can add value to the businesses.
