Advertising on Google can be pretty complicated especially if you don’t know much about the prerequisites and creatives that you need to have ahead in order to become successful. Businesses spend years and months trying to figure out the best strategies for advertising their product and service on Google Ads, and if you neither have the time nor plan to spend that much time on figuring things out, Google Ads Spy tools can really come to the rescue.
In this article, we will go through some of the benefits of Google Ads spy tools, how you can benefit from them to optimize your marketing campaigns, or just some tips for using these tools for boosting your marketing.
With the rise of so many different websites and apps, reaching the first position on Google seems almost impossible. However, it’s only a hard thing to do, and not hard at all. You can achieve this by simply running ads. However, you might just need to learn a bit more about all those competitors to analyze their performance and learn a thing or two from the insights shared, so you can use them in your own marketing.
Google Ads spy tools provide us with the ability to automate these actions. So, instead of looking for every single keyword and ad, you can ask a Google Ads spy tool and search the competitors and the keywords up to have the job done for you quickly.
These spy tools actually save you lots of time from coming up with creatives and learning more about ad strategy. They will go through a bulk number of ads and extract data from them so you can use the data in your own research and decisions.
There are various different reasons why using a Spy Tool for Google Ads is almost a necessity even if you only have a blog, writing posts for it. Google Ads analysis will help you overpower the ads that are running for a certain product by optimizing the SEO further. But let’s see some of the benefits of Google Ads spy tools in more detail.
The first and most important aspect of using a spy tool is learning more about your competitors and analyzing them to see what you can pick up, and what you can Improve. Therefore, if you are looking for some solid information on how your competitors are doing with their own ads, how their ads are performing, what were their win points and lose points, etc., spy tools are a great chance to avoid making the same mistakes as your competitors.
The second most important benefit of Google Ads spy tools is that they help you find better keywords. Obviously, the difficulty of a keyword depends on the amount of money businesses are willing to pay to have their ads running for that specific keyword. If you find those keywords and figure out the competitor’s strategy, you might be able to replicate it without spending a single cent. So, first of all, look for relevant keywords in your field.
Another way these spy tools work is that they provide us with a large library of ad copies and ads that have actually worked. We can always analyze the copy and the ad title. That helps us both find the copy through searching, and use the copy for our blog posts.
As mentioned, you can find the winning strategies by searching for unsuccessful ads on a certain keyword or product. We have also mentioned that if you compare just enough data, you will be able to find the best creatives that actually work for different users on Google Ads.
As you are looking for the products and categories, you can see which locations your competitors got huge traffic from. For example, you can see if their products are based in a certain country or whether they are from a certain age range. Anyway, you can get valuable insights into where you should put your focus when advertising.
There are many different things you can learn from Google Ads spy tools. Not all programs will provide this data, but these are usually the main type of data you can get access to when browsing a spy tool for Google Ads. Remember, spy tools are integrated with SEO tools in many cases, so you will get lots of SEO insight into advertising as well.
Now, there might be different spy tools for Google ads and as far as we are concerned, probably the only major difference between them is the pricing. There are many different tools both free and paid, and they offer different features and information. Obviously, you cannot opt-in for all of them, so you should choose one and stick to it. Here we have included some factors that can help you choose the best spot to forward Google ads to help you with your marketing.
First and foremost, let's consider the pricing for different Google ads tools. As mentioned, there are both Fritos and paid tools. The free tools might not give you lots of information, but the paid ones have different features that are unique from one another period let's compare the pricing for the top Google ads spy tools in the market, to get an idea of the features you can get for each of the price points.
Google Ads Spy Tool |
Pricing |
Google Ads Account |
Free |
SEMrush | Free (limited number of searches) and paid starting from $120 a month |
SpyFu | Starting from $39 a month |
Ahrefs | Starting from $39 a month |
iSpionage | Starting from $50 a month |
Serpstat | Starting from $55 a month |
PowerAdSpy | Starting from $49 a month |
The next thing you want to pay attention to is the type of information that the tool provides you with period there are many tools, and not all of them provide all the information that we have included in the previous section regarding the type of information you can acquire from Google ads spy tools. For example, many of these tools provide basic SEO information and not mainly only add information. Some others might provide you with all the information regarding the target audience and even your landing page analysis and conversion rates. So depending on the type of information that the tool provides you with, you can choose whether the pricing is worth it or not.
If you want to search for exact information on the spy tool, only some spare tools might give you the power to do so. Many other spy tools only ask you for your own domain or for your own ad campaign and give you information based on that. Platforms that allow you to freely search for anything you want are probably the best ones, and you should aim for those ones.
As mentioned before, these spy tools for Google ads are not only spy tools that were probably on the ad performance, but also on search engine optimization and search engine performance. That is one of the greatest things about advertising on Google, because not only do you get to compete with other ads, but also websites that are looking for organic traffic. Having access to spy tools that allow you to do research on other search engines, do research on your own website's keywords, find the greatest keywords to write content about, and optimize your organic search traffic, are the best platforms.
The greatest thing about it is that you get one package with one pricing including both of these services and features: ads and organic traffic using SEO. Some of these platforms ask you for your landing page so they can analyze it and let you know how to increase your conversion rates as well. So it is just a matter of the pricing that could compare whether you are paying a fair price for the extra features or you'll get no extra features at all.
So now that you have found one ad spy tool you can work with, and you want to keep using it, how do you exactly benefit from this spy tool to improve your ads, and potentially your sales?
By following these steps, you can make sure that you will boost your marketing when using Google ad spy tools.
Conclusion
Now that you know everything about Google Ads spy tools, we suggest that you start with the free tools that are available before you move on to the paid tools. You should take some time to familiarize yourself with the terms and the type of parameters that you should pay attention to before you move on to actually placing your ads. PC marketing is great for converting visitors to sales, so make sure you benefit from these tools through boost your revenue.