10 Best Spy Tools for Google Ads [2024]

Advertising on Google can be pretty complicated especially if you don’t know much about the prerequisites and creatives that you need to have ahead in order to become successful. Businesses spend years and months trying to figure out the best strategies for advertising their product and service on Google Ads, and if you neither have the time nor plan to spend that much time on figuring things out, Google Ads Spy tools can really come to the rescue.

In this article, we will go through some of the benefits of Google Ads spy tools, how you can benefit from them to optimize your marketing campaigns, or just some tips for using these tools for boosting your marketing.

What Are Google Ads Spy Tools

With the rise of so many different websites and apps, reaching the first position on Google seems almost impossible. However, it’s only a hard thing to do, and not hard at all. You can achieve this by simply running ads. However, you might just need to learn a bit more about all those competitors to analyze their performance and learn a thing or two from the insights shared, so you can use them in your own marketing.

Google Ads spy tools provide us with the ability to automate these actions. So, instead of looking for every single keyword and ad, you can ask a Google Ads spy tool and search the competitors and the keywords up to have the job done for you quickly.

These spy tools actually save you lots of time from coming up with creatives and learning more about ad strategy. They will go through a bulk number of ads and extract data from them so you can use the data in your own research and decisions.

What Are the Benefits of Using Spy Tools for Google Ads

There are various different reasons why using a Spy Tool for Google Ads is almost a necessity even if you only have a blog, writing posts for it. Google Ads analysis will help you overpower the ads that are running for a certain product by optimizing the SEO further. But let’s see some of the benefits of Google Ads spy tools in more detail.

Competitor Analysis

The first and most important aspect of using a spy tool is learning more about your competitors and analyzing them to see what you can pick up, and what you can Improve. Therefore, if you are looking for some solid information on how your competitors are doing with their own ads, how their ads are performing, what were their win points and lose points, etc., spy tools are a great chance to avoid making the same mistakes as your competitors.

Keyword Research

The second most important benefit of Google Ads spy tools is that they help you find better keywords. Obviously, the difficulty of a keyword depends on the amount of money businesses are willing to pay to have their ads running for that specific keyword. If you find those keywords and figure out the competitor’s strategy, you might be able to replicate it without spending a single cent. So, first of all, look for relevant keywords in your field.

Find Ad Copy that Works

Another way these spy tools work is that they provide us with a large library of ad copies and ads that have actually worked. We can always analyze the copy and the ad title. That helps us both find the copy through searching, and use the copy for our blog posts.

Boost Your Marketing even without Advertising

As mentioned, you can find the winning strategies by searching for unsuccessful ads on a certain keyword or product. We have also mentioned that if you compare just enough data, you will be able to find the best creatives that actually work for different users on Google Ads.

Find the Best Demographics and Locations

As you are looking for the products and categories, you can see which locations your competitors got huge traffic from. For example, you can see if their products are based in a certain country or whether they are from a certain age range. Anyway, you can get valuable insights into where you should put your focus when advertising.

What Can You Learn from Spy Tools for Google Ads

There are many different things you can learn from Google Ads spy tools. Not all programs will provide this data, but these are usually the main type of data you can get access to when browsing a spy tool for Google Ads. Remember, spy tools are integrated with SEO tools in many cases, so you will get lots of SEO insight into advertising as well.

• Ad Variations. First off, you can see different variations of the same ad for the same keywords or topics. This helps you get familiar with how different companies or different people advertise the same products. You can keep in mind their creatives, copy, etc.
• Ads in a Certain Category. If you want to know how other people are promoting certain products in a certain category so you can find the best way to advertise products in your own category, you can search for them on any spy tool.
• Ad Performance. If you have come across certain ads and you feel like their creatives are amazing and you're wondering whether they're performing as well or not, the section that gives you some insight into the ad performance on the ad spy tools can be helpful so you'll know how your ad will perform if you make it completely similar to that specific ad.
• Ad Popularity. Same to performance, ad popularity can give you some insights into what you can expect if you use certain creatives for your Google ads.
• Successful Products. If you are looking for some products that are performing very well, you can find ads related to them and check whether the ads are performing well. Then, using the search volume, you can see if people are looking for that type of product or not. If certain products are not performing well either on ads or on search volume come up then you should probably not go for promoting that product.
• Best GEOs and Demographics. If a product you want to sell is available in various locations and you can't decide which location is the best one or which target audience is the best, you should check the target demographics specified in the ad to get some insight into the best GEOs and user details.
• Ad Copies. If you're promoting certain products and you have no idea how you should phrase your ad or what description you should put on for your ad, taking a look at similar products or similar categories with ads that have been successful really helps you get an idea of your ad copy structure. There is no magic behind the great copy, and it's mostly about research and content marketing, but if you don't want to hire a content marketer or you don't have much experience with it, this information can really help you either in your block content or your ad content.
• Keywords. Let's say you are looking for the best keywords for a certain product to target so people can easily find it in their Google search. When you look for successful ads, some spy tools allow you to learn about the keywords and key phrases corresponding to them as well. So you can simply target the same keywords and enjoy the traffic. Keep in mind that sometimes you cannot target the same keywords as a brand's name, especially if it's specified in your affiliate program.
• Estimated Pricing for Bids. Another great usage of Google Ads Spy tools is the ability to see the estimated price for bids. So if you are looking to post some ads on Google ads and you want to decide whether considering the earning per click of the affiliate program you're getting commissions from or considering the price of the product you're selling, it is worth it or not, the bidding estimation can help you a lot.
• Ad conversion. Let's say you are looking to see if a product is successful considering the number of clicks out of the number of impressions. The ad conversion rate can let you know whether an ad for a service or product is successfully compared to its competitors.

How to Choose the Best Spy Tools for Google Ads

Now, there might be different spy tools for Google ads and as far as we are concerned, probably the only major difference between them is the pricing. There are many different tools both free and paid, and they offer different features and information. Obviously, you cannot opt-in for all of them, so you should choose one and stick to it. Here we have included some factors that can help you choose the best spot to forward Google ads to help you with your marketing.

Pricing

First and foremost, let's consider the pricing for different Google ads tools. As mentioned, there are both Fritos and paid tools. The free tools might not give you lots of information, but the paid ones have different features that are unique from one another period let's compare the pricing for the top Google ads spy tools in the market, to get an idea of the features you can get for each of the price points.

Provided Data

The next thing you want to pay attention to is the type of information that the tool provides you with period there are many tools, and not all of them provide all the information that we have included in the previous section regarding the type of information you can acquire from Google ads spy tools. For example, many of these tools provide basic SEO information and not mainly only add information. Some others might provide you with all the information regarding the target audience and even your landing page analysis and conversion rates. So depending on the type of information that the tool provides you with, you can choose whether the pricing is worth it or not.

Search Abilities

If you want to search for exact information on the spy tool, only some spare tools might give you the power to do so. Many other spy tools only ask you for your own domain or for your own ad campaign and give you information based on that. Platforms that allow you to freely search for anything you want are probably the best ones, and you should aim for those ones.

Extra Features

As mentioned before, these spy tools for Google ads are not only spy tools that were probably on the ad performance, but also on search engine optimization and search engine performance. That is one of the greatest things about advertising on Google, because not only do you get to compete with other ads, but also websites that are looking for organic traffic. Having access to spy tools that allow you to do research on other search engines, do research on your own website's keywords, find the greatest keywords to write content about, and optimize your organic search traffic, are the best platforms.

The greatest thing about it is that you get one package with one pricing including both of these services and features: ads and organic traffic using SEO. Some of these platforms ask you for your landing page so they can analyze it and let you know how to increase your conversion rates as well. So it is just a matter of the pricing that could compare whether you are paying a fair price for the extra features or you'll get no extra features at all.

How to Use Google Ads Spy Tools to Boost Marketing

So now that you have found one ad spy tool you can work with, and you want to keep using it, how do you exactly benefit from this spy tool to improve your ads, and potentially your sales?

By following these steps, you can make sure that you will boost your marketing when using Google ad spy tools.

1. First of all, if the tool requires you to add your own website and if you have a website, at your website on it to get an analysis about your keywords and your traffic so the tool can suggest some optimizations to you.
2. Then, if you don't have a website and if you only want to spy on your competitors, you can use the tool to start looking for the information regarding the category of the product you want to promote, competitors of the product, at that certain competitors you know have posted on Google and any other information that you can find regarding the competitors to the service you are promoting or your own competitors.
3. After having this information, you can look at the conversion rates and impressions of each ad. You can find the number of clicks, authority score, and target audience and demographics for the ad that performed successfully on Google. If the conversion rates are high and the success rates of the ad were high, you can search for the keyword search volume on Google itself for organic traffic.
4. If you've come across some good keywords with low difficulties and high volumes, you can consider them for your own content marketing. However, if you come across good keywords with very high difficulties, you can consider them for your ads.
5. The next thing you want to do is take note of all the successful copies that successful ads have used to promote their product. Write them down, and keep them for the time you want to promote your own act. These copies are definitely great at converting anyways, and you can use them for your own website with organic traffic as well.
6. Now, if you want to start bidding on your ad and target users, you should pay attention to the data you've gotten from the successful ads you've seen before. Simply decide how long you want your act to run, depending on how long the successful ads have run, find the best target audience and location, and place a fair bit depending on the estimated bit the tool provides you with.
7. Once you are done posting the ad, make sure you monitor the ad performance and compare it with the successful ads that you've seen before. You should keep an eye on your ad for as long as possible to make sure the ad is performing well, and if it's not, stop the ad and rerun it later with updated information from your analysis.

Conclusion

Now that you know everything about Google Ads spy tools, we suggest that you start with the free tools that are available before you move on to the paid tools. You should take some time to familiarize yourself with the terms and the type of parameters that you should pay attention to before you move on to actually placing your ads. PC marketing is great for converting visitors to sales, so make sure you benefit from these tools through boost your revenue.