Health&Beauty

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Health&Beauty is a trending vertical in affiliate marketing, representing a variety of beauty and health products. Health&Beauty affiliate programs specialize in this topic, such as nutritional supplements, weight loss products, facial and body cosmetics, joint ointments, etc. This vertical is extremely popular because there is always a demand for these offers.

20+ TOP Health&Beauty Affiliate Programs — Best Nutra Affiliate Networks of 2024 For Online Money Making

One of the most profitable areas in affiliate marketing is Nutra. There are affiliates who are making $X.XXX per day by pushing Nutra offers. Let's take a closer look at what Nutra is, what verticals exist in this niche, and what you can earn on in 2022.


Breaking Down the Health&Beauty

NUTRA is an abbreviation from Nutraceutical or Nutritional Supplements. Briefly, Nutra can be described as beauty and health products. Today Nutra is one of the most profitable niches – but only if you choose the offer and the method of working with it correctly.

People always want to be beautiful and healthy, which is why such products will always be in demand. Many, although not all, strive for a brilliantly perfect figure and youth. Therefore, Nutra products will always be relevant, because the pursuit of body perfection and health will never stop.

There is one nuance in working with Nutra offers that can cause difficulties – they are prohibited in many advertising networks. This happens because most of the products promise an overpriced effect and do not have certification.

No, it’s not the easiest vertical, but those who have what it takes to master it can reach awesome profit. There is an opinion that this vertical is suitable for beginners in affiliate marketing. So let's figure out how to work with it.


What Will Happen in the Future

Experts predict that by 2023, the Nutra market will grow to $318.6 billion. A significant portion of this amount will be achieved through affiliate marketing.

The 2020 pandemic will have an impact and bring to the TOP a large group of products related to virus protection.

In general, despite the fact that the market is extremely competitive, it will be sufficient for everyone because of the huge demand for products of this vertical.

In general, there are six main categories of Health&Beauty niche:

  1. Weight loss and diet.
  2. Health supplements.
  3. Male and adult enhancement.
  4. Skincare and beauty.
  5. Athletic performance.
  6. Brain support and overall well-being.

In any niche, there is some TOP product. Therefore, it is important to keep track of what is most popular right now. Let's take a closer look at some of these directions.


Weight Management and Diet

Weight loss is the most popular and competitive topic. It includes proper nutrition, pills, and diets. The audience of such products is vast: they are middle-aged women who do not want to spend time and money on sports; these are men involved in sports and striving to build muscle; this is a young generation leading a healthy lifestyle.

What to look for in advertising: quick and easy weight loss without food restrictions, natural ingredients, positive reviews from reputable experts and famous personalities, the promise of results without effort.

Social networks are perhaps the best source of traffic for almost any vertical. Recently, Facebook has tightened its requirements and it has become more difficult to work with it. Instagram user engagement breaks all records. Instagram users spend more time watching a feed, writing comments, and likes. Instagram has long ceased to be a network for young girls, there is an audience of absolutely any age and various interests.


Health Supplements

This vertical includes a large number of products. It can be a remedy for non-serious health problems of diseases, for example, hypertension, varicose veins, poor eyesight, fungus, etc.

It is worth analyzing the information on the Internet for each disease, in particular, medical stories, stories, and people's complaints.

Thus, you can imagine an approximate portrait of the target audience, their age, and lifestyle. Most often these are men or women over the age of 45 years with chronic diseases. They would like to solve health problems on their own because they don’t like going to doctors. That is why they often look for a solution to their problems on the Internet. The most important thing for them is the opportunity to solve a problem that they would not want to discuss with anyone.

The main technique used in advertising is working with teasers and pre-landers. On pre-lander, you can insert some kind of interview with a doctor who tells how our miracle remedy helps against a specific problem.

As for the headlines, the important thing is intrigue. If you put everything at once on the first picture, then moving on will simply be pointless. If there is intrigue, then the person will want to read further.

In the near future, due to the 2020 pandemic, products related to virus protection will be very popular. Now, more than 20 companies have announced that they are working on the invention of coronavirus vaccines. It is in this sector that there may be the most interesting offers. In addition, the demand for sanitizers, masks, respirators, drugs that increase immunity will increase significantly.

Other remedies that will be relevant in 2022:

  • From joint pain. Potential buyers of such products are men and women from 35 years old, as well as athletes from 25 years old.
  • From diabetes. The target audience is people of retirement age.
  • For immunity (vitamins).
  • From varicose veins. Most buyers are women from 30 years old.
  • From nail fungus.
  • For women's health (to delay menopause).
  • Purification from toxins, parasites.
  • To improve vision and dry eyes.
  • From sleep disturbances.
  • Protective equipment (antiseptics, masks, respirators).
  • Antiviral drugs.

Male Health and Adult Enhancement

The advantage of this niche is that it does not depend on the season. The main audience of offers is men aged 40+, but with a smart approach, you can offer them to women.

Such buyers want to get rid of such delicate problems, they are afraid to lose their partner, and they also feel insecure and shame because of problems in bed. Products of this category promise a quick result without loss of quality of sensations.

Arguments for promotion: fast and reliable results, natural ingredients, complete safety, positive feedback from other customers. The most effective channel for attracting and retaining traffic in this category is teaser advertising.


Skincare and Beauty

This includes mainly the so-called hype products, popular for a short time. Promoting products is worth talking about safe and healing ingredients with a magical effect.

To attract traffic, use social networks, targeted advertising, search engine advertising (for those who are just starting, we recommend paying attention to Bing, it is less popular, but there are fewer competitors there), and search engine optimization SEO.

Let’s take an example of affiliate payout from the beauty niche: Madison Reed offers up to $20 per sale and $10 per affiliate referral if you invite other bloggers to join the program.

Popular products in 2021:

  • anti-aging cosmetics;
  • teeth whitening;
  • organic cosmetics that are not tested on animals;
  • acne remedies;
  • remedies for baldness and hair growth.


Choose GEO Nutra-Offers

Below we list the most popular GEOs in 2022 and the categories of offers for them.

  • Africa. Dietary and nutritional supplements (e.g. keto supplements), skin whitening, and hair care products.
  • Thailand. Dietary and nutritional supplements, products for men's health, and treatment for parasites. Thailand has enormous potential, due to its multi-age audience, and loyal attitude to dietary supplements.
  • India. Dietary and nutritional supplements, products for men's health and hair care, Ayurvedic herbs (oils, teas, etc.), parasite products.
  • The Philippines. Dietary and nutritional supplements, products for men's health, parasite products.
  • Germany. International cosmetic brands (DR Hauschka, Maybelline, L’Oreal, etc.), teeth whitening products.
  • France. International cosmetic brands, dietary supplements, teeth whitening products.
  • USA, Canada, UK. Dietary supplements, prescription drugs, teeth whitening products.

How to Choose an Offer

  1. Check how popular the product is. Ask your manager, check with Google Trends.
  2. Look at the date of the creation of the offer. This is an indicator that you can work with the company and it regularly pays a commission. Another plus of the offers that were created some time ago is the collected statistics. On the other hand, offers that appeared more than a year ago may produce poor results.
  3. Look at its novelty and uniqueness. After all, dozens of creams for wrinkles are sold everywhere, and there are thousands of such ads on the net. Therefore, we are looking for a unique feature in the product. Name, ingredients, properties – with the right approach, this helps in promoting the offer. This also includes the author’s offer: a real product that is advertised by a celebrity or an expert.
  4. Walk the path of the buyer yourself. It is better to judge the quality of the goods yourself and make a test application. At the same time, we’ll check how the call center works and the application is processed.
  5. Unique pre-lander = 80% success. A good page, unlike the others, attracts attention like Miss World at a country party. Turn on imagination, create interesting pictures, and pre-landers. Ask the manager to share good materials.

What About Traffic Sources

Instagram and Facebook have already tightened policies regarding the promotion of diet teas, dietary supplements, laxatives, and weight loss cocktails, as well as cosmetic surgery. They are especially tough on "miracle products", such as "chewing gum for hair growth" (yes, such products also exist).

Now posts with offers to make a purchase will be hidden from users under the age of 18. The reason for hiding the post may be: mention of the price, publication of the discount code, calls like "follow the link and buy 2 times cheaper", etc.

Posts that promote a variety of "wonderful" products to obtain a good figure, health, and attractive appearance will be deleted.

Kim is telling about "magic" lollipop

On Facebook, there is quite a strict Ad Policy which we advise you to carefully study before placing some ads there.

Here are some options for promoting Nutra offers on social networks:

  • Create a health page so you can post ads on it later.
  • Buy advertising from bloggers, paying them a commission.
  • Promote your ads in other people's groups.
  • Carefully build your profile, increasing the number of subscribers, then to tell them about the goods.

Search Ads — if you using the right strategies, it can bring you a lot of good quality traffic. Such traffic gives good results because users often already have the intention to buy the product they are looking for information about. Let us give you three tips:

  1. Work with a less popular search engine — Bing, for example.
  2. Don’t use direct links, build a sales funnel instead of it.
  3. Choose less popular geos.

Сonclusion

Health&Beauty isn’t easy but it’s a good vertical for starting work. Such products are simple, and understandable, and they solve specific human problems. We ourselves can be the target audience of the product. The geography of offers is wide — cosmetics are used everywhere, and Americans and Australians dream of losing weight.

It’s real to find a good offer — just spend time analyzing affiliate programs. The source of traffic can be anything: push, teasers, social networks, message boards. Choosing an offer, you need to become a buyer and check how everything works.

The Beauty and Health Industry, or simply Nutra, generates billions of dollars annually. Therefore, Nutra will always remain a universal solution in affiliate marketing.