The MAC conference has long been a key meeting point for leaders in the affiliate space. In 2025, it brought together 4,240 attendees from 57 countries — hundreds of booths, 17+ side events, thousands of business meetings, and tens of thousands of handshakes. This year, we wanted to hear from those who shape the industry firsthand — direct advertisers.
These are the people who don’t just follow trends — they set them. Their experience, challenges, and strategies define what affiliate marketing will look like tomorrow. We gathered their impressions to understand what they’re looking for, what they’re finding, and what they expect from the industry moving forward.
MAC — A Bridge Between East and West
Once again, the conference proved its global status. Guests from 57 countries expanded their influence across international markets, found new partners, and exchanged expertise:
- Shweta Dubey: “The energy and diversity of professionals from around the world stood out. Innovation, meaningful conversations, and openness to collaboration made MAC a truly effective conference.”
- Affibay, Shiv Nutra COD: “I came looking for new partners and advertisers, especially from the CIS. I was surprised by the variety of attendees — nothing like other conferences. I was especially glad to see many more English-speaking participants this year — it helped expand our reach.”
- Offer18: “The energy at MAC was truly infectious, driven by a vibrant network of collaborations. The learning experience equipped us to become future-ready and resilient in the face of constant change. The environment was inclusive, growth-oriented, and allowed us to explore new technologies — especially in AI, nutra, and compliance.”
- Lovepreet Singh: “The expo was a real goldmine of opportunities for marketers. It nurtured talent and created a great space for networking and business growth.”
Organization and Atmosphere
Not just scale, but quality — MAC’25 set a new bar for conference organization. Attendees praised the team’s precision, attention to detail, and the special atmosphere that made it easy to work and enjoy every moment:
- Fastex: “The organization was top-notch — slick, smooth, and well-planned. You could tell the team put heart and care into every detail. The vibe was amazing! The Afterparty especially was something else — great music, fun people, dancing till morning. Unforgettable. Thanks to the organizers for the energy and the sense of being part of something big.”
- WAPI, MERYWOOD, and Fridman Team: “The organizational level jumped massively — everything ran like clockwork. You’ve really leveled up operations — big respect to the whole team!”
- 4rabet: “The conference was dynamic, fresh, and really memorable. We’re already looking forward to next year — it’s only going to get better.”
- Alanbase: “This year, the conference definitely hit international level. No complaints at all — everything was spot-on for us as sponsors. And the MAC vibe is always amazing: you meet so many friends and colleagues who don’t even go to other events. We hope our CPO Artur Yulbarisov’s talk about millions lost to bad analytics will be eye-opening.”
Networking and New Partners MAC is widely regarded as one of the best networking platforms in the industry. This year, the event helped participants forge dozens of new connections, opened doors to major partnerships, and laid a solid foundation for growth in the coming months.
- Terraleads: “We’re grateful to the MAC organizers for such a productive conference. We had lots of valuable meetings and made plenty of useful new connections.”
- Propeller: “MAC once again proved to be a powerful platform for networking. During the conference, we connected with a number of potential partners. We usually assess results over 3–6 months, but even now it’s clear that strong new relationships have started. We believe MAC 2025 will match — or even exceed — last year’s returns.”
- TrustRDP: “It was our first time participating with a booth, and it’s already clear it’ll pay off in the next couple of months. We didn’t sit still — teams and direct advertisers were constantly coming up. We walked away with 140+ contacts — a great result for us.”
Booth Experience
For many, MAC is a chance to show up face-to-face with the market. In 2025, booth activity was intense: high traffic, engaged visitors, and on-the-spot deals proved that the format delivers.
- Pocket Partners: “Booth work was top-level. We saw a lot of targeted guests and existing partners, plus many who hadn’t heard of us before but now want to collaborate. Many registered during the conference and are already driving traffic with promising early results. Special shoutout to the booth setup — everything was well-designed: a spacious and accessible storage area, comfy seating, large screens, and smart layout. It helped create the perfect atmosphere for engagement.”
- ReachEffect G50 Avi Powerman: “There was a lot of interest — we’re still following up!”
- Golden Goose: “Interest wasn’t just high — it was powerful. Our booth became a real hub. Partners approached us with specific questions about MVAS, sweeps, and dating. Many were curious about our traffic strategies, tools, and how we maintain consistent ROI. It felt like the market is buzzing again.”
- HilltopAds: “The booth was packed from morning till evening. We had some really valuable conversations, and some turned straight into campaign talks. It was great to see people coming not just for merch but for real solutions.”
A Few Words
About the Afterparty The most vibrant Afterparty of the conference circuit not only met expectations but raised the bar: 2,900 guests, 2 stages, 2 headliners — Big Baby Tape and Valeriy Meladze.
- 3snet: “For us, the highlight was Meladze’s concert! A real treat for both the young crowd and old-timers like us :) Plus, a super-charged audience: smart, driven people and flawless organization with zero chaos.”
Conclusion
MAC is more than just a meeting point — it’s a working tool. A place to showcase your brand, talk directly with the market, test ideas, and get real feedback without filters. And from the advertisers’ reviews, it’s clear: this format is valuable, in demand, and delivers tangible results.
Thank you to everyone who joined us with such energy and trust. See you at the next MAC!
