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Contrary to the popular belief, E-Commerce vertical shows great results not only seasonally, but all year round if the right geo is selected. And where to find the solvent and active audience for such a niche but not in Tier 1 countries?
In this article, RichAds advertising network’ team provides expertise on how to launch E-Commerce offers in Tier 1 by their high-quality traffic!
The E-Commerce vertical in order to be profitable for all parties involved highly relies on the two key corners: stable high user solvency and internet activity developed enough to have businesses running online. The Tier 1 geos do have both of these surely, and more to that — some countries feature those way over the top! Just in the US the market revenue of E-Commerce is approximately generated over $1.2 trillion only in 2025, while other parts of the first world, e.g. Europe — makes up about $600+ billion revenue from the same industry yearly.
As a plus, Tier 1 markets are not only the ones that consume E-Commerce products, but many of them play the role of distributing them in the first place. Globally operating online marketplaces with worldwide shipping coverage like Amazon or their locally known alternatives — they drive the industry. So Tier 1 regions are well saturated with goods and the ability to sell them, while the populace of those just takes up on the rest.
Now let’s dive into the E-Commerce traffic of Tier 1 one step deeper — narrowing both the places and products down.
According to RichAds ad platform’s data, the most responsive users of E-Commerce offers mostly come from North America and Central Europe, as well as Oceania:
The average audience’s portrait there pictures users aged 25 - 40, primarily settled in urban areas. They have paying ability above the average in the region but not that much to ignore discounts and buy something at full price.
Speaking of which, let’s have a glance at what the users are mostly interested to buy online. The E-Commerce vertical’s variety of products included is tremendously diverse, featuring almost any stock that can be sold online under the term. Meanwhile, the categories of E-Commerce offers that get the highest response from Tier 1 users within affiliate marketing are quite certain:
These are the most common categories of E-Commerce offers that are really popular among audiences of Tier 1 geos, and not for nothing — they provide mutually beneficial conditions for online sales. Many E-Commerce driven brands build their own affiliate programs quite friendly to partner with as experienced marketing teams as complete beginners. The audience is also more likely to respond to a more or less familiar brand, and if well channeled — leads all the way to stable conversions.
So, how to approach the audience of E-Commerce from Tier 1 countries most effectively? Well, apart from popular advertising solutions like Facebook and Google Ads, which are surely suitable for such offers yet posing the fiercest competition, there are many traffic sources that will also fit.
For example, at RichAds ad network the best performing traffic channels to target users of E-Commerce are:
Mini Apps and bot advertising in Telegram by RichAds attract people of popular casual and clicker games with the coverage exceeding 90 million users worldwide. The audience of the US and Germany there is well responsive to E-Commerce offers, while diverse creative types allow to target users of any behaviour patterns. As a plus, the traffic channel is quite profitable for E-Commerce advertising, as Tier 1 traffic in Telegram by RichAds is cost from $0.015 per click.
The traffic source that sends advertising notifications to users that have already agreed to receive the mailing. Having billions of ad impressions daily, push notifications promote E-Commerce offers well in almost every geo, one way or another getting to the right audience. Affordability of which only helps, as at RichAds the minimum price to launch E-Commerce by push will start from $0.003 CPC
By this ad format a landing page with the E-Commerce offer occurs underneath the current browser window after a user’s random click on a publisher’s website. Pretty straightaway but effective for triggering the impulsive audiences, which are useful for E-Commerce ad campaigns, especially while targeting Tier 1 regions. Popunders deliver hundreds of millions ad impressions daily across the globe, while at RichAds they’re accessible by minimum $1 CPM.
Apart from the performing traffic sources for E-Commerce advertising, at RichAds platform you can also find useful features to prioritize the targeted audience and boost results. Basically, such options are accessible yet not limited to these:
An automatic optimization flow that determines the most performing sources based on the selected targeting parameters and platform’s data. While the campaign is running, it automatically analyzes and sorts the resources into whitelists, which is helpful to conquer the high traffic volumes of Tier 1 geos and save the budget. Performance mode is available at RichAds from the start and is recommended for both newbies and experienced marketers working with the E-Commerce niche.
Basically, all traffic at RichAds is divided into four groups, while the Premium one features already tested sources where the most performing audience is detected. It’s a highly advised start for E-Commerce ad campaigns, as bringing conclusive test results before optimizing and scaling within a wealthy geo. Apart from that, at RichAds one can find other groups to scale with — Standard, Remnant and New.
To start already with the best possible traffic, RichAds’ account managers team can provide marketers with preserved whitelists — the best converting sources for the exact geo and offer. Generally, it’s a go-to strategy for entering markets of high difficulty such as Tier 1, as it narrows down the target audience pipeline between the both niche and the region.
E-Commerce is a very fast-growing industry, particularly in the first world countries, known for both high competition for the consumer’s attention and generous rewards for winners. The marketing of which is respectively quite in demand, going side-by-side with the rapid industry development pace and goods saturation within the regions. Where else to seek for the best markets to drive traffic to E-Commerce offers?
At RichAds the several traffic options considered best for E-Commerce ads available empowered with advanced platform’s feature to get only the most appropriate leads. Ready to enter Tier 1 markets with quality E-Commerce promotion? Start your path with RichAds!
