Popunder or pop traffic is a reliable source of income for publishers. Strategies that were relevant 20 years ago continue to be effective today, now in a more advanced and technological format. At Kadam, we recognize that often what's new is simply well-forgotten old. If popunder still works and generates substantial profit, why not revisit its specifics? Let's go!
What is popunder traffic?
Popunder is a true dinosaur of affiliate marketing and one of the oldest methods of traffic acquisition. Essentially, it's a separate ad window that appears when clicking on a specific area of the page or following a particular link. The trigger for a popunder is custom JavaScript settings. This format is one of the most common and favored by both publishers and advertisers.
Popunder appears behind the open page, while popup comes to the forefront. The former is considered more effective as it allows users to finish reading the needed page before displaying the ad. In contrast, a popup emerges as annoying spam, often closed before the ad content is reviewed.
The Specifics of Pop Traffic and Why to Try It?
Having navigated a challenging 20-year journey, pop traffic remains as resilient, intrusive, and disliked by regular users. Yet, in the hands of a skilled arbitrator, popunder can still yield impressive results. Within a single ad network, popunder impressions can run into billions, and clicks into millions. Inspiring volumes, right? However, such traffic demands thorough filtering and protection against bot actions. For this, we recommend using networks with quality bot-protection and preferring affiliates that don't accept low-quality traffic. Notably, Kadam incorporates an anti-fraud system, and we meticulously monitor the quality of traffic we sell and buy.
Publisher's Earnings Dependence
A publisher's earnings are closely linked to how effectively their audience attracts advertisers' attention. Low-quality traffic on your site could lead to blacklisting, diminishing collaboration chances with advertisers. However, sites with high-quality traffic make it to the white lists, increasing the number of advertising partners and boosting publisher revenues.
Kadam's payout examples for publisher using popunder on his site for a month
Kadam's Popunder Opportunities
In our ad network, we've developed a special, enhanced format — Customize Popunder. All available features are designed to improve user interaction with ads, mitigate the format's drawbacks, and simplify the monetization process for publishers.
- Publishers can select the ad theme, type, and placement on their sites.
- Multiple widgets can be placed, allowing control over ad display on various pages.
- Publishers can customize the display of different ad formats on specific pages, optimizing their monetization strategy.
- ClickChange: The pop starts working with links on the page; clicking any link opens it in a new window, monetizing the old one.
- BackButton: Stops responding to clicks on the page and begins capturing user clicks on the 'back' button. These features reduce ad intrusiveness, don't worsen user behavior factors, and don't affect viewing depth.
Advantages of Pop Traffic in Kadam
- Pop ads don't alter the site's appearance. Plus, users don't always realize from which tab the ad page launched, not associating it with a specific site.
- Many advertisers favor this format, having proven its worth over time.
- Popunder is easy to integrate into a site — requiring minimal actions for setup and initiation.
- We rigorously select advertisers, blocking low-quality campaigns and fraud. Our managers manually moderate each campaign, ensuring only quality ads appear on your sites.
- Publishers are always informed about the ads on their site, accessible through their account.
- Flexible adaptation to devices. Whether smartphones, PCs, tablets, or netbooks, your target audience will be fully covered.
Disadvantages of Popunder Traffic
- Potential customer backlash. While banner ads allow viewers to choose engagement, popunder leaves no choice, opening the ad page regardless.
- Challenges in targeting the audience. Popunder's potential clients are anonymous and diverse, requiring testing.
- Risk of search engine filters: it's crucial to select the right offers for advertising with popunders.
- Bot traffic. Arbitrage experts need to work on reducing non-productive traffic. The best option is choosing networks with integrated anti-fraud protection. Kadam has this feature.
Fortunately, our support knows how to handle each of these issues. Assistance and a personal manager will help set everything correctly, avoid search engine penalties, and maximize profits.
Top Niches for Popunders in Kadam
In Conclusion
Some view popup and popunder as 'last century' and archaic in affiliate marketing. Yet, they still work and deliver excellent results in their niches. While newcomers fear pop ads, experienced publishers choose to monetize their platforms through popunders. Opt for reliable networks with pop traffic, and may the force be with you!
For those yet to monetize their platform with Kadam, we have a special offer: register as a publisher using the link, switch your ad network to Kadam for 10 days, and if you don't see a 10% revenue increase, we'll compensate the difference! Remember to contact your personal manager after registration to participate in the promotion.
