5 Best Spy Tools for YouTube Ads [2024]

YouTube ads are infamous for being skipped all the time, and the reason for that is that they are not engaging enough and seemed too repetitive for the audience. However, with some knowledge about audience behavior and what kind of ads they would be more likely to watch, you can make your YouTube ad successful as well. You can simply do this using a spiteful of your choice to check out what others are doing on YouTube ads and how you can learn from their successes and failures. In this article, we are going to learn more about YouTube ads by tools and how you can benefit from them to boost your ads on YouTube.

What Are YouTube Ads Spy Tools

Not everybody is born a God in marketing and sometimes learning from the mistakes of others can really help. There are many different businesses across various industries, and on a daily basis, they need to reach out to their audience to let them know about their latest products and services that users on YouTube might be interested in. Whether you are an affiliate marketer, a vendor, a merchant, an online e-commerce shop, or a publisher, YouTube ads can really help you gain the audience you need quickly.

As you know the audience on YouTube is very different from the ones on TikTok and Google ads. A huge part of this difference is because of YouTube is affiliated with Google. Not only does Google use the data about users from their YouTube watch history for showing them different YouTube ads, but they also use user data from their Google searches as well. This way users on YouTube always end up finding products on YouTube ads that they were searching about earlier on Google. They might even see offers or deals from the competitors of the services they were interested in on YouTube ads. Therefore, because of this information provided to us by Google from the accumulation of user data, YouTube ads are a very desirable platform for marketers, especially marketers in the tech and digital industries.

Now, there's so much information to analyze, and no one human can do it without spending hours dedicating their time to come across different YouTube ads and analyze them. Therefore, we can always sense a need for ad spy tools that allow us to see information about different ads and advertisers. This information can help us learn more about the nature of advertising on YouTube, what acts are more likely to be successful how many views or clicks different ads get, and what are the conversion rates for different ads. With this information, we can optimize our own ads as well.

Why Should You Use YouTube Ads Spy Tools

A lot of people think that doing the research on competitors can be manual work, but since the number of your competitors on YouTube is going to be astronomical, you cannot really spend your valuable time looking for the ads and trying to understand their success rates. Ads Spy tools help us find ads in certain categories, industries, and demographics. They help us search for the ads we are looking for to find the information we need regarding them.

Without using ad spy tools, we cannot properly analyze all the ads, and our marketing on YouTube ads it's probably going to go blindly and without solid data.

Features of YouTube Ads Spy Tools

Now that we know all the different benefits of YouTube Ads spy tools, let's check some of the features that these tools offer to us and what information we can gain from them. Keep in mind that the information mentioned here is only the main data, and each of the tools can have some extra features that come with their main services.

Check Ad Views

First and foremost, YouTube ads spy tools allow you to see the number of views for any ad you're looking for. These tools also allow you to see the top-viewed ads in the category you are checking. The ad views can let you know whether an ad is popular and whether people like it. Plus, it can let you know which creatives and ads can get the highest views.

Find Advertisers

Using YouTube ads spy tools, you can find any advertiser and view all their ads along with the analysis of the ad data. If you have any competitors in mind, or if you want to find competitors in your own industry, these tools can be very useful.

Check Ad Conversions

Another great thing about these ad spy tools is that they allow you to see the conversion rate for different acts period of course you can take a look at the creatives and know whether an ad has been successful using a specific grade. Of course, these conversion rates don't necessarily mean that the business managed to convert the users to purchase something, but only that they managed to get them to click on their ad.

Check Successful Landing Pages

Speaking of getting users to click on an ad, YouTube ads spy tools allow you to check these successful landing pages that different businesses and affiliates have used to convert users. This way, you probably won't need to build a whole website from scratch, and you can simply use the resources provided to you by the spy tool to make a landing page for yourself that actually manages to convert, just like the one below.

Find Ads in Certain Categories

If you're trying to find certain YouTube ads in a certain category so you can get some inspiration for how you should be running your own ads, you might want to check out that information on spy tools. These tools show you all the ads in a certain category along with their impression rates and click-through rates.

Find Successful Target GEOs and Demographics

Now, another great thing about these tools is their ability to show you all the locations that have been proven to convert regarding a specific product period so if you're trying to target certain locations or certain demographics of people, should pay attention to this information and make sure your bidding money does not go to waste on the wrong Geo.

Find Successful Creatives

They mentioned that you can analyze different information that these tools provide you with to find the best creatives. We have also mentioned that YouTube ads are notoriously bad at making their audience stay on the ad. Therefore, if you notice that an ad has had a high conversion rate and impressions, you should definitely pay attention to every second of what they did in the ad and how they made their video. This way, you can guarantee that you're getting closer to a more converting ad for YouTube.

Estimated Price

This is the type of information that not all YouTube ads spy tools would provide you with, but on some of them, you can actually see the price that different advertisers are likely to be paying for their ads. This can give you some insight into what you should expect when running an ad campaign on YouTube.

How to Choose the Best YouTube Ads Spy Tool

So we have many different ads by tools out there, and you cannot simply use all of them because they have different price plans, and using several tools can be frustrating. So you need to use only one tool. In this section, where we'll share some factors to help you choose the best ad spy tool for YouTube ads.

Pricing

The first and most important factor is pricing because most of these tools offer about the same type of services and data, so the pricing is really the major difference. The table below can give you some ideas about the pricing of different ad spot tools that are considered the best in the industry.

Keep in mind that the reason why the pricing of one tool might be high is that the tool offers many different features and services besides just spying on YouTube ads. As you know, YouTube Ads is merged with Google ads, and the platforms that provide one usually provide the other as well. So the real pricing goes back to the extra features, which we will explain in a later section. But for now, all you need to know is to check your budget with her you can pay a certain amount every month for your spying needs. If you want to purchase a plan only for one month to spy on the competitors and find the best ads come on make sure you choose the service with the highest value for your money.

Data Provided

Now, you want to check the tools based on the type of data that they provide. If from the features with mentioned above and in the previous section, the tool does not provide at least half of them, it is probably not one of the best ones. However, if it provides all of them, it's definitely a great platform.

The data provided matters a lot because if you do not have all the information that is possibly available on the Internet, your competitors can potentially fall ahead of you by using a better tool to collect data. So, you should try to aim for a platform that provides you with the most amount of data for the cheapest price possible.

Search Ability

The search ability is a bit different from the type of data to the platform provides. The search ability mainly refers to the fact that the tool should allow you to search for any competitor, product, ad, advertiser, or even ad category you want. If you can't find any competitor you want, then there is basically no way for you to make use of the tool. You don't need to just open the tool and look for whatever ad they show you. You should look for your own competitors and your own industry. Therefore, if the tool does not allow you to search among an entire ad library of YouTube ads, then it is probably not the best tool for you.

You want to be able to narrow down your search and have as many filters as you want to find the exact ads you're looking for. You want ads that are similar to yours to get a better idea of how you should be advertising on YouTube. If you can't find them, some generic ads provided by the tool on their main page are not of any use.

Extra Features

After checking the basic data provided and the search ability to platform offers you, you want to check what other features you can get for the price you're paying for the tool. Below, we are sharing some of the common features that platforms might provide besides the spy tool.

• Ability to spy on other platforms as well. One great thing about spy tools in general is that they allow you to search for ads on other platforms as well. For example, YouTube ads spiritual might allow you to search for ads on Facebook Ads, Google Ads, TikTok Ads, etc., as well. This is great because it broadens your view toward the general market, and gives you some insight into the correct platform you should be using to advertise your products.

• Providing proven landing page templates. Increasing your conversion rate is probably very hard for people who are just starting out in marketing and don't have an entire marketing team to help them optimize their website. Therefore, the spy tools that provide you with proven landing page designs made to convert users that you can simply add to your WordPress website are great. At the price of the package they come with, these are great additional features.
• Integration with e-commerce platforms. If you have an e-commerce store and you want to convert users there, you can also integrate it with spy tools to help you optimize your website and your ad for higher sales.
• Tutorials. While, these are not the most important features, for beginner marketers they can be a great addition to help them learn more about running an ad campaign on YouTube or any other platform. So if you are one of those beginners, don't lose the opportunity of getting a tool that helps you with the knowledge base as well.

How to Use YouTube Ads Spy Tools to Boost Your Marketing Success

Now, if you have finally chosen your favorite YouTube ads spy tool, you should learn more about the process of using them in the best way to drive as much traffic to your shop or affiliate blog as possible. Just follow the steps below to make sure you will run a successful ad campaign.

1. First, simply install the ad spy tool, or if it is not a file that you need to install on your browser or computer, simply add the necessary information about your own business. If there's no need to add your information, move on to the next step.
2. If you have everything set up, you should start looking at your own category. When you find ads in your industry, move on to the ads related to the product you were trying to sell. If there are many different affiliates or people promoting the same product, try to search for the name of the product to quickly find all ads using that product.
3. When you are done looking for the ads in this way, you should start analyzing the data you can receive from those acts. Where is their target country? What are the keywords or topics that they have incorporated? What are the important but basic numbers, including impressions, clickthrough rates, and skips (if available)?
4. Then, if you found some ads that you find very similar to what you want to do and has high numbers and success rate, you can continue to make the video. But before that make sure you watch all of these ads and take notes of their creatives. Sometimes the creative and the copy should better remain unchanged because the audience is already used to them. But just in case, you want to have all the creatives in mind to make the most converting video that users will not skip.
5. After that, you can just go and run to make the video and post it. However, while the ad is running, make sure you check back every once in a while to ensure that it is performing well and is expected. If your ad is not working well at any time for any reason, you can just cancel it and updated it. Then you can run the ad again.

Conclusion

Advertising on YouTube can be very challenging, especially because nowadays people want to watch fast-paced content related to the topic they're interested in, so they are not even patient enough to watch a 5-second ad. However, you have 5 seconds to grab their attention, and if you follow the tips mentioned in this article, you can achieve that, as well. So get the right tool and get started right away.