23 Best Auto Parts Affiliate Programs and Networks [2024]

In today's world, cars are one of the most important elements of daily life. We use them for transportation, shopping, going to work, and even for our hobbies and interests. The number of people who need auto parts regularly is almost everybody. Some people even have two cars. That should be enough for you to know that the car market's pretty big and the need for cars and their parts is everlasting. If that is not enough, you should know that the auto parts market in 2020 was at $2.2 trillion and it is predicted to reach $2.7 trillion by 2028.

So as you can see, there's a lot of money to be made in this industry, so why not make some of that yours? In this article, we'll be going through auto parts affiliate programs, what they are, how they work, what you can promote, how you can get paid, how you can choose one, top traffic sources, etc.

What are Auto Parts Affiliate Programs and How Do They Work

Auto parts affiliate programs require affiliates to help them sell auto parts. That should be easy enough. However, there might be some confusion as to what exactly the difference between these programs is with automotive affiliate programs. Automotive affiliate programs work in various fields such as car insurance, car services, and buying and selling of cars, while auto parts Affiliate programs mainly need you to help them sell their products. These products can be of various types which we will explore later.

For now, all you need to know is that you need to refer customers to car parts affiliate programs and help them choose the best brands so you can make a Commission on the side. These programs will reward you for the sale you've made. Keep in mind that in these programs you won't need to refer a customer to take any specific action like sign up on the website or anything like that, and simply them purchasing a product is enough. Since we are not dealing with services here and we will mostly be promoting products, the process of getting paid is pretty straightforward. A successful transaction and purchase will mark your Commission.

What Types of Products Can You Promote

There are various types of products you can promote in auto parts affiliate programs. Here you can see some of them.

• Wheels and Tires. Wheels and tires are essential components for vehicles, serving both functional and aesthetic purposes. Customers may need to purchase these auto parts when their customers' tires are worn-out or damaged, ensuring safety on the road. Additionally, some customers may seek to enhance the performance or appearance of their vehicles by upgrading to high-performance tires or stylish custom wheels.
• Interior Parts. Interior parts contribute to the comfort and overall experience within a vehicle. When customers desire to improve the interior ambiance, replace worn-out components, or add extra features, these parts become necessary. Upgrading to luxurious leather seats, integrating advanced entertainment systems, or simply refreshing the interior with new components are common motivations for customers to purchase interior parts.
• Electronics. Electronics play a crucial role in modern vehicles, providing convenience, safety, and entertainment features. Customers may require electronic parts to upgrade outdated systems, enhance vehicle safety with advanced sensors, or improve the entertainment options within the vehicle. For instance, installing a new touchscreen infotainment system or integrating a rearview camera can significantly enhance the driving experience and overall satisfaction of the customers.
• Engines Parts. Engine parts are vital for the proper functioning of a vehicle's powertrain. When customers encounter engine issues, such as poor performance or malfunctions, purchasing engine parts becomes necessary. Upgrading components to enhance performance, replacing worn-out parts, or addressing specific engine-related problems are common reasons why customers may need to buy engine parts.
• Gaskets. Gaskets are small but crucial seals that prevent leaks in various engine parts or vehicle systems. People may need to acquire gaskets to address leaks, replace worn-out seals, or perform routine maintenance. Commonly replaced gaskets include head gaskets, intake manifold gaskets, and valve cover gaskets, which ensure the integrity of the engine and overall vehicle performance.
• Screws and nuts. Though often overlooked, screws and nuts are indispensable for securing various parts of a vehicle. When people need to perform repairs, replace lost or damaged fasteners, or install accessories, acquiring screws and nuts becomes necessary. These components play a vital role in maintaining the structural integrity of the vehicle, securing body panels, interior components, and engine parts.
• Fluids. Fluids are essential for the proper functioning of different vehicle systems. People may need to purchase fluids to perform regular maintenance, replace old or contaminated fluids, or address specific issues like overheating or brake performance. Engine oil, coolant, brake fluid, transmission fluid, and power steering fluid all contribute to the optimal performance and longevity of the vehicle.
• Headlights and brake lights. Headlights and brake lights are critical for visibility and safety on the road. When your audience experiences dim or burnt-out bulbs, replacing these lights becomes necessary to ensure proper illumination and signaling to other drivers. Upgrading to more efficient or aesthetically pleasing options can also be a motivation for purchasing headlights and brake lights.
• Windshield Wipers. Windshield wipers are essential for maintaining clear visibility during adverse weather conditions. Customers may need to buy windshield wipers to replace worn-out blades, improve wiping performance, or ensure safety during rainy or snowy weather. Reliable and efficient windshield wipers are crucial for a clear field of vision and safe driving.
• Fuse boxes. Fuse boxes house fuses that protect electrical circuits within the vehicle. Customers might need new fuse boxes to replace faulty or damaged units, accommodate additional electrical accessories, or upgrade to more advanced fuse boxes with enhanced circuit protection. Properly functioning fuse boxes prevent electrical system failures and safeguard the vehicle's electrical components from damage caused by electrical surges or short circuits.

Payment Models in Auto Parts Affiliate Programs

This section provides an overview of the different payment models that are commonly used by auto parts affiliate programs. As an affiliate, it is essential to understand these methods thoroughly, as they can have a significant impact on your earnings.

Revenue Share

The first payment model that we'll discuss is the revenue share model. In this model, affiliates are paid a percentage of the product's value whenever they successfully sell it to a customer. This percentage is predetermined in the affiliate program's terms, and it can vary depending on the product's price. For instance, if the product's value is $100, and the commission rate is 10%, the affiliate will earn $10 for selling the product. It is important to note that the more expensive the product, the higher the chances of earning more money. This is a commonly used payout model in auto parts affiliate programs.

Cost per Sale (CPS)

The next payment model is the cost per sale (CPS) model, which is very similar to the revenue share model, but instead of a percentage of the product value, affiliates earn a flat commission whenever someone purchases a product. This means that regardless of the product's value, the affiliate will receive a predetermined flat commission. For example, if the commission rate is $50, the affiliate will receive $50 as a commission, regardless of whether the product is valued at $500 or $2,000. This model is most commonly used in programs that have one or two types of products and services.

What to Consider When Choosing an Auto Parts Affiliate Program

There are various things to consider when you're choosing an affiliate program in this niche. Of course, you can just start working with all the programs and spend your time reviewing their products, going on with their sign-up process, etc. However, the rule of thumb says that you should only spend your time on the programs that are sure to give you a good return on the time you're spending on them. Therefore, you should pay attention to several factors when choosing an affiliate program. Here are some of the most important ones in this niche.

Your Familiarity with the Products

First and foremost, you should never promote a product you are not familiar with. You should have at least some experience with that product or a similar product. If you don't, you should definitely check out some reviews online or learn more about that product through some YouTube videos or similar resources. If you don't have any knowledge about the product you're promoting, you can lose your audience as trust. And that is not what you want to happen as an affiliate.

Commission Rate

The second most important part to look for when trying to choose an affiliate program is the Commission rate. Simply, the higher the Commission rate, the more money you can earn. However, it's important to notice that this might not be true all the time. The average order value is also an important factor when it comes to earning money with the revenue share model and its Commission. So for example, if the average order value in a program is $10, then even a commission rate of 90% won't get you much money. However, if the average order value is about $1,000 and you're earning only 10% in Commission, you will still be making $100. Therefore, while you're paying attention to the Commission rate, make sure the average order value of that program is also high.

Brand Recognition

The credibility of the brand you're hoping to work with also matters. you don't want to promote a brand that has bad reviews or leaves a bad impression on the customers. You want the brand to be high in quality so customers are satisfied and won't blame you for their own purchase. In order to understand how credible a brand is, you can search online for some of its reviews. You can check unbiased websites and ask on forums like Quora or Reddit to learn more about that brand. You can even go on affiliate forums and ask your peers if they've had any experience with that specific affiliate program. After checking all the reviews, you can make a better decision about working with that brand.

Cookie Duration

The cookie duration is also an important factor when it comes to promoting an offer. The cookie is basically something that tracks the data about a visitor’s activity On a website. The cookie duration refers to the time when the program is going to track the activity of a specific user on their website. The benefit of this is that the program will count any purchases made by that visitor during the cookie tracking activation time even if it's not the first time the person visits that website.

So for example, if the cookie duration of a program is 30 days, and a user visits it once and then again 20 days later, any purchase made that second time, will also give you a Commission. Based on all of this, the longer the cookie duration, the higher your chances of earning a commission. The cookie duration in most affiliate programs nowadays is 30 days, but it can be longer, like 365 days, lifetime, or shorter like a week or even one day.

Payment Frequency

Nobody wants to earn some money through an affiliate program and has to wait for three months to earn their commission. Especially if you're trying to earn a living through affiliate marketing, you'll want to earn your commissions on a monthly basis. That is how it goes with most affiliate programs nowadays.

However, you might come across some programs that have certain terms which make them pay you every two months, every three months, or even every six months. Of course, the last one is not really ideal, and you might want to give that a second thought. The reason why programs might do this is that they have certain policies about their customers returning their products. So they might want to avoid paying you any Commission before the warranty expires.

Minimum Payout

Besides the terms about the payout frequency, affiliate programs might ask you to reach a certain balance before they pay you to add. This balance can be anything the program specifies. Many programs nowadays require you to earn at least $50 to be able to cash out your money. If you don't want to wait and you want to immediately cash out whatever you've earned, you can go for programs that do not have a minimum payout threshold requirement.

Affiliate Trackers

Affiliate trackers are software on the web that the affiliate program provides you with to give you data and statistics about the performance of your visitors on the affiliate program. If the program is working on a network, it can automatically have an affiliate tracker available for you on your dashboard. This is where you can see all the information about the visitors' clicks, signups, commissions, sales, bonuses, etcetera. The benefit this provides you with is that it enables you to gain more insight into your marketing and optimize anything in your campaigns if you need to.

Marketing Assets and Resources

Every affiliate program nowadays provides you with assets and resources such as its own logos, banner ads, text links, pre-written content, visuals, imagery, icons, and even ready-made landing pages and websites. These resources can help you make more money for them and for yourself. While most affiliate programs provide you with these resources more or less, there might still be some that don't provide you with any resources, or only give you a link. If you care about that, make sure you opt in for a program that gives you all sorts of imagery and content to make your job easier. Of course, this matters a lot in the case of programs that are very visual about their products. So that means you might not have access to the images of their products. In that case, it would only be logical for them to provide you with the photos themselves.

Some affiliate programs these days might even provide you with a sample of their products so we can test them out and write a review or make a video reviewing that product. That really impacts your audience.

Affiliate Support

If you are a beginner affiliate and you think you might need a lot of help getting started with the program, or you just appreciate having some support as the affiliate of a program, it's important to make sure the affiliate support is active and accessible via chat or via e-mail. Many of the programs we provide on our list have great affiliate support. However, you might want to check that yourself by asking your peers on an affiliate forum. Many affiliate programs provide you with the help of a dedicated affiliate manager who will send you regular emails and give you tips on increasing your income. Some programs might even send you regular newsletters to let you know about the latest opportunities and products they have available to promote. This includes occasional promotions and seasonal events notifications as well.

Application Process Time

If you really like an affiliate program and want to get started immediately, you don't want to waste any time waiting for your application to be assessed within a few business days. You might just want to get started today. In that case, you should go for affiliate programs that do not have a high application processing time. Some programs take weeks to review your application and decide you're not suitable for them. Some others might immediately give you access to their affiliate area and you can get started immediately. So look out for this small detail before you Spend time filling out a form to sign up.

Performance-Based Bonuses

Affiliate programs usually have rewards and bonuses for their top affiliates in return for them referring to a lot of sales. They might increase your commission or give you a big bonus whenever your sales reach a milestone. We've mentioned which affiliate programs on our list have performance-based bonuses, so if you're into that stuff, make sure to look out for these types of programs.

Promotions and Discount Codes

If you're one of those affiliates who really cares about having a promotion or discount code to give out to your audience as an incentive, you should look out for affiliate programs that give you your own custom discount code. Many programs give you this opportunity and help you create your own discount code for your own audience. Some others might give their affiliates as a whole once certain discount code for seasonal events and promotions. And there are some others that do not have any policies regarding discount codes and will never provide you with one. If you really want a discount code or opportunities to give your audience promotional deals, make sure to filter out those specific programs.

Top Traffic Sources for Auto Parts Offers

Now that you know what exactly to look for in an auto part affiliate program, let's talk about actually promoting these offers. In this section, we'll go through some of the top traffic sources for promoting auto parts affiliate offers.

Social Media

The first and most important traffic source for auto parts offers is social media. Social media is not only in the sense of Instagram, Facebook, or TikTok but also YouTube and other platforms where you get to share content. Lots of people who are looking for car parts or need a replacement tend to go on a platform like YouTube to look for other people's experiences and potentially expert opinions.

 this is exactly where you get to talk about the auto parts you know and fit some of the products from the programs you're affiliated with to sell them. If you're selling on YouTube, you can simply put the link to the affiliate product in the video description. If you're selling on any other platform you like TikTok, you can create an account on a website like Linktree And put all your affiliate links and social media links on it and guide people to click on The link in your bio. Simple as that.

Website Content

The second most important traffic source, or interchangeably the most important one, is the content you put on your personal website. You can have an affiliate website or blog and post content, review products, write knowledge-based articles, etc. This way, people can find you through search engines whenever they're looking for something among the auto parts.

In the articles you write, you can always include links to the affiliate products you're introducing them. So for example, if you're writing about wheels, you can include the affiliate links to the specific wheels you're introducing them. In the later sections, we'll talk about how exactly you can write a product review to get your audience's attention and sell the product successfully.

Paid Ads

You might just want some quick traffic and that is absolutely understandable. In order to get that sort of traffic, you can use ad networks and platforms like Google ads, Facebook ads, YouTube ads, TikTok ads, Instagram ads, etc. Each of these ad platforms is good for a specific purpose. For example, if the content you want to promote your affiliate product with is more visual, you can aim for TikTok ads, YouTube ads, or Facebook ads.

However, if you are writing an article or you want to refer people to your affiliate website, Google ads are the best way to do it because it allows you to target certain keywords that you're trying to sell through, and helps you get more people to your affiliate website where they can see your affiliate links.

Forums and Communities

If you're looking to get your traffic through another way, you can consider forums and communities related to auto parts. In these forums, you can talk to people and get a reputation for yourself by earning points. This is quite easy to get started with as you can do it just by providing helpful answers to other people's questions. In these answers, you can fit in some of your website links to articles you've written about the topic they're asking about. You can include some of your affiliate links in there as well however, make sure to do it in a subtle way so the forum might detect it as spam. In order to be successful through this method, you need to be patient and familiar with the forum's rules.

Tips to Promote Auto Parts Affiliate Offers Successfully

Now that you know all the different ways to promote auto parts affiliate programs, let's explore some tips and tricks to increase traffic to your website and make more sales successfully.

Find Effective Platforms

First and foremost, you have to find your own effective platform. Look for your audience across various social media and see where they're mostly looking for auto parts. This means that if you see that you cannot find enough posts on auto parts on Instagram or Facebook, perhaps, you should move to YouTube or other platforms. That also stands for your website. If you think that the website traffic for auto parts isn't enough, you should not spend any time on it period of course, when it comes to this specific niche, the audience is scattered across YouTube and search engines. Therefore, by providing valuable content on your website or media platforms comma you can still get a lot of traffic.

Keyword Targeting

If you're going to create a website in the auto parts niche, you should definitely consider doing extensive keyword research and properly incorporating the keywords in your texts.

Some good keywords to target in the auto parts niche, which is also long tail keywords specifically narrowing down keywords to the exact products users might search for, include best brake pads for trucks, affordable car batteries, high-performance spark plugs, durable car floor mats, discounted car accessories, heavy duty car floor mats, high-performance air filters, discounted car seat covers, affordable car audio systems, and best car detailing products.

One of the benefits of using these keywords is that you get to be on top of the search engine results whenever a user searches for them. You can research more keywords of this type to see what are the highest volume long-tail keywords in your category.

Trends

Trends are very important for a marketer. As mentioned before, you should definitely consider promoting products whenever they are on a seasonal deal or promotion. This also works in the same way for trends. Whenever something is trendy, you should immediately post your content about it and drive traffic. Doing so will get you lots of easy traffic because people are looking exactly for the thing you're trying to sell. Trends are specifically important on social media, so look out for the hashtags and trends in your area or the area you're targeting. There are many different tools on the Internet that can help you follow hashtags and trends, such as AnswerThePublic, ExplodingTopics, Google Trends, or other various private tools.

Review Products

When it comes to introducing products to your audience come out you should follow certain guidelines for making sure that they will trust your review. There are several things you need to pay attention to.

First and foremost, you need to make your content unique. People don't like to read or hear about the same things that they can see on the manufacturer's website. So you need to give them more than that. You need to provide them with your own first-hand experience or expert opinions. It's understandable if you don't have any first-hand experience with the product you're promoting, and in that case, you would need to learn as much as you can from YouTube videos and other commentaries to understand more about the product you're promoting. After all, that is one of the most important parts of affiliate marketing. So make sure your reviews are honest and unique.

Secondly, you should give some pros and cons of the product so the customers can easily compare them with other products. Obvious things about the product might be easy to see, but points that help them highlight products based on their advantages and disadvantages are things that you should bolden out.

Thirdly, visuals and imagery especially in content written on your website are very important period even if you're making video content, you should have your own footage of the product instead of using stock footage because anybody else can do that as well.

Lastly, it's important that the audience understands fully well that you're promoting something you've tried before. So make sure you communicate that sense to them. Also don't forget to include links to your affiliate website if you're reviewing them on your social media, and they include links to the affiliate website beneath every product on the review article.

Focus on SEO

If you have a website and you want to get traffic through it, you should focus on search engine optimization as well. Even if you have great content, without SEO, your content won't reach any audience. Therefore, it's important to use the keyword you choose evenly throughout your texts, titles, image alt descriptions, etc.

Engage with Your Community

Especially in the automotive industry, it's important to engage with your audience and ask them about their opinions on what exactly they'd like to see you introduced. Make sure to keep your audience in the loop all the time and avoid promoting something to them you know they won't like.

Conclusion

Just like automotive affiliate programs, auto parts affiliate programs are great sources of making money since the average order value on auto parts orders is usually high. If you use the tips shared with you in this article, you can become successful and make a lot of money by promoting these deals and offers to your audience. If you want, you can also check out some other affiliate programs and affiliate networks to find the best offer for your own audience across various other niches.