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On May 20–21, Yerevan will host the largest affiliate marketing conference in Eastern Europe — the MAC Affiliate Conference. More than 4,000 attendees, 150+ exhibitor booths, and 20+ international speakers will gather for this massive event.
Find full details on the officia lMAC website
During MAC, you will connect with new partners and catch up with old friends, and everyone in the industry will be there. And remember: networking doesn’t end when the conference does. A walk around Yerevan and its surroundings with your peers will take your collaboration to a whole new level.
That is why we have put together a list of must-see places in and around Yerevan—perfect for exploring after the conference.
Read to the end, especially if you haven’t booked a hotel yet. You will find exclusive MAC hotel deals with up to 30% off.
This massive architectural structure resembles a ziggurat, but instead of ancient gods at the top, you’ll find a stunning panoramic view of Yerevan and the majestic Mount Ararat.
Climbing the 572 steps is no joke, but there’s a hidden escalator inside the complex. Don’t miss the modern sculptures at the base!
Built in 2001 to mark 1,700 years of Christianity as Armenia’s state religion, this cathedral is just a short walk from the MAC venue. The view from here is beautiful, and its domes are visible from almost anywhere in Yerevan.
Located in the heart of the city and designed by architect Alexander Tamanian, this theater is a cultural hub. It’s surrounded by charming parks and cafes, and “Swan Lake” — a man-made pond — is just around the corner.
Dedicated to the renowned Armenian artist and sculptor, this museum features works from various stages of Kochar’s life, including his iconic “spatial paintings.” Exhibits and lectures are available in multiple languages.
If you love books, this is a must-see. Home to manuscripts from the 5th to 18th centuries, including rare early Armenian printed texts. You can’t touch the books, but you can read fascinating documents in many languages.
No trip to Yerevan is complete without good wine. On Wine Street, you’ll find cozy wine bars, vibrant restaurants, and even the house-museums of writer Hovhannes Tumanyan and artist Martiros Saryan.
Tucked away in the heart of Yerevan’s nightlife is a one-of-a-kind spot — Burlesque Karaoke. But this place isn’t just about songs and a stage, it’s all about the vibe. Every guest gets a chance to feel like the star of the show: the set design, lighting, sound, and energy all come together to create a real performance feel.
Burlesque is, above all, about style. From neon touches to velvet couches, the interior whispers: here, you can be yourself, play with your image, and never be afraid to stand out. The song list ranges from timeless classics to bold pop anthems. And if you’re not in the mood to sing, just stay for the atmosphere, dance, sip cocktails, and enjoy the company.
If you’re into stronger spirits, visit this iconic distillery for a guided tasting of port wines and cognacs. (Maybe save this for after the main conference days — the MAC Afterparty has an open bar waiting for you.)
The largest lake in the Caucasus and one of the highest-altitude lakes in the world (1,900m above sea level), just 1–1.5 hours by car from Yerevan. A peaceful natural escape with beautiful views.
Only 20 km from Yerevan, this town is home to one of the world’s oldest Christian churches. The 7th-century cathedral ruins are a UNESCO World Heritage Site, and nearby you'll find the stunning churches of St. Hripsime, Gayane, and Shoghakat.
Located 40 km from Yerevan, this historic site is where King Tiridates III imprisoned Saint Gregory the Illuminator for 14 years. It's also the closest accessible point to Mount Ararat, offering breathtaking views of the mountain and monastery.
Set on the slopes of Mount Aragats (just 35 km from Yerevan), this spot offers real telescope sessions, stargazing, and astronomy lectures — all in a truly magical setting.
After full conference days and memorable adventures, a comfy hotel room is a must. MAC organizers have partnered with four top hotels offering up to 30% off:
Armenia Marriott Hotel Yerevan is a stylish hotel in the city center with mountain views. It features a seasonal outdoor pool, a fitness center, restaurants, and bars.
Congress Hotel Yerevan is centrally located and offers a pool, spa, gym, sauna, massage services, a wine bar, and a cozy restaurant.
Promo code: MAC25 (Click the “lock” icon to enter the code)
Alexander is a luxury international hotel in Yerevan’s historic district featuring a full spa, sauna, pool, and gym.
Yerevan Place is a modern hotel in the city center with a gym, massage room, and a restaurant/bar serving international and Armenian cuisine. The business lounge and terrace are also available.
10% Off with promo code: MAC2025
Yerevan is full of history, character, and charm — but do not forget the main reason you are going: MAC’25. The countdown has begun, and prices are rising fast and do not miss your chance to grab your ticket at the best price on the official MAC website.
