Adsterra x Indoleads: track conversions and scale CPA campaigns (bonus inside)

We keep building! So here’s the big announcement: we’ve added a new tracking integration with Indoleads, a global CPA affiliate network with a strong presence across Southeast Asia and other international markets.

For affiliates running paid traffic through Adsterra, this means easier conversion tracking and a more direct way to connect traffic costs with actual CPA results.

Why Indoleads?

Indoleads connects advertisers with 60,000+ registered and verified affiliates across 180+ countries and offers 500+ campaigns across e-commerce, travel, software, finance, digital services, and other verticals.

What makes the network particularly interesting for affiliates in Southeast Asia is its selection of offers for markets such as Indonesia, Thailand, Vietnam, Malaysia, Singapore, and other APAC GEOs. This gives affiliates more room to test CPA campaigns against the mobile-first and highly diverse audiences they can reach through Adsterra.

The platform includes global and exclusive offers, along with deep links, product feeds, banners, coupons, reporting tools, and dedicated account management. Affiliates can also filter offers by GEO, vertical, traffic type, and approval status to find campaigns that fit their traffic strategy.

Stick around this piece of news to find out a nice bonus!

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Indoleads x Adsterra integration

If you buy traffic through Adsterra and monetize it through Indoleads CPA offers, you can now connect the two platforms using a ready-made S2S postback integration. When a user converts on an Indoleads offer, the conversion data can be sent back to Adsterra. This gives you a clearer view of which campaigns, GEOs, placements, and traffic sources are actually generating conversions. Instead of looking at clicks and spend separately from conversions, you can bring the data together and optimize based on actual CPA performance.

The setup only takes a few steps:

1. Generate the required postback URL in your Adsterra account.
2. Add the postback to your Indoleads account.
3. Configure the necessary tracking parameters.
4. Launch your traffic and start receiving conversion data in Adsterra.

Why S2S Tracking Matters for Paid Traffic

When you are buying traffic, clicks are only the beginning, because what happens after the click is the most important. With conversion data passed back to Adsterra, affiliates can see which traffic is bringing real results and use that information to optimize campaigns faster.

For example, you can:

• compare conversion performance across GEOs and placements
• identify traffic sources that bring conversions rather than just clicks
• cut spend on underperforming traffic
• increase budgets for campaigns that show stronger CPA performance
• test different Indoleads offers against the same traffic
• make scaling decisions using conversion data instead of CTR alone

This is especially useful when testing several offers or GEOs at the same time. The more traffic you buy, the more important it becomes to know exactly where your conversions are coming from.

Where Indoleads can fit into your SEA strategy

Southeast Asia is one of the markets we see as particularly interesting for affiliate campaigns. The region combines large mobile audiences, diverse consumer markets, and strong demand across e-commerce, travel, digital services, and other verticals.

Indoleads gives affiliates a way to tap into this demand through CPA offers, while Adsterra provides the traffic and campaign optimization tools needed to test those offers at scale.

You can start with one GEO and offer, collect conversion data, and then expand what works. There is no need to assume that the same campaign will perform equally well everywhere – the data from your traffic and conversions should guide the next step.

Offers to test

If you are new to Indoleads and want to start testing CPA campaigns with Adsterra traffic, here are a few offers worth checking out:

• Klook
• Trip.com
• END. Clothing
• ELEGOO
• Cloudways

Before launching, always check each offer’s target GEO, allowed traffic sources, restrictions, and other conditions in Indoleads.

A bonus for affiliates wanting to test the new integration

If you are new to Indoleads CPA network, use promo code ADSTERRA10 to get +10% to the payout for the TOP 5 offers of your choice during your first 3 months after registering with Indoleads.

To activate the bonus, email care@indoleads.com, mention the promo code ADSTERRA10, and send your Indoleads account details together with the five offers you want to activate the increased payout for.

If you are already buying traffic through Adsterra and working with CPA offers, this integration gives you one more way to connect traffic with actual conversions and optimize your campaigns with better data.

Ready to test it? Connect Indoleads tracking with Adsterra and start optimizing your CPA traffic.