Multi-Event Tracking: see every move, win every campaign

Clicks are good. Installs are better. Subscriptions? Even better. But what if you could track every critical step a user takes and turn those insights into smarter campaigns? That’s what multi-event tracking does.

Ready to turn user signals into marketing wins? With Adsterra’s multi-event tracking it’s done at a fingersnap. 

The basics of multi-event tracking

Forget one-and-done conversions. Users move through multiple stages: trial starts, feature usage, subscriptions. While traditional tracking only catches the last step, multi-event tracking captures them all, giving you clear visibility into your funnel, better budget decisions, and the edge to maximize ROI.

Multi-event or traditional tracking?

Why multiple events matter

Modern user journeys are complex. A click doesn’t always lead to a trial but an install signals interest. Tracking only one event misses opportunities, blind spots, and growth potential. Multi-event tracking captures the full story so you can refine campaigns, optimize spend, and scale smarter.

Adsterra transforms raw traffic data into actionable insights, whether you’re buying CPA or CPM campaigns. Don’t just track conversions, track user signals, and turn them into marketing wins.

Examples of use

VPNs, Apps & Mobile Utilities

Why settle for just installs when you can track trials too? Multi-event tracking shows how users actually engage with your ads and product. Spot traffic sources that drive installs but fall short on trials. Identify the placements that consistently perform across multiple actions and build whitelist campaigns for guaranteed results. Refine your messaging, redesign landing pages, and watch engagement rise.

iGaming & E-commerce

Two goals tracked side by side: installs and deposits, subscriptions and sales. Reveal which GEOs perform at each funnel stage. Optimize offers, add bonuses, or adjust bids by country. The result? You acquire more users and generate more revenue without wasting spend. Multi-event tracking helps you hit both goals simultaneously and efficiently.

The real value of multi-events

1. Boost ROI: identify sources losing valuable user actions, redesign campaigns, and redirect spend to what actually works.
2. Smarter budget allocation: know which traffic consistently drives multi-step conversions (views, installs, trials) and put your ad dollars where they count.
3. Speed up creativity: instantly spot which Interstitials, In-Page Pushes, or Social Bar creatives drive deeper engagement, even on long test campaigns. 
4. Funnel optimization: don’t pay only for the last conversion. Early signals reveal high-value traffic that may otherwise go unnoticed. Exclude low-performing slices or double down on hidden gems.
5. Transparent partnerships: decisions are backed by visible, meaningful user data, building trust with your performance marketing partners.

Guide to using multi-event tracking with Adsterra

Intrigued? That’s great. You’re only a few steps away from next-level tracking. Working around multi-event isn’t that difficult, especially with our super-detailed guide: scroll down to the section “How to start tracking multiple events” and see for yourself.

Launch smarter, track everything

Before you hit “Go,” make sure your campaign is set up to capture every signal. Multi-event tracking turns ordinary traffic into actionable insights but only if everything’s in place. Here’s your checklist to launch like a pro:

• S2S Postbacks activated: server-to-server tracking must be live.
• ClickID correctly mapped: means every click tracked to its journey.
• Postback URLs include all events: don’t miss a single conversion signal.
• One URL per event: clean, precise, unmissable.
• URLs match conversion type: event 1 goes with conversion 1, event 2 with conversion 2.
• Test everything: ensure all conversions and events fire perfectly.
• Enable Multi-Event Tracking: switch it on during setup to capture every action.
• Check Adsterra stats: events shown separately, so you see the full story.

Level up your results now

Multi-event tracking records every meaningful action in a single campaign, so top-notch funnel data, cleaner attribution, and smarter budgeting are just around the corner. On Adsterra, it’s ready to go. Just enable S2S postbacks, define your events, and turn traffic campaigns into full-funnel performance engines.

Don’t just track conversions: track every move. 

ENABLE MULTI-EVENT TRACKING WITH ADSTERRA