Adsterra Introduces Location-Based Targeting for Unmatched Ad Efficiency

Yes, this is a new feature alert! Now you can improve your campaigns’ geo-targeting by zooming into precise cities or regions instead of entire countries. Why is this cool? We explain!

The basics of location-based marketing and targeting

Location-based marketing is all about showing ads to people in specific areas. You can focus on regions or cities where your offers perform best and avoid places where they don’t work well — or where they’re not allowed at all.

With Adsterra, turning on location-based targeting is super easy — just flip the switch in your account settings. This feature is a game-changer if you need to follow regional rules, like iGaming regulations. Read how to add location-based targeting to Adsterra campaigns here.

How location-based marketing gives you the upper hand

Location-based marketing is a smart and useful strategy for those who want to enhance their campaigns’ results. Here’s how it helps:

• Improve targeting accuracy – Focus on specific locations to reach the right audience and boost conversions.
• Avoid low-performing areas – Show ads only where demand is high, maximizing efficiency.
• Optimize ad budget – Spend smarter by focusing on regions with better returns.
• Ensure compliance – Align ads with local laws and audience preferences effortlessly.
• Leverage location insights – Location data collection improves transparency when analyzing user behavior to refine strategy and improve performance.

Real-life examples of location-based advertising

1. iGaming campaigns

We’ve all heard how tricky the rules can be for iGaming ads. Precise targeting is increasingly important for this vertical, and the examples are proving it:

• In India, some states (like Gujarat and Maharashtra) don’t allow online gaming ads.
• Brazil has stricter rules in certain southern cities.
• In the U.S., it’s a mixed bag—some states (like Utah and Hawaii) ban online gaming ads completely.

2. E-Commerce, VPN, Utility campaigns

Not all regions perform the same when it comes to sales, too. Here’s how businesses can make the most of location-based targeting:

• Retail stores sell more in cities than in rural areas, so ads work better when focused on urban shoppers.
• E-commerce apps can prioritize regions with higher purchasing power to get better sales results.
• VPN apps can promote secure browsing in places where demand is higher, reaching the right users at the right time.

With smart location filters, businesses spend less on wasted ads and get a better return on investment.

3. How online marketplaces profit from location-targeting

Big platforms like Lazada, Zalora, Shopee, and TEMU run huge sales for different seasons and holidays. But here’s the thing—not every city gets the same deals, product options, or bonuses. That’s why they need to target specific customers in different areas.

Since they’re working with massive ad budgets, precise targeting helps them avoid wasting money on the wrong audience. Plus, location-based ads make it easier to show the right offers in the right language, making sure shoppers see relevant deals.

Make every click count: use location data today

Proximity-based marketing works great for both big brands and local businesses. People are getting pickier about the offers they see, so the more relevant and natural your ads feel, the better your results.

No need to worry about privacy—everything stays anonymous, and you don’t get direct access to user data. But you do get clear reports that help you understand customer behavior and fine-tune your strategy.

Create smarter campaigns that actually connect with the right audience and drive more clicks and conversions thanks to location-based targeting. Besides, using Adsterra’s top ad formats, like Popunders with 11.8 billion ad views per month or Social Bar with 9.9 billion, you have all the means to run even more successful campaigns. 

Ready to make your ads work smarter? Give it a shot!

Try location-based targeting now