The Challenge of the Adult Advertising Market
The adult marketing industry is booming, and competition is intensifying every day. Advertisers, ad networks, and media buyers are all striving to secure traffic from the most popular websites. The RTB (Real-Time Bidding) auction was introduced to tackle this challenge. The concept is simple: you and other advertisers place bids, and the winning ad gets displayed. But does this approach solve the problem?
Why Are You Losing Clients Even When Winning the Auction?
Imagine that advertiser Antonio wins an auction on a website, spending a lot of money to get the best traffic. His ad (Ad A) warms up the website's visitors. Then, another media buyer, Bruno (Ad B), raises his bid, wins a new auction, and takes away the visitors Antonio had warmed up.
Is there a way for Antonio to ensure the visitors attracted by his ad click on it and become his clients, instead of being swayed by Bruno's offer at the last moment?
There is a tried-and-true solution that allows advertisers and media buyers to get guaranteed traffic from their preferred websites: Flat Deals.
Flat Deals: Basics and Benefits
When advertisers engage in a flat deal with a specific website, they buy its traffic exclusively. This means only their ads are shown on that site according to pre-set targeting parameters and at a predetermined price.
Let's explore the reasons why advertisers choose Flat Deals over other methods.
Reason 1: Winning the Competition
With Flat Deals, your competitors' and other advertisers’ ads won't appear on the chosen site. This keeps visitors focused on your ads, leading to more conversions from warmed-up leads.
Reason 2: Low Entry Threshold
You might think that it's hard to compete with Exoclick, Trafficstars, or Twinred if you are not a big media buying agency. But it's not. You don't have to buy all the traffic from the domain. You can choose the geo and device that fit your targeting. You can also set daily impression limits.
You can arrange a brief trial period with a publisher. If the deal is successful, it can be easily extended by the advertiser without any need for further negotiations.
Reason 3: Defining Top Performing Creatives
Not all creatives work the same on different websites. Flat Deals lets you test different creatives on the same domain to find what works best. Since you know exactly where your ad will be shown, including the specific placement, you can make your creatives more native, increasing conversions. A/B testing will help you choose the best option.
Reason 4: Antifraud and Safety
With Flat Deals, your ads are prioritized and placed exactly where you want them. You can visit the website anytime to verify your ad is displayed correctly. Additionally, you can check our codes on the site, ensuring you’re buying traffic from the specific domain.
Direct communication with the publisher ensures transparency and quality, so you won't have to worry about issues such as referrer spoofing or cloaking. Just enjoy the benefits of premium quality websites and straightforward communication with publishers.
How Can You Start Making Flat Deals?
Some ad networks offer Flat Deals, but they often require a lot of manual work. This includes texting with managers and waiting for their replies, which can delay your advertising activities.
In our experience, Traforama is one of the most convenient and up-to-date platforms for making Flat Deals. It offers over 2000 high-quality adult websites serving Tier 1, European, and Asian audiences. You can check the available domains on Traforama.
Let’s dive into the specifics of working with Flat Deals and see how easy and convenient it is using Traforama. Advertisers can choose from three ways to operate: selecting from a set of published deals, making their own requests to publishers, or getting information about a specific website from the support manager.
Scenario А: Choose from Various Options in the Direct Deal Buffet
At Traforama.com, you’ll find a range of deals from top adult traffic publishers in The Flat Deal Buffet. With easy navigation, you can quickly find the most relevant options, review their details, and buy them directly on the platform.
Choose your Flat Deals based on the following parameters:
- Domain or even particular placements (Spots) on the domain
- Stream: Adult-all, Adult-gay, Adult-cartoons, Adult-transexual, Mainstream (non-adult)
- Geo: One or several preferred countries
- Device: Mobile, desktop, tablet
Next, you can explore the details of the selected Flat Deal, including its duration, estimated cost, and pricing model. You can also review more traffic data broken down by country, device, and browser. These statistics will help you make the best decision for your campaign.
When you choose the deal and click the 'Buy' button, our brand safety team at Traforama verifies the deal to ensure it complies with platform rules. Within one day, you will receive an email confirming whether the deal has been approved. Once approved, you will start receiving traffic the next day.
Scenario В: Offer a Flat Deal to a Publisher
If you haven't found a suitable deal in the Buffet, you can offer a deal yourself to any publisher in the Marketplace. You can choose any spot or domain, set the deal terms, and submit it. No need for Excel spreadsheets or waiting for a manager to reply on Skype. Just hit the "Offer flat deal" button, set the deal conditions, and add your creative.
The deal undergoes two stages:
- The Traforama Brand Safety Team ensures the creatives comply with standards.
- The publisher approves the deal. If there are any questions or if your deal is rejected, you'll be notified via email.
Remember, it's a "deal," so offering a good price is important. The publisher wants to make the most of their traffic, so the price must be both affordable for you and attractive to the publisher.
Scenario С: Request the Information from the Manager
At Traforama, you can fill out a form asking a Traforama account manager to contact any publisher and negotiate Flat Deal terms on your behalf.
The manager will quickly provide information on the availability of traffic, the current price, and other details. They can also help with the compliance procedure. It might take some time, but you don't have to guess the price, as the manager will handle it and approve conditions that benefit both sides.
Extra Benefits of Traforama
In addition to the various ways to work with Flat Deals, Traforama is one of the most convenient platforms for managing them, offering great flexibility in setting parameters.
Agile Pricing Models
When choosing a service for Flat Deals, advertisers need to use flexible payment models to ensure they aren't overpaying. Traforama supports two pricing models based on your goals and budget:
Fixed CPM: Advertisers and publishers agree on a fixed amount per 1000 impressions. Here's an example:
- There's a banner deal on test.com with 100k impressions and a fixed CPM of $0.05 for the USA.
- If there are 110k impressions for the USA on this website today, you get the first 100k, and the rest are sold at an auction.
- If this website has only 90k impressions tomorrow, you only pay for the 90k.
Fixed daily fee: Advertisers and publishers agree on a fixed amount per day with no limits on the number of impressions. For example:
- The Fixed Daily Fee is $15 for 10 days.
- This means you will pay $15 every day to get all the traffic with your targeting.
- All 100% of the website’s traffic will be sent to you, and you will spend a total of $150.
- There are no daily impression limits.
Convenience and Flexibility
The minimum period for a flat deal at Traforama is only 7 days, so you don't have to spend a lot on a new domain. You will get an email reminder when the deal is close to ending, with a proposal to extend it. If you're happy with the results and would like to continue, extending the deal is just a few clicks away.
Variable Payment Methods
Traforama offers various payment options, each with its minimum deposit requirement. You can choose the method that suits you best, combine several options, or try something new.
Try Flat Deals for Yourself
In the highly competitive adult advertising market, Flat Deals offer distinct advantages such as ensuring exclusivity, maximizing visibility, and bypassing rivals. With a low entry threshold, Flat Deals open doors that might otherwise remain closed to advertisers of all sizes. Additionally, Flat Deals come with robust anti-fraud measures, ensuring transparency and safety.
Traforama is emerging as a top choice in the adult AdTech. It provides multiple ways to secure a deal, including choosing a prepared option from the Buffet, proposing one to webmasters yourself, or getting assistance from a manager. With flexible pricing models and diverse payment options, Traforama is becoming a preferred platform for advertisers.
Given the competitive nature of the market, we believe Flat Deals are a strategic choice for securing top-tier traffic and overcoming challenges. We highly recommend exploring Flat Deals on Traforama to optimize your advertising performance and stay ahead of the competition.
