10 Best Spy Tools for TikTok Ads [2024]

TikTok is one of the best platforms when it comes to gaining lots of traffic very quickly. You can also try running ads on TikTok, which helps show your affiliate products and offers to more people.

Just like any other platform, when advertising on TikTok, you shouldn’t just run ads based on intuition. You should monitor and learn about other ads as well, to find the best way to advertise on the platform. That is exactly why you need Ad Spy Tools for TikTok. In this article, we will check out some information about Spy Tools, what they are, and how you can benefit from them.

What Are TikTok Ads Spy Tools

TikTok Ads is one of the best platforms to run ads for affiliate marketing. It gives us the ability to benefit from trendy songs and visuals to jump on the hype train. Unlike any other ad platform, you can reach out to your audiences in a native way. This means that they will be seeing just another short-form video about the products or services they might be very interested in. Plus, they can end up following your page and buying more products through you.

But just like any other ad platform, you need to learn about the TikTok Ads environment. You cannot attract the attention of the people you reach out to if your ads are not creative and visually appealing. To do so, you need to learn more about the different types of ads on the platform, what visuals and trends they use, what types of products they promote, etc. Regardless of your niche, TikTok ads can say a lot about how you should be running your own ads.

You are more than welcome to check the TikTok ads available on the platform one by one and analyze them to learn about these ads. But as you might have guessed, that is very time-consuming.

The alternate version is using a TikTok Ads Spy tool that can help you monitor the ads in the market, learn from them, and get some statistics necessary to make your own ads successful.

TikTok ad spy tools provide you with the ability to look at a library of ads and decide for your own how you should be promoting your affiliate products. They also help you learn more about the budget you need to run an ad campaign, and how much your return on investment (ROI) will be. You can monitor other affiliates selling the same product and follow the same strategies to make your sales increase, as well.

How Can You Benefit from TikTok Ads Spy Tools

There are several ways you can benefit from using TikTok Ads Spy Tools. Let’s go through them one by one and learn how they can boost your marketing.

Learn about Leading Products

First and foremost, monitoring TikTok Ads can help you learn more about products that people really want to buy. You can have some products available to sell, but if nobody is buying them, then why waste your time? You can simply go for the products that have been proven to work.

In the same way, you can learn about the ads that are promoting a certain product and learn about them so you can optimize your own ads for the same products. You can always make some videos advertising something, but a competitor might be doing it much more effectively, and trust us when we say you don’t want to be unaware of that.

Learn about Your Competitors

The second way TikTok ad spy tools help you is by letting you know more about your competitors. Your competitors could have found the ultimate way to promote a certain product. They might also have found the perfect product to promote. It’s great to follow the ads that some competitor pages run, and learn from their strategies.

You can always keep an eye on certain competitors to make sure you are doing better than all of them. Also, nobody really gets hurt from almost copying the same creatives as another competitor, especially in the world of affiliate marketing. So these spy tools are invaluable when it comes to this data.

Find the Best Locations and Geos

TikTok ads spy tools give you great and valuable insight into the target markets and locations that seem to be making the most sales. For example, if you are planning to post ads for the audience in a certain place, you can monitor other ads about the same product or similar products in the specific location you have in mind and see whether other ads have been successful or not in that GEO.

Find the Best Markets and Industries

Another amazing benefit of spy tools is how they let you know about the best markets and audiences to promote certain products to. Plus, if you are unsure which niche products to promote, you can also find industries that are performing better in ads. This is just to prepare if you’re still looking for products in different industries to promote.

Discover the Winning Creatives

When you look for different ads promoting the same product you want to promote, you can check the ads out and figure out the creatives they used to get more engagements. It’s easy to just follow the same strategies as the most popular ad related to a product and copy the same thing on your own ads. It almost always works. Whether it’s a song or a meme, you should find these creatives using spy tools, otherwise, it will take forever.

What Can You Learn from TikTok Ads Spy Tools

TikTok ads spy tools give us insights from different parameters and factors. Let’s check them out each one by one.

• Ad Impressions. Impressions show the number of views an ad has received. It does not necessarily mean all of those views have interacted with the ad. It also doesn’t mean that many people were necessarily interested in the product. It just shows the outreach of the ad.
• Ad Popularity. This score shows how many people were interested in the ad, and how likely the ad will play again for many more people. This score basically shows how popular is an ad.
• Duration. The duration shows the duration of time in which the ad is active. So for example, it shows if the ad has been active for a week, a day, etc.
• The number of Likes, Comments, and Shares. These numbers show the actual interest and engagements. Obviously, the more likes and comments you have, the more interesting your ad. Shares are even stronger than likes and comments. They show how many people liked your product and thought of sharing it with other people.
• Date Started and Date Last Seen. These dates mean how long the ad was running, and when was the exact last time somebody saw it. If the ad hasn’t been viewed at all in the past few hours, you might want to reconsider your strategy.
• Ad Objectives. There are different objectives for different TikTok ads. Not everybody wants to sell products. Some of them want app installs, conversions, leads, sales, reach, traffic, or just views. You can get this insight either by searching for ads in a certain category to get more families with their creatives or by just looking for the ad objective in the library. When you want to run an ad, TikTok will ask you for the objective so they can show the ad to the people who are most likely to interact with it.
• Ad Categories. TikTok ad spy tools will also show the product category to you. These categories are also searchable on the tools, so you can learn more about the most and least profitable categories. Categories on TikTok can include apparel, accessories, appliances, apps, beauty products, e-commerce, education, home improvement, furniture, tech, pets, outdoor, etc.
• Ad Region. Another valuable insight you can gain from Spy tools is learning the region the ad was targeting or the region the ad was most successful in. This can help you target the right and most profitable places.
• Target Audience. You can get this insight from some spy tools. This parameter will let you know what audience will more likely be interested in a certain product. This includes age and gender.
• Ad cost estimation. The tools might give you an estimate of how much it cost the ad poster to post that specific ad. This is not always accurate and mainly calculated on the tool itself based on all the criteria above. You can use this information to calculate your profit and whether it is worth running an ad for that product in that category or not.
• Number of Ads for a Certain Product. This is especially important to learn whether there are just too many people promoting a product or not. If there are only a few people who are all successful in promoting a product, you can proceed as well. But if there are too many people all with low engagements, it’s probably not worth it.

What to Consider When Choosing the Best TikTok Ads Spy Tool

There are many different TikTok Ads spy tools, and since most of them are paid ones, you can’t really use all of them at the same time. So, how can you find the best one? There are several factors, ranging from the pricing to the search abilities and the data provided to you. Let’s go through each and check out what you have to consider.

Pricing

Pricing is probably the most important factor when it comes to choosing a spy tool, especially if you don’t want to spend a ton of money. So, it comes down to choosing the product that provides the most value and data for your money.

While there are free spy tools without any monthly subscription, such as TikTok Ads library itself, there are many paid tools that provide you with much more information and insights.

Here, we can see some top TikTok ads spy tools with their pricing and features for you to get a better idea.

Information Provided

Not every spy tool provides the same exact information mentioned in the previous section. Some give you even more data, and some provide only basic information like impressions, likes, comments, popularity, etc.

Some others provide information like creative analysis, suggestions, etc. You should pay attention to the services provided by the platform and make a choice based on the type of data you would like to have.

Search Details and Filters

Upon opening the spy tool, you can see a search bar that allows you to search for certain things to find corresponding ads.

In many programs, you can search for keywords, descriptions, page names, competitor names, product names, etc. Obviously, the more in-depth the search and the filters are, you can find more and more accurate results that can give you more insights. Therefore, look out for the type of search fields available on the tool, and make a reasonable choice.

Extra Features

The features provided by the spy tool might not end right there and then. The tool might provide you with more features, like searching for similar ads on similar products on other platforms like Instagram, Facebook, or Google. This is an excellent feature because it expands your reach and insight. Therefore, you can make better decisions for marketing,

The tool might also give you suggestions for creatives and help you make the ads just like your competitors. It might give you suggestions on your ad copy, as well.

Generally, you should look out for the other types of services offered by the ad platform and compare them with the pricing to make sure it is worth it.

How to Use TikTok Ads Spy Tools to Successfully Advertise Products on TikTok

Now, let’s say you have finally chosen a TikTok ad spy tool, and you are ready to do your marketing stuff. Now, what do you exactly have to do? Let’s go through a step-by-step guide to make sure you launch the most successful ad comparing on TikTok.

1. Analyze your market and industry. The first thing you should do is search for the category you want to promote the product in on the spy tool and find some statistics related to the market. Are people buying products in that market right now? Who is the target audience?
2. Find a product that people really want to buy. To do this, just look for ads for products in that category, or look for the name of the program you are affiliated with to find products of that specific brand. If you already have a product in mind for promotion, just search for the product name and find some ads related to it. From here on, you can decide by the numbers whether people are interested in a product or not. The popularity parameter and the likes and clicks on the ads will give you an idea about this.
3. Is the product worth it? In the same way that you find the product, you can find out how much people are paying for an ad of the same type. Then, you can compare it with the average earning per click (EPC) for a product and compare the investment and the ROI. If the profit is a lot, you can proceed with the next steps.
4. Analyze your competitors. Are there any people promoting the same exact product? Simply search for the product name and find them. If there are some people, look out for their impressions. Are they getting any likes and comments? Who are the top competitors? What are the comments on their videos? Check out everything you can and take notes of what you can copy and what you can do better.
5. Find the best creatives. You need them to get click on your link. So why not check out the most successful creatives for e-commerce in your own category or other categories and implement them in your own ads? People like anything that looks familiar to them, so if your ad is out-worldly and weird, chances are nobody is going to be interested. So try to copy from the most successful of your competitors again.
6. Implement the ad and run it. Once you implement the creatives and put your ad up, you should constantly monitor the performance using the ad spy tool to make sure your campaign is going well. At the same time, you should check out your affiliate tracker to find out whether you are getting any purchases or not. If you are not successful in any case but in a few hours, you should reconsider and re-run the ad with different creatives. It’s important to keep monitoring and never let an ad just run on its own.

Conclusion

Ad spy tools help us get super valuable insight into our marketing. Without them, it’s as if we are competing with other people who have some sort of forbidden knowledge about social media. The good news is, you can have the same knowledge by jumping into one of the TikTok ad spy tools introduced in this article. So, just follow the guide mentioned here and get started today.