Launching a campaign can be quite a challenge, especially when it comes to setting bids. But what if you could simplify this process and focus on more important tasks?
RollerAds introduces a new smart bidding model — CPA Goal, which allows you to automatically optimize campaigns and manage your ad budget efficiently. Now you can forget about complex CPC or CPM calculations and leave the math to RollerAds, focusing on more interesting things, like counting your ROI.
What is CPA Goal?
CPA Goal is a new bidding strategy that automatically optimizes your campaign based on the Target CPA (Cost Per Action). Just like in traditional campaigns, advertisers pay for clicks or impressions, but with CPA Goal, there's no need to manually set CPC or CPM — everything is calculated automatically. This allows you to pay less and achieve key performance indicators (KPIs). You set your desired cost per conversion, and RollerAds takes care of the rest.
Here's how it works:
- Automated bid adjustments: the system uses extensive data for each zone to automatically set unique bids. If the conversion cost in a zone is higher than the Target CPA, the bid for that zone is lowered. If the conversion cost is lower, the bid is increased to attract more traffic;
- Zone management: zones with no conversions or poor performance are excluded from the campaign, allowing you to focus on the most effective zones;
- Real-time optimization: CPA Goal continuously monitors and adjusts bids to ensure optimal performance, helping you avoid overspending and maximize your ROI.
Example of Campaign Setup and Optimization with CPA Goal
To demonstrate the setup of the new CPA Goal model, the RollerAds team launched a push campaign with the sweepstakes offer NL - Albert Heijn.
Best-converting creatives
Campaign settings:
- The target CPA was set at $3 (matching the offer payout), and the zone test limit was set at $4 (to ensure that zones without conversions wouldn’t run beyond this threshold).
- GEO: Netherlands 🇳🇱
- Subscription age: All
- Platforms: Mobile devices 📱
- OS: Android
Once the campaign started, traffic began flowing, and the team began optimizing the campaign.
- Day One. Optimization by subscription age. All age groups except 0–3 and 4–7 days were excluded. Several zones that were not profitable were blocked.
- Day Two. Optimization by browsers. Samsung Browser, which didn’t generate conversions, was blocked. Additionally, 4 creatives that performed the worst were removed.
The best results came from a creative that achieved an average LP CTR of around 30–35% over the week.
Result: After 7 days, the campaign generated $200 in revenue, with a 24.46% ROI and $46.93 profit. More information can be found on the RollerAds blog.
Key Benefits of CPA Goal
- Automated bidding: set your Target CPA, and the system will automatically adjust bids to achieve your goals.
- Cost optimization: algorithms retain only those placements that meet your KPIs, reducing costs and saving your budget.
- Focus on results: zones with no conversions or poor performance are excluded, allowing you to concentrate on the most effective areas.
- Test control: set limits for testing each zone to prevent budget overspending.
- Resource efficiency: data-driven optimization and automation help you achieve KPIs with minimal effort.
Conclusion
CPA Goal by RollerAds is a powerful tool for optimizing your ad campaigns, allowing you to automate processes, efficiently manage your budget, and achieve goals with minimal time and resource investment. By using this model, you can focus on results and get the most out of every ad investment.
If you want to enhance the effectiveness of your campaigns and reduce risks, sign up with RollerAds and start using CPA Goal today — it’s a veritable time and money saver.
