5 Reasons Why Moloco Wins Over Meta and Google in Traffic Arbitrage

If you’re running traffic to gambling offers, Moloco DSP is a strong alternative to familiar platforms like Meta and Google. Here’s why:

1. Lenient moderation for gambling

Moloco is significantly more tolerant of gambling content:

• No account bans like those on Meta or Google;
• No need to create multiple clones, warm up business managers, or constantly fight bans;
• Creatives for Plinko, slots, crash games, and other popular angles are approved without issues;
• Creatives aren’t retroactively banned after approval.

This lowers the barrier to entry — you don’t need a dedicated team for account management and moderation. As a result, campaigns launch faster and with fewer obstacles.

2. Cost-effective launch conditions

Moloco offers predictable and often lower CPI (cost per install), thanks to its real-time bidding algorithms that optimize each ad impression dynamically.

CPI stats for May 2025 (filtered by weekly spend):

Campaign costs comparison

Moloco provides a cleaner cost structure. Direct access is closed, so the main cost is account rental — typically 8% at launch ($80 per $1,000 in spend). Since there's no risk of bans after launch, accounts remain stable and can run for long periods.

Recent data shows average eCPI for gambling campaigns on Android starting from $2.

In contrast, Meta and Google involve costs for account farming, payment setups, warmups, and frequent losses due to bans. Even with rented accounts, the startup cost per $1,000 spend often reaches $100–150, plus setup fees.

When comparing stability and hidden risks, Moloco often proves more profitable in the long run.

3. High-quality in-app traffic

Moloco works exclusively with in-app traffic — meaning users interact with ads directly inside mobile apps. This makes a huge difference: these users are already immersed in mobile behavior, often relaxed and engaged with a game or utility, which increases conversion and retention.

Compare this with:

• Facebook, where traffic heavily depends on the feed and external triggers. Competition for attention is intense, and users are more distracted.
• Google, where most clicks come from search results or display networks. Gambling traffic here often suffers from accidental clicks and low intent.

Moloco "catches" users within the flow of their app experience — e.g., between game levels or after closing a utility app. This creates stronger intent, higher engagement, and enables precise behavioral prediction via AI.

4. Behavior-driven automated optimization

One of Moloco’s biggest advantages is its fully automated optimization. The platform doesn’t require manual bidding strategies, frequency caps, or rate controls — the AI handles everything:

• It evaluates user behavior in-app;
• Predicts the likelihood of conversion;
• Adjusts bids in real time for each impression;
• Continuously retrains using live campaign data.

You’re not just buying installs — you're acquiring quality users who are likely to convert and engage. Moloco’s algorithms analyze behavioral patterns like app usage frequency, in-app actions, return sessions, and use that data to guide bidding.

This approach:

• Reduces human error (missed settings, incorrect caps, etc.);
• Saves time on manual optimization;
• Helps campaigns reach ROI faster — especially in verticals with high LTV.

Most importantly, the system learns with every impression and user action, making scaling safer and more predictable: even with budget increases or new geos, the optimization logic doesn’t reset — it adapts.

5. Fast learning phase and stable delivery

Moloco’s algorithms complete the learning phase in just 3–5 days:

• No need to wait weeks for stable performance;
• With the right setup (clean postback, clear goal, compliant creatives), the AI optimizes the funnel itself;
• Bids are calculated in real time for every impression.

The platform functions as a closed loop:

data → prediction → bid → result → new iteration

This ensures stable delivery without manual adjustments.

The AI quickly learns from early user actions and fine-tunes toward your campaign goal. As a result, you get stable performance faster and can scale without resetting or rebuilding the campaign.

Conclusion

Traffic arbitrage isn’t just about knowing how to launch campaigns in popular ad networks. At its core, it’s about buying cheap traffic, selling it at a higher value, and keeping a working funnel alive for as long as possible.

That’s why it’s crucial not to chase hype, but to consistently explore alternative, less saturated sources that offer better ROI and higher conversion quality.

If you’re considering testing a new traffic source, the Rentacc team can support you with:

• Account setup and campaign launches;
• Step-by-step guides and vertical-specific stats;
• Technical support at every stage;
• Scalable pricing plans: volume discounts, CRM, real-time analytics, and instant push notifications for balance changes.

Make data-driven decisions with full support — it shortens the path from test to profit.