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November 08, 2023 0 466

How to approve adult creatives on Facebook: 5 ways

Hello, affiliate marketers! In the previous guide, the MakeMoney TEAM buyers talked about how to increase the effectiveness of Facebook promotion by moderating comments. Judging by the reactions, the article was well-received, so today we are back with a new portion of insights.

In this new material, we will touch on the topic of moderating adult creatives on Facebook. We will discuss how to bypass the algorithms and get approval for 18+ content.

Features of promoting adult content on Facebook

Advertising with adult elements on FB is prohibited. However, this does not stop affiliate marketers from promoting dating, potency, enhancement, and other niches targeting an adult audience.

The effectiveness of promoting adult content on Facebook depends on the ability to work with moderation. Newcomers should know that there are two levels of moderation on FB: automatic and manual. Often, creatives are approved only by neural networks, but if there are suspicions of violations, a live moderator is involved.

The task of the affiliate marketer is to adapt the creative so that the automatic algorithms have no doubts and it passes moderation. In this case, there will be an opportunity to increase the budget for the ad.

Newcomers think that it is impossible to throw adult creatives into the auction, but this is a myth. To dispel it, just take a look at the Facebook Ad Library — in a few minutes, you can come across dozens of explicit examples.

Creatives that have passed moderation are being promoted in the auction under the USA. It is obvious that it will generate clicks and targeted leads. There are many such ads in the library, but not all of them can be found with precise keywords.

Do not forget that the effectiveness of the promotion is influenced by a comprehensive approach. Even if you can create a good creative, if the advertising profile does not have enough trust, micro-spends and freezes can disrupt the plans. Therefore, we recommend first and foremost focusing on high-quality accounts.

In the MakeMoney Shop, there are Kings, PZRD, FP, farms, BMs, accounts with cards, and emails for activations. You can purchase trusted profiles and drive traffic to any GEO.

When purchasing products, validity is guaranteed at 99%, with replacements in case of invalidity. The manager will not only deliver the goods quickly but also help solve problems promptly.

5 ways to approve adult creatives

Periodically, bugs are found on Facebook that allow for miracles. For example, 2 years ago, affiliate marketers found a way to replace creatives after approval. There are few examples of such scale, but they do exist.

By the way, to minimize the risk of ejection of accounts sensitive to adult content, we recommend using only normal payment methods with non-compromised BINs. From us, we can recommend AnyBill; lately, we use their cards 60% of the time, and the number of risks has decreased.

They regularly add new BINs, and fresh BINs are less prone to risks. And, importantly, no KYC. Free card issuance, mass work with cards, acceptable commissions at 3-4.5% depending on volumes. Additionally, one free top-up awaits you via our link to make your test more comfortable. In general, we recommend it from the heart.

It is not worth hoping for another bug or a random acceptance of adult creatives. It is better to take the situation into your own hands and get the coveted approval using bypass methods. Most life hacks are obvious, but no one prevents you from generating your own schemes.

Creatives with explicit adult content, as in the example from the previous section, occasionally get approved, but their lifespan is severely limited. However, if you whiten the content a bit, it will live longer and can spend several hundred dollars.

Pixelation. The effect is used for processing photographs. Artificial mosaics are applied to objects to mask adult content. The method still works, but the creative may not be approved on the first attempt.

Pixelating the original photo can be done using any service. For example, Pixelied easily handles the task. After uploading the image, you can choose the level of pixelation. Try to maintain a balance so that the informativeness of the photo is not lost.

Blur. The blurring effect works on a principle similar to that of the mosaic. Here, too, it is important to monitor the level of blur so that the creative remains understandable to the audience. BeFunky can help solve the task in a few seconds.

Object masking. The approach involves removing exposed parts of the body and overlaying neutral objects. For users, the meaning remains unchanged, while robots cannot find anything to nitpick.


You can mask genitals using any editor: Figma, Canva, online Photoshop. "Sensitive areas" are often added with emojis, black bars, or simply cropped out.

Associations. The associative life hack works in such a way that genitalia are replaced with vegetables or measuring instruments. In the example below, the roulette wheel and squash unmistakably hint at the positive properties of the product.


Overlaying effects. TikTok often features videos with overlaid masks. For example, you can turn a regular photo into an illustration from anime. Similarly, a frame from porn can be turned into a light image. The BeFunky library has several dozen different effects that can be tested on FB.

Neural networks help increase the likelihood of successful creative moderation. They recognize adult content and can make judgments about how suitable the image is for placement on FB.

Affiliate marketers use the following tools in demand:

  1. Clarifai. A popular service for recognizing the security level of objects in photos. The figures, as in the example below, indicate a low likelihood of successful approval.

  1. Google Vision. Google's neural network is another important indicator that allows you to determine the chances of successful moderation. The service easily recognized explicit adult content and drew corresponding conclusions.

  1. NSFW JS. Few people in the community know about this tool, but it is perfect for checking creatives for adult content.

If you give processed photos to neural networks, you can confuse them. Facebook's algorithms work similarly, so there is a chance to bypass them by changing the original photo.

Even a creative with prominently expressed 18+ content can successfully pass moderation, but it all depends on the situation. Use our tips to increase the chances of successful promotion and ROI enhancement.

Write in the chat how much you managed to spend at the maximum on adult creatives. And be sure to subscribe to the blog on Telegram. We often share life hacks that will help you promote even more effectively.

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