Hello, affiliate marketers! Today, the MakeMoney TEAM is moving into the Australian market to share secrets of making profit in this GEO. We will discuss the average population income, casino activity, and popular approaches in creatives.
Many websites overlook Australia, yet it is one of the most profitable GEOs for gambling. Shifting focus to international markets is always challenging, but future efforts could pay off handsomely in the form of $$$.
Key information
Australia is among the tier-1 countries. The country boasts high salaries and a corresponding standard of living. The cost of traffic in advertising networks is high, but the lead profit can outweigh the costs of user acquisition.
Basic Information:
- Currency: AUD (Australian dollar)
- Domain: .au
- Time zone: UTC+6:30… UTC+11
- Phone operating systems: iOS — 57.7%, Android — 41.35%
- Mobile operators: Southern Phone, Woolworths Mobile, Optus, Vodafone, Telstra
- Popular payment systems: eWay, SecurePay, 2Checkout, Pin, ANZ, eGate
- Popular applications (Social): Youtube, Facebook, Reddit, Twitter, Instagram, LinkedIn
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Average population income
According to analytical research, Australia is among the top countries with the highest salaries, alongside the UAE, Singapore, the USA, and Switzerland. The average salary as of November 2022 is 7 570 Australian dollars or $5 088.
The average annual income has reached $54 000, which is 3.3% higher than the figures of 2021. In some regions of the country, citizens' income reaches $68 000. Nearly 80% of residents earn money as salaried workers.
In the last year, the salary has seen the most growth in the energy sector, healthcare, construction, banking, and the information technology market.
Breakdown of annual salaries by specialties is as follows:
- Banker — $100 000;
- Consultant — $90 000;
- Account Manager — $89 000;
- Installer — $87 000;
- Sales Representative — $72 000.
Along with high salaries, Australians have to pay substantial taxes. The rate depends on the annual income, but on average, it is around 30%. The maximum tax rate is 45%.
The cost of housing, groceries, healthcare, and other daily necessities is relatively high. This fact should be considered when targeting the audience and during initial tests.
Demand for gambling in Australia
Webmasters who work closely with gambling in foreign markets know that Australia is one of the premium GEOs. Online casinos are fully legalized in this country. According to statistics, Australians spend around $20 billion per year on slots, roulette, and other games.
For comparison, the US spent $53 billion on casino bets in 2021. However, Australia's population is 14 times smaller than that of America. The figures confirm Australians' high engagement in online gambling.
The transparent casino taxation model allows some states of the country to partly fund the budget from gambling revenues. In some sources, Australians are referred to as the most gambling nation in the world.
According to analytical research, the preferences of Australians are not homogeneous. They are equally involved in poker, slot machines, casinos, and sports betting.
Gambling primarily interests financially capable adults aged 25-60. They have sufficient financial means and time for active immersion in games.
It is important to note that only 26% of young players are under 25, with the main segment of the audience being older: 50-64 and 65+. Consider this fact when preparing creatives.
Australia regularly makes the list of countries with the highest gambling expenditures. The amount increases annually, along with the volume of active players. Abandoning tests in this GEO means losing the chance for a high ROI.
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Examples of creatives for gambling offers
When creating creatives for gambling, it is necessary to consider players' motivations. Research shows that for Australians, gambling is a hobby that provides positive emotions. Therefore, it is better to avoid targeting offers focused solely on high earnings.
Another important point is the low percentage of fund withdrawals. For example, in European countries, 50-70% of gamblers withdraw money after winning. In Australia, this figure is only about 30%.
In creatives, it is important to convey messages not only to men but also to consider women's interests. The percentage of female players is only 8% less: 54% vs. 46%.
Regarding traffic sources, you can drive traffic from anywhere: Facebook, TikTok, Google Ads, native ads, pushes, and SEO. Pay special attention to working with search engines, as organic traffic yields high conversion rates.
To effectively work with Australia, newcomers should familiarize themselves with local dialects. For example, instead of the usual 'slots,' users see 'pokies' in creatives.
Another important point is mentioning local payment systems. In the ad text or image, you can add familiar icons to let users know they can easily make a deposit.
When driving traffic to Australian casinos, affiliate marketers use standard approaches in creatives:
- Colorful slots;
- First deposit bonus;
- Free spins;
- Ability to deposit with cryptocurrency;
- Messages with winning notifications.
Analysis of SPY services shows that when driving traffic to gambling offers, affiliate marketers often use multi-GEO and add calls to action not only in English but also in Spanish, Portuguese, and German.
In video creatives, webmasters focus on engaging animations demonstrating slot mechanics. The approach often involves live streams, where a blogger plays popular games and wins a considerable sum.
Conclusion
Australia is a golden GEO for driving traffic to online casinos in 2023. Traffic in this niche is constantly growing, and the wide choice of offers allows finding the perfect combination for a specific source.
Write to our chat if you plan to enter the Australian market and be sure to subscribe to our Telegram blog. In the channel, we often share life hacks that will help you drive traffic even more effectively.
