Understanding regional specifics is a key factor for the successful launch of advertising campaigns. Today, we dive into the details of the gambling market in Kazakhstan and present a comprehensive guide for launching effective campaigns. Why Kazakhstan and why gambling? This geo consistently leads in our monthly tops for traffic volume, prompting us to recommend our users to pay attention to this attractive market. Moreover, gambling also occupies the top spot in our verticals month after month. You don't need to Google every nuance about the country separately — we've done it all for you. The most diligent readers will find a bonus from Kadam at the end. Let's get started!
Language and Currency Context
Kazakhstan is a unique market with two main languages: Kazakh and Russian. Both languages are effective for communication with the audience, making the country ideal for advertising campaigns adapted for both languages. The country's currency is the tenge, and this is important to consider for pricing in materials. By the way, you can configure and test campaigns in such configurations:
- Launch on the Kazakh language browser with creatives in Kazakh.
- Launch on the Russian language browser with creatives in Russian.
Economic Portrait
The average salary in Kazakhstan is 365,000 tenge ($818) — this gives an idea of the purchasing power of the target audience. The difference between wealthy (Aktau, Astana, Atyrau, Almaty, Aktobe) and less affluent (Pavlodar, Karaganda, Ust-Kamenogorsk, Shymkent, Kyzylorda) cities allows for more accurate audience segmentation and advertising message adaptation.
Telecommunication Infrastructure
The choice of communication operator (Beeline, Tele2/Altel, Kcell) can influence the advertising distribution strategy, considering coverage and popularity among the population. Developing campaigns with leading operators increases the chances of success.
Banking System
The most popular banks among the population are Kaspi Bank and People's Bank. Boldly integrate their interfaces into creatives, thereby increasing CTR.
Popular Slots
Games such as Fruit Cocktail, Crazy Monkey, Always Hot, and Aviator are very popular — their elements can serve as good magnets for attracting an audience.
Creative Tips
A small universal tip for creating converting creatives in any GEO: combine such tools as trust, localization, and motivation in visuals. Let's delve into the details.
Building Trust and Using Familiar Interfaces
Creatives that mimic casinos from top banks (Kaspi Bank) usually show high efficiency. Using elements of the banking interface creates trust and recognition. As the main trigger, use a notification about money crediting.
Localization
Use the flag and name of Kazakhstan to emphasize the target audience. It's better to use local population as characters.
Motivation
Let's discuss the main approaches to motivating the user to take the target action in gambling:
- Add images of banknotes — this will strengthen the association with winning.
- The formula "Deposit — Received" works in creatives as a clear call to action.
- A background with gambling elements helps to filter out the non-target audience.
- Indicate availability in the Google Play Market to increase trust and create a sensation that winning is simple.
- Use a spinning wheel of fortune. The anticipation of winning will enhance engagement.
- Success-story: create creatives in a news style, add "ordinary" characters with a big win, beautiful expensive cars, bundles of money.
- Expert opinions: use advice from well-known politicians, specialists in the field of crypto, etc., in creatives.
Launch Template
Landings
Whenever possible, choose interactive landings. They provide better engagement and conversion compared to simple registration forms.
Advertising Formats
Push notifications on mobile devices (Push mob) have proven their effectiveness as the best starting format. For scaling, consider Clickunder mob, OSP mob, and teasers.
Devices
Focus on users of Android 10+ with devices such as Smartphone and Phablet. Don't forget to adapt the browser language to Russian and Kazakh for maximum coverage.
Campaign Economics
The cost per registration should vary within the range of 1-2 dollars, while CPA usually amounts to 25-35 dollars and above. These parameters will help in budget optimization and profitability forecasting.
Conclusion and Bonus
Our analysis of the gambling market in Kazakhstan comes to an end. We hope this guide has been useful. If you have any questions or wishes — we look forward to your comments. And if we've inspired you to test a new market — register at Kadam with the link using the promo code GAMBLINGKZ and receive a 15% bonus on your first deposit — start with a powerful boost!
