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Guaranteed delivery, zero filters, and the effectiveness of eye-catching system notifications have made push advertising a favorite tool for many affiliate marketers.
While AdBlock cuts through banners and other website ads that users actively ignore, and anti-spam filters kill email campaigns, with push traffic advertisers can be certain that every push notification reaches the user. And considering these web push notifications appear on top of all windows, users have no choice but to react to them one way or another.
Push traffic refers to user visits generated by clicking on push notification ads that lead them to your landing page or website. A push ad is a small message containing text and an image that appears as a floating system window, staying in the foreground for a brief period. On macOS and Windows 10, after disappearing from the screen, the push message moves to the Notification Center where it remains accessible.
This convenient technology was originally designed for websites to notify visitors about new content or updates. However, internet marketers discovered a more profitable application for push notifications than just news distribution.
It's important to understand that technically these campaigns fall into the spam category, as users subscribe to website updates, not advertising content. That's why the highest response rates and conversions come from push campaigns sent within the first 3-5 days after subscription.
Every successful push ad consists of several key elements that work together to capture attention:
While traditional push notifications require user subscription, in-page push ads are a newer format that appears as native-looking notifications within websites without requiring opt-in. This format helps overcome restrictions in browsers like Chrome 80+ and reaches users who haven't subscribed to traditional push. Both formats have their place in a comprehensive push marketing strategy.
The main advantage of push notification advertising is that users voluntarily agree to receive notifications, giving you legal permission to send them alerts until they unsubscribe. But besides high delivery rates, this ad format has a limitation — there's no targeting by interests or demographic factors like gender or age.
Some advertising networks allow whitelisting specific websites where users subscribed to receive push notifications. However, the connection between these sites and user interests is relatively weak.
When setting up your push advertising campaign, you can use the following targeting parameters:
Note that provider and connection type targeting is tied to your GEO settings.
User Activity Levels:
To find the right platform for buying push traffic, check out our Push Advertising Networks catalog. This ranking features the best exchanges. To help affiliate marketers choose wisely, each network includes comprehensive ratings and reviews from colleagues who've already purchased push traffic on these platforms.
While this advertising format resembles native ads, it's fundamentally different. You don't know what users are doing when they see the message — they might be browsing online, commuting, working, or watching a movie at home when your advertisement pops up. That's why timing your campaigns is crucial, especially when sending mobile push notifications for verticals like gaming, enhancement products, or adult dating. Most exchanges offer time-based targeting options.
To find the right platform for buying push traffic, consider these top networks with their unique features:
Additionally, when running push notification ads, we recommend:
Every push notification appears in a small format and pops up unexpectedly, with users' first instinct being to close it. To make your push advertising more effective, follow these creative guidelines:
We recommend our detailed article on creative trends for push notification advertising.
These short messages must capture attention from users accustomed to sensational and "uniquely valuable" offers. Remember that desktop push notifications typically allow twice the text length of mobile ones. Therefore, create separate ad campaigns for different device types with headlines optimized for maximum length.
The key qualities of an effective headline:
To master the art of creating successful push ads, check out our push headline creation guide with numerous examples and short message templates.
1. Finance & Crypto
2. iGaming & Betting
3. Dating & Social
4. Utilities & VPN
5. E-commerce & Sweepstakes
In this case, the author used push traffic to monetize a betting affiliate program. The advertising campaign was strategically launched before a major event — the Khabib vs. Conor fight.
A special landing page was created for this event. Push ads were distributed through propellerads.com, with traffic directed to Pin-Up Partners affiliate program. The marketer segmented audiences by User Activity and created separate campaigns for each segment.
Targeting settings: all devices, GEOs — Russia and Ukraine. Initially, traffic was purchased on a CPC basis, then after testing creatives and selecting the most clickable ones, switched to CPM. Spending $327 on traffic, the affiliate earned $450 in three days, netting $122 profit.
The affiliate promoted "Black Latte, charcoal latte for weight loss" using push ads. Targeting settings: mobile devices only, 4G/LTE connection type, GEO — France. Separate campaigns were launched for three user activity levels. While "Connection type 3G/LTE" targeting narrowed the audience, it resulted in high conversion rates.
Ad spend over 10 days totaled $83, affiliate earnings reached $175, resulting in $92 net profit (proof included).
This case involved directing push traffic to the dating offer "Loveeto - CPL - [MULTI GEO] 25+". The affiliate marketer purchased CPC traffic. After testing all platforms, only desktop remained profitable, as mobile campaigns went negative. Testing three traffic quality levels showed "High" performed best. Two separate campaigns targeted USA and Canada.
To ensure immediate ad delivery after moderation, the affiliate set high initial bids, then lowered them after outbidding competitors. This tactic achieved an average 9-cent CPC and generated $80 profit.
This affiliate used push campaigns to acquire Kazakhstani traffic for Lucky.online's "Amulet" offer. Targeting: mobile Android only, subscription age 2-3 days, GEO — Kazakhstan.
Push notifications were sent on CPM basis at $0.30-0.77 per 1,000 impressions. The marketer adjusted bids to balance costs and traffic volume. With $888 ad spend, leads generated $1,208 revenue, resulting in $320 net profit.
The affiliate directed push traffic to Syndicate Casino's deposit-based offer. Targeting users with high activity levels resulted in lower traffic volume but excellent conversion rates. Push alerts targeted Australian users. Despite 18-cent clicks for this GEO, the affiliate achieved 100% ROI.
With $408 traffic costs, affiliate earnings reached $815, generating $407 net profit.
Push traffic optimally combines low costs, high delivery rates, and freedom from restrictions typical of Google Ads or Facebook. While push exchanges lack age or interest targeting, they also avoid strict content moderation (except prohibited adult content).
This makes push an excellent traffic source for affiliates needing traffic for e-commerce, nutra, gambling, dating, sweepstakes, and any other verticals. To maximize conversions from push marketing, check out our comprehensive Push Traffic Application Guide.
The power of push notifications lies in their less intrusive yet unavoidable nature — creating unique marketing efforts that traditional banner ads or email marketing can't match. As digital marketing evolves, push notification advertising continues to prove its worth as a premium advertising channel for savvy marketers looking to expand their promotional reach.
Q: What's the minimum budget to start with push ads?
A: Most networks accept $50-100 minimum deposits. We recommend starting with $200-300 for meaningful testing.
Q: How many creatives should I test?
A: Start with 5-8 variants, then continuously refresh bottom performers.
Q: Push notifications vs email marketing — which is better?
A: They serve different purposes. Push for immediate action and cold traffic; email for nurturing and detailed content.
Q: Can I use push ads for B2B?
A: Yes, but focus on desktop traffic during business hours with professional messaging.
Ready to launch your first successful push advertising campaign? Remember: test, optimize, scale, repeat!
![[Case Study]: Making $45,000 in 4 Months by Promoting Health Insurance Pay-Per-Call Offers Using Push Notifications](/uploads/webp/articles/59ca864888d33d9f4e7a5494.webp)
