Launch Meta Ads to Telegram Channels with Real Conversion Tracking (Subscribers, Regs, Deposits)

In 2025, most media buyers still launch Facebook Ads to Telegram channels the wrong way. It's either:

🔗 No tracking at all - link directly to a Telegram invite (https://t.me/...)

or

Fake "Leads": Send users to a landing page and track “Join Channel” button clicks.

Those fake leads are not real conversions.
Only ~20–30% of users who click “Join Channel” actually subscribe. That means your Meta Pixel is learning from fake events, optimizing for actions that don’t mean anything - and burning your budget.

It's also impossible to scale. One day you are getting 40 subscribers at 100 button clicks, just to get 12 the next day for the same budget. Or - when you try to scale, the cost per subscriber jumps x2.
Why is that happening? Because Meta does not know who actually subscribed. The event attribution ends at the landing page.

That’s where TG Tracker comes in — the ultimate bridge between Facebook Ads and Telegram.

TG Tracker - https://tgtracker.io - allows you to launch Meta Ads Leads/Sales conversion campaigns to telegram channels, with real event optimization: Subscribers, DM Contact, Registrations, Deposits and more.

TG Tracker saves you 40–150% of your Meta ads spend for the same results.

❎ Before TG Tracker:

$1000 daily ad spend → 93 subscribers; 1 FTD

❎ With TG Tracker:

$1000 daily ad spend → 182 subscribers; 2 FTDs

 

Whenever a user who came from your Meta Ad joins your TG channel/bot/group - it automatically tracks this event, and "fires" it to facebook. Facebook now has actual data from within telegram, not just empty clicks on the landing page outside.

❓ How to optimize for regs/deposits?

Optimization for subscribers/account DMs happen automatically, but if you want to optimize for events such as Registrations, Deposits and other custom events, you can do that in two ways:

1️⃣ Manually fire events:

On the Clicks page you can use filters to refine results.
Use the telegram name, username or chat ID to find the user, click "Click Info", then click "Fire Event" and select the event.
This event will be reflected in both TG Tracker and Facebook Ads Pixel.

2️⃣ Automatically track events:

2️⃣.1️⃣ Set up postbacks with advertiser

Most advertisers and services have a possibility to send postbacks - updates about clients when they register or make a first deposit.
We can receive that data, match it with a user in our system, and forward the event to Facebook Ads.

You should paste the links below in your platform's postbacks settings page, or contact their tech support with the following details. Replace the <click_id> with the platform's dynamic affiliate parameter, sometimes referred by [afp], click_id or external_id.

Registration Postback URL (GET):

https://s2s.tgtracker.io?external_id=<click_id>&event=reg&authorization=<api_key>

Deposit Postback URL (GET):

https://s2s.tgtracker.io?external_id=<click_id>&event=dep&value=<deposit_amount>&currency=USD&authorization=<api_key>

List of available GET events: lead, contact, reg, dep

2️⃣.2️⃣ Automatically track deposits with VIP Channel

If you have a VIP channel where you add depositors after successful top-up, you can set up a bot that will track new members and automatically mark them as deposited in both our system and Facebook Ads.

❓ What can TG Tracker actually track?

Our service essentially connects the domain you put in Facebook Ads and real users in Telegram that that domain brings.

On the "Clicks" page you can track all of your clicks, filter them, see stats with breakdowns and view detailed click info.

This some of the info that we can see about you in the dashboard:

❓ How did you show the data here?

We have an intuitive Message Flow Builder that allows you to easily visually build custom bots for your offers, connect with other services via API, implement any custom logic and send events to Facebook at any step of the flow.

❓ Are private channels also supported?

You can absolutely connect both private and public channels. Private channels allow you to introduce "Welcome Bots".

You can build & design bot funnels inside TG Tracker for Welcome Bots for your private channel.

You can launch Meta Ads to private Telegram channels in 2 ways:

1️⃣ Without join request

Without a join request, a private channel invite link will automatically add the user to the channel instantly, without Welcome Bot.

2️⃣ With join request

If you select "with join request" on your channel in TG Tracker, you can either manually approve the subscribers, or specify the time to automatically accept the join requests of users instantly/after delay.

Having a Welcome Bot in this setup is great because of retargeting push campaigns that you can launch to greatly increase conversion rates and retention.

❓ Does it actually save money?

You'd be amazed. When we say 40–150% ad spend reduction, we really mean it.

If you compare the results - launching Meta Ads to Telegram without TG Tracker is like shooting blindfolded.

Your pixel simply does not get any data on clicks after they have left the landing page, meaning it cannot properly learn which users are truly interested in your offer — who make an in-Telegram action such as subscribe or Start bot.

There is absolutely no native integration between Facebook and Telegram, and marketers keep losing money every day because of it.

TG Tracker does the job of connecting FB and TG, and giving the pixel the data it needs so much.

Our clients in the crypto niche feel the results the most.
Clients who are launching FB ads to crypto influencer channels are contacting us daily, worried about poor Meta Ads performance when launching ads without subscriber optimization.

Before TG Tracker, launching Meta Ads to Tier 1 countries (UK, DE, UAE etc.):
→ On average, every $500 spent daily gets you 50–70 real subscribers

With TG Tracker (selecting the “Subscribers” goal in Facebook):
→ $500 gets you 110–120 subscribers consistently

❓ How to get started?

First, register on TG Tracker: https://dash.tgtracker.io/authentication/register and finish the quick onboarding to get your tracking link.

After obtaining the tracking URL, it is time to launch your first properly optimized conversion campaign to Telegram. You will now see all in-telegram events in your Meta Ads dashboard, and witness your cost per subscriber drop by 40%!