Peru—the sixth largest country in LatAm and one of the few countries in the region with a fully regulated gambling industry—is an interesting geo for affiliate marketing offered by R2D Partners. We help our partners at all stages of the marketing cycle: for example, by providing them with all the necessary information about localizing products for different GEOs.
General Information on the Geo
- Population: 34,51 million
- National language: Spanish
- Currency: Peruvian New Sol
- Major cities: Lima, Arequipa, Trujillo
- Average salary: $350
Internet
74.7% of Peruvians use the Internet, and 69.7% actively use social networks. On average, Peruvians spend 4-9 hours a day online, mostly on mobile devices. The internet speed is generally low, so it is better to give preference to easily downloadable content.
Target Audience
According to the 2021 population survey, more than 21% of Peruvian adults were interested in gambling, with a slightly higher propensity to gamble in the provinces (23%) compared to the capital Lima (20%).
Furthermore, online betting was favored in Lima, while other provinces showed a preference for physical gambling venues. When choosing an operator, residents of the capital city prioritize data security and simplicity of deposits, while for residents of the provinces, the expected amount of winnings is paramount.
Here are another couple of facts about the target audience for gambling in Peru:
More than 70% of the players are male.
56% of the total number of players are in the age group of 25-40 years old.
Peruvians like to bet on soccer the most. However, there has been an increase in the popularity of casino games and esports, especially among young Peruvians.
Popular Traffic Sources
- Facebook
- Google, as well as Google UAC
- YouTube
- Instagram
- Gambling in Peru
The rising popularity of online gambling is noticeable throughout Latin America, and Peru is no exception: before legalization, the total gambling market reached $2,5 billion. Now that gambling has been legalized in the country, Peru has become an even more desirable market. Offshore brands are now more trusted by locals than local brands.
LEON’s Most Popular Slots in Peru
Advice on Content
Because of the slow internet in this geo, static creatives work best.
Peruvians are patriotic, so you can safely use the Peruvian flag or its colors in your designs. They are also quite emotional people who like a less formal approach to presenting information unless it is content stylized as news.
LEON’s Popular Landings
PE: average conversion rate of 1/23
