Dependency of Formats on Balance in Kadam — How to Manage Your BudgetWisely?

In Kadam's advertising campaigns, balance dependency is a crucial aspect for implementing successful marketing strategies. Formats such as clickunder (popunder) and push notifications require constant monitoring of fund expenditure and targeting expansion. How can you manage your budget wisely and avoid wasteful spending? We will explain further.

Balance Thresholds

For two advertising formats in Kadam, balance thresholds are set: $17 for push notifications and $10 for pops. When the budget falls below these thresholds, the respective advertising formats stop being displayed. This means that to maintain continuous advertising activities, it is important for advertisers to constantly monitor their balance and replenish it timely.

Daily Budget Management

Setting a daily budget is one of the most effective cost control tools. However, even with such restrictions, slight overspending is possible with too high bids and wide audience coverage. This is due to the peculiarities of click counting and reporting system delays. To minimize the risk of overspending, it is necessary to not only set bids wisely but also continuously monitor campaign activities.

Strategies and Bid Optimization

To minimize risks and optimize expenses, we recommend starting advertising campaigns with the minimum bids, ideally 20% lower than those recommended in the forecast tool. This will prevent sudden spikes in spending, ensuring gradual and stable increase in advertising activity. Subsequently, if traffic is insufficient, the bid can be gradually increased, monitoring the audience's reaction and the overall campaign efficiency.

5 Tips for Running a Successful Advertising Campaign with Kadam

1. Closely monitor your account balance. Regular replenishment will help avoid unwanted campaign downtimes.
2. Use the "Daily Budget" feature to set a maximum daily expenditure limit. This will provide better financial control and minimize the risk of budget drain.
3. Carefully choose your bids. Start with the minimum possible values, even if they are below the recommended forecast.
4. Expand targeting and update creatives. If the advertising campaign has stopped attracting attention, optimize the audience reach and work more carefully on creating vivid creative approaches.
5. Carefully analyze the results and adjust the strategy. Continuous analysis of conversion rates, CTR, and ROI will allow timely response to any changes in potential customer behavior.

Understanding and managing balance dependency is key to a successful advertising strategy in Kadam. Thorough planning and gradual optimization can enhance the efficiency of funds investment and ensure sustainable development of your advertising activity. We hope this article has been useful for you, making balance dependency clearer and more transparent. But if not — our support is always ready to help and answer any questions. Join Kadam! ❤️