Today, we will delve into the intricacies of American geo and examine it in detail. At Kadam, we are currently focusing on the development of this sector and striving to build a well-functioning bridge between publishers offering traffic from the USA and advertisers looking to successfully enter this market.
In the world of adult dating, there is a clear rule: offers in this category successfully convert in Tier 1 developed countries. The USA is no exception in this regard. This geo presents vast opportunities for webmasters and advertisers. The target audience in the States is highly responsive to such offers, resulting in a high response rate.
The primary goal of our article is to provide you with analytics that will help you navigate the American advertising landscape. Competition among arbitrageurs is fierce, which is why we recommend studying the strategies for launching adult dating campaigns in advance.
We want even those who have no prior experience in the American market to feel confident. Our research will help you make informed decisions and minimize risks. We have divided our analysis into several parts and will provide a detailed overview of each aspect of working with the USA geo.
Table of Contents
- Cities and States
- Languages
- Platforms
- Formats
- Dating Niches
- Popular Landing Page Types
- Creative Ideas
- Recommendations for Launch
- Conclusion
Cities and States
States with the highest payouts and a large number of conversions are Colorado, Northern California, and Washington. In terms of traffic volume, the leaders are Texas, California, and Florida.
For comparison, the top 4 states in Kadam
Languages
English-speaking users yield the highest conversions, but Spanish is also quite common. It is often considered the second language in the United States.
In Kadam's statistics, the browser's primary language is English for 2.3 billion visits, while Spanish accounts for 250 million.
Platforms
We typically launch on Android (you can start with version 6 or higher, but older versions also perform well). iOS is more expensive, but the KPI is usually higher, making it a definite choice for scaling. Desktop can also work effectively.
Formats
Based on our observations, push notifications work best. Be sure to test On-Site Push as well. Click-unders with an engaging landing page are also suitable. Banners have been performing exceptionally well on both desktop and mobile platforms.
Dating Niches
Statistics gathered from various dating websites and apps indicate that users in the USA are primarily interested in the following dating niches:
- General
- Mature
- Milf
- Cougar
- Gay
- Black
Popular Landing Page Types
A great idea is to add a timer to the landing page
Ideas for Creatives
- Adult materials: they attract customers interested in dating the most.
- Mimic social networks in your creatives: such an approach creates a sense of personalization and direct communication. America's most popular social network is Facebook, followed by Instagram, Twitter, and Snapchat.
- Imitate video and audio messages: this intrigues the user — they naturally want to open and see what has been sent to them.
Recommendations for the Launch
- Launch multiple funnels/approaches for creatives simultaneously, then stick with the best ones.
- In your creatives, it's better to use a communication approach that mimics real people's wording. Direct calls to action work less effectively, but trying to present it as if a real person is messaging and looking to connect with them will work significantly better.
- Test different display frequency settings to avoid irritating users.
- When working with a CPL payment model, exclude the lead audience to reduce spending on clicks from users who have already converted. This action will certainly add a couple of percentage points to your ROI."
Conclusion
After a close examination of the US adult dating market, it becomes evident that this geo offers significant potential. The target audience is highly receptive, and the conversion prospects make this market highly attractive.
However, it's essential to remember that competition in this geo is also immense. To excel in adult dating campaigns, one must set up campaigns with expertise, focus on distinguishing themselves from competitors, and pay attention to the details.
If you are an advertiser interested in working with the USA, we invite you to join Kadam through this link. Use the promo code 'partnerkinUSA' when topping up your account to receive a 15% bonus. You can start with a powerful boost!
We also invite publishers with American traffic to work with us. Register with Kadam using the link and maximize the potential of your platforms.
Thank you for your attention to our article, and we wish you powerful campaigns and high conversions!
