Bigo Ads: a top traffic source for 2025

The growing popularity of traffic arbitrage has brought not only modern automation tools to the affiliate market but also new challenges: moderation methods are becoming stricter, auctions are more expensive and overheated, and creative requirements are rising. While some keep inventing new bypass systems, others shift to alternative sources, finding cheap traffic elsewhere.

One such traffic source is Bigo Ads — the official ad platform for the BIGO network (Likee, Imo, and others).

For more on this platform and how to launch campaigns, check out our full article: Overview of Bigo Ads: How to Set Up Ads, Agency Accounts, and Run Traffic Arbitrage

Below, we’ll explore why Bigo Ads could become one of the top traffic sources in 2025, which verticals to focus on, and how to launch campaigns efficiently.

Relevance of the Platform

Modern moderation systems on platforms like Facebook, Google, and TikTok are so advanced and fast that it’s getting harder to bypass them using traditional techniques.

Upload a direct creative — it gets cut instantly. You have to endlessly “weaken” your offer, removing key selling points to pass moderation. This puts webmasters in a tough spot:

• Constantly complicating the funnel (pre-landers, land whitening, cloaking, etc.)
• Weakening creatives to full neutrality, which often lowers effectiveness and increases lead cost

Both options hurt final profits. Either you spend time and money on endless tests (e.g. Facebook), or you get trash traffic and poor optimization due to weak creatives.

That’s why many turn to less saturated platforms with lighter moderation like Bigo Ads.

Its main competitors — Instagram and TikTok — have already been mastered by experienced affiliates. There, high bids, complex algorithms, and frequent bans are the norm. Bigo, on the other hand, is still relatively fresh. This means cheaper clicks and leads, and higher CTR than on classic social networks.

Activity by Country and Device

According to available data, BIGO services are expected to keep growing in 2025. Below are estimates of MAU (Monthly Active Users) broken down by country and device as of March 2025:

First priority. Countries with the highest-quality traffic, minimal bot activity, and stable conversions. If you're promoting high-payout offers, start here.

Second priority. More affordable countries with decent quality, though slightly higher bot presence. Suitable for scaling, testing, and cheaper offers.

Third priority. Regions with the most low-quality traffic that require deeper filtering and a cautious approach. Cheap clicks are possible, but risk is higher.

As you can see, Bigo Ads enjoys a solid user base across T1–T3 regions.

Verticals and GEOs

Choosing the right offer and tailoring it to specific regions is crucial. Here are the most promising verticals by region:

• US, CA: Search arbitrage, antivirus, media care
• Europe: Search arbitrage, sweepstakes
• Russia: E-commerce, local services, online cinema, utility, MVAS, nutra
• Other regions: Both branded and search traffic are worth testing

How to Launch Traffic in Bigo Ads

Registering a Bigo account involves several steps: form submission and approval.

Creating a Bigo Ads account directly requires a registered foreign legal entity, a signed contract with the platform, passing checks, and invoice payment — only then do you get access to Bigo's Business Center.

Agency accounts are a great way to skip all that bureaucracy. RentAcc has direct access to its Bigo BCs — no need for a legal entity, contract, or platform verification.

Steps to Get an Account

1. Top up your balance: Start by funding your RentAcc balance. Go to "Top up balance", transfer via TRC20, enter the hash — funds are instantly credited. After your application is approved, the Bigo account gets funded.

2. Submit your request: Include the app link, time zone, GEO, and email registered with Bigo. The info is reviewed within 1–2 days. Links and account details are checked.

Account Management

• Real-time stats: All analytics load instantly. Monitor creative, funnel, and offer performance in real time for fast optimization.
• Top-ups and transfers: Fund your ad accounts instantly, 24/7 — essential for scaling or traffic spikes.

RentAcc is connected to Bigo Ads via API, enabling instant data and operation sync.

Creatives

We discussed placements and formats in Overview of Bigo Ads: How to Set Up Ads, Agency Accounts, and Run Traffic Arbitrage

In short, Bigo's content feels like 2010 — catchy headlines and interactive elements work well. Dust off your old top creatives from 5–10 years ago — they’ll probably do great here.

Like TikTok, the flow is built around short videos. The faster the offer’s value is delivered, the quicker the optimization and lower the lead cost.

Landing Page

Build a simple, effective landing or pre-landing page. Avoid heavy designs — modern or overly unique elements might not work well here.

Once ready, launch your campaign and start testing your funnel.

Conclusion

Bigo Ads is a promising direction for affiliate marketers, especially given the saturation and strict regulations of other ad platforms. A growing audience, lighter moderation, and low competition create a prime opportunity to launch effective campaigns.

By applying these strategies, you can reduce lead costs and generate stable, high-quality traffic from Bigo Ads — unlocking new opportunities in the world of traffic arbitrage.

And with our agency accounts, you’ll save time setting everything up.

Other articles: Where to Get Traffic in 2025, Moloco vs Facebook

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