Promoting offers in grayhat verticals using Google Ads can be quite challenging. Affiliate marketers not only need to grab the audience's attention but also keep their accounts from being banned. Google's strict algorithms often ban accounts for even minor rule breaches. Therefore, affiliates working in areas like gambling, dating, nutra, crypto, and other grayhat niches often find themselves needing to create multiple accounts to keep their campaigns running.
Key steps and challenges in creating Google Ads accounts for grayhat verticals
Setting up several Google Ads accounts is a detailed and demanding process that requires technical know-how and a few clever tricks. Here’s what you need to know about each step and the hurdles you might face along the way.
Preparing essential tools and resources
The first step is gathering the essentials needed to create accounts: This includes:
- Email addresses: You'll need a unique email address for each Google Ads account. While free Gmail addresses are an option, they're sometimes less effective, leading many to prefer paid email services that seem more legitimate to Google.
- Phone numbers: Google requires phone verification for each account. This usually means obtaining virtual phone numbers or using SMS receiving services. It's important to choose reliable services since these numbers might be shared among multiple users.
- Payment methods: You need legitimate payment methods to fund your ads. This can include bank cards with solid backing, virtual cards, or prepaid vouchers from specific countries.
You have to be careful to use legitimate payment sources.
The main challenge here is the cost. High-quality virtual cards, phone numbers, and email services can be expensive. The more accounts you need, the higher your total expenses. Additionally, there’s the risk of buying red-flagged resources from unreliable sellers.
Creating Google accounts
Once you have all your tools ready, the next step is to create the Google accounts. The main thing here is to avoid suspicious activity.
Use different IP addresses: Make sure you create each account from a different IP address. Using high-quality residential proxies or VPNs is recommended for Google Ads.
Spread out the account creation: Don’t create multiple accounts at once. Use an anti-detect browser and reliable proxies, but take breaks between each registration. Also, ensure that the information (names, birthdates, etc.) you use for each profile varies.
The biggest risk at this stage is having your accounts banned. Google's algorithms are good at spotting suspicious or repetitive activities and can shut down your accounts even before you start running ads. Also, remember that these accounts need to be maintained with regular activity and updates for at least a few weeks to stay active.
Setting up Google Ads accounts
After gathering the necessary tools and creating Google accounts, the next crucial step is to set up and configure the Google Ads accounts themselves. This phase has its own set of challenges:
- Selecting the correct settings: When setting up your Google Ads account, you need to be careful with your settings. This includes selecting the appropriate currency, time zone, campaign goals, and other parameters. Any mistakes or non-standard actions could raise suspicions with Google, as these might indicate manipulative practices.
- Confirming payment details: Verifying payment details can often be problematic, especially if you're using virtual cards or other unconventional payment methods sourced from third-party sellers. Google scrutinizes these details closely, and inconsistencies or unusual sources can trigger alerts that may lead to account suspension.
- Passing moderation: Google checks every new account and ad campaign to make sure they follow its rules. This can be especially challenging for grayhat niches. To get through this, you might need to use techniques like cloaking in order to hide what you're promoting from the moderators.
At this stage, many affiliates realize managing multiple accounts on their own can be overwhelming. The costs, the risk of getting your accounts banned, and the difficulty of getting through Google's moderation process can be a lot to handle.
A popular solution among experienced affiliates and marketing teams has been to use Google Ads agency accounts. These accounts are generally trusted more by Google, which can make the moderation process smoother and reduce the chance of bans. Agency accounts also often come with advanced features and tools that aren't available to regular users.
Using these accounts can save you a lot of time and stress. They allow for centralized management of multiple accounts, let you scale your campaigns without limits, and smooth out any payment issues, even when you're dealing with large amounts of money. This usually means a better return on your ad spend.
One well-known option for accessing trusted Google Ads agency accounts is YeezyPay. By leveraging agency accounts from YeezyPay, you can spend less time worrying about account setup and maintenance and more time optimizing your campaigns.
Warming up and launching campaigns
When you create new Google Ads accounts, don't immediately start running aggressive ads for grayhat offers. Instead, you'll want to "warm up" the accounts gradually. Start by running ads for whitehat offers with a small budget. Slowly increase your ad spending and expand the targeting over time.
This gradual approach helps avoid raising suspicion with Google. It makes your account activity look more "normal" and natural, which can help extend the life of your accounts before Google catches on and shuts them down.
As you build up the accounts, you can then start branching out into ads that promote grayhat offers. But it's best to start with the clean, whitehat offers first, and then carefully transition to the riskier verticals. Using a variety of ad campaign types like search, display, and video can also help create the impression of diverse, normal marketing activity.
Campaign management and optimization
Creating many accounts is only half the battle. It is important to manage them well and optimize advertising campaigns. To do this, use various tools and techniques:
- Tracking and analytics: An affiliate needs to track key performance indicators (KPIs) and analyze data to identify possible problems and optimize campaigns in a timely manner.
- Automation: Use scripts, bots, and other automation tools to handle routine tasks. However, be cautious as Google may view the use of certain third-party scripts as an attempt to game the system, which could lead to penalties or bans.
- Scaling: Once you identify successful campaigns, scale them up. Increase your budgets and expand your audience reach to maximize your results.
At this stage, the main problem for the farmer/affiliate is the difficulty of managing a large number of accounts. You need to monitor statistics, make changes to settings, respond to banning, and other problems.
Unlike regular accounts, Google Ads trusted agency accounts can make an affiliate's life much easier. Not only do they allow you to manage multiple accounts from one interface, but they also provide centralized reporting and make it easier to scale your campaigns. In addition, using agency accounts relieves the affiliate of the routine tasks of registering new accounts. YeezyPay offers access to these trusted agency accounts, which can be particularly helpful if you work with both whitehat and grayhat offers. This approach can save you a lot of time and trouble.
Conclusion
Managing multiple Google Ads accounts for promoting offers in grayhat verticals is a tough challenge for affiliates. It's a complicated, expensive, and risky endeavor, pushing many to find better ways to handle it. Trusted agency accounts are a top choice. They help you concentrate on what's most important—launching powerful ad campaigns and making money, without getting distracted by technical details or the hassle of account suspensions.
