In-App Traffic with Installs from $2: Fresh Stats and Launch Tips for Moloco DSP

We continue to share up-to-date stats from campaigns running through Moloco DSP.
If you're looking for a reliable source of in-app traffic — here’s a fresh snapshot of data and what’s currently working for affiliates.
CPI data covers the period: May 5–18

App Trends

Top-performing app designs over the past two weeks: Plinko and Bonanza.

Bonanza made it to the top Android creatives last week (May 12–18).
Slot games continue to show strong conversion, while the colorful UI helps maintain high engagement.

Plinko has ranked top in conversions for two weeks straight, performing especially well in Poland, Italy, and Spain.
The mechanic is still widely used in Android apps — simple gameplay and visually light UI contribute to better engagement and lower CPI.

Best-performing combo for gambling: Poland + Plinko
Over two weeks, this setup showed a stable CPI around $2 on solid volumes.

Launching Tips

• Campaign goal: Use ROAS as your optimization goal — the platform will focus on users who trigger real in-app value events from the start.
• Creatives: Video ads are performing best right now — especially interactive formats (pull, tap, spin).
• Optimization: Avoid making changes during the learning phase. Any edits (budget, creatives, targeting) can reset the learning process and negatively impact performance.

How to Launch Traffic

Moloco DSP doesn't offer self-serve accounts at the moment, so we use rental accounts. To start:

1. Register at rentacc.agency
2. Activate your profile in the bot @rentacc_bot
3. Top up your balance
4. Submit a request with: App store link, Creatives, Time zone, Email for account invite.

After review, you'll receive a ready-to-use account. Minimum top-up for this source: $500

Common Mistakes to Avoid

No tracker connected
For proper optimization and scaling, make sure to connect a tracker like AppsFlyer from day one.
Setup guide: Moloco + AppsFlyer: How to Link Tracker and Ad Platform for Efficient Launches” — available on our blog.

Budget issues
AI performance depends on uninterrupted learning.
Keep your account funded — our service supports instant top-ups and alerts you via Telegram when balance is low.

Editing during optimization
Even minor changes can reset the learning phase and harm your campaign’s performance.

Conclusion

In-app traffic for gambling offers consistently delivers strong conversion, especially with engaging creative design and clearly set campaign goals.

Moloco keeps providing installs at the price of a cup of coffee — particularly in geos like Poland or Italy.
With the right setup and optimization control, this combo can deliver above-market ROI over the long run.

Treat it wisely — this isn’t just a test run, but a scalable traffic channel.
Follow us on Telegram: @rentacc_agency. And get weekly insights from this source!