Best Sportsbook Software Providers

Read reviewKambi's network has more than 70 operators and €17 billion in annual turnover, and AI models set its odds using bets from every client. The company serves only licensed operators in regulated markets and runs no B2C brands of its own. Turnkey Sportsbook puts the platform, trading, limits and bet settlement in Kambi's hands, while operators with a sportsbook of their own buy just the odds through Odds Feed+.

Read reviewSportradar supplies bookmakers with league data and streams, the Betradar odds feed, trading services and a turnkey sportsbook. It is the only source of official NBA, MLB and UEFA data for betting, and for MLB that extends to the streams. In tennis it holds the rights to three of the four Grand Slams.

Read reviewGenius Sports holds the exclusive betting data rights to the NFL, British soccer and Serie A. It provides licensed sportsbooks with official data and odds, managed trading, match streams with betting inside the BetVision player and advertising that brings in new bettors. Genius collects its data directly in stadiums, through partnerships with 400 leagues.

Read reviewOpenBet holds 85 licenses and has more than 200 clients, including bookmakers FanDuel, Caesars and Sky Bet and state lotteries Danske Spil and Singapore Pools. It sells its sportsbook platform, trading and compliance only to operators with their own license in a regulated market. Clients can take the whole stack, from sportsbook to cashier, or plug one module into a platform they already run. OpenBet's team can manage odds and limits for them, leaving the target margin in their hands.

Read reviewBy default, Altenar's team runs trading and risk management on its sportsbook 24/7, but operators set their own margins, limits and bet acceptance rules. The sportsbook sits on an in-house platform, and operators connect it as a module via API, launch it as a turnkey product or go live on a white label under Altenar's MGA license. Most of its clients are startups and small or mid-size brands.

Read reviewUntil 2029, official FIFA tournament data and streams for betting come only from Stats Perform. The company supplies sportsbooks, betting exchanges, odds providers and platforms with Opta and RunningBall sports data, plus live streams and graphics for in-play betting. Stats Perform does not compile odds, so operators either set their own lines or turn to an odds provider.

Read reviewBrazil is Sportingtech's strongest market, and in September 2025 more than 15% of the country's bets went through its platform. In Africa and Mexico, the provider helps brands through compliance and launch. Operators can take the whole platform, with its sportsbook, casino and back office, or just parts of it, and Sportingtech's team comes with it. Traders look after the odds, managers source content and payment providers, and specialists come on site for the launch and train the brand's staff to carry on without them.

Read reviewAristocrat Interactive sells a sportsbook, a casino platform, trading and content to operators in regulated markets, as a full stack or module by module. If operators hand over operations too, the vendor's team runs everything for them, from player support and payments to AML and compliance. The full package costs 5–20% of GGR or NGR. Operators need their own license, because Aristocrat Interactive is winding down its white-label business and no longer launches new brands under its licenses.

Read reviewBetby works with small and mid-size operators that want to launch a sportsbook without a trading team. It runs the odds, risk management and player segmentation, while operators handle traffic and retention. Betby has no platform of its own with a cashier and KYC, so operators plug the sportsbook into their own platform or a partner's via iframe. The lineup goes beyond sports to esports, prediction markets and Betby Games, where AI bots play sports simulations 24/7.

Read reviewLSports collects most of its data on 100 sports in-house, through computer vision on broadcasts and a network of scouts. Its odds are a consensus of 50 bookmakers' prices. One integration gives operators an odds feed and automatic market settlement, and the live package adds the current match score. A sportsbook without its own traders can hand over trading and risk to the LSports team, but it still takes the bets.

Read reviewCasinos in regulated markets plug Delasport's sportsbook into their sites as an iframe in 2–4 weeks, and from then on 85 Delasport traders and risk managers run the book. Brands with no platform launch turnkey on Orbit with a casino, cashier and apps. With Managed Services, Delasport's team also processes withdrawals and handles player support and KYC. Operators that already have a sportsbook can buy the odds feed as a standalone product.

Read reviewAmelco's in-house sportsbook platform comes with a cashier, a bonus engine and a game aggregator, and the company signs only licensed operators. It tailors the platform to each operator, migrates the player base and provides support after launch. Amelco also takes over trading when an operator has no traders of its own. Its clients run on the platform in 17 US states.

Read reviewOpticOdds normalizes odds from 200 sportsbooks and prediction markets into one format and serves them through an API, a web screen for traders and a Claude connector. In Copilot, operators add a margin to market-average odds and get their own line.

Read reviewPlaybook Engineering sells UK operators a complete platform, from the cashier and CRM to the sportsbook and casino, and hosts it in-house under its UKGC host license. Each brand secures its own operating license. Playbook's traders price the sportsbook markets 24/7, and operators can hand player support and KYC to the same team.

Read reviewHuddle prices basketball, American football, tennis, hockey, baseball and soccer with its own models and delivers the odds to sportsbooks through an API. Operators get core markets, player props, micro-markets and SGP in one feed, pre-match and live. Huddle's traders watch every game and adjust odds by hand during play. Sportsbook teams use the Huddle OS back office to pick markets, set margins and limits and settle bets, or let those same traders run the whole line.