LSports Review
6.4/10Private Israeli data vendor (Ashkelon, founded 2012) selling 100+ sports and about 3M fixtures a year collected by web scouting, AI, computer vision, and STATSCORE scouts instead of official rights deals, with one official lane (ITF tennis via Infront, live from 2025), the TRADE odds engine for books that price their own risk, and a listed price of $180,000 for a 12-month TRADE360 contract on AWS Marketplace.
Our read
- Coverage per dollar is the whole strategy: 100+ sports and about 3M fixtures a year, collected by web scouting, AI, computer vision, and STATSCORE's on-venue scouts, sold without the official-rights markup the CEO attacked publicly in July 2025.
- A fixed contract price to anchor on: $180,000 for 12 months of TRADE360, listed on AWS Marketplace via reseller CloudZone.
- ARENA360 goes past raw feeds: TRADE generates derived odds under your own margin control with automated suspension, DEFEND handles exposure, BOOST and ENGAGE cover analytics and personalization, and documentation for all of it sits at docs.lsports.eu.
- Distribution runs through operators and platforms both: Superbet live across Romania, Belgium, and Poland since April 2025, Caliente Interactive on a multi-year worldwide license from April 30, 2026 delivered via the Playtech platform, and NuxGame books running the embedded feed since January 2023.
- Both sides of the prediction-markets trade: STATSCORE supplies Kalshi under a three-year deal from August 2025, and the Premium Prediction Markets Feed (January 14, 2026) sells exchange data back to sportsbooks over connections they already run.
- Coverage comes as headline totals, 1,000+ leagues and 500+ market types, with no per-league sheet behind them.
- The AI pivot came with cuts: 39 roles out of about 240, announced May 6, 2026.
- Everything outside ITF tennis is collected without official rights.
Books that trade their own risk and want maximum coverage per dollar, LatAm and CEE operators scaling on a budget, platforms embedding a feed the way NuxGame does, and operators adding prediction-market content.
US books in states that mandate official league data for in-play (those NBA, NHL, MLB, and NFL feeds live at Sportradar and Genius Sports), and operators who want a managed trading desk.
Markets & licensing
LSports sells data, odds, and trading software into licensed books and holds no supplier registration itself.
Nothing legally blocks a US book from buying LSports data, and the North America push is underway: an ex-Sportradar sales head hired October 15, 2025, the prediction-markets feed launched January 14, 2026, and Kalshi supplied through STATSCORE since 2025. In states that mandate official league data for in-play betting, NBA, NHL, MLB, and NFL feeds belong to Sportradar and Genius Sports until the 2030s, so LSports can complement a US book but cannot be its only supplier there.
Data supply to UK books runs under the operator's own license.
- ITF official data distributor (via Infront)Worldwide
- Multi-year official distribution of ITF trading services and data, with computer-vision Level 3 positional and performance metrics across 50,000+ overseen matches a year · Signed August 6, 2024 · live from 2025
Licensing tier: License gates sit with the operators buying the feed, not with the data supply itself.
Sportsbook & verticals
A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Three ways in. Direct contracts deliver TRADE over XML or JSON, documented at docs.lsports.eu down to a per-product integration guide, with a support portal and feature-request system attached. The AWS Marketplace listing sells TRADE360 as SaaS through reseller CloudZone on a 12-month term. And a platform lane moves the data without LSports at the integration table at all: NuxGame has embedded the feed in its turnkey since January 2023, and the Caliente deal of April 2026 delivers feeds, odds management, and risk services through the Playtech platform. The Premium Prediction Markets Feed deploys over whichever connection already exists.
Products & tools
The ARENA360 umbrella splits into TRADE for odds and markets, DEFEND for risk and exposure, and BOOST and ENGAGE for analytics and personalization, all standing on a Coverage Hub fed by web scouting, computer vision, and STATSCORE's on-venue scouts, with the legacy OddsService feed deprecated in TRADE's favor.
TRADE
The flagship since OddsService was retired: pre-match and in-play odds with custom odds generation, margin control against your own strategy or industry benchmarks, automated suspension on real-time triggers, and XML or JSON delivery.
- Custom odds generation lets a book compose prices from LSports inputs under its own margins and internal strategy
- Automated market suspension fires on real-time match triggers such as goals and red cards
- In-play latency of 0-1 seconds
- Sold as SaaS on AWS Marketplace at $180,000 for a 12-month contract, product name TRADE360, seller of record CloudZone
- XML or JSON delivery documented in the TRADE Integration Guide at docs.lsports.eu
Coverage Hub
The foundation of everything else: 100+ sports collected by web scouting, AI and machine learning, computer vision, and STATSCORE's on-venue scout network, monitored across 100+ live sources, with everything except ITF tennis gathered without official rights by declared strategy.
- 100+ sports
- 1,000+ leagues and 500+ market types
- About 3M fixtures a year, and 250,000+ events a month
- STATSCORE scouts cover 10,000+ live events a month on-venue
- One official lane: ITF data as official distributor via Infront, signed August 6, 2024 and live from 2025, at 50,000+ overseen matches a year
DEFEND BOOST ENGAGE
The platform half of ARENA360, for books that keep trading in-house.
- DEFEND covers exposure control and risk management
- BOOST is the analytics and operational-intelligence module
- ENGAGE handles personalization and recommendation on top of the data layer
- STATSCORE widgets ship alongside: PreMatch Pro, LiveMatch Pro, Score Frame, and Points InPlay
- All modules ride the same ARENA360 platform and documentation surface as TRADE
Prediction Markets Feed
Launched January 14, 2026: one feed aggregating real-time prices, futures contracts, contract rules, and settlement data from leading prediction-market exchanges across politics, culture, finance, crypto, climate, and health.
- Built for sportsbooks and operators activating prediction markets as a content vertical
- Deploys over existing LSports connections
- STATSCORE supplies Kalshi with live data and analytics under a three-year deal announced August 22, 2025
- Kalshi coverage spans NFL, NCAA football, NBA, MLB, NHL, and Formula 1
- Kalshi also buys aggregated odds from OpticOdds, so STATSCORE is not its only supplier there
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Risk maturity
Operators check this capability first, and depth varies enough between vendors to grade it.
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Brothers Dotan and Ido Lazar founded LSports with their father Shaul in Ashkelon in 2012 and grew it on their own revenue for 14 years. The one acquisition is STATSCORE (announced November 14, 2022 at an undisclosed multi-million euro price), the Katowice scout house that stayed a standalone brand and now anchors both the widget suite and the Kalshi relationship. The product story runs from raw feed to trading stack: OddsService is deprecated in favor of TRADE, the ARENA360 umbrella gathers TRADE, DEFEND, BOOST, ENGAGE, Coverage Hub, and the STATSCORE widgets, and the August 2024 ITF deal through Infront added the company's only official rights lane. CEO Dotan Lazar described 10-15% annual growth in July 2025, faster in the US and Brazil, then announced redundancies on May 6, 2026 as part of an AI pivot that cut 39 of about 240 roles. Expansion hires kept landing on both sides of the cuts: a North America sales head from Sportradar in October 2025, Brazil and LatAm business development in September and December 2025, and a Trading Director from Flutter in March 2026.
Brands & clients on the platform
Corporate
- STATSCORE (2022)
Leadership
Milestones
- 2012
Dotan and Ido Lazar found LSports in Ashkelon with their father Shaul, bootstrapped from day one and still private 14 years later.
- 2022
STATSCORE acquired (announced November 14): the Katowice scout house founded in 2006, a multi-million euro price undisclosed, kept running as a standalone brand.
- 2023
The NuxGame partnership (January 24) puts the feed inside a turnkey sportsbook, the embed lane that still runs in 2026.
- 2024
The anti-rights strategy gets its one exception: LSports signs as official distributor of ITF data through Infront (August 6), multi-year from 2025, 50,000+ matches a year.
- 2025
Superbet goes live across Romania, Belgium, and Poland in April (announced May 6), STATSCORE signs Kalshi for three years (August 22), and the US push staffs up with an ex-Sportradar North America sales head (October 15).
- 2026
The Premium Prediction Markets Feed launches January 14, and ex-Flutter Harrison Maxwell arrives as Trading Director (March 30).
- 2026
Caliente Interactive signs a multi-year worldwide license (April 30), delivered through the Playtech platform, the LatAm anchor deal.
- 2026
The AI pivot cuts 39 of about 240 roles (announced May 6), framed by the CEO as the move to a leaner, sharper company with automation at its core.
Where they're pushing next
- LatAm: the Caliente anchor deal, Brazil sales hires, and a Mexico-led buildout
- North America: the ex-Sportradar sales hire, the prediction-markets feed, and Kalshi supplied via STATSCORE
- Prediction markets as a content vertical, worked from both the supply and the demand side since 2025
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
LSports vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | LSports | Sportradar | Genius Sports | OpticOdds |
|---|---|---|---|---|
| Founded | 2012 | 2001 | 2000 | 2023 |
| Team | — | 3,900+ | 2,600+ | — |
| Sportsbook | Yes | Yes | Yes | Yes |
| Licenses | — | — | Tennessee, Massachusetts, Ohio | — |
| US market | Available | Available | Available | Available |
| Pricing | On request | — | — | On request |
| Trading model | Tools only | Managed via MTS or tools-only | Managed | — |
| Bet builder | — | — | Own engine | — |
| Sports | 100+ | — | — | — |
Pricing & terms
LSports quotes pricing per project. Here's how the model and the terms are structured.
Modular by sports, leagues, and markets
Turnkey
AWS Marketplace lists TRADE360 at $180,000 for 12 months through reseller CloudZone. The model is modular, priced by the sports, leagues, and markets you take.
Path to launch
- 1Scope the buy with sales: TRADE odds tooling, Coverage Hub data, the DEFEND, BOOST, and ENGAGE modules, or the prediction-markets feed
- 2Get the coverage sheet for your sports and leagues in writing
- 3Pick the channel: a direct contract, the AWS Marketplace listing ($180,000 for 12 months of TRADE360 via CloudZone), or arrival through a platform the way NuxGame and Playtech deliver it
- 4Integrate from the docs at docs.lsports.eu with XML or JSON delivery
- 5Configure the trading layer yourself: margins, suspension triggers, and pricing strategy sit with your desk, since LSports holds no risk and runs no managed trading
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.