Case Study: How a Team Ran an iGaming Offer in MENA with TrafficStars and Generated 1,536 FTDs

A classic scenario: while testing alternatives to Facebook, the team added a new iGaming product from a direct advertiser into their split setup. The goal was clear — test traffic in the MENA region, find working combinations, and scale to consistent deposits. TrafficStars was chosen as the main traffic source.

Below is a full breakdown of the campaign, including results and key insights.

Key Case Details

• Offer: iGaming platform (betting + casino);
• Traffic source: TrafficStars;
• Geo: MENA;
• Period: May 2025 — July 2025.

Why TrafficStars

To identify winning angles in the Arabic market, full access to TrafficStars’ capabilities was used:

• Traffic from 200+ countries, primarily from premium adult platforms;
• Multiple ad formats available for testing: popunder, banners, push notifications, native, video, and interstitial;
• Flexible pricing models: CPM, CPC, and CPA;
• Advanced targeting options by geo and device.

How the Test Started

The first step was to identify which landing pages performed best. A split test was launched using popunder traffic as the initial source. For iGaming offers, this format is a go-to: it allows for quick access to large traffic volumes and clean performance data on landing pages — without the need to spend time on creative production.

The campaign launched with two top adult traffic sources — xHamster and Eporner. The choice was driven by two key factors: strong traffic volumes and proven profitability with other iGaming offers. Separate campaigns were set up for each GEO to ensure accurate tracking and performance analysis.

Telegram Website

Campaign Setup

The campaign started with mid-range CPM bids recommended by the platform. This approach allowed for faster data collection and early access to higher-quality traffic. A frequency cap of 1 impression per user per day was also set.

The xHamster source was always run in separate campaigns.This allowed for closer bid monitoring and a more detailed analysis of traffic performance from this specific source. The advertiser’s top 5 landing pages were used, testing three main angles: slots, betting, and crash. For tracking and performance analysis, Keitaro was used.

                                            Example of a similar landing page

Scaling

After 14 days, the data was analyzed and the first round of optimization was carried out. Out of all tested angles, betting and crash performed best in terms of average deposit value and traffic quality. The focus then shifted to GEOs where the numbers aligned with KPIs — Egypt, Morocco, Algeria, Iraq, and Jordan — followed by scaling. For these countries, bids on xHamster and Eporner were increased to drive more traffic volume.

At the same time, additional campaigns were launched targeting top GEOs across Prime (top-performing placements in the network) and RON (run-of-network, without selecting specific sites). xHamster and Eporner were not included, as they were already running in separate campaigns. Only the top-performing landing pages from the initial test were used.

Further optimization focused on traffic sources only. Underperforming placements were cut, while bids and volume were increased on top-performing ones.

Results

Final campaign performance (May — July 2025):

Even though Click2Reg may seem low, this is a standard benchmark for popunder traffic. The high Reg2Dep (81.9%) and FTD2STD (66%) rates were driven by strong retention marketing on the advertiser’s side, along with high user engagement in the MENA region. Overall, the traffic pays off within 3–6 months.

Conclusion

Based on the campaign results, the cost per registration on TrafficStars can be noticeably higher compared to Facebook:

• Tier 3: $5–15 per registration;
• Tier 2: $15–40;
• Tier 1: from $40+.

However, thanks to the high Reg2Dep rate, the overall unit economics remain profitable. At the same time, the cost per deposit can vary significantly depending on the GEO and the specific product.

Key Takeaways

Based on the campaign, several approaches stood out when working with TrafficStars:

• Starting with popunder traffic is the most effective way to test — it delivers high volume and doesn’t require creatives;
• Bright, interactive pre-landers perform well (non-adult, but adapted to the traffic source);
• It’s better to start with Prime sources and whitelists for more controlled scaling.

Interactive pre-landers showed the strongest performance — including spin-to-win wheels, as well as demo versions of Aviator and Chicken Road.

For those planning to run similar campaigns, this format is definitely worth focusing on.