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World AdTech Day is a global annual celebration that brings together everyone shaping the future of advertising technology. Launched in 2024 with the support of Adsterra, it has quickly become a focal point for the global adtech community: from developers and marketers to media buyers, platforms, and industry communities.
Every year on March 27, we celebrate more than just a date on the calendar. We celebrate the people who turn adtech into a true driver of change. And in 2026, this celebration reaches a whole new level.
This year, World AdTech Day is evolving. For the first time, we’re introducing a major new initiative: World AdTech Day Awards. This award program highlights the core values of the industry and recognizes the people behind its growth.
It’s our way of saying “thank you” to those who move adtech forward every single day.
Since launching World AdTech Day, we’ve watched the community grow faster than we ever imagined. Companies, media, and thought leaders all joined in – sharing stories, supporting peers, and celebrating the industry together.
Creating the awards was a natural next step. Adtech has never been just about technology: it’s about people, knowledge, communities, and bold ideas.
World AdTech Day Awards recognize those who make an impact beyond business results through:
One of the core principles behind the awards is transparency. The winners weren’t chosen by a closed jury or a single organization. Instead, the decision was made through open voting by the community itself: the people who work in adtech every day and truly understand who is making a real difference. That’s what makes this recognition meaningful. It’s honest, it’s earned, and it comes from within the industry.
World AdTech Day Awards don’t follow the usual path. You won’t find categories like “Best Ad Network” or “Top Tracker.” Instead, we focused on recognizing contributions that often go beyond traditional metrics.
The awards feature four key nominations that reflect the spirit of World AdTech Day:
In 2026, the competition was intense, with some of the biggest names in the industry making it to the shortlist.
Among the nominees were RichAds, Kadam, AdCombo, Adcash, BeMob, Binom, CPARoll, CPV Lab, Voluum, RedTrack, Alphaleads, Golden Goose, Trafee, Mobidea, Affmaven, CrakRevenue, TrafficStars, Affpaying, affLift, OfferVault, Partnerkin, AffiliateBooster, Push.House, 3SNET, RollerAds, Royal Partners, and Galaksion.
The community has made its choice, and on the eve of World AdTech Day, we’re proud to announce the winners:
Congratulations to the winners, and to every nominee. We’re proud to be part of an industry filled with such strong, visionary teams and individuals.
Even with the launch of the awards, the heart of World AdTech Day remains the same. It’s a celebration created by the community itself.
There are many ways to join:
This year, as always, the celebration brings together not only companies but also top bloggers and industry voices. And of course, celebrating the award winners will be a big part of the day.
Every year, we’re truly inspired by our partners who actively join the celebration and bring it to life. This year, many companies have already launched special promos, campaigns, and events in honor of World AdTech Day, and we couldn’t be more excited to see the community growing stronger together.
World AdTech Day was created in response to something the industry deeply needed: recognition. For years, adtech was seen as a “support function” within marketing. Today, it’s a powerful force that sets trends, drives business results, and shapes entire markets.
This day is about the people behind this technological powerhouse, the ideas that push the industry forward, and the community that makes it all happen.
World AdTech Day was initiated by Adsterra, a company that develops advertising technology shaping the industry itself along the way. Launching the celebration in 2024 was a step toward uniting the global adtech community and creating a new tradition: a day dedicated to recognizing the industry.
Today, World AdTech Day has grown into a global movement embraced by everyone in adtech: from industry giants to newcomers, from tech builders to creative minds, from companies to individuals.
World AdTech Day 2026 is now more than just a celebration. It’s recognition, a new awards initiative, and thousands of professionals coming together worldwide.
March 27 is the day adtech speaks for itself.
Join the celebration, share your story, support your peers, and become part of a truly global movement.
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