Best iGaming Affiliate Software

Read reviewCasinos, sportsbooks and CPA networks launch branded affiliate programs on Alanbase, with separate panels for their team, advertisers and affiliates. Operators set goals, qualifications and metrics with their own formulas, route traffic by geo through TDS or Smart Link and see in real time how much they owe each affiliate under CPA, RevShare or hybrid deals. The Alanbase team sets up the platform and moves the affiliate base and stats over from a previous tracker at no charge, and operators pay nothing until launch. Pricing starts at $490 a month, but RevShare needs the $990 Lite plan.

Read reviewPart of the SOFTSWISS group, Affilka tracks traffic, fires postbacks on registration, FTD and any deposit, and calculates commission on CPA, RevShare or hybrid deals. The platform pays affiliates in fiat or crypto once an operator approves the payout invoice. It also onboards operators and moves their affiliates over from the previous platform. Pricing starts at €2,500 a month per brand.

Read reviewIn Cellxpert, casinos and sportsbooks build their own NGR formula for affiliate RevShare, and affiliates see every deduction in their dashboard, from bonuses to taxes. The platform credits registrations and FTDs the moment they happen and fires a postback to the affiliate right away. Cellxpert's team moves an affiliate program over from another tracker in 4–6 weeks, and the old links keep working. Pricing starts at $5,000 for setup and then depends on transaction volume.

Read reviewScaleo tracks clicks on affiliate links and works out each affiliate's commission on the players they bring in, based on the deposits and bets the casino reports by postback. Affiliate managers set the CPA qualification, hold and FTD cap in the commission plan. The platform issues invoices, and operators pay out against them. The Scale plan starts at €1,600 a month.

Read reviewMyAffiliates tracks 690,000 affiliates, and each month their links bring in 550 million clicks and 1.8 million player registrations. An operator's gaming platform passes player deposits and NGR to MyAffiliates, which calculates affiliate payouts from them for every brand at once. The subscription starts at $1,000 a month and stays the same as traffic grows.

Read reviewLicensed operators Flutter and FDJ United are NetRefer clients, and so are offshore brands Stake and 22Bet. Casinos send registrations and deposits to the platform over an API, and an affiliate sees a referred player's deposit in their stats within an hour. Operators pay from €1,600 a month for the base plan, with postbacks, negative carryover and anti-fraud billed separately.

Read reviewIntelitics gives US sportsbooks and online casinos one admin panel where they run their affiliate programs and see their Meta, Google and TikTok campaigns. The platform tracks clicks, receives registrations and deposits from the operator through server-side postbacks and compares channels by player profit, down to a single affiliate placement. On Enterprise, it predicts a player's LTV as early as 72 hours after the FTD. Setup and training are included even on Starter, at $2,500 a month.

Read reviewCaesars, FanDuel and US state lotteries run their affiliate programs on the tracker from Income Access, a Paysafe company. Operators see every player an affiliate brought in and that player's lifetime revenue. New affiliates come from the Income Access network, and if a program has no in-house team, the vendor's managers handle it end to end. The company's agency also buys media for operators. The tracker starts at £2,000 a month or 1–4% of GGR.

Read reviewRavenTrack moves an affiliate program over from another tracker while the old one keeps running, so affiliate traffic does not dip during the switchover. Brands send the platform a pixel or postback on every conversion, and affiliates see their registrations, FTDs and commissions on a dashboard. Betfred, BoyleSports, Bet9ja and the Delaware Lottery are among the 150 brands on RavenTrack. Plans start at £1,000 a month, regardless of campaign count.

Read reviewPartnerMatrix is EveryMatrix's affiliate software unit, and operators can buy each of its products separately: the Affiliate Platform tracker, the Intelligence monitoring service and Agent System for offline agents who bring in players. Affiliate Platform tracks conversions through postbacks, calculates commission for every brand and player segment and runs fraud checks before payout. Intelligence watches affiliate sites and sends an alert as soon as one of them moves an operator's brand down its toplist. PartnerMatrix charges about 1% of the NGR an affiliate program brings in.

Read reviewOperators on ReferOn pay affiliates in fiat and crypto, and the crypto goes out in a single mass payout. The platform stores raw clicks with IP and device data and fires FTD and Qualified CPA postbacks. At reconciliation, operator teams weed out fraud and incentivized traffic using those clicks and each player's stats. ReferOn charges a flat €2,000 a month.

Read reviewOperators run their affiliate programs on MAP, a cloud platform, while Mediacle handles the hosting, the connection to their gaming platform and the migration from their old tracker. MAP attributes player deposits through postbacks and filters out bots. A demo is available, and the price ranges from $500 to $5,000 a month. Recruiting new affiliates takes a separate MARS plan, from £199 a month.

Read reviewBuilt by the Smartico team, TAP lets operators set commission rates for each traffic source, from CPA with a deposit threshold to hybrids and tiered RevShare, without writing code. It fires registration and FTD postbacks to affiliates' trackers and, for media buyers on Meta, TikTok and Google Ads, straight into their ad accounts. Operators approve payouts and pay affiliates through methods such as Pix or USDT. The subscription starts at $3,000 a month, with no cut of turnover and no per-click fees.