Affilka Review
7.5/10The SOFTSWISS group's affiliate platform, sold standalone since December 2020: 490+ casino and sports betting brand programs, back-to-back EGR B2B Affiliate Software Supplier wins in 2024 and 2025, and pricing from €2,500 a month.
Our read
- Affiliate payouts run under the platform contract: Neteller, Skrill, CoinsPaid crypto processing, and bank transfer across 260+ fiat and crypto currencies.
- Brand families run as one program, with every brand under a single admin panel, unified analytics across them, and cross-brand player duplicate detection.
- Back-to-back EGR B2B Affiliate Software Supplier wins in 2024 and 2025 plus Affiliate Company of the Year at the International Gaming Awards 2025, on top of €1.2 billion in affiliate GGR processed through client programs in 2023 and doubling again in H1 2024.
- Live client programs run on eight third-party platform stacks, including Pragmatic Solutions, Slotegrator, and SoftGamings, since the December 2020 standalone split.
- The fraud stack is detection-class: the Q1 2025 tool and cross-brand duplicate detection surface problems in reports, with no pre-payout quarantine flow and no affiliate-KYC or ad-monitoring layer.
- Reports refresh on a 15-minute cadence, near-real-time and short of true real-time, and with no public developer portal or sandbox the technical evaluation runs through sales.
- The client heartland is crypto-first and offshore with CIS-adjacent programs alongside, no US footprint and no UKGC-regulated flagship.
- Commercial detail above the floor is settled in the deal: tiers above €2,500, negative-carryover terms, and whether a SOFTSWISS group company or Zellero Ltd. signs the contract.
Multi-brand casino and sportsbook operators, on the SOFTSWISS platform or one of the eight supported third-party stacks, that want rule-based commissions and affiliate payouts handled under one contract instead of stitching a separate PSP onto their affiliate software.
Operators that need pre-payout fraud quarantine, true real-time reporting, ad-compliance tooling, or a vendor with US and UKGC reference programs, and buyers who want the full rate card above the €2,500 floor before talking to sales.
Markets & licensing
Affilka's client base is crypto-first and offshore casino, with CIS-adjacent programs alongside, and it runs the 7BitPartners program behind 7BitCasino, KatsuBet, and MiraxCasino. There is no US footprint and no UKGC-regulated flagship.
There are no US-facing programs on Affilka's client roster, which runs through crypto casino and offshore heartland brands like BitStarz, BC.Game, and the 7Bit family. Affiliate software itself needs no state approval, so nothing blocks a US operator technically, but a US-regulated buyer would be the reference case rather than joining one.
No UKGC-regulated flagship program appears on Affilka's client roster. The platform's marketing-compliance surface is also thin for the UK's advertising standards regime, with no ad-monitoring or creative-approval tooling. A UK-licensed operator can run on Affilka, and the compliance tooling burden stays in-house.
- ISO 27001International
- Information-security management across the Affilka platform, built in Ruby and Go · Certification held at the SOFTSWISS group level and applied to Affilka
Licensing tier: Affiliate software is not a licensable activity, so no gambling register covers Affilka itself.
Affilka runs 490+ brands, 495K+ affiliate accounts, and 122M+ registered players.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
For casinos on the SOFTSWISS platform, Affilka is a native module with near-zero integration work, and that bundled path is the default route for new casinos on the parent's stack. For everyone else the product has sold standalone since December 2020, with live client programs across eight third-party platform stacks. The payout rails come integrated, so there is no separate PSP project to run alongside the affiliate integration.
Native module for operators already on the SOFTSWISS platform, and the eight third-party stacks carry existing integrations. Everyone else arrives by migration, and Affilka has moved clients off market-standard platforms and custom in-house builds.
Products & tools
An operator-side affiliate platform built in Ruby and Go: a rule-based commission constructor covering CPA, RevShare, hybrid, CPL, and an NGR-based sub-affiliate model, integrated affiliate payout rails in 260+ currencies under the platform contract, server-to-server tracking with a 15-minute report cadence, multi-brand management from one admin panel, and the fraud-detection layer added in the Q1 2025 release.
Commission Constructor
A rule-based commission constructor that goes past the standard model list, paired with affiliate payout rails integrated into the platform contract, so operators pay partners through Neteller, Skrill, CoinsPaid crypto processing, or bank transfer in 260+ currencies without a separate PSP relationship.
- CPA, RevShare, hybrid, and CPL commission models plus granular rule-based structures from the constructor
- NGR-based sub-affiliate revenue share model, shipped in the 2025 release cycle
- Integrated payment services out of the box under one contract
- Neteller, Skrill, Cryptoprocessing by CoinsPaid, and bank transfer across 260+ fiat and crypto currencies
- Automated and manual payout runs through integrated SOFTSWISS merchant accounts
Tracking
Server-to-server postback tracking with custom tags and event-triggered conversion tracking, no click-volume limits, a certified Google click tracker, and player-level analytics running at a 122M+ registered-player scale, with reports refreshing every 15 minutes.
- Reports refresh set to every 15 minutes
- No click-volume limits and a certified Google click tracker
- Player-level analytics across 122M+ registered players tracked
- Traffic Report with advanced click analytics plus an API for extracting campaigns and tracking links, both from the 2025 releases
Multi-Brand Management
Multiple iGaming brands united into one affiliate program with a single admin panel and unified analytics, plus the fraud layer added in Q1 2025: a dedicated fraud-detection tool and cross-brand player duplicate detection that spots identical player accounts across brands within one program.
- One admin panel and unified analytics across all brands in a program
- Cross-brand player duplicate detection, announced with the Q1 2025 results
- Dedicated fraud-detection tool launched in Q1 2025
- Media and campaign management with per-partner creatives
- Multi-brand deal structures on the commercial side for operator groups
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Affilka launched in 2018 with a single casino brand on it, and went standalone in December 2020 when SOFTSWISS split it out of the casino platform and signed BC.Game as the first third-party client. Affiliate GGR processed through client programs reached about €1.2 billion in 2023, double the year before, on €2.3 billion in player deposits and 24 million new players registered through the platform. In the first half of 2024 GGR doubled again, affiliate payouts rose about 60% year over year, and referral links took 965 million unique hits across roughly 375 brands. Q1 2025 added 44 brands to pass 450, pushed affiliate accounts past 400K, and shipped the fraud-detection tool. Brands have since passed 490. The GGR figures are throughput through client programs rather than Affilka revenue.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2018
Affilka launches inside SOFTSWISS with one casino brand on the platform.
- 2020
The platform goes standalone in December, split out of the SOFTSWISS Casino Platform and sold independently, with BC.Game as the first third-party client.
- 2023
Affiliate GGR processed through client programs reaches about €1.2 billion, double the year before, on €2.3 billion in player deposits, and the product picks up its first category award at SiGMA Eurasia.
- 2024
Affilka wins Affiliate Software Supplier at the EGR B2B Awards, H1 GGR doubles again with payouts up about 60%, and the brand count passes 375.
- 2025
A second straight EGR B2B win lands (ceremony July 3, London) alongside Affiliate Company of the Year at the International Gaming Awards, while the Q1 release cycle ships the fraud-detection tool, cross-brand duplicate detection, and the NGR-based sub-affiliate model.
- 2026
Brands pass 490, and the iFX EXPO International exhibitor slot marks the start of a forex push.
Where they're pushing next
- Forex affiliation, with an exhibitor stand booked at iFX EXPO International 2026
- The crypto-casino heartland where the installed base is concentrated and still compounding
- CIS-adjacent programs, with Cosmolot in Ukraine and Marathonbet Partners already clients
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Affilka vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | Affilka | MyAffiliates | Cellxpert | Income Access |
|---|---|---|---|---|
| Founded | 2018 | 2007 | 2008 | 2002 |
| Team | — | — | 29+ | 100+ |
| US market | — | — | — | Available |
| Pricing | Public | On request | On request | On request |
| Commission models | CPA | Flat | CPA | CPA |
| Sold bundled | Sold standalone and inside SO… | None | Standalone | Software |
Pricing & terms
Affilka publishes pricing. Ranges are below, and final terms are quoted per project.
Fixed monthly, tier-based, and multi-brand deal options above a €2,500 floor, with zero setup fees
Turnkey
Pricing starts at €2,500 per month with zero setup fees. Above the floor exact tiers are quoted per deal, and deal structures run fixed monthly, tier-based, or multi-brand. The bundled path inside a SOFTSWISS casino platform deal is the default for new casinos on the parent's stack, with no bundle discount.
Path to launch
- 1Book a demo through sales
- 2Pick the deal structure, fixed monthly, tier-based, or multi-brand, and settle negative-carryover terms in contracting
- 3Plan the platform leg: native module for SOFTSWISS-platform casinos, existing integrations for the eight third-party stacks, a custom integration conversation for anything else
- 4Wire server-to-server postbacks with custom tags for registrations, deposits, and the conversion events your commission rules will trigger on
- 5Migrate the existing program, off a market-standard platform or an in-house build, and pin the schedule in the contract
- 6Launch with commission structures from the constructor and turn on the integrated payout rails, Neteller, Skrill, CoinsPaid, or bank transfer, under the same contract
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.