Affilka Review
7.5/10The growth story of affiliate software: 341 StatsDrone-tracked programs in the January 2026 edition after adding 199 in 20 months, back-to-back EGR B2B Affiliate Software Supplier wins in 2024 and 2025, the roster's only payout rails shipped under the platform contract, and a published €2,500/mo floor, with a detection-class fraud stack, near-real-time rather than real-time reporting, and a crypto-first offshore client heartland as the trade-offs.
Our read
CPA, RevShare, hybrid, CPL, and an NGR-based sub-affiliate model in a rule-based constructor, plus the roster's only integrated payout rails (Neteller, Skrill, CoinsPaid, bank transfer in 260+ currencies under one contract), held off higher because negative-carryover terms are not published.
Server-to-server postbacks with custom tags, no click-volume limits, a certified Google click tracker, and player-level analytics at a 122M+ player scale, capped because the 15-minute report refresh is near-real-time while rivals sell true real-time and there is no public developer portal to test against.
Native inside the SOFTSWISS platform plus live client programs across eight named third-party stacks from Pragmatic Solutions to SoftGamings, the best-documented platform coverage in the category, with the missing published migration timeline as the gap.
A dedicated fraud-detection tool (Q1 2025) and cross-brand player duplicate detection on an ISO 27001 platform, capped because the stack detects rather than quarantines pre-payout and no affiliate-KYC or ad-monitoring tooling is published.
490+ brands, 495K+ affiliate accounts, and 122M+ registered players, 341 StatsDrone programs (#2, Jan 2026) after the strongest absolute growth in the market, €1.2B in 2023 affiliate GGR throughput, and back-to-back EGR B2B wins.
The only enterprise-tier vendor publishing a floor, €2,500 per month with zero setup fees and unlimited support included, while every tier above that floor stays on request and no bundle discount is published for SOFTSWISS platform deals.
Methodology. Our own score, a weighted average of six dimensions, tilted toward commission and tracking. Scored on the operator-platform scale, where the commission and payout engine leads at 0.22 and tracking, integrations, fraud, and scale carry 0.16 to 0.18 each, so the roster's only integrated payout rails and the market's steepest growth curve earn Affilka its lead while the detection-class fraud stack and the unpublished tiers above the floor hold the rest of the card down. Read the full methodology
- The only platform in this category shipping affiliate payout rails under the platform contract: Neteller, Skrill, CoinsPaid crypto processing, and bank transfer across 260+ fiat and crypto currencies, with automated and manual runs through integrated merchant accounts.
- The fastest-growing installed base in the market: 341 StatsDrone-tracked programs in January 2026, up 199 since May 2024 and second in the category with a 17.55% share, across 490+ brands and 495K+ affiliate accounts.
- Back-to-back EGR B2B Affiliate Software Supplier wins in 2024 and 2025 plus Affiliate Company of the Year at the International Gaming Awards 2025, on top of €1.2 billion in affiliate GGR processed through client programs in 2023 and doubling again in H1 2024.
- The best-documented third-party platform coverage in the category: since the December 2020 standalone split, live client programs run across eight named stacks including Pragmatic Solutions, Slotegrator, and SoftGamings, which proves the standalone motion rather than a bundling story.
- The enterprise exception on pricing: a published €2,500 per month floor with zero setup fees and unlimited customer support included, where every direct rival at this tier keeps the entire rate card on request.
- The fraud stack is detection-class: the Q1 2025 tool and cross-brand duplicate detection surface problems in reports, but no pre-payout quarantine flow is published the way Cellxpert frames its Auto Quarantine, and nothing is published on affiliate-KYC or ad monitoring.
- Reports refresh on a 15-minute cadence, near-real-time and short of the true real-time some rivals sell, and with no public developer portal or sandbox the technical evaluation runs through sales.
- The client heartland is crypto-first and offshore with CIS-adjacent programs alongside, no US footprint and no UKGC-regulated flagship, so a regulated-market operator gets few reference points from the roster.
- Commercial clarity stops at the floor: tiers above €2,500 are unpublished, negative-carryover terms are unpublished, and the contract counterparty may sit with a SOFTSWISS group company rather than the Zellero entity on the privacy policy, so pin down all three before signing.
Multi-brand casino and sportsbook operators, on the SOFTSWISS platform or one of the eight supported third-party stacks, that want rule-based commissions and affiliate payouts handled under one contract instead of stitching a separate PSP onto their affiliate software.
Operators that need pre-payout fraud quarantine, true real-time reporting, published ad-compliance tooling, or a vendor with US and UKGC reference programs, and buyers who want the full rate card above the €2,500 floor before talking to sales.
Markets & licensing
Affilka carries no gambling license because none applies: affiliate software is a B2B tool, and the licensing burden sits with the operators whose programs run on it. What anchors this vendor instead is a record that can be counted. Affilka runs the 7BitPartners program behind 7BitCasino, KatsuBet, and MiraxCasino. Throughput reached €1.2 billion in affiliate GGR in 2023, the platform passed 490 brands by July 2026, and StatsDrone put the installed base at 341 programs in January 2026, second in the category. The EGR B2B Affiliate Software Supplier award went to Affilka in both 2024 and 2025. The client map is the part a regulated-market buyer should read closely, since the heartland is crypto-first and offshore casino with CIS-adjacent programs alongside, and there is no US footprint and no UKGC-regulated flagship on the roster.
There are no US-facing programs in Affilka's visible client base, and the named roster runs through crypto casino and offshore heartland brands like BitStarz, BC.Game, and the 7Bit family. Affiliate software itself needs no state approval, so nothing blocks a US operator technically, but a US-regulated buyer would be the reference case rather than joining one, and rivals with US program rosters hold that ground today.
No UKGC-regulated flagship program appears in Affilka's named client base as of July 2026. The platform's marketing-compliance surface is also thin for the UK's advertising standards regime, with no published ad-monitoring or creative-approval tooling. A UK-licensed operator can run on Affilka, but the vendor's proof points live elsewhere and the compliance tooling burden stays in-house.
- ISO 27001International
- Information-security management across the Affilka platform, built in Ruby and Go · Certification held at the SOFTSWISS group level and applied to Affilka (Jul 2026)
Licensing tier: Nothing here is a gambling license because nothing needs to be. What counts instead is programs actually running on the platform, a dated metric series behind them, the StatsDrone installed-base count, and the award record, and Affilka clears all four.
Affilka runs 490+ brands, 495K+ affiliate partners, and 122M+ registered players as of July 2026.
No restricted-market list applies: Affilka is a B2B platform, and market restrictions ride with each operator's own licenses rather than with the software.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
For casinos on the SOFTSWISS platform, Affilka is a native module with near-zero integration work, and that bundled path is the default route for new casinos on the parent's stack. For everyone else the product has sold standalone since December 2020, and live client programs across eight named third-party platform stacks are the proof that the standalone motion works. Tracking wires up through server-to-server postbacks with custom tags, and the payout rails come integrated, so there is no separate PSP project to run alongside the affiliate integration.
No published timeline. The module is native for SOFTSWISS-platform operators, the eight named third-party stacks carry existing integrations, and the vendor cites experience moving clients off market-standard platforms and custom in-house builds without stating a calendar, so pin the migration schedule in the contract.
Products & tools
An operator-side affiliate platform built in Ruby and Go: a rule-based commission constructor covering CPA, RevShare, hybrid, CPL, and an NGR-based sub-affiliate model, integrated affiliate payout rails in 260+ currencies under the platform contract, server-to-server tracking with a 15-minute report cadence, multi-brand management from one admin panel, and the fraud-detection layer added in the Q1 2025 release.
Commission Constructor & Integrated Payouts
A rule-based commission constructor that goes past the standard model list, paired with the one thing no rival in this roster ships: affiliate payout rails integrated into the platform contract, so operators pay partners through Neteller, Skrill, CoinsPaid crypto processing, or bank transfer in 260+ currencies without a separate PSP relationship.
- CPA, RevShare, hybrid, and CPL commission models plus granular rule-based structures from the constructor
- NGR-based sub-affiliate revenue share model, shipped in the 2025 release cycle
- Integrated payment services out of the box under one contract
- Neteller, Skrill, Cryptoprocessing by CoinsPaid, and bank transfer across 260+ fiat and crypto currencies
- Automated and manual payout runs through integrated SOFTSWISS merchant accounts
Tracking & Reporting
Server-to-server postback tracking with custom tags and event-triggered conversion tracking, no click-volume limits, a certified Google click tracker, and player-level analytics running at a 122M+ registered-player scale, with reports refreshing every 15 minutes.
- Server-to-server postbacks with custom tags and event-triggered conversion tracking
- Reports refresh set to every 15 minutes
- No click-volume limits and a certified Google click tracker
- Player-level analytics across 122M+ registered players tracked
- Traffic Report with advanced click analytics plus an API for extracting campaigns and tracking links, both from the 2025 releases
Multi-Brand Management & Fraud Detection
Multiple iGaming brands united into one affiliate program with a single admin panel and unified analytics, plus the fraud layer added in Q1 2025: a dedicated fraud-detection tool and cross-brand player duplicate detection that spots identical player accounts across brands within one program.
- One admin panel and unified analytics across all brands in a program
- Cross-brand player duplicate detection, announced with the Q1 2025 results
- Dedicated fraud-detection tool launched in Q1 2025
- Media and campaign management with per-partner creatives
- Multi-brand deal structures on the commercial side for operator groups
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Affilka launched in 2018 with a single casino brand on it, went standalone in December 2020 when SOFTSWISS split it out of the casino platform and signed BC.Game as the first third-party client, and then put up the most aggressive dated growth series in the category. Affiliate GGR processed through client programs reached about €1.2 billion in 2023, double the year before, on €2.3 billion in player deposits and 24 million new players registered through the platform. In the first half of 2024 GGR doubled again, affiliate payouts rose about 60% year over year, and referral links took 965 million unique hits across roughly 375 brands. Q1 2025 added 44 brands to pass 450, pushed affiliate accounts past 400K, and shipped the fraud-detection tool. By July 2026 Affilka was running 490+ brands, 495K+ affiliate partners, and 122M+ registered players, and StatsDrone had the installed base at 341 programs in January 2026, up from 142 in May 2024, the strongest absolute growth in the market. The GGR figures are throughput through client programs rather than Affilka revenue, which SOFTSWISS does not break out.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2018
Affilka launches inside SOFTSWISS with one casino brand on the platform.
- 2020
The platform goes standalone in December, split out of the SOFTSWISS Casino Platform and sold independently, with BC.Game as the first third-party client.
- 2023
Affiliate GGR processed through client programs reaches about €1.2 billion, double the year before, on €2.3 billion in player deposits, and the product picks up its first category award at SiGMA Eurasia.
- 2024
Affilka wins Affiliate Software Supplier at the EGR B2B Awards, H1 GGR doubles again with payouts up about 60%, and the brand count passes 375.
- 2025
A second straight EGR B2B win lands (ceremony July 3, London) alongside Affiliate Company of the Year at the International Gaming Awards, while the Q1 release cycle ships the fraud-detection tool, cross-brand duplicate detection, and the NGR-based sub-affiliate model.
- 2026
StatsDrone counts 341 programs in January, second in the category after the market's strongest absolute growth, brands pass 490, and the iFX EXPO International exhibitor slot marks the start of a forex push.
Where they're pushing next
- Forex affiliation, with the iFX EXPO International 2026 exhibitor slot as the first organizer-side marker
- The crypto-casino heartland where the installed base is concentrated and still compounding
- CIS-adjacent programs, with Cosmolot in Ukraine and Marathonbet already on the named roster
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Affilka vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | Affilka | MyAffiliates | Cellxpert | Income Access |
|---|---|---|---|---|
| Founded | 2018 | 2007 | 2008 | 2002 |
| Team | — | — | 29+ | 100+ |
| US market | — | — | — | Available |
| Pricing | Public | On request | On request | On request |
| Programs tracked | 341 | 362 | 202 | 170 |
| Commission models | CPA | Flat | CPA | CPA |
| Sold bundled | Sold standalone and inside SO… | None | Standalone | Software |
The take: Affilka wins on integrated payout rails, growth momentum, and the published floor, MyAffiliates holds the largest StatsDrone installed base and the migration wins, Cellxpert counters with pre-payout Auto Quarantine fraud workflows Affilka lacks, and Income Access brings the regulated US and UK program references Affilka does not have.
Pricing & terms
Affilka publishes pricing. Ranges are below, and final terms are quoted per project.
Fixed monthly, tier-based, and multi-brand deal options above a €2,500 floor, with zero setup fees
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
How much does Affilka cost?+
Affilka is the enterprise exception on pricing in this category: SOFTSWISS publishes a floor of €2,500 per month and states there is no setup fee, with unlimited hours of customer support included. Deal structures run fixed monthly, tier-based, or multi-brand. That is where the published picture ends, since exact tiers above the floor are on request and no bundle discount is published for operators taking Affilka inside a SOFTSWISS casino platform deal.
Do I need to be on the SOFTSWISS casino platform to use Affilka?+
No, and that has been true since December 2020, when SOFTSWISS split Affilka out of its casino platform and started selling it independently, with BC.Game as the first third-party client. Live client programs now run across eight named third-party stacks: GBL, TrueLabel, Advabet, Easyrocket, Playbook Engineering, Pragmatic Solutions, Slotegrator, and SoftGamings. For casinos that are on the SOFTSWISS platform, the module is native and the bundled path is the default route.
How does Affilka pay affiliates?+
Through payout rails integrated into the platform contract, which no rival in this category ships. Operators pay partners via Neteller, Skrill, Cryptoprocessing by CoinsPaid, or bank transfer across 260+ fiat and crypto currencies, with automated and manual payout runs going through integrated SOFTSWISS merchant accounts. The practical effect is that an operator does not need a separate PSP relationship just to settle affiliate commissions.
How big is Affilka's installed base?+
Affilka runs 490+ casino and sports betting brands, 495K+ registered affiliate partners, and 122M+ registered players as of July 2026. StatsDrone counts 341 programs in January 2026, second in the category with a 17.55% share, up from 142 in May 2024, the strongest absolute growth in the market. On throughput, client programs processed about €1.2 billion in affiliate GGR in 2023 and that figure doubled again in the first half of 2024.
What commission models does Affilka support, and is tracking real-time?+
The commission constructor covers CPA, RevShare, hybrid, and CPL, builds granular rule-based structures past the standard models, and added an NGR-based sub-affiliate revenue share model in the 2025 release cycle. Negative-carryover terms are not published, so settle them per deal. Tracking runs on server-to-server postbacks with custom tags and event-triggered conversions, and reports refresh every 15 minutes, near-real-time, which is short of the true real-time some rivals advertise.
What fraud protection does Affilka have?+
Two layers, both from the Q1 2025 release cycle: a dedicated fraud-detection tool and cross-brand player duplicate detection, which flags identical player accounts across brands within one program. Both are detection-class, meaning they surface problems in reports for your team to act on. There is no published pre-payout quarantine that automatically holds a flagged affiliate's earnings, and no published affiliate-KYC or ad-monitoring tooling, so compliance-heavy programs should plan their own workflow on top.