PartnerkinPartnerkin
Game AggregatorWhite LabelTurnkeyAggregator + white label
SoftGamings logo

SoftGamings Review

7.1/10

A Latvia-based casino platform and game aggregator for small and mid-size operators: white label, turnkey, and self-service casinos, one API into 16,000+ games, plus banking and licensing help.

  • Founded 2007
  • HQ Riga, Latvia
  • 500+ team
  • Mid-size
  • B2B-only
  • Updated Aug 12, 2026
Our take

A flexible mid-market platform and aggregator with banking and licensing help, aimed at small and growing operators well below the enterprise tier. The trade-offs are no in-house game studio and on-request pricing.

USRestrictedUKNo UKGCCryptoAdd-onSportsAggregated
19 yrsin market500+Live brands
Request introPricing
Category
Game AggregatorWhite LabelTurnkey
Best for
Small operatorsMid-market
Game catalog
16,000+Games
300+Studios
Products
Casino Games AggregatorBonusSystem StandalonePayment SolutionsSoftGamings Local Jackpots
Licenses
MGACuracaoIsle of Man · GSCBelgiumItaly · ADMLatvia
Verticals
CasinoSportsbook
ContentAggregator
US / UK
US · RestrictedUK · No UKGC
PricingOn requestSetup + monthly
OwnershipPrivate
Regions
EuropeLatAmAsiaCIS
Verdict

Our read

Strengths
  • Hands-on banking and licensing help: merchant accounts, payment consulting, and license assistance for Curacao, Malta, Anjouan, and Tobique.
  • One API into a large aggregated catalog: 16,000+ games from 300+ studios.
  • White-label launch in around 6 weeks, with the operator keeping the player database.
  • Broad license portfolio: MGA, Curacao, Isle of Man, and Belgium, plus an Italian B2B certification and a Latvian sportsbook license, with ISO 27001 and 19 years in market.
Watch-outs
  • No in-house game studio. All content is third-party aggregated, so nothing is exclusive to you.
  • Everything is priced on request: white label on revenue share, turnkey on setup plus monthly, with setup running roughly €15k–60k.
  • The front end runs on AngularJS, an older framework generation.
  • Player communications run on email only, with no SMS or push channels.
  • No UKGC license and no US route, so both markets are off the table. API docs are shared through sales.
Best for

Small and mid-size operators who want a fast white-label launch or a turnkey casino, especially anyone who needs help with merchant accounts, banking, and getting a license. Crypto and Bitcoin casinos fit too.

Not for

Tier-1 operators who want source-code or on-prem control, anyone who needs an in-house game studio, and anyone who needs a UKGC- or US-licensed stack.

Similar providers
SlotegratorSOFTSWISSNuxGameEveryMatrix
Where you can run it

Markets & licensing

SoftGamings runs on a spread of B2B supplier credentials rather than one flagship license: a Curacao GCB license under the new LOK regime, Malta (MGA) approvals, and a handful of smaller European credentials. A UKGC license is missing and the US is off the table.

United States
Restricted

SoftGamings treats the US as a restricted market and does not supply US-regulated operators.

United Kingdom
No UKGC

SoftGamings is not licensed by the UK Gambling Commission, so it can't supply the UK regulated market. Its credentials are Malta-led plus offshore.

B2B licenses
Malta (MGA)Malta
B2B + B2C, casino platform and sportsbook · Tier-1 EU regulator · sportsbook MGA-approved 2022
Curacao (GCB)Curacao
B2B / B2C supplier and white-label vehicle · License OGL/2024/379/0174 · granted June 2024 · new LOK regime
Belgium (BGC)Belgium
E-Class supplier license · Tier-1 EU · E-Class software supplier
Latvia (sportsbook)Latvia
Sportsbook solution licensed and regulated · EU regulator · covers the sportsbook product
Italy (B2B certification)Italy
B2B certification to supply technology and services · Certification, not an ADM concession · granted 2023
Isle of Man (GSC)Isle of Man
B2B supplier license under OGRA

Licensing tier: Mixed portfolio: tier-1 EU credentials (MGA, Belgium) plus offshore Curacao. The stack is B2B supplier credentials, not a single master license. Curacao also doubles as the white-label vehicle operators run under.

Certifications
ISO/IEC 27001
Live & certified markets
Malta (MGA)CuracaoItalyBelgiumLatvia

Where SoftGamings' credentials put operators live. Italy is a B2B certification only, with no player-facing concession attached. Latvia covers the sportsbook.

Restricted
US

No US license and the US is treated as restricted. The UK is also out of reach, since SoftGamings holds no UKGC license.

Ways to launch

Solutions

The packaging decides more than the price, starting with whose license you go live on. Each card opens to the full terms.

White Label Casino

Provider holds the licenseLicense: providerVisit

White label is the fast, low-friction way in. You run the casino on SoftGamings' license and merchant accounts, with games, payments, design, and support already wired up, so market entry is about six weeks instead of months.

SoftGamings holds the license and processes the money, so you have less control and thinner margins than on turnkey. You still own the player database and can later move to your own license.

Commercials & ownership
Pricing model
Revenue share (hybrid possible)
Setup fee
~€15k–60k
Time to launch
~6 weeks
License holder
SoftGamings (Curacao / MGA master)
Funds held by
SoftGamings
Player ownership
You (the operator)
Inherited markets
Curacao, MGA

Approximate figures carry a tilde. The vendor quotes each project individually.

What's included
  • 16,000+ games and pre-integrated payment methods
  • Operations under SoftGamings' gambling license
  • Bonus system, CRM, and automated mailing
  • Affiliate system and back-office tools
  • Mobile-responsive design from customizable templates
Path to launch
  1. 1Pick a model and scope your markets
  2. 2Integrate the platform and the Casino Games Aggregator
  3. 3Set up payments, banking, KYC, and the bonus system
  4. 4Brand the front end from a template or a custom design
  5. 5Run on SoftGamings' license for white label, or apply for your own with its licensing support on turnkey
  6. 6Test, certify, launch, and run on 24/7 support
Full specification
Operates under provider entityCompliance managed
Wl commercial modelRevenue share
Wl setup feeon request

~€15k–60k, quoted per deal.

B2C player supportOptional

Technical support is included. Player-facing support is the operator's job, though it can be arranged.

Wl time to launch6 weeks

Fastest entry about 6 weeks. White label usually takes 1–3 months.

Wl inherited marketsCuracaoMGA
Available as add-ons:Bank-account and merchant-account assistanceLicense acquisition help (Curacao, Malta, Anjouan, Tobique)Managed servicesOnboarding and trainingOptional B2C player support
How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

Distinctive fieldThe studios and payment partners behind the platform.
One unified API

One API into the whole stack. The Casino Games Aggregator replaces dozens of separate studio contracts with a single integration on a shared single-wallet callback, and the same single-API approach covers payments, with one connection routing across cards, e-wallets, bank transfer, local rails, and crypto.

Time to integrate

Game aggregator in about a month.

Game content
EvolutionPragmatic PlayNetEntPlay'n GOBetsoftYggdrasilEGT / Amusnet
Payments
Across 150 processors and 100+ methods
SkrillNetellerTrustlyAstroPayJetonRevolutN26Pix
KYC & CRM
Sumsub (KYC)Fast Track (CRM)
Stack:REST APIsingle-wallet callback
The toolkit

Products & tools

The working parts of SoftGamings' white-label and turnkey casinos.

Under the hood

Platform & capabilities

Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.

Platform
PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsFrontend builderTemplate libraryCustom designResponsiveWallet:SingleWallet integration:SeamlessArchitecture:ModularHosting:CloudHosting includedScalability:Tier-1Data migration
Engagement & CRM
Bonus engineCRMCRM type:HybridCRM partners:Fast TrackSegmentation:BasicMarketing automationGamification:EngineLoyalty / VIP:EngineAffiliate systemAffiliate type:IntegratedAffiliate models:Cpa, Revshare, HybridComms channels:Email
Reporting & BI
BI reportingReal-time reportingCustom dashboards
Risk & compliance
Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Self exclusionKYC integrations:Sumsub
Tech stack
AngularJS
The catalog

Casino content

Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.

16,000+Games
300+Studios
In-house gamesLive casinoTournamentsDemo / free-play
Game types
SlotsLive DealerTablePoker
Jackpots
Platform engine

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.

Sportsbook
Yes
Origin: Third party
Trading: Third party feed
Other verticals
EsportsAdd-onVirtual sportsAdd-onPokerYesLotteryAdd-on
Cashier

Payments & cashier

A platform comes with its own cashier. Whatever PSPs are already wired in can be switched on without a new integration project.

Method types
CardsE-walletsBank transferCryptoLocal methods
Payment orchestrationCrypto accepted100+Methods150+PSPs
At a glance

Crypto & risk maturity

Crypto support and risk controls are the two capabilities operators check first, so each carries its own grade.

Crypto support
Add-on
Chains
BitcoinEthereumLitecoinTronBNB ChainPolygonMultiversXArbitrum
Coins
BTCETHLTCBCHDOGEXRPEOSBNBTRXUSDT
Stablecoins
USDT
Fiat on/off-rampProvably fairLow / optional KYCCustody: Non Custodial
Fraud & AML detection
ML / AI
KYC / AMLTransaction monitoringRisk management
Track record

The history

Longevity in this industry usually comes with a change of owner somewhere in it.

Founded in 2007 in Riga, Latvia, SoftGamings grew into a casino platform and game aggregator for small and mid-size operators over 19 years.

19Years in market
500+Clients
500+Team size
300+Game studios
150Payment providers

Brands & clients on the platform

ENJOY

Corporate

Legal entity
SoftGamings
Delivery
White Label, Turnkey
Product lines
BonusSystem StandaloneSelf-Service CasinoCrypto/Bitcoin Casino
Offices
LatviaMaltaCyprus

Leadership

Pavel Chuchanov
CEO

Milestones

  1. 2007

    Founded in Riga, Latvia.

  2. 2023

    Won Best Platform at the SiGMA Europe Awards.

  3. 2025

    ENJOY expands distribution reach through a SoftGamings partnership. SoftGamings won Best Platform Provider at the SiGMA Central Europe Awards in Rome.

  4. 2026

    DELULU Gaming joined the distribution network in July, and the white-label product made the EGR B2B Awards shortlist.

Where they're pushing next

  • Latin America
  • Asia
  • CIS

Awards & recognition

Best Platform Provider, SiGMA Central Europe Awards
win2025
Best Platform, SiGMA Europe Awards
win2023
White Label Partner, EGR B2B Awards
shortlist2026
The company

Longevity and ownership

Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.

19 yrsTrack record
500+Live brands
18 yrsLeadership tenure
Data ownership
Operator
How it stacks up

SoftGamings vs alternatives

Most buyers in this market shortlist three or four vendors long before they take a single sales call.

AttributeSoftGamingsSlotegratorSOFTSWISS
Founded200720122009
Team500+400+2,000+
Games16,000+40,000+40,000+
Game studios300+180+300+
In-house studioNoNoYes
Payment methods100+150+—
SportsbookYesAdd-onYes
CryptoYesYesYes
LicensesMGA, Curacao, Isle of Man +3Anjouan, Romania, CuracaoMGA, Greece, Romania +3
US marketRestrictedRestrictedRestricted
PricingOn requestOn requestOn request
Commercials

Pricing & terms

SoftGamings quotes pricing per project. Here's how the model and the terms are structured.

White label - revenue share (hybrid possible). Turnkey/self-service - setup + monthly fee. All quoted on request

Demo / sandbox available

Turnkey

ModelSetup + monthly
Setup feeon request
Time to launch16 weeks
License held byOperator
License assistanceFull
OperationsSelf-managed
Managed servicesYes

White-label

ModelRevenue share
Setup feeon request
Time to launch6 weeks
Player supportOptional
Runs on provider entityYes
CustomizationFully custom
Managed services
Onboarding & trainingOngoing maintenanceMulti-project back officeCompliance managedPayment consultingMerchant accounts:Provider Assists
License acquisition help
CuracaoMGAAnjouanTobique
Package includes
PlatformGame AggregationPaymentHostingBonusCRMLicensingBanking
Request commercials
Working with them

Support & account management

You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.

24/7 supportDedicated account managerB2B supportMulti-language
Channels
EmailLive chat