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On May 20-21, Yerevan will host the largest affiliate marketing conference in Eastern Europe — MAC. The event will bring together over 4,000 attendees, feature more than 150 expo booths, and present insights from 20+ international speakers.
Find out more about the conference on the official website.
During the conference itself, you'll make a ton of new business connections and catch up with old friends — because all the industry veterans are coming to MAC. And there’s nothing better for strengthening a partnership than a joint stroll through Yerevan and its surroundings after the event; after all, the networking continues long after MAC officially ends. That’s why we’ve put together this guide to the absolute must-visit spots in Yerevan.
Stick around until the end! If you're still looking for a place to stay, we’ve listed four official partner hotels at the bottom of this post with exclusive discounts of up to 30%.
This magnificent architectural complex resembles a ziggurat, but instead of ancient gods at the top, you're treated to a panoramic observation deck with breathtaking views of Yerevan and the majestic Mount Ararat. Climbing the 572 steps is a challenge not meant for everyone, but thankfully, there is a convenient escalator hidden inside the complex. As you go up, don't forget to check out the sculptures at the base.
Built in 2001 to commemorate the 1700th anniversary of Armenia adopting Christianity as its state religion, this cathedral is located quite close to the conference venue. It offers picturesque views of the city, and its massive domes are visible from almost anywhere in Yerevan.
Located right in the heart of Yerevan, this theater is the absolute center of the city's cultural life. Designed by the architect Alexander Tamanyan, the building is surrounded by cozy parks and cafes. Just a short walk away, you'll find the beautiful artificial pond known as "Swan Lake."
This museum is dedicated to the life and work of the outstanding Armenian artist and sculptor Yervand Kochar. It showcases his creations from various periods, including his unique "spatial painting." The museum also regularly hosts lectures, presentations, and exhibitions in multiple languages.
If you love books and history, this is the best place you could possibly visit. It houses manuscripts dating from the 5th to the 18th centuries, a unique collection of early printed and antiquarian Armenian books from the 16th to the 18th centuries, and much more. Sadly, you can't touch the books with your own hands, but you can certainly view and read about these priceless documents in several languages.
No trip to Yerevan is complete without some good wine, and you can find delicious local varieties all over the city. Saryan Street, however, is the epicenter. Not only will you find a multitude of fantastic bars and restaurants here, but it's also home to the house-museums of writer Hovhannes Tumanyan and painter Martiros Saryan.
If you’re looking for something with a bit more of a kick than wine, we highly recommend a port and cognac tasting at the famous Noy factory. However, you might want to hold off on the heavy tasting during the conference days themselves — remember, the MAC Afterparty features a party until dawn with an unlimited open bar!
Tucked away right in the heart of Yerevan’s nightlife scene, you’ll find Burlesque Karaoke — a spot that’s truly in a league of its own. It’s not just a place to hop on the mic; it’s a full-blown experience. Here, every guest can feel like a show business star: the stage design, lighting, sound, and overall atmosphere create the feeling of a genuine performance.
Burlesque is, above all, about style. Everything in the interior, from the neon accents to the velvet sofas, hints that this is a place where you can be yourself, experiment with your image, and not be afraid to get loud. The song selection ranges from timeless classics to edgy pop culture hits. And if you aren't there to sing, just stay to listen, dance, enjoy the cocktails, and soak in the great company.
Sevan is the largest lake in the entire Caucasus region. It is one of Armenia's most famous natural treasures and one of the largest high-altitude freshwater lakes in the world. Situated at about 1,900 meters above sea level, it’s only about 60 km from Yerevan — you can get there in just 1 to 1.5 hours by car.
Just 20 km from Yerevan, on the way to Zvartnots Airport, lies a city home to one of the oldest Christian churches in the world. The ruins of this majestic 7th-century temple are a designated UNESCO World Heritage site. In addition to the main cathedral, Echmiadzin also features the beautiful churches of St. Hripsime, St. Gayane, and Shoghakat.
A quick 40 km drive from the city will take you to Khor Virap. This monastery is famous for its history: according to legend, it’s where Saint Gregory the Illuminator was held captive in a pit for 14 years before King Trdat III finally embraced Christianity. But Khor Virap isn't just famous for its history — it is the closest point in Armenia to Mount Ararat. The view of the monastery set against the backdrop of Ararat is truly a mesmerizing sight.
Situated in a picturesque location on the slopes of Mount Aragats, just 35 km from Yerevan. Here, you can look through real, massive telescopes, marvel at the incredibly clear starry sky, and attend fascinating astronomy lectures.
After productive days at the conference and memorable trips around the city, you'll want to relax in a comfortable hotel room. The MAC conference organizers have taken care of your comfort and are offering a choice of 4 official hotels with booking discounts of up to 30%:
Fridman Hotel: Elite Networking in Yerevan
From May 19–22, the Fridman Hotel will gather industry leaders at the luxurious Seven Visions Resort and Places, The Dvin. This unique 16-story venue offers more than 10 premium networking zones and first-class amenities.
With 200+ business owners and 100+ C-level executives in attendance, this means powerful networking, luxurious accommodations, VIP services, and exquisite dining.
Join the best in affiliate marketing. Space is strictly limited — message the organizers on Telegram to book your spot: https://t.me/fridmantowerdiana
Armenia Marriott Hotel Yerevan — A stylish hotel right in the center of Yerevan with stunning views of Mount Ararat. The hotel features a fitness center, a seasonal outdoor pool, and several excellent restaurants and bars.
Congress Hotel Yerevan — A city-center gem with everything you need to stay active or relax, from an outdoor pool and gym to a full spa and sauna. The hotel also boasts a great restaurant, a lobby bar, and its own wine cellar.
Promo code for discount: MAC25
*To enter the promo code on their website, click the "lock" icon.
The Alexander, a Luxury Collection Hotel — A world-class luxury hotel in the historic center of Yerevan. The hotel features a premium SPA center, sauna, indoor pool, and a state-of-the-art fitness center.
Yerevan Place — A modern hotel located in the heart of Yerevan. It features a gym and massage room. The hotel's restaurant and terrace bar serve both international and traditional Armenian cuisine. For business meetings, there is a conference hall with a terrace and a meeting room with a balcony.
10% Discount Promo Code: MAC2025
Yerevan is a stunning city with its own unique flavor and deep history, but don't forget the main reason for your trip — the MAC'25 conference. Time is flying, the conference is only a month away, and ticket prices are rising every day. Hurry and grab your ticket at the best price on the official MAC website!
