The white label is what separates Altenar from Kambi and OpenBet, neither of which sells one. Across all four models the same 24/7 desk trades the book while margin, limit, and bet-acceptance controls stay on the operator side. Fifteen years in, the company is still founder-run, with regional champions in Europe and LatAm rather than tier-1 global operators on the client list.
Best White Label Sportsbook Providers
White label sportsbook providers put a brand live under their own Malta license, so a first book launches on .com without paper of its own. The vendor's desk trades it, and the package can carry the cashier, player support and a casino on one contract. That cover runs to Malta and the UK and stops short of North America, where the operator holds the license.
Aristocrat Interactive sells the same stack two ways. Modular buyers take the PAM, the ex-BtoBet book, and the managed trading desk on their own license. White-label buyers launch the whole thing on the Aspire-heritage MGA entities, where the GB side sits on AG Communications' UKGC account and its £1,407,834 settlement of March 2025, after £237,600 in 2022. The white-label route is closed to North America since the Ontario brands shut in November 2025, while direct supply runs in Michigan, where FireKeepers moved off OpenBet in October 2025. Coverage depth, supplier names, and pricing all come through sales.

One vendor covers the whole build: the DelaSports book, DelaCasino, the Orbit account layer, and a trading desk that stays managed at every tier. Ontario is where that has run in a regulated market, with Titanplay, a Goldrush brand, and Maverick Games launched across 2024 and 2025, each on the operator's own AGCO license, while the MGA, UKGC, and Swedish licenses carry the European side. A wide Curaçao-licensed B2C estate runs on the software too, on licenses the operators hold.