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iGaming Platform ProviderSportsbookTurnkeyWhite LabelOperator + supplier
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Soft2Bet Review

7.4/10

A turnkey and white-label casino-and-sportsbook platform built around MEGA, its gamification engine, with regulated-market licenses across the EU, Ontario, and Mexico, from a company that also runs its own B2C brands.

  • Founded 2016
  • HQ Malta / Cyprus
  • 1,000+ team
  • Mid-size
  • Runs own B2C
  • Updated Aug 12, 2026
Our take

A gamification-led turnkey and white-label platform with a regulated-market license stack across the EU and Ontario and a fast 4-to-6-week launch. It also runs B2C brands of its own on the same stack.

USEnteringUKNo UKGCCryptoAdd-onSportsAggregated
10 yrsin market4–6 weeksTime to launch
Request introPricing
Category
iGaming Platform ProviderSportsbookTurnkeyWhite Label
Best for
Regulated markets
Game catalog
12,500+Games
110+Studios
Products
MEGAPAMGame AggregatorPaymentsCRMCMS
Licenses
MGASweden · SGADenmarkRomania · ONJNItaly · ADMGreece · HGCIrelandOntario · AGCO
Verticals
CasinoSportsbookVirtual sportsEsports
ContentAggregator
US / UK
US · EnteringUK · No UKGC
PricingOn requestRev-share + fees
OwnershipPrivate
Regions
EuropeUSLatAm
Verdict

Our read

Strengths
  • MEGA, an in-house gamification engine that layers city-building, quests, and missions over casino and sportsbook.
  • Regulated-market licensing across Malta, Sweden, Denmark, Italy, Greece, Romania, Ireland, Spain, Ontario, and Mexico.
  • Launch in 4 to 6 weeks for turnkey or white label, with hosting and 220+ payment methods included.
  • Modular, API-first platform with PAM, CRM, CMS, 12,500 games from 110 providers, and a sportsbook covering 40+ sports.
Watch-outs
  • Soft2Bet operates its own B2C brands (Betinia, CampoBet, ToonieBet and others), so your platform vendor is also a competitor.
  • No UKGC license, so UK-regulated supply is out, and the US footprint is one state (New Jersey) so far.
  • Not crypto-native. Crypto is an add-on covering a handful of coins.
  • No exclusive content. The 12,500-game library is all aggregated third-party supply, Soft2Bet has no in-house studio, and the sportsbook runs on third-party trading.
  • Brand migration is restricted and player ownership is shared on white label. API docs are shared through sales.
Best for

Operators targeting regulated EU and Ontario markets who want retention and gamification baked in from day one, and who don't want to build a license footprint from scratch.

Not for

Crypto-native projects, anyone who needs pricing up front, or operators uneasy about a supplier that competes with them through its own casino brands.

Similar providers
SOFTSWISSEveryMatrixSlotegratorBetConstruct
Where you can run it

Markets & licensing

Soft2Bet runs a regulated-market license stack across the EU and Ontario and operates its own B2C brands on top of it.

United States
Entering

Live in New Jersey. Soft2Bet's own brand, Betinia Casino, went live in NJ in June 2026 under a Caesars Entertainment market-access deal, regulated by the NJ Division of Gaming Enforcement. First US state so far.

United Kingdom
No UKGC

Soft2Bet does not hold a UK Gambling Commission license for its B2B platform, so it can't supply UKGC-regulated operators.

B2B licenses
Malta (MGA)Malta
B2B + B2C · Tier-1 EU base license
Sweden (Spelinspektionen)Sweden
B2C operator
Denmark (Spillemyndigheden)Denmark
B2C operator
Romania (ONJN)Romania
B2C operator
Italy (ADM)Italy
B2C operator
Greece (HGC)Greece
B2C operator
IrelandIreland
B2C operator · Held since 2022
Spain (DGOJ)Spain
B2C operator · Acquired via Spanish operator with General License
Ontario (AGCO)Ontario, Canada
B2C operator · Cert. of Registration OPIG1280338 · March 2024
MexicoMexico
B2C operator · LatAm entry
New Jersey (via Caesars)New Jersey, US
Market access (own brand) · Betinia Casino live June 2026

Licensing tier: 16+ global licenses, mostly B2C operator licenses for Soft2Bet's own brands, with the MGA underpinning the B2B platform.

Certifications
ISO/IEC 27001PCI DSSBMM TestlabsPECB
Live & certified markets
Malta (MGA)Sweden (Spelinspektionen)Denmark (Spillemyndigheden)Romania (ONJN)Italy (ADM)Greece (HGC)IrelandSpain (DGOJ)Ontario (AGCO)MexicoUS, New Jersey (via Caesars)

EU + Ontario form the regulated core. New Jersey is the first US state, live since June 2026. Alberta is next on the roadmap, with ToonieBet's Ontario base as the playbook.

No UKGC license, so UK regulated supply is not available.

Ways to launch

Solutions

The packaging decides more than the price, starting with whose license you go live on. Each card opens to the full terms.

Turnkey Casino

You own the licenseLicense: operatorVisit
Turnkey Casino — product render

MEGA is part of the turnkey package, so the gamification layer is running when the casino opens rather than retrofitted onto a live brand later.

Commercials are a setup fee plus monthly plus optional revenue share, quoted per deal. Soft2Bet can also help you secure licenses in markets where it already operates, which shortens the regulatory slog.

Commercials & ownership
Pricing model
Setup + monthly + optional revshare
Setup fee
On request
Time to launch
4–6 weeks
License holder
You (the operator)
Player & data ownership
Operator (data ownership clause)
Brand
Yours
Operations
Self-managed, managed optional

Approximate figures carry a tilde. The vendor quotes each project individually.

What's included
  • iGaming platform (PAM) and 12,500-game aggregator
  • 220+ payment methods with orchestration
  • MEGA gamification, bonus engine, and CRM
  • KYC, AML, anti-fraud, and responsible-gaming tools
  • Hosting, 24/7 support, and onboarding
Path to launch
  1. 1Start with discovery: target markets and the modules you need
  2. 2Pick turnkey on your own license or white label under Soft2Bet's
  3. 3Integrate the platform, game aggregator, and sportsbook
  4. 4Configure payments, KYC, and MEGA gamification mechanics
  5. 5Certify for your regulated markets and brand the front end
  6. 6Go live in about 4 to 6 weeks with 24/7 support
Full specification
Customization level
Fully custom
Payment consultingManaged servicesMulti project backofficeOngoing maintenanceOnboarding trainingPAMMulti currencyHosting includedMulti brandDedicated account managerB2B support
License ownershipOperator
License assistanceAdvisory
License acquisition helpMGASweden(SGA)DenmarkRomania(ONJN)Greece(HGC)Italy(ADM)Ontario(AGCO)Mexico

WL brands operate under Soft2Bet's own licenses (MGA and others).

Merchant accountsProvider Assists
Package includesPlatformCasino AggregationSportsbookPaymentsMEGACRMPAMKYC
Turnkey commercial modelHybrid
Turnkey time to launch4–6 weeks
OperationsSelf-managed
Platform originProprietary
Wallet topologySingle
Wallet integrationSeamless
Crypto currencies supportedBTCETHLTCDOGEXRP
Multi language20+
ArchitectureModular
Hosting modelCloud
Scalability noteHigh-Load

Cloud microservices with 99.99% uptime, plus predictive analytics and a data warehouse.

Uptime SLA99.99

Terms agreed per contract.

Support level24/7
Support channelsEmailChatPhone

Live chat handles 150,000 chats a month, with phone via account management.

Support languagesMulti
Available as add-ons:Managed player supportAnti-fraud & riskPlayer retention & reactivationLicense acquisition advisoryMerchant account assistance
How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

Distinctive fieldThe studios, rails, and tech behind the platform.
One unified API

An API-first, modular platform. One game-aggregator connection replaces dozens of separate studio integrations, the PAM exposes a REST API and a shared front-end API across products, and the MEGA gamification engine plugs in as an in-house layer over both casino and sportsbook. The sportsbook side runs on third-party trading and official odds feeds.

Time to integrate

Full turnkey or white-label build in about 4 to 6 weeks. Existing partners switch on new modules faster

Game content
110 studios and 12,500 games through one aggregator connection
Pragmatic PlayEvolutionPlay'n GONetEntPlaytechRelax GamingYggdrasilSpribeWazdanSpinomenal+100 more studios via one API
Payments
220+ methods with orchestration
Apple PayGoogle PaySkrillNetellerTrustlyPay N Play220+ methods (cards, e-wallets, open banking, local rails)
Sports data
Official odds and data feeds for the sportsbook. Trading is hybrid, third-party plus a managed trading engine
40+ sports and esports, pre-match and live
Gamification
Soft2Bet's own engine, built in-house and layered over both casino and sportsbook
MEGA (Motivational Engineering Gamification Application)
Stack:Modular microservicesContainerized cloud deploymentREST APIISO/IEC 27001
The product family

Products & tools

Six pieces built on one PAM: the platform core, game aggregation, payments, CRM, a front-end builder, and the MEGA gamification engine.

Under the hood

Platform & capabilities

Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.

Platform
PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsFrontend builderTemplate libraryCustom designResponsiveWallet:SingleWallet integration:SeamlessArchitecture:ModularHosting:CloudHosting includedScalability:High-loadData migrationLanguages:20
Engagement & CRM
Bonus engineCRMCRM type:In houseSegmentation:Real timeMarketing automationGamification:EngineLoyalty / VIP:EngineAffiliate systemAffiliate type:NativeAffiliate models:Cpa, Revshare, HybridA/B testingComms channels:Email, Sms, Push, In app
Reporting & BI
BI reportingReal-time reportingCustom dashboardsData export
Risk & compliance
Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Loss limits, Session limits, Time outs, Self exclusionSelf-exclusion:SPELPAUS
Native apps
iOSAndroid
Tech stack
microservicescontainerizedcloud
The catalog

Casino content

Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.

12,500+Games
110+Studios
In-house gamesLive casinoTournamentsDemo / free-play
Game types
SlotsLive DealerTableCrash
Jackpots
Network

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.

Sportsbook
Yes
Origin: Third party
Trading: Hybrid
Other verticals
EsportsYesVirtual sportsYesLotteryAdd-on
Cashier

Payments & cashier

A platform comes with its own cashier. Whatever PSPs are already wired in can be switched on without a new integration project.

Method types
CardsE-walletsBank transferCryptoLocal methods
Payment orchestrationChargeback toolsCrypto accepted220+Methods
At a glance

Crypto & risk maturity

Crypto support and risk controls are the two capabilities operators check first, so each carries its own grade.

Crypto support
Add-on
Chains
BitcoinEthereumLitecoinDogecoinXRP Ledger
Coins
BTCETHLTCDOGEXRP
Fiat on/off-ramp
Fraud & AML detection
ML / AI
KYC / AMLTransaction monitoringRisk managementRG certifiedReg. reporting: Automated
Track record

The history

Longevity in this industry usually comes with a change of owner somewhere in it.

Founded in 2016 by Uri Poliavich, Soft2Bet grew from a B2C operator into a B2B platform supplier, building its own casino and sportsbook brands and licensing the underlying technology.

12,500Games via aggregator
110Game providers
10+Regulated licenses
220+Payment methods
20+Live brands on the platform
~1,000Company size

Brands & clients on the platform

BetiniaCampoBetToonieBet

Corporate

Legal entity
Soft2Bet
Delivery
Turnkey, White Label
Countries served
12
Own B2C brands
BetiniaCampoBetToonieBetYoyocasinoQuickCasinoElaBetDonRoSwiperTopBetLodurBetoroZinx
Offices
MaltaCyprusBulgariaPortugalSerbiaDenmark

Leadership

Uri Poliavich
Founder & CEO
Ryan Collinge
Executive Vice President · since 2026

Milestones

  1. 2016

    Founded by Uri Poliavich, starting as a B2C iGaming operator.

  2. 2023

    Named Turnkey Supplier of the Year at the iGaming Sword Awards.

  3. 2024

    Granted Certificate of Registration in Ontario (AGCO). Poliavich named SBC Leader of the Year.

  4. 2025

    MEGA wins an SBC innovation award. The company announced US entry via a Caesars market-access deal in New Jersey and launched the €50M Soft2Bet Invest fund.

  5. 2026

    Showcased platform and MEGA updates (MEGA Islands, MEGA11) at ICE Barcelona, opening the year with five new brands in the pipeline.

  6. 2026

    Betinia went live in New Jersey in June through the Caesars market-access deal. Ryan Collinge joined as Executive Vice President in July, and ToonieBet signed the CFL's Hamilton Tiger-Cats.

Where they're pushing next

  • Ontario and broader North America (US via Caesars in New Jersey)
  • Regulated EU (Sweden, Italy, Greece, Romania, Denmark, Spain)
  • Latin America (Mexico)

Awards & recognition

Innovation in Casino Entertainment (MEGA), SBC Awards
win2025
Platform Provider of the Year, Global Gaming Awards EMEA
win2025
Product Launch of the Year, Global Gaming Awards EMEA
win2025
Leader of the Year (Uri Poliavich), SBC Awards
win2024
Turnkey Supplier of the Year, iGaming Sword Awards
win2023
The company

Longevity and ownership

Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.

10 yrsTrack record
20+Live brands
12 yrsLeadership tenure
Data ownership
Operator
How it stacks up

Soft2Bet vs alternatives

Most buyers in this market shortlist three or four vendors long before they take a single sales call.

AttributeSoft2BetSOFTSWISSEveryMatrix
Founded201620092008
Team1,000+2,000+1,500+
Games12,500+40,000+45,000+
Game studios110+300+355+
In-house studioNoYesYes
Payment methods220+—300+
SportsbookYesYesYes
CryptoYesYesYes
LicensesMGA, Sweden, Denmark +7MGA, Greece, Romania +3MGA, UKGC, Romania +16
US marketAvailableRestrictedAvailable
PricingOn requestOn requestOn request
Commercials

Pricing & terms

Soft2Bet quotes pricing per project. Here's how the model and the terms are structured.

Setup + monthly fee + optional revenue share

Demo / sandbox available

Turnkey

ModelHybrid
Setup feeOn request
Time to launch4–6 weeks
License held byOperator
License assistanceAdvisory
OperationsSelf-managed
Managed servicesYes

White-label

ModelRevenue share
Setup feeOn request
Time to launch4–6 weeks
Player supportIncluded
Runs on provider entityYes
CustomizationFully custom
Managed services
Onboarding & trainingOngoing maintenanceMulti-project back officeCompliance managedPayment consultingMerchant accounts:Provider Assists
License acquisition help
MGASweden(SGA)DenmarkRomania(ONJN)Greece(HGC)Italy(ADM)Ontario(AGCO)Mexico
Package includes
PlatformCasino AggregationSportsbookPaymentsMEGACRMPAMKYC
Request commercials
Working with them

Support & account management

You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.

24/7 supportDedicated account managerB2B supportMulti-language99.99%uptime
Channels
EmailLive chatPhone