iGaming Platform Provider SportsbookGame StudioModularRegulated markets

EveryMatrix Review

8.6/10

Tier-1 iGaming platform technology for regulated markets and state lotteries: a modular PAM (GamMatrix), an in-house sportsbook (OddsMatrix), and casino aggregation (SlotMatrix, 45,000+ games). UKGC- and US-licensed.

Founded 2008
HQ Sliema, Malta
1,500+ team
Enterprise
B2B-only
Updated Aug 11, 2026

Our take

EveryMatrix holds UKGC and five US state licenses, powers national lotteries like Norsk Tipping and OPAP, and ships SlotMatrix aggregation into any platform. Modular and tier-1, but built for serious operators with real budget, and it isn't crypto-native.

USState-licensedUKUKGCCryptoAdd-onSportsIn-house

18 yrsin market8–12 weeksTime to launch

Request intro Pricing

Our read

Strengths

Holds UKGC and US state licenses (NJ, MI, WV, CT, PA) plus MGA and most of Europe.
SlotMatrix aggregation: 45,000+ games from 355+ providers through one integration, with zero platform fees on the aggregation deal.
In-house sportsbook (OddsMatrix) and in-house game studios (Spearhead, Armadillo, Fantasma), so the content and odds aren't all resold.
Clients include the Norsk Tipping, OPAP, Veikkaus, and Danske Spil state lotteries, plus a bet365 aggregation deal.
Fully modular: take the whole turnkey stack or plug single products into your existing platform via an API-first design.

Watch-outs

Not aimed at small operators or startups. This is enterprise software with enterprise pricing, quoted per deal.
Not crypto-native. Crypto runs through MoneyMatrix orchestration as one of 300+ methods, with no native chains.
Support SLAs are negotiated per deal.
Scope and complexity. A modular best-of-breed build takes serious integration work and runs to months for a full turnkey launch.
Developer access is gated. API and feed documentation sits behind a sales contact and a test account, and the push feeds run over a TCP socket instead of standard HTTP webhooks.

Best for

Large operators and state lotteries that need a tier-1, multi-jurisdiction platform. That covers anyone targeting the UK, the US states, or other strict regulated markets, plus anyone building best-of-breed from modular parts.

Not for

Newcomers and small operators after a cheap, fast launch, and crypto-first brands. EveryMatrix is fiat-first, enterprise-priced, and quoted per deal.

Similar providers

SOFTSWISS Playtech GR8 Tech Digitain

Where you can run it

Markets & licensing

EveryMatrix is a B2B supplier, so the operator holds the gambling license and EveryMatrix holds the supplier licenses: UKGC, five US states, and an EU spread that runs from Spain to Romania. National lotteries (Norsk Tipping, OPAP, Danske Spil) sit on the same platform.

United States

Licensed

Licensed in New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania, with Ontario alongside. SlotMatrix aggregation and OddsMatrix feeds are sold into US-facing brands on that paper.

United Kingdom

UKGC licensed

EveryMatrix holds UK Gambling Commission account 39383 for B2B supply, and GamMatrix operators run live in the UK. Fully available to UKGC-regulated operators.

B2B licenses

UK (UKGC)United Kingdom: B2B gambling software · Account 39383 · active
Malta (MGA)Malta: B2B critical gaming supply · Active
US states (NJ, MI, WV, CT, PA)United States: State supplier licenses · Five iGaming states · active
Ontario (AGCO)Canada: Registered gaming supplier · Active
Romania (ONJN)Romania: B2B supplier · Active
Spain (DGOJ)Spain: B2B supply · Active
Sweden (SGA)Sweden: B2B supplier license · Active
Greece (HGC)Greece: B2B supplier · Active
Isle of Man (GSC)Isle of Man: B2B software supply · Active
DenmarkDenmark
IrelandIreland
GibraltarGibraltar
Peru (MINCETUR)Peru
South AfricaSouth Africa
CuracaoCuracao

Licensing tier: tier-1 (UKGC + MGA) plus five US states and Ontario, on a 19-jurisdiction footprint.

Certifications

GLIISO/IEC 27001ISO/IEC 20000PCI DSS (MoneyMatrix, Level 1)WLA Safer Gambling

Live & certified markets

UK (UKGC)Malta (MGA)Sweden (SGA)Spain (DGOJ)Greece (HGC)DenmarkRomania (ONJN)GibraltarIsle of ManPeru (MINCETUR)South AfricaUS-NJUS-MIUS-WVUS-CTUS-PAOntario (AGCO)

Live spans the UK, five US states, Ontario, and most of regulated Europe, with lottery-grade deployments (Norsk Tipping, OPAP, Veikkaus, Danske Spil) on the same GamMatrix platform.

EveryMatrix supplies only jurisdictions where it holds a license or certified software.

Ways to launch

Solutions

The packaging decides more than the price, starting with whose license you go live on. Each card opens to the full terms.

Full Turnkey Platform

End-to-end buildLicense: operatorVisit

Turnkey delivers the full platform, from PAM, wallet, and payments through casino, sportsbook, content, and engagement tools, configured to your strategy. One vendor owns delivery across configuration, integrations, and regulatory readiness, so a complex multi-jurisdiction launch lands on a single accountable team.

The trade-off is cost and time. This is enterprise software quoted per deal, and a full build runs to months. In exchange it ships UK, US-state, and other strict-market readiness out of the box. If you want a cheap test launch, this isn't it.

Danske Spil picked EveryMatrix in November 2025 to run casino and bingo for Danske Licens Spil, the brand's first platform swap since Denmark regulated in 2012, with launch set for summer 2026. Merkur Group followed in March 2026, moving Cashpoint (rebranding to Merkur Bets) onto the stack across 1,000+ betting terminals in 230+ Danish shops plus its first online casino, then extended the partnership to Belgium. Betsson Africa went live on the full turnkey in Cameroon in April 2026, and in the UK and Ireland the platform launched FitzBet, BetAhoy, BetGoodwin, BetTOM, and Ken Howells inside roughly a year.

Commercials & ownership

Pricing model: License fee, per deal
Setup fee: On request
Time to launch: ~8–12 weeks
License holder: You (the operator)
Player & data ownership: Yours
Brand: Yours
Operations: Self-managed, managed services optional

Approximate figures carry a tilde. The vendor quotes each project individually.

What's included

GamMatrix PAM, wallet, payments, and multiple front-end options
CasinoEngine and SlotMatrix content, plus in-house RNG and live dealer
OddsMatrix sportsbook for online and retail
EngageSuite engagement, PartnerMatrix affiliates, and CRM
Compliance, infrastructure, and optional managed services

Path to launch

1Integrate GamMatrix (PAM and wallet) or plug into your existing platform
2Add CasinoEngine and SlotMatrix content, or OddsMatrix for sports
3Wire up payments, KYC, compliance, and the EngageSuite tools
4Certify for each jurisdiction (UKGC, US states, EU) and launch
5Ongoing 24/7 support, account management, and optional managed services

Full specification

Customization level

Fully custom

Payment consultingManaged servicesMulti project backofficeOngoing maintenanceOnboarding trainingPAMMulti currencyHosting includedMulti brandOmnichannel retail

License ownershipOperator

License assistanceAdvisory

Compliance/advisory support only.

License acquisition helpUKGCMGASweden(SGA)DenmarkRomania(ONJN)Greece(HGC)Italy(ADM)Spain(DGOJ)PortugalGermany(GGL)Netherlands(KSA)SwitzerlandOntario(AGCO)US-NJUS-PAUS-MIUS-CTUS-WVBrazilColombiaPeru(MINCETUR)MexicoArgentina(LOTBA)South AfricaNigeriaKenyaZambiaZimbabweMozambique

Merchant accountsProvider Assists

Assisted via MoneyMatrix.

Package includesPlatformGame AggregationPaymentHostingBonusCRMAccount Management

Turnkey commercial modelLicense Fee

Turnkey time to launch8–12 weeks

OperationsManaged Option

Platform originProprietary

Wallet topologySingle

Wallet integrationBoth

The native model is seamless, and external wallets integrate via a transfer-based multi-wallet approach.

Supported currencies count150+

ArchitectureModular

Microservices, so partial or full capabilities integrate without re-platforming.

Hosting modelCloud

Scalability noteTier-1

Handles 7,500 transactions a second at ~60ms, and OddsMatrix processes 1.5m+ bets daily.

Modular Delivery

Plug into your stackYour license

Take single EveryMatrix products (the aggregator, the sportsbook, the affiliate suite) and plug them into your existing platform and wallet. Your current stack stays where it is.

SlotMatrix aggregation as a standalone feed into any platform
OddsMatrix sportsbook or odds feed via API
PartnerMatrix affiliate platform as a stand-alone product
EngageSuite engagement modules on top of your platform
Both single-wallet and integrated-wallet topologies supported

Lottery Solutions

For state lotteriesYour license

A platform built for national and state lotteries, with WLA safer-gambling certification and the responsible-gaming controls strict public operators need. EveryMatrix is a member of the WLA, NASPL, European Lotteries, and CIBELAE.

GamMatrix PAM with WLA safer-gambling certification
Casino and aggregated content tuned for regulated lottery markets
Bespoke and branded game development
Responsible-gaming tools and jurisdiction-specific compliance
Omnichannel delivery across online and retail

Available as add-ons:Managed Services (marketing, product, operations, compliance)Payment orchestration, compliance and riskData streaming and BI reporting

How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

One unified API

API-first and modular. You can take the full turnkey stack or plug single products into a third-party platform. SlotMatrix collapses hundreds of studio integrations into one connection, and GamMatrix migrates millions of players off legacy providers.

Time to integrate

Modular products in weeks. Full turnkey builds run to months, depending on scope and markets

Game content

355+ providers via SlotMatrix plus in-house studios

Spearhead StudiosArmadillo StudiosFantasma Games355+ providers via one API

CRM & engagement

Third-party CRM integrations alongside EngageSuite

Fast TrackOptimoveEmarsys

Content intelligence

AI personalization and recommendations. Future Anthem's Content Recommendations module went live for EveryMatrix clients in June 2026, on top of Real-Time Experiences bonusing already running across 16+ brands

Future Anthem

Stack:MicroservicesKubernetesGitLab CI/CDREST / API-firstAutoscalingDatabase sharding

The product family

Products & tools

EveryMatrix's modular product family, the GamMatrix platform, CasinoEngine and SlotMatrix content, OddsMatrix sportsbook, PartnerMatrix affiliates, and more. Each can be taken on its own.

GamMatrix

The modular player account management platform (wallet, payments, compliance, and reporting) that the rest of the stack plugs into. It's the engine room, with a track record migrating millions of players off legacy providers.

End-to-end player and wallet management with multi-currency real-time conversion
Payments processing reaching 100+ countries via cards, e-wallets, and bank transfer
Integrated KYC, AML, fraud, and responsible-gaming enforcement with jurisdictional templates
Real-time dashboards and configurable reporting through DataHub
Microservice architecture handling 7,500 transactions per second at ~60ms average
API-first, with plug-and-play CRM integrations like Fast Track and Optimove

MoneyMatrix

The payments layer of GamMatrix, carrying the former MoneyMatrix brand: 300 methods through 80+ PSP integrations in 150 currencies, under an MFSA-licensed, PCI DSS Level 1 cashier.

300 payment methods through 80+ PSP integrations
150 currencies
MFSA-licensed cashier
PCI DSS Level 1
Bundled with the platform rather than sold alone

CasinoEngine

EveryMatrix's casino management platform, with the full SlotMatrix content library managed from a single back office. Works modular or as part of the turnkey solution.

The full SlotMatrix content portfolio in one integration, continuously growing
Modular API that integrates with any third-party platform and wallet, or the in-house PAM
Flexible front-end with a full-featured back office
EngageSuite gamification and loyalty built in
Certifications across multiple key jurisdictions with ongoing regulatory guidance

OddsMatrix

An in-house, tier-1 sportsbook and odds-feed suite covering online, retail, and omnichannel. It processes 1.5 million+ bets a day with AI-assisted odds, risk management, and settlement.

High-performance betting engine handling 1.5 million+ bets per day
50,000+ live betting events every week across 200,000+ monthly odds-feed events
AI-assisted odds creation, risk management, and settlement
eSports product with 110,000+ live events monthly and proprietary horse racing
Retail and omnichannel synced with the online sportsbook, used by WLA-certified operators
Pass The Stats moves player-prop bets to the substitute at the original odds, rolled out for the 2026 World Cup

SlotMatrix

A pure B2B casino aggregator: 45,000+ games from 355+ providers through one integration, with zero platform fees, plus exclusive content from EveryMatrix's own studios.

45,000+ casino, live casino, crash, table, and instant games via a single integration
355+ premium providers plus 380+ local and global jackpots
Zero platform fees on the aggregation deal
Exclusive in-house content from Spearhead, Armadillo, and Fantasma studios
Built-in promo, bonus, and gamification tools, with consultants to shape your content plan

PartnerMatrix

An affiliate-marketing suite of three products used across 300+ brands: an Affiliate Platform, PartnerMatrix Intelligence for competitive data, and an Agent System for offline acquisition.

Affiliate Platform with real-time reporting, anti-fraud, and dedicated account management
PartnerMatrix Intelligence scans millions of affiliate sites to track brand visibility and competitors
Agent System for offline player acquisition and agent-network management
CPA, revenue share, hybrid, and sub-affiliate commission models
Each product available stand-alone, with 20M+ players reached across operators

EngageSuite

An all-in-one loyalty and gamification system with six modules (bonuses, tournaments, loyalty, challenges, jackpots, and mini-games) that work together to build personalized player journeys.

Bonuses module covering bonus money, free spins, free bets, and more from one system
Tournaments and challenges across sports and casino verticals
Loyalty levels with points across verticals and a built-in loyalty shop
Configurable jackpots with control over win probability and contributions
Mini-games like Lucky Wheel, Mystery Chest, and Dices

Bonus Guardian

An AI tool, exclusive to EngageSuite users, that predicts and prevents bonus abuse by analyzing thousands of behavioral patterns and learning new exploitation tactics over time.

AI and machine-learning analysis to distinguish legitimate play from bonus abuse
Behavioral modeling built on user activity and characteristics
Continuously trained models that adapt to new abuse techniques
Pattern recognition across thousands of behavioral signals
Cuts manual review workload and protects promotional ROI

PlayMatrix

EveryMatrix's bespoke live-dealer studio: local and dedicated tables, branded environments, and exclusive roulette, baccarat, and blackjack variants.

Local studios and dedicated branded tables
Exclusive roulette variants: Cyber, Football, Billboard, and 3D Auto
Live Baccarat and Live Blackjack
Bespoke branding so tables match your brand
Native promotion and bonus support on live tables

In-House Studios

A growing library of content available only through EveryMatrix: original slots from its own studios Spearhead, Armadillo, and Fantasma Games, plus exclusive partner studios.

In-house studios: Spearhead, Armadillo Studios, and Fantasma Games
Exclusive partner content from Jelly Entertainment, Powderkeg, and TaDa Gaming
Distributed through SlotMatrix and out to third-party operators
Owned content alongside the third-party aggregation business

Under the hood

Platform & capabilities

Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.

Platform

PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsFrontend builderCustom designResponsiveWallet:SingleWallet integration:BothArchitecture:ModularHosting:CloudHosting includedScalability:Tier-1Data migrationOmnichannel retail

Engagement & CRM

Bonus engineCRMCRM type:HybridCRM partners:Fast Track, Optimove, EmarsysSegmentation:Real timeMarketing automationGamification:EngineLoyalty / VIP:EngineAffiliate systemAffiliate type:NativeAffiliate models:Cpa, Revshare, Hybrid, SubComms channels:Email

Reporting & BI

BI reportingReal-time reportingCustom dashboardsData export

Integration & engineering

WebhooksSDK

Risk & compliance

Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Self exclusion, Reality checks, Session limits, Loss limitsSelf-exclusion:GAMSTOP, ROFUS, OASIS, SPELPAUS

Native apps

iOSAndroid

Tech stack

microservices architectureKubernetesGitLab CI/CDREST / API-firstautoscalingdatabase sharding / distributed systems

The catalog

Casino content

Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.

45,000+Games

355+Studios

In-house gamesLive casinoTournamentsDemo / free-play

Game types

SlotsLive DealerTableVirtualLottery

In-house studios

Spearhead StudiosArmadillo StudiosFantasma Games

Jackpots

Platform engine

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.

Sportsbook

Yes

Origin: In house

Trading: In house

Other verticals

EsportsYesVirtual sportsYesLotteryYes

Cashier

Payments & cashier

A platform comes with its own cashier. Whatever PSPs are already wired in can be switched on without a new integration project.

Method types

CardsE-walletsBank transferCryptoLocal methods

Payment orchestrationChargeback toolsCrypto accepted300+Methods80+PSPs150+Currencies

At a glance

Crypto & risk maturity

Crypto support and risk controls are the two capabilities operators check first, so each carries its own grade.

Crypto support

Add-on

Fiat on/off-ramp

Fraud & AML detection

Rules

KYC / AMLTransaction monitoringRisk managementRG certifiedReg. reporting: Automated

Track record

The history

Longevity in this industry usually comes with a change of owner somewhere in it.

Founded in 2008 in a Shoreditch garage in London by Ebbe Groes and Stian Hornsletten. It launched first as OddsMatrix (now EveryMatrix Sports), added CasinoEngine in 2010, and grew into a tier-1, multi-product iGaming and lottery technology group headquartered in Malta.

€181MNet revenue

€352MTotal revenue

€101MEBITDA

1,500+Employees

300+Brands live

45,000+Casino games in aggregator

Brands & clients on the platform

TipicoFlutter/BetfairNorsk TippingOPAPVeikkaus

Corporate

Legal entity

EveryMatrix Ltd

Delivery

Turnkey

Countries served

Product lines

CasinoEngineOddsMatrixGamMatrixMoneyMatrixPartnerMatrixEngageSuiteBonus GuardianSlotMatrix

Acquisitions

Fantasma Games
FSB Technology
Goma Gaming

Offices

MaltaRomaniaUkraineUKNorwayDenmarkSwedenBulgariaCroatiaPolandPortugalChinaThailandArmeniaGeorgiaPhilippinesCuracao

Leadership

Ebbe Groes

Co-CEO & Co-founder

Jonas Groes

Co-CEO · since 2026

Stian Hornsletten

Head of Games & Co-founder

Gonzalo De Osma Bucero

Group Chief Financial Officer

Arthur Barker

Group Chief Commercial Officer

Kevin Furlong

Group Chief Product Officer

Pablo Jensen

Group Chief Technology Officer

Nikolina Gabelica

Managing Director, Lottery · since 2026

Matias Montero

Managing Director, Latin America · since 2026

Milestones

2008
Founded in London as OddsMatrix by Ebbe Groes and Stian Hornsletten.
2010
CasinoEngine launched, expanding from sports into casino.
2011
Licensed by the Malta Gaming Authority (MGA/B2B/201/2011).
2024
Acquired FSB Technology and Fantasma Games. Crossed €100M EBITDA and €352M total revenue.
2025
Aggregation deals with bet365 and Norsk Tipping for SlotMatrix. Danske Spil chose it for casino and bingo. Acquired Goma Gaming. Jonas Groes named Co-CEO.
2026
Licensed in South Africa, with AGLC approval in Alberta ahead of the province's July 13 launch. NASPL membership. Cashpoint (Merkur Bets) omnichannel turnkey win in Denmark, extended to Merkur in Belgium, and a betOcean content deal in New Jersey.
2026
Launched a dedicated Lottery division under Nikolina Gabelica. Won Aggregator Platform (SlotMatrix) and Multi-Channel Supplier at the EGR B2B Awards. Targeting global top-three provider by 2030.

Where they're pushing next

Latin America (CIBELAE membership, BetWarrior in Argentina, SlotMatrix certified in Brazil, dedicated LatAm MD since January 2026)
Africa (South Africa license, Betsson Africa live in Cameroon)
North America (US states, Ontario, Alberta approval, Pinnacle and betOcean content deals, NASPL membership)

Awards & recognition

Aggregator Platform (SlotMatrix) - EGR B2B Awards

win2026

Multi-Channel Supplier - EGR B2B Awards

win2026

Best Casino Platform (CasinoEngine), SiGMA Europe Awards

shortlist2026

Multi-Channel Supplier of the Year, SBC Awards

win2025

Socially Responsible Initiative of the Year, SBC Awards

win2025

Full Service Platform of the Year (over 5 years), EGR B2B Awards

win2025

Aggregator Platform (SlotMatrix), EGR B2B Awards

win2025

Sportsbook Platform Supplier (OddsMatrix), EGR B2B Awards

win2025

Casino Software Supplier (CasinoEngine), EGR B2B Awards (Gold)

win2024

The company

Longevity and ownership

Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.

18 yrsTrack record

300+Live brands

18 yrsLeadership tenure

Data ownership

Operator

How it stacks up

EveryMatrix vs alternatives

Most buyers in this market shortlist three or four vendors long before they take a single sales call.

Attribute	EveryMatrix	SOFTSWISS	Playtech
Founded	2008	2009	1999
Team	1,500+	2,000+	7,900+
Games	45,000+	40,000+	1,000+
Game studios	355+	300+	—
In-house studio	Yes	Yes	Yes
Payment methods	300+	—	1,000+
Sportsbook	Yes	Yes	Yes
Crypto	Yes	Yes	No
Licenses	MGA, UKGC, Romania +16	MGA, Greece, Romania +3	UKGC, MGA, Gibraltar +2
US market	Available	Restricted	Available
Pricing	On request	On request	On request

Commercials

Pricing & terms

EveryMatrix quotes pricing per project. Here's how the model and the terms are structured.

Modular / license / per deal

Demo / sandbox available

Turnkey

ModelLicense Fee

Setup feeOn request

Time to launch8–12 weeks

License held byOperator

License assistanceAdvisory

OperationsManaged Option

Managed servicesYes

CustomizationFully custom

Managed services

Onboarding & trainingOngoing maintenanceMulti-project back officePayment consultingMerchant accounts:Provider Assists

License acquisition help

UKGCMGASweden(SGA)DenmarkRomania(ONJN)Greece(HGC)Italy(ADM)Spain(DGOJ)PortugalGermany(GGL)Netherlands(KSA)SwitzerlandOntario(AGCO)US-NJUS-PAUS-MIUS-CTUS-WVBrazilColombiaPeru(MINCETUR)MexicoArgentina(LOTBA)South AfricaNigeriaKenyaZambiaZimbabweMozambique

Package includes

PlatformGame AggregationPaymentHostingBonusCRMAccount Management

Request commercials

Working with them

Support & account management

You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.

24/7 supportDedicated account managerB2B supportMulti-language

Channels

EmailLive chatPhone