PartnerMatrix Review
6.2/10EveryMatrix's in-house affiliate division splits into an Affiliate Platform with a deep commission engine and the group's licensed MoneyMatrix payout rails, the PartnerMatrix Intelligence data product that FanDuel, FDJ United, and Rank Interactive signed for, and an Agent System now rolling out through third-party PAMs, all quote-priced across three sales channels while the parent's own Q1 2025 filing shows five flat quarters and a -52% division EBITDA margin under a slide titled "Unsatisfactory development of revenue and profit".
Our read
Standard and tiered revenue share and CPA with hybrid mixes, unlimited tiers, and per-affiliate custom plans, paying out over the group's licensed MoneyMatrix rails, held back because negative carryover handling is undocumented.
Cookieless server-to-server postbacks with real-time API records, FTP feed delivery for legacy stacks, and bet-level history depth, with no published uptime or latency figures to firm the picture up.
Native inside the EveryMatrix turnkey, documented stand-alone deals, and a third-party PAM channel via Broadway, priced down because docs and test accounts open only after sales contact.
Anti-fraud monitoring and real-time alerts are the whole documented surface, with no pre-payout quarantine and no affiliate KYC at all (2026-07-13).
55 StatsDrone programs (Jan 2026 edition) in ninth place and 300+ operators counted overall, with bet-at-home the one regulated program credited on its own portal and a division running near €5.5M annualized at a loss-making margin inside a very healthy parent.
Quote-only with no setup fee statement and no SLA figures, partly rescued by included account management and the bundling economics inside EveryMatrix turnkey deals.
Methodology. Our own score, a weighted average of six dimensions, tilted toward commission and tracking. The operator platform weighting drives the number, with the commission and payout engine at 0.22, tracking at 0.18, and integrations, fraud, and scale at 0.16 each, so a strong engine carries a file that gives points back on fraud tooling and a quote-only commercial surface. Read the full methodology
- The commission engine covers standard and tiered revenue share on NGR or FTD, standard and tiered CPA, hybrid mixes, unlimited tiers, and custom plans per affiliate and sub-affiliate, with payouts running through MoneyMatrix, the group's own MFSA-licensed, PCI DSS Level 1 payments layer.
- Three documented ways to buy it: stand-alone off the EveryMatrix stack, bundled inside full turnkey deals like the SkyCity Entertainment package signed in Q1 2025, and through third-party PAMs since the exclusive Broadway Platform deal of 2026-06-29.
- PartnerMatrix Intelligence is a data product no rival platform vendor sells, and it pulled in FanDuel (US launch, Q1 2025), FDJ United (2025-08-14), and Rank Interactive for Grosvenor Casino and Mecca Bingo (2026-02-06) as named clients.
- The only vendor in this category whose affiliate division reports quarterly in investor filings, behind a parent at €54.3M group net revenue in Q1 2025 with UKGC, MGA, and five US state licenses, plus a working powered-by credit on bet-at-home's program portal.
- The tier-1 logos are Intelligence subscriptions rather than platform wins, so the platform's one named regulated operator is bet-at-home plus a mid-tier detected roster, and no US-regulated program runs on it as of 2026-07-13.
- EveryMatrix's own Q1 2025 deck titles the affiliate slide "Unsatisfactory development of revenue and profit", with division net revenue flat at €1.3M to €1.4M for five straight quarters and the EBITDA margin down from +50% in Q1 2023 to -52% in Q1 2025.
- Fraud tooling stops at anti-fraud monitoring and real-time alerts, with no pre-payout quarantine and no affiliate KYC documented, and negative carryover handling appears nowhere in the public materials.
- Everything commercial starts with a sales call: no published pricing, no setup fee statement, no SLA or integration-time figures, and feed documentation that opens only after contact and a test account.
- The installed base is small at 55 StatsDrone programs (Jan 2026 edition, ninth place), and the trophy shelf stopped in 2024 while the EGR affiliate award went to Affilka in 2024 and 2025.
Operators on the EveryMatrix stack or heading there, where the affiliate module ships native inside the turnkey, plus mid-size European programs that want tiered commissions, sub-affiliate plans, and payout rails carrying their own financial license from a parent with €107M in LTM EBITDA behind the contract.
Buyers who need documented negative carryover terms, pre-payout fraud tooling, or any pricing and technical detail before a sales call, and anyone reading the FanDuel and Rank logos as proof that tier-1 operators run programs on this platform, because those deals are Intelligence subscriptions for the data product.
Markets & licensing
There is no license to check on an affiliate platform, so the trust question is what stands behind the contract instead, and PartnerMatrix has the strongest answer in the category. The parent reports the affiliate division as a named segment in its quarterly investor presentations, which means the division's revenue, margin, and client intake are published every quarter through Q1 2025, the most recent published segment quarter as of 2026-07-13. The client trail's clearest entry: the bet-at-home program portal at m-aff.bet-at-home.com carries a Powered by EveryMatrix footer linking to the PartnerMatrix page (2026-07-13), a regulated German and Austrian market bookmaker publicly running its program on the platform. Behind the contract sits EveryMatrix Ltd with UKGC account 39383, MGA/B2B/201/2011, licenses in five US states and Ontario, and the MFSA-licensed MoneyMatrix layer that the Affiliate Platform's payout rails run on. The one distinction a buyer has to hold: FanDuel, FDJ United, and Rank Interactive are PartnerMatrix Intelligence clients who bought the site-scanning data product, while the platform's one named regulated operator is bet-at-home, alongside a mid-tier detected roster.
The US entry runs through the data product: FanDuel launched PartnerMatrix Intelligence in the US market in Q1 2025, which puts the biggest US operator on the client list as a data subscriber rather than a program on the platform. No US-regulated affiliate program runs on the Affiliate Platform as of 2026-07-13. The parent holds licenses in NJ, MI, WV, CT, and PA plus Ontario, so the regulatory path exists at group level, but a US operator shopping for program infrastructure should read the FanDuel logo as an Intelligence deal and evaluate the platform on its European trail.
The platform's named footprint sits in regulated Europe. bet-at-home runs its program portal on the platform with the credit right in the footer (2026-07-13), BetGoodwin appears in the StatsDrone-detected roster on the UK side, and FDJ United picked Intelligence for its multi-brand affiliate strategy across regulated European markets (2025-08-14). EveryMatrix's UKGC account 39383 covers the group stack the module ships inside, so a UK-facing operator inherits a contracting entity the Commission already knows.
- UKGC B2B (parent)United Kingdom
- EveryMatrix holds UK Gambling Commission account 39383 at group level, covering the B2B stack the affiliate module ships inside · Parent license, held at group level (Jul 2026)
- MGA B2B (parent)Malta
- MGA/B2B/201/2011 held by EveryMatrix Ltd, the contracting group behind PartnerMatrix deals · Parent license
- MFSA e-money (MoneyMatrix)Malta
- The payout rails built into the Affiliate Platform run on MoneyMatrix, the group's MFSA-licensed, PCI DSS Level 1 payments layer · In-group rails rather than a PartnerMatrix license
Licensing tier: Affiliate software is not a licensable activity, so nothing here is a PartnerMatrix license. What the table shows is the group behind the contract: UKGC and MGA B2B licenses, five US states and Ontario, and a licensed PSP inside the same group carrying the affiliate payouts. That is a heavier regulatory backstop than any stand-alone affiliate vendor can offer.
Three different things stand behind this: a working powered-by credit on a regulated operator's program site, parent investor filings with the division broken out quarterly, and the independent StatsDrone installed-base tracker.
No restricted-market list applies. The platform sells wherever the parent's stack sells, with regulated Europe as the visible center of gravity and agent-driven markets in LatAm, Africa, and Asia targeted through the Agent System (2026).
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Three routes in. Operators on the EveryMatrix stack get the module native, the SkyCity turnkey pattern, where PartnerMatrix ships alongside GamMatrix, CasinoEngine, BonusEngine, and MoneyMatrix. Stand-alone buyers wire it into their own platform over APIs and automated feeds, with FTP delivery as a parallel path for legacy stacks. The third route never touches EveryMatrix sales at all: Broadway Platform distributes the Agent System to its own PAM clients under the exclusive 2026-06-29 deal.
No integration-time or SLA figure is published (2026-07-13). Inside an EveryMatrix turnkey the module follows the platform project timeline, and a stand-alone integration calendar gets set with sales.
Products & tools
EveryMatrix's in-house affiliate division ships three products, each sold stand-alone: the Affiliate Platform for program management with tiered commissions and MoneyMatrix payout rails, PartnerMatrix Intelligence, the site-scanning data product born from the July 2023 DeepCI acquisition, and the Agent System for offline agent networks, now also distributed through third-party PAMs since the Broadway Platform deal.
Affiliate Platform
The core program-management product: standard and tiered revenue share on NGR or FTD, standard and tiered CPA, hybrid mixes with unlimited commission tiers, cookieless server-to-server tracking with API and FTP delivery, multi-brand separation, and affiliate payouts running through the group's own MoneyMatrix payments layer.
- Standard or tiered revenue share (NGR or FTD basis), standard or tiered CPA (FTD count or amount), and hybrid mixes with unlimited commission tiers (2026-07-13)
- Custom plans per individual affiliate and per sub-affiliate, with separate commission plans per product and per brand
- Cookieless tracking over server-to-server postbacks, real-time conversion records via API, and FTP feed delivery for legacy stacks
- Multi-brand campaigns with affiliate registration and access separated per brand
- Automated or manual affiliate payouts through the built-in MoneyMatrix integration, the group's MFSA-licensed, PCI DSS Level 1 payments layer
PartnerMatrix Intelligence
The competitive-data product built from the July 2023 DeepCI acquisition and rebranded in July 2024: it scans affiliate sites globally to show which sites promote an operator's brands, on which pages, and which placements actually bring FTDs, with a client portal shipping Trending Websites, Live Search, and Market Position since Q1 2025.
- Scans affiliate sites globally to map where an operator's brands appear and to what degree of success
- Pinpoints the pages that bring the most FTDs and surfaces new affiliates per market
- Client portal with Trending Websites, Live Search, and Market Position, shipped Q1 2025
- Origin: DeepCI, acquired July 2023, rebranded PartnerMatrix Intelligence July 2024, founder Lewis Civin now CPO of the product
- Signed by FanDuel (US launch, Q1 2025), FDJ United (2025-08-14), and Rank Interactive for Grosvenor Casino and Mecca Bingo (2026-02-06)
Agent System
Management of offline agent networks, the acquisition channel that drives player volume in LatAm, Africa, and parts of Asia, sold stand-alone and, since June 2026, distributed exclusively to Broadway Platform's PAM clients as a third-party channel.
- Agent-network management for the offline acquisition model common in LatAm, Africa, and Asia
- Sold as a stand-alone product off the EveryMatrix stack
- Distributed to Broadway Platform's PAM clients under an exclusive collaboration announced 2026-06-29
- Part of the same merged back office as the Affiliate Platform since Q1 2025
- Targets the agent-driven markets where classic affiliate tracking covers only part of acquisition
The history
Sales decks get rewritten for every deal. A dated record doesn't.
PartnerMatrix is the affiliate division EveryMatrix built in-house rather than bought, inside the Malta-headquartered group Ebbe Groes and Stian Hornsletten founded in 2008. The division was already signing operators at scale by April 2020, when the Prisma Gaming announcement quoted Levon Nikoghosyan as PartnerMatrix CEO and put over 100 casino and betting operators on the platform. The product family grew to three: the Affiliate Platform, the Agent System, and PartnerMatrix Intelligence, which entered as the DeepCI acquisition in July 2023 and took its current name in July 2024, with DeepCI founder Lewis Civin becoming the product's CPO. Vahe Khalatyan appears as PartnerMatrix CEO from the 2025-08-14 FDJ United announcement, the one leadership change between 2020 and 2025. The division is also the only one in this category with investor-grade financials: EveryMatrix breaks the affiliate segment out quarterly, and the Q1 2025 deck shows net revenue flat at €1.3M to €1.4M for five straight quarters at a -52% EBITDA margin, under a slide the parent itself titled "Unsatisfactory development of revenue and profit", while intake stayed healthy at 20 new clients in the quarter and the group kept investing through the back-office merger, the new Intelligence portal, and the Broadway distribution deal.
Brands & clients on the platform
Corporate
- DeepCI (2023)
Leadership
Milestones
- 2008
Ebbe Groes and Stian Hornsletten found EveryMatrix in Malta, the group PartnerMatrix later grows inside as the in-house affiliate division.
- 2020
Prisma Gaming signs for the affiliate platform (April 30), with Levon Nikoghosyan quoted as PartnerMatrix CEO and over 100 casino and betting operators on the platform.
- 2022
PartnerMatrix wins Affiliate Supplier of the Year at the EGR B2B Awards.
- 2023
EveryMatrix acquires affiliate-intelligence platform DeepCI (July), bringing founder Lewis Civin into the division.
- 2024
DeepCI rebrands as PartnerMatrix Intelligence (July) with Civin as CPO, and AffPapa names PartnerMatrix Affiliate System of the Year.
- 2025
FanDuel launches Intelligence in the US and SkyCity Entertainment signs the full turnkey in Q1, the Affiliate and Intelligence back offices merge, and Vahe Khalatyan appears as CEO in the 2025-08-14 FDJ United announcement.
- 2026
Rank Interactive adopts Intelligence for Grosvenor Casino and Mecca Bingo (February 6), and Broadway Platform signs an exclusive deal to roll the Agent System out to its PAM clients (June 29).
Where they're pushing next
- Agent-driven markets in LatAm, Africa, and Asia through the Broadway Agent System rollout (2026)
- US affiliate market data via Intelligence, opened by the FanDuel launch (Q1 2025)
- Regulated European multi-brand programs, the FDJ United pattern (2025)
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
PartnerMatrix vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | PartnerMatrix | Affilka | Income Access | NetRefer |
|---|---|---|---|---|
| Founded | 2008 | 2018 | 2002 | 2005 |
| Team | 1,311+ | — | 100+ | 61+ |
| US market | — | — | Available | Available |
| Pricing | On request | Public | On request | On request |
| Programs tracked | 55 | 341 | 170 | 112 |
| Commission models | Standard or tiered revenue sh… | CPA | CPA | Straight |
| Sold bundled | Sold three ways | Sold standalone and inside SO… | Software | None |
The take: Affilka is the closer twin, another platform-parent affiliate product with integrated payout rails, and it holds the recent EGR hardware (2024, 2025) that PartnerMatrix last touched in 2022. Income Access brings the biggest installed base and a Paysafe parent, at the cost of a dated stack. PartnerMatrix wins on payout rails with their own financial license, the Intelligence data product nobody else sells, and investor-grade segment transparency, and it concedes installed-base size, fraud tooling depth, and a division P&L its own parent calls unsatisfactory.
Pricing & terms
PartnerMatrix quotes pricing per project. Here's how the model and the terms are structured.
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Do you have to run on EveryMatrix to use PartnerMatrix?+
No. Each of the three products, the Affiliate Platform, PartnerMatrix Intelligence, and the Agent System, is sold as a stand-alone product an operator can wire into a non-EveryMatrix stack over APIs, automated feeds, or FTP delivery. That said, the module is native inside EveryMatrix turnkey deals, the SkyCity Entertainment package signed in Q1 2025 includes PartnerMatrix alongside GamMatrix, CasinoEngine, BonusEngine, and MoneyMatrix, and there is a third route where another vendor fronts it entirely: Broadway Platform distributes the Agent System to its own PAM clients under an exclusive deal announced 2026-06-29.
What is the difference between the Affiliate Platform and PartnerMatrix Intelligence?+
They solve different problems. The Affiliate Platform is program infrastructure: tracking, commission plans, multi-brand separation, and affiliate payouts. PartnerMatrix Intelligence is a competitive-data product, built from the DeepCI acquisition of July 2023 and rebranded in July 2024, that scans affiliate sites globally to show which sites promote your brands, on which pages, and which placements actually bring FTDs. The distinction matters when reading the client list, because FanDuel, FDJ United, and Rank Interactive all bought Intelligence, and none of them runs an affiliate program on the platform.
Which operators actually run their programs on the platform?+
The clearest name is bet-at-home, whose program portal at m-aff.bet-at-home.com carries a Powered by EveryMatrix footer linking to the PartnerMatrix page (2026-07-13), a regulated German and Austrian market bookmaker that also runs its sportsbook on EveryMatrix. The StatsDrone tracker detects 55 programs in the Jan 2026 edition, including arcanebet, BetGoodwin, Bluechip Partners, Casino Admiral, Blackjack.fun, and BetInAsia, and the platform carries 300+ operators with 100,000+ affiliates and agents. SkyCity Entertainment took the module inside its full turnkey in Q1 2025.
How does PartnerMatrix pay affiliates?+
Through MoneyMatrix, the payments layer built into the platform, with automated or manual payout runs. MoneyMatrix is EveryMatrix's own MFSA-licensed, PCI DSS Level 1 payments business, which makes PartnerMatrix the only vendor in this category whose affiliate payout rails carry their own financial license inside the same group. The commission engine feeding those payouts covers standard and tiered revenue share on NGR or FTD, standard and tiered CPA, hybrid mixes, unlimited tiers, and custom plans per affiliate or sub-affiliate. Negative carryover handling is the open question to settle in the demo, since the public materials never address it.
What does PartnerMatrix cost?+
Prices are on request across all three sales channels, with no tiers, meter units, or setup fees published as of 2026-07-13. Budget discovery runs through sales, and the commercial shape depends heavily on the channel: a stand-alone platform deal prices differently from the same module bundled inside an EveryMatrix turnkey, where the affiliate line rides a much larger platform negotiation. Operators already negotiating a turnkey should price the affiliate module inside that deal, because the bundle is where the commercial flexibility sits.
The parent calls the division's numbers unsatisfactory. Should that scare a buyer off?+
It should inform the negotiation more than the shortlist. EveryMatrix's Q1 2025 presentation titles the affiliate slide "Unsatisfactory development of revenue and profit": division net revenue sat flat at €1.3M to €1.4M for five straight quarters while the EBITDA margin fell from +50% in Q1 2023 to -52% in Q1 2025, and Q1 2025 is the most recent published segment quarter as of 2026-07-13. The other side of the ledger is real, though: 20 new clients signed in Q1 2025, the back offices merged, a new Intelligence portal shipped, and the Broadway distribution deal landed in 2026, all inside a group that did €54.3M in quarterly net revenue with €107M LTM EBITDA. There is no vendor-viability risk here. What a buyer is banking on is the parent's strategic patience with a loss-making division it keeps funding.