Betby Review
6.4/10Sportsbook module supplier under Malta's EARLYBIRD LTD (MGA/B2B/780/2020) whose managed desk runs trading, risk, and reporting inside platforms operators already have, live in regulated Brazil since the January 1, 2025 opening on a GLI certification, distributed through TrueLabel, Broadway, St8, QTech, and Vibra stacks, covering 210,000 events a month across 3,000+ markets (July 2026) with zero commercial terms published.
Our read
A rich module (own simulated content, two-track esports, the Predictions first-mover) scored inside its boundary: no PAM or wallet exists, and coverage tops out at 210,000 events a month across 3,000+ markets (July 2026).
MGA/B2B/780/2020 plus the strongest possible Brazil proof (GLI-certified December 2024, live at the January 1, 2025 opening), with nothing tier-1 Western behind them and crypto-casino distribution alongside.
Managed trading is the whole pitch and has run for eight years, while risk ownership, margins, desk size, and data suppliers all stay undisclosed.
A clean file (no fines, suits, or layoffs as of July 2026) with an EGR three-peat and 13 dated partners, docked for the ownership black box and eight years of zero financial disclosure.
The segment's best-dated plug-in record: days-from-contract claims carried by TrueLabel, Broadway, St8, QTech, and Vibra pages, with no public docs or sandbox anywhere.
A book-a-demo funnel with zero published terms, where the one scale metric counts partners' end players (1+ million users).
Methodology. Our own score, a weighted average of six dimensions, tilted toward product and licensing. Graded on the sportsbook platform weights, product and coverage at 0.22 down through commercials at 0.12, a scale where Betby's best-documented dimension is integration and delivery while sealed commercials and a thin register file cap the rest. Read the full methodology
- The desk comes with the book: Betby takes care of risk management, trading, client segmentation, and reporting, so the operator staffs acquisition instead of a trading floor (July 2026, eight years in practice).
- Brazil on day one: GLI federal certification landed in mid-December 2024, the book was live when the regulated market opened on January 1, 2025, and Pixbet has been the named flagship since a long-term deal dated July 25, 2024.
- The plug-in record is the best-dated in this segment: days-from-contract integration is the promise, and TrueLabel (March 2024), Broadway Platform (September 2025), St8 (July 2026), QTech Games (April 2026), and Vibra Gaming (May 2026) all document the book running inside their stacks.
- Own simulated content few module rivals carry: Betby.Games runs 30+ AI-simulated titles including eVaquejada and eFootvolley, two LatAm-localized industry firsts, with GGR up 153% year over year in H1 2025.
- Externally recognized product velocity: the EGR B2B Innovation in Sports Betting Software award three years running (2024 through 2026), and Betby Predictions took fixed-odds prediction markets live on April 2, 2026 ahead of most B2B rivals.
- The published scale record is thin: 210,000 events a month across 3,000+ markets (July 2026) is the whole public coverage picture, with no per-sport coverage sheet anywhere, so depth checks against your own sports mix wait until contract.
- The regulated footprint is thin: one MGA B2B license quoted in the footer with no seal link to verify it, the Brazil certification, and nothing else, while distribution copy openly includes crypto-casino platforms and no UKGC, US state, or Ontario presence exists anywhere.
- The supply chain is undisclosed end to end: the product page bills the coverage as an in-house solution built on well-known feed providers and never names one, real-event esports odds ride on official data from partners the vendor keeps anonymous, and managed-trading terms (risk ownership, margins, desk size) exist nowhere in public, so commercial exposure cannot be compared before contract.
- Ownership and finances are a black box: private and founder-led with no parent, investor, funding, or revenue figure disclosed in eight years, which leaves counterparty diligence working from press releases and award counts.
Operators and platforms that already run a PAM and want the book dropped in with trading, risk, and reporting handled for them, Brazil-facing and wider LatAm brands, and casino-led .com or crypto sites adding sports through an aggregator.
Anyone who needs player accounts, a wallet, or a license umbrella from the sportsbook vendor, UK or US regulated books, and buyers who require named data suppliers or published trading terms before they sign.
Markets & licensing
Betby's licensing story is short and reads best told straight. The betby.com footer quotes license MGA/B2B/780/2020, issued August 3, 2020 to EARLYBIRD LTD (Malta registration C 94530), with no MGA seal link beside it. The second leg is stronger: GLI federal certification for Brazil obtained in mid-December 2024, carried by trade press, with the book live from the regulated market's first day on January 1, 2025 and Pixbet signed since July 25, 2024. Nothing else exists. No UKGC, no US states, no Ontario, which matches a supplier aimed at Europe, LatAm, and Asia through .com and crypto-tolerant distribution.
Betby has no US state supplier registrations and claims none, and nothing in its expansion points there: the regulated push went to Brazil, and the distribution deals run through European, LatAm, and Asian platform stacks. US-facing operators need a different supplier, full stop.
There is no UK Gambling Commission license or register entry for Betby or EARLYBIRD LTD (July 2026), and the vendor makes no UK claims. UK-licensed books cannot take supply here today, and the segment's UKGC-licensed alternatives (Altenar and Delasport among them) are the realistic route.
- Malta (MGA)Malta
- B2B license held by EARLYBIRD LTD, the Malta-registered software company behind the Betby brand · MGA/B2B/780/2020 · issued Aug 3, 2020 · footer-quoted with no seal link
- Brazil GLI certificationBrazil
- Federal certification covering sportsbook functionality, information-security management systems, and information-security standards · Obtained mid-Dec 2024 · live at the Jan 1, 2025 market opening · Pixbet flagship
Licensing tier: One MGA B2B license and one Brazil certification is the entire file, thin next to the multi-register peers, and the MGA number sits in the site footer without a seal link. What Betby does hold, it holds early: the Brazil certification cleared in time for opening day, which most of this segment cannot say.
Beyond those two legs, supply runs through .com and crypto-casino distribution across Europe, LatAm, and Asia under each host's arrangements.
No restricted-market list is published, and none is claimed: the US, UK, and Ontario are simply absent from Betby's record (July 2026).
Sportsbook & verticals
A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Two ways in, both shallow by design: a frame embed into your existing front end, or a single API integration on the Vibra pattern (May 2026). Either way the host platform keeps accounts, wallet, and cashier while Betby's desk runs trading, risk, client segmentation, and reporting behind the book. A third route skips direct integration entirely, taking the sportsbook through an aggregator or platform stack that already carries it, the way St8 delivers it beside casino content.
Within days of signing a contract (July 2026), and St8 says in just days from its own side.
Products & tools
One vertical sold as a plug-in: the managed-trading sportsbook, the BETBY eSport real-event line on partner data, the AI-simulated Betby.Games feed, AI Labs across the book, and Betby Predictions, the fixed-odds non-sports vertical added April 2, 2026.
Sportsbook
The core module: pre-match and live betting delivered by frame or API into the platform an operator already runs, with Betby's desk handling trading, risk management, client segmentation, and reporting by default.
- 125 sports and 210,000 events a month (July 2026)
- 3,000+ betting markets (July 2026)
- Match tracker, stats hub, cash-out, freebets, odds boost, and livestream with the rights source undisclosed
- Interactive widget set: Tournament, Hot Express, Top Match, Live Stream, Boosted Odds, Top Outrights
- Integration within days of signing a contract, by frame embed or single API
BETBY eSport
The real-event esports line: Counter-Strike, League of Legends, Dota 2, FIFA, Valorant, and a mobile-titles tier, priced on official data bought from third-party partners the vendor does not name.
- Coverage (July 2026): 750+ Counter-Strike, 500+ League of Legends, 400+ Dota 2, and 1,000+ FIFA events with up to 40+ markets each
- Valorant, Call of Duty, Rainbow Six, Overwatch, StarCraft 2, Rocket League, and Warcraft 3 in the second tier
- Mobile titles included: King of Glory, Brawl Stars, Wild Rift, Mobile Legends
- Odds built on official data from a number of partners, with no partner named anywhere
- A 95% uptime figure, billed as the industry's highest (July 2026)
Betby.Games
Betby's own simulated line: AI-generated esports and virtual events across 30+ titles running around the clock, including eVaquejada and eFootvolley, two LatAm-localized formats nobody else had shipped.
- 30+ simulated titles (H1 2025 coverage)
- eVaquejada and eFootvolley, industry-first formats built for LatAm audiences
- H1 2025 growth: GGR up 153% and bet count up 57% year over year, with no absolute base disclosed
- Events generated in-house, so no external data dependency exists on this line
- Distributed standalone through Softlabs (February 2025) and inside the Broadway deal (September 2025)
Betby Predictions
A fixed-odds prediction-markets vertical, live April 2, 2026: markets on crypto, finance, technology, and entertainment events, fully managed like the core book, with no liquidity pools or peer-to-peer matching.
- Live since April 2, 2026, ahead of most B2B sportsbook suppliers
- Event classes at launch: crypto, finance, technology, entertainment
- Fixed-odds pricing under Betby's managed desk, with no liquidity pools or P2P layer
- Rolling out across the existing partner network rather than sold separately
- Fronted by Kirill Nekrasov, Head of Innovation and R&D, in the launch coverage
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Risk maturity
Operators check this capability first, and depth varies enough between vendors to grade it.
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Betby launched in 2018 under EARLYBIRD LTD, a software development company registered in Malta (C 94530), and has stayed a single brand since. CEO Leonid Pertsovskiy has been in the role since December 2017, before the launch itself, and the C-suite around him (CCO Chris Nikolopoulos, COO Eva Berkova, CTO Oleg Alistratov, Chief Sportsbook Officer Sergey Tsukanov) is public while the owners are not: no parent, investor, funding round, or revenue figure has been disclosed in eight years. The company works out of Riga, Sliema, Budva, and Barcelona (the Poblenou office announced July 8, 2026) with headcount around 200 against LinkedIn's 51-200 band, and it has marketed itself with Magnus Carlsen as global brand ambassador since October 30, 2024, the Make Your Move campaign built around him.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2018
Launch under EARLYBIRD LTD in Malta, with Leonid Pertsovskiy already in the CEO seat since December 2017.
- 2020
Malta grants MGA/B2B/780/2020 on August 3.
- 2024
The distribution era opens: TrueLabel packages the book (March 13), Lala.Bet signs (April 8), Pixbet lands as the Brazil flagship on a long-term deal (July 25), Magnus Carlsen becomes global brand ambassador (October 30), the first EGR B2B Innovation in Sports Betting Software award arrives, and GLI federal certification for Brazil clears in mid-December.
- 2025
Live in regulated Brazil from the market's first day (January 1), a second straight EGR B2B Innovation win, and the chain keeps widening through Softlabs (February), CalĂmaco (April), Elantil (May), Mobadoo (June), Satoshi Gaming Group (August), Broadway Platform (September 25), and Abelson Sports (November).
- 2026
Betby Predictions goes live April 2 as a fixed-odds prediction-markets vertical, QTech Games (April) and Vibra Gaming (May) join the distribution chain, the EGR B2B Innovation award lands for a third consecutive year, SiGMA Europe names Betby Best Esports Supplier, and a Barcelona office opens in Poblenou (July 8).
Where they're pushing next
- Brazil and wider LatAm (certified Dec 2024, Pixbet flagship, LatAm-localized simulated titles)
- Asia through the Broadway Platform integration (Sep 2025)
- Prediction markets as a new vertical (Betby Predictions, live Apr 2, 2026)
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Betby vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | Betby | Altenar | Sportingtech | Delasport |
|---|---|---|---|---|
| Founded | 2018 | 2011 | 2010 | 2010 |
| Team | 200+ | 600+ | 350+ | 200+ |
| Sportsbook | Yes | Yes | Yes | Yes |
| Licenses | Malta | Malta, UK, Ontario +1 | Malta, Curacao | Malta, UK, Sweden +1 |
| US market | Restricted | Restricted | Restricted | Restricted |
| Pricing | Not published | On request | Not published | Not published |
| Trading model | Managed | Managed | Managed | Managed at every tier |
| Bet builder | Offered | Own | Same-event multi | Own |
| Sports | 125+ | — | 100+ | — |
| PAM included | No | Yes | Yes | Yes |
The take: Altenar is the disclosure mirror image, printing the segment's cleanest register trail while publishing no coverage numbers, where Betby publishes its coverage figures but shows almost no register trail. Sportingtech sells a full turnkey with platform-class scope and holds the same first-wave Brazil certification, a fit when you want the stack rather than a module. Delasport offers a comparable plug-and-play book plus its own PAM route, with far stronger registers and the segment's heaviest trust file where Betby's is clean. Pick Betby when the PAM already exists and you want the trading desk to be someone else's problem.
Pricing & terms
Betby quotes pricing per project. Here's how the model and the terms are structured.
Book-a-demo funnel only, with zero commercial terms published (Jul 2026)
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Is Betby a full sportsbook platform?+
No. Betby sells the betting vertical alone: a module that embeds by frame or connects over a single API into a platform the operator already runs, with player accounts, wallet, and CMS all living on the host side. The vendor's own distribution proves the shape, since TrueLabel resells the book inside its turnkey and white-label packages (March 2024), Broadway wires it across 30+ platforms (September 2025), and St8 delivers it through an aggregator API beside casino content (July 2026). Budget for your own PAM, or a platform provider's, before Betby enters the picture.
How many events and markets does Betby cover?+
210,000 events a month across 125 sports and 3,000+ betting markets, per the product page (July 2026). The real-event esports line adds coverage like 750+ Counter-Strike and 1,000+ FIFA events, and the Betby.Games simulated feed runs 30+ titles around the clock on top. What the vendor does not publish is a per-sport coverage sheet, so if a specific league or market class matters to your book, get the coverage schedule in writing before you sign.
Is Betby certified for Brazil's regulated market?+
Yes, and early. Betby obtained GLI federal certification in mid-December 2024, covering sportsbook functionality and information-security management, and was among the first sportsbook suppliers live when Brazil's regulated online betting market opened on January 1, 2025. Pixbet, the Flamengo shirt sponsor, has been the flagship client since a long-term deal announced July 25, 2024. The LatAm lean runs deeper than the license work, since Betby.Games ships localized simulated titles like eVaquejada and eFootvolley built for that region.
Where do Betby's esports odds come from?+
Two different places. Real-event esports (the BETBY eSport line) is priced on official data from a number of partners, and those partners are never named, with coverage of 750+ Counter-Strike, 500+ League of Legends, and 1,000+ FIFA events (July 2026). Betby.Games is the other track, an in-house AI-simulated feed of 30+ titles where Betby generates the events themselves, so no external data sits underneath. If named data sources matter to your compliance team, only the simulated line answers cleanly.
What is Betby Predictions?+
A fixed-odds prediction-markets vertical that went live on April 2, 2026, letting sportsbooks offer markets on non-sports events across crypto, finance, technology, and entertainment. It runs fully managed like the core book, uses fixed odds with no liquidity pools or peer-to-peer matching, and is rolling out across Betby's partner network. It landed ahead of most B2B sportsbook rivals on the 2025-2026 prediction-markets wave, though as a months-old vertical it has no public volume record yet.