Betby Review
6.4/10Sportsbook module supplier whose managed desk runs trading, risk, and reporting inside platforms operators already have, live in regulated Brazil since the January 1, 2025 opening on a GLI certification, distributed through TrueLabel, Broadway, St8, QTech, and Vibra stacks, covering 210,000 events a month across 3,000+ markets.
Our read
- The desk comes with the book: Betby takes care of risk management, trading, client segmentation, and reporting, so the operator staffs acquisition instead of a trading floor.
- Brazil on day one: GLI federal certification landed in mid-December 2024, the book was live when the regulated market opened on January 1, 2025, and Pixbet has been the flagship since a long-term deal dated July 25, 2024.
- The book already runs inside other vendors' stacks: TrueLabel (March 2024), Broadway Platform (September 2025), QTech Games (April 2026), and Vibra Gaming (May 2026).
- Own simulated content: Betby.Games runs 30+ AI-simulated titles including eVaquejada and eFootvolley, two LatAm-localized formats, with GGR up 153% year over year in H1 2025.
- Three straight EGR B2B Innovation in Sports Betting Software awards, 2024 through 2026.
- Coverage is published as totals only, 210,000 events a month across 3,000+ markets, with no per-sport breakdown.
- The regulated footprint is narrow: one MGA B2B license and the Brazil certification, with no UKGC, US state, or Ontario coverage, while distribution runs into crypto-casino platforms as well as licensed books.
- Data suppliers are not disclosed on either side: traditional-sports coverage runs on third-party feed providers, and real-event esports odds ride on official data bought from partners.
- Ownership and finances stay private: founder-led, with no parent, investor, funding round, or revenue figure disclosed in eight years.
Operators and platforms that already run a PAM and want the book dropped in with trading, risk, and reporting handled for them, Brazil-facing and wider LatAm brands, and casino-led .com or crypto sites adding sports through an aggregator.
Anyone who needs player accounts, a wallet, or a license umbrella from the sportsbook vendor, UK or US regulated books, and buyers who need data suppliers and trading terms disclosed before contract.
Markets & licensing
Betby's licensing runs on two things: a Malta B2B license held by EARLYBIRD LTD since August 3, 2020, and GLI federal certification for Brazil from mid-December 2024, which put the book live on the regulated market's first day, January 1, 2025, with Pixbet signed since July 25, 2024. There is no UKGC license, no US state registration, and no Ontario registration, which matches a supplier aimed at Europe, LatAm, and Asia through .com and crypto-tolerant distribution.
Betby holds no US state supplier registrations, and nothing in its expansion points there: the regulated push went to Brazil, and the distribution deals run through European, LatAm, and Asian platform stacks. US-facing operators need a different supplier.
Betby holds no UK Gambling Commission license. UK-licensed books cannot take supply here, and the UKGC-licensed alternatives in this segment, Altenar and Delasport among them, are the realistic route.
- Malta (MGA)Malta
- B2B license held by EARLYBIRD LTD, the Malta-registered software company behind the Betby brand · MGA/B2B/780/2020 · issued August 3, 2020
- Brazil GLI certificationBrazil
- Federal certification covering sportsbook functionality, information-security management systems, and information-security standards · Obtained mid-December 2024 · live at the January 1, 2025 market opening · Pixbet flagship
Beyond Malta and Brazil, supply runs through .com and crypto-casino distribution across Europe, LatAm, and Asia under each host's arrangements.
Sportsbook & verticals
A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Two ways in, both shallow by design: a frame embed into an existing front end, or a single API integration on the Vibra pattern. Either way the host platform keeps accounts, wallet, and cashier while Betby's desk runs trading, risk, client segmentation, and reporting behind the book. A third route skips direct integration entirely, taking the sportsbook through an aggregator or platform stack that already carries it, the way St8 delivers it beside casino content.
Within days of signing a contract
Products & tools
One vertical sold as a plug-in: the managed-trading sportsbook, the BETBY eSport real-event line on partner data, the AI-simulated Betby.Games feed, AI Labs across the book, and Betby Predictions, the fixed-odds non-sports vertical added April 2, 2026.
Sportsbook
The core module: pre-match and live betting delivered by frame or API into the platform an operator already runs, with Betby's desk handling trading, risk management, client segmentation, and reporting by default.
- 125 sports and 210,000 events a month
- 3,000+ betting markets
- Match tracker, stats hub, cash-out, freebets, odds boost, and livestream
- Interactive widget set: Tournament, Hot Express, Top Match, Live Stream, Boosted Odds, Top Outrights
- Integration within days of signing a contract, by frame embed or single API
BETBY eSport
The real-event esports line: Counter-Strike, League of Legends, Dota 2, FIFA, Valorant, and a mobile-titles tier, priced on official data bought from third-party partners.
- 750+ Counter-Strike, 500+ League of Legends, 400+ Dota 2, and 1,000+ FIFA events with up to 40+ markets each
- Valorant, Call of Duty, Rainbow Six, Overwatch, StarCraft 2, Rocket League, and Warcraft 3 in the second tier
- Mobile titles included: King of Glory, Brawl Stars, Wild Rift, Mobile Legends
- 95% uptime
Betby.Games
Betby's own simulated line: AI-generated esports and virtual events across 30+ titles running around the clock, including eVaquejada and eFootvolley, two LatAm-localized formats.
- 30+ simulated titles (H1 2025 coverage)
- eVaquejada and eFootvolley, formats built for LatAm audiences
- H1 2025 growth: GGR up 153% and bet count up 57% year over year
- Events generated in-house, so no external data dependency exists on this line
- Distributed standalone through Softlabs and inside the Broadway deal
Betby Predictions
A fixed-odds prediction-markets vertical, live April 2, 2026: markets on crypto, finance, technology, and entertainment events, fully managed like the core book, with no liquidity pools or peer-to-peer matching.
- Live since April 2, 2026
- Event classes at launch: crypto, finance, technology, entertainment
- Fixed-odds pricing under Betby's managed desk, with no liquidity pools or P2P layer
- Rolling out across the existing partner network rather than sold separately
- Fronted by Kirill Nekrasov, Head of Innovation and R&D
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Risk maturity
Operators check this capability first, and depth varies enough between vendors to grade it.
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Betby launched in 2018 under EARLYBIRD LTD, a software company registered in Malta, and has stayed a single brand since. CEO Leonid Pertsovskiy has been in the role since December 2017, before the launch itself, with CCO Chris Nikolopoulos, COO Eva Berkova, CTO Oleg Alistratov, and Chief Sportsbook Officer Sergey Tsukanov filling out the C-suite. Around 200 people work out of Riga, Sliema, Budva, and Barcelona, where the Poblenou office was announced July 8, 2026. Magnus Carlsen has been global brand ambassador since October 30, 2024, with the Make Your Move campaign built around him.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2018
Launch under EARLYBIRD LTD in Malta, with Leonid Pertsovskiy already in the CEO seat since December 2017.
- 2020
Malta grants MGA/B2B/780/2020 on August 3.
- 2024
The distribution era opens: TrueLabel packages the book (March 13), Lala.Bet signs (April 8), Pixbet lands as the Brazil flagship on a long-term deal (July 25), Magnus Carlsen becomes global brand ambassador (October 30), the first EGR B2B Innovation in Sports Betting Software award arrives, and GLI federal certification for Brazil clears in mid-December.
- 2025
Live in regulated Brazil from the market's first day (January 1), a second straight EGR B2B Innovation win, and the chain keeps widening through Softlabs (February), Calímaco (April), Elantil (May), Mobadoo (June), Satoshi Gaming Group (August), Broadway Platform (September 25), and Abelson Sports (November).
- 2026
Betby Predictions goes live April 2 as a fixed-odds prediction-markets vertical, QTech Games (April) and Vibra Gaming (May) join the distribution chain, the EGR B2B Innovation award lands for a third consecutive year, SiGMA Europe names Betby Best Esports Supplier, and a Barcelona office opens in Poblenou (July 8).
Where they're pushing next
- Brazil and wider LatAm (certified December 2024, Pixbet flagship, LatAm-localized simulated titles)
- Asia through the Broadway Platform integration
- Prediction markets as a new vertical (Betby Predictions, live April 2, 2026)
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Betby vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | Betby | Altenar | Sportingtech | Delasport |
|---|---|---|---|---|
| Founded | 2018 | 2011 | 2010 | 2010 |
| Team | 200+ | 600+ | — | 200+ |
| Sportsbook | Yes | Yes | Yes | Yes |
| Licenses | Malta | Malta, UK, Ontario +1 | Malta, Curacao | Malta, UK, Sweden +1 |
| US market | Restricted | Restricted | Restricted | Restricted |
| Pricing | — | On request | — | — |
| Trading model | Managed | Managed | Managed | Managed at every tier |
| Bet builder | Offered | Own | Same-event multi | Own |
| Sports | 125+ | — | 100+ | — |
| PAM included | No | Yes | Yes | Yes |
Pricing & terms
Betby quotes pricing per project. Here's how the model and the terms are structured.
Book-a-demo funnel
Turnkey
Path to launch
- 1Book the demo and scope the module: sportsbook alone or with Betby.Games, esports, and Predictions attached
- 2Confirm the licensing fit: your own operating license everywhere, since Betby's MGA B2B/780/2020 covers its supply rather than your operation, with Brazil riding the GLI certification
- 3Agree the managed-trading terms in the contract: risk ownership, margins, and reporting scope
- 4Wire the book in by frame or single API into your PAM, or take it through a host stack such as St8, TrueLabel, Broadway, QTech, or Vibra
- 5Clear market certification where required, on the Brazil pattern (GLI certification December 2024, live January 1, 2025)
- 6Go live with Betby's desk running trading, risk, client segmentation, and reporting while your team keeps acquisition and retention