Sumsub Review
8.0/10London-based IDV and AML platform (Sum and Substance Ltd, founded 2015) selling KYC, age checks, AML screening, KYB, and Travel Rule on one contract. A DIATF-certified IDSP at medium and high confidence and the first vendor awarded the GDIC, it verifies for Kaizen Gaming, Betmaster, CopyBet, and Yolo Group, with per-check rates at $1.35 on Basic and $1.85 on Compliance.
Our read
- Gaming footprint: 400+ iGaming clients (Kaizen Gaming, Betmaster, CopyBet, Yolo Group), and EGBA's first IDV associate member.
- Per-check pricing on the two main tiers, $1.35 Basic and $1.85 Compliance.
- Two-time Gartner Magic Quadrant Leader for Identity Verification (2024 and 2025) plus a Forrester Wave Leader placement for Q3 2025.
- Failed and unfinished checks are not billed and do not accrue against the monthly minimum.
- Transaction monitoring, Travel Rule, and KYB sit behind the Enterprise tier, which is quote-only.
- Strict rule setups trade acceptance for control and raise false rejections.
- The SOC 2 Type II report, the PCI DSS AOC, and the ISO 27001 certificate come through a Trust Center access request.
Operators that want one platform for KYC, age, AML, and Travel Rule on a per-check rate card with a trial before any contract, plus crypto-casino and multi-market books that need broad document coverage and reusable KYC.
Buyers who require a US state gaming supplier registration, which Sumsub does not hold, or buyers who weight ownership transparency and audited financials heavily.
Markets & licensing
Sum and Substance Ltd is a DIATF-certified Identity Service Provider at medium and high confidence, including Right to Work and Right to Rent for UK and Irish citizens. It was the first vendor awarded the Global Digital Identity Certification (AVID, based on ISO/IEC 29115, August 2024), and it holds ETSI certifications, SOC 2 Type I and II, SOC 3 (BARR Advisory, completed May 2023), and an ISO family listed in its Trust Center.
Sumsub serves US operators and runs a US office in Miami. It holds no US state gaming vendor registration.
Sumsub is a DIATF-certified IDSP at medium and high confidence, certified in November 2023, with Right to Work and Right to Rent scope limited to UK and Irish citizens.
- UK DIATF certified IDSPUnited Kingdom
- Certified Identity Service Provider under the DCMS UK Digital Identity and Attributes Trust Framework at medium and high levels of confidence, including Right to Work and Right to Rent schemes (RTW/RTR limited to UK and Irish citizens) · Certified Nov 2023
- Global Digital Identity Certification (GDIC)Global (ISO/IEC 29115)
- First vendor awarded the certification, after completing its pilot · Issued by AVID Certification Services Ltd, announced August 2024
- ETSI certificationsEU / ETSI standards
- Video identification, electronic identification (eID), electronic signatures, auto identification, and KYB · Late Jul 2024
- SOC 2 Type I / Type II and SOC 3AICPA (BARR Advisory)
- SOC 2 Type I and Type II plus a SOC 3 general-use report · Audited by BARR Advisory, P.A. - SOC 3 examination completed May 2023
- ISO familyISO/IEC standards
- ISO/IEC 27001, ISO 27017, ISO 27018, ISO 22301, PCI DSS, ETSI 119/319 · Listed in the Trust Center, with reports available on access request
Licensing tier: certification-led, with the UK DIATF IDSP at medium and high confidence, the first-ever GDIC, ETSI, and the SOC 2 and SOC 3 set from BARR Advisory.
The compliance footprint is standards-led rather than jurisdiction-licensed: DIATF and GDIC anchor the UK and global positions, EGBA membership anchors the EU gaming relationship, and the underlying IDV/AML product serves regulated operators worldwide.
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Everything funnels through one integration. Document, biometric, liveness, age, AML, PoA, and non-doc checks ride the same connection, and the deeper Enterprise tooling (KYB, Travel Rule, transaction monitoring) plugs into the same dashboard.
The docs and sandbox let engineering start immediately, and the no-code flows shorten a basic go-live, but the calendar depends on the tier and on rule tuning.
Products & tools
One platform for the whole onboarding job: document plus biometric and liveness, age checks, AML screening across 11,000+ sources, proof of address, non-doc validation, KYB, Travel Rule, and transaction monitoring.
Identity Verification
Document plus selfie and liveness onboarding with age verification and proof of address.
- Document identity verification across 14,000 document types
- Passive and active liveness with face match, plus age verification from document DOB
- Sumsub ID reusable KYC included from the Basic tier, so a verified player can carry across products
- Document-free verification in 15+ countries via database validation
- 20 sec average verification with a document, 4.5 sec without
AML Screening
PEP, sanctions, and adverse-media screening across 11,000+ global sources with ongoing AML monitoring, added at the Compliance tier and extended with transaction monitoring and financial and non-financial monitoring at Enterprise.
- Screening across 11,000+ global sources for PEP, sanctions, and adverse media
- Ongoing AML monitoring that re-screens onboarded players against list changes
- Transaction monitoring, device intelligence, and risk scoring at the Enterprise tier
- Travel Rule support for crypto-facing operators, bundled at Enterprise
- Case management and review workflow behind the screening surface
KYB
Business verification (KYB) with beneficial-ownership checks and Travel Rule support for crypto-facing operators, both grouped in the Enterprise tier alongside non-doc verification and database validation.
- KYB with corporate document checks and beneficial-ownership screening
- Travel Rule messaging for VASP-to-VASP transfers, relevant to crypto casinos
- Non-doc verification and database validation at the Enterprise tier
- White-label and SSO available at Enterprise
- 50+ interface languages
Developer Platform
A REST API with iOS and Android SDKs, WebSDK, and no-code flows, documented at docs.sumsub.com.
- Developer hub at docs.sumsub.com with REST API reference
- Native iOS and Android SDKs plus WebSDK and no-code journey flows
- Reusable KYC passporting exposed to integrators as Sumsub ID
- Sumsub x SoftGamings integration, November 2024
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Sum and Substance Ltd, trading as Sumsub, was founded in 2015 by Andrew Sever (CEO), Peter Sever, Jacob Sever, and Vyacheslav Zholudev (CTO), and is headquartered in London at 30 St Mary Axe, with offices in Berlin (R&D), Miami, Singapore, and Dubai. Funding ran from a 2017 seed (Flint Capital) through a 2020 Series A (MetaQuotes) to a 2022 Series B from a corporate VC fund, about $36.6M in total. The core business is multi-industry IDV and AML across crypto, fintech, trading, and gaming, and gaming is one vertical inside it, with its own product lead (Kris Galloway, Head of iGaming Product). Revenue runs to about $85.6M ARR for 2024.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2015
Andrew Sever, Peter Sever, Jacob Sever, and Vyacheslav Zholudev found Sum and Substance Ltd (Sumsub) in London as an IDV and AML platform.
- 2017-2020
Raises a 2017 seed (Flint Capital) and a 2020 Series A (MetaQuotes), building the multi-industry IDV/AML product across crypto, fintech, and trading.
- 2022
Closes a multi-million-dollar Series B from a corporate VC fund, taking the total raise to about $36.6M.
- 2023
Completes the SOC 3 examination (BARR Advisory, May 2023) and puts revenue up about 50%, expanding into Miami, Singapore, and Dubai.
- 2024
Named the first IDV associate member of EGBA in June 2024, awarded the first-ever GDIC (AVID, ISO/IEC 29115, August 2024), added ETSI certifications, and placed a Leader in the debut Gartner MQ for Identity Verification.
- 2025
Named a Gartner MQ Leader for the second consecutive year, furthest in Completeness of Vision, and a Forrester Wave Leader for Identity Verification Solutions in Q3 2025.
- 2026
Joins the WEF Unicorn Community and is ranked #1 iGaming fraud-prevention vendor by Gambling IQ, both in January 2026.
Where they're pushing next
- iGaming, where EGBA membership and the Gambling IQ #1 ranking anchor a deepening vertical
- Crypto and Travel Rule compliance, served through the Enterprise tier
- Reusable identity via Sumsub ID, passporting verified players across an operator's products
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Sumsub vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
Pricing & terms
Sumsub publishes pricing. Ranges are below, and final terms are quoted per project.
Basic is $1.35/verification ($149/month min). Compliance is $1.85/verification ($299/month min). Enterprise is custom. Billed for successful verifications only, with a 14-day trial and 50 free checks.
Turnkey
Upgrades and downgrades are allowed at any time.
Path to launch
- 1Start in the sandbox
- 2Contact sales to scope the tier: Basic ($1.35) for onboarding, Compliance ($1.85) for AML screening and monitoring, or Enterprise for KYB, Travel Rule, and non-doc
- 3Clear the compliance and security review, mapping DIATF, GDIC, ETSI, and SOC coverage against your regulated markets
- 4Integrate via REST API, iOS and Android SDKs, WebSDK, or no-code flows
- 5Tune the verification rules to your risk appetite
- 6Go live and enable ongoing AML monitoring, transaction monitoring, and Travel Rule as your tier and markets require
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.