iDenfy Review
6.6/10Kaunas-based identity verification and AML vendor (iDenfy UAB, founded 2017) that is the pricing-transparency anchor of the segment: it publishes a fully itemized per-check schedule ($1.35 base, every add-on listed, a $0.55 enterprise floor) and bills only for approved checks, with nothing on its incident record, but carries no DIATF and no US gaming registration and exactly one named gambling operator (TOPsport) at a bootstrapped ~50-60-person scale.
Our read
A full check spread on one integration: document across 200+ countries, passive and active liveness, age, address, AML with PEP and adverse-media, KYB, plus phone, NFC, bank, email, SMS-OTP, criminal check, and proxy detection, with API, SDK, no-code, and white-label included at every tier, though all timings and accuracy are vendor-stated and the liveness engine is FaceTec-derived.
The weakest verified trail in the tier: no DIATF, no US gaming register, the SOC 2 Type II issuer un-named, and ISO 27001, iBeta (engine-derived through FaceTec), ETSI, and eIDAS all asserted with no published certificate or report number, a real gap against every DIATF-certified or PA-registered peer.
A full surface with no paywalling: REST API plus iOS and Android SDKs plus no-code KYC Theming and full white-label at the entry tier, a 14-day trial with 10 free checks, and a dense 2026 stream of European eID integrations plus Brazil CNH, with a 99.9% uptime SLA at Enterprise but no orchestration-canvas story.
Thin against the framing: exactly one named gambling operator on record, TOPsport (Lithuania, CEO-quoted case study, partnership since 2017, 89% pass rate), while the gambling page's actual on-page testimonial is MGID, an ad-tech company rather than a gaming operator, with zero iGaming trade press and zero gaming announcements in the 2026 newsroom.
Clean through and through: no breach, lawsuit, fine, or layoff on record, rare in a category full of BIPA settlements, founder-owned with no absorbed-parent risk, and G2 4.9 across 190 reviews, with the load-bearing con a ~50-60-person scale and concentration risk and no institutional war chest for a compliance-critical dependency.
Category pricing gold: the only tier-1 vendor publishing a fully itemized per-check schedule ($1.35 base, $0.55 enterprise floor, every add-on listed, liveness +$0.20, AML +$0.45, PoA +$0.90, manual review +$0.45) and pay-only-for-approved billing, so buyers can model cost before a sales call.
Methodology. Our own score, a weighted average of six dimensions, tilted toward verification coverage and compliance. Scored on the identity-verification weighting, where verification coverage leads at 0.22 and compliance and certifications follows at 0.20, so a category-gold commercials score and a clean record lift the read while the weakest verified certification trail in the tier and a one-operator gaming footprint pull it back to the middle of the field. Read the full methodology
- Radical pricing transparency: the only tier-1 IDV vendor publishing a full itemized per-check schedule, a $1.35 base check, every add-on listed, and a $0.55 enterprise floor, so a buyer can model cost before a sales call (pricing page, 2026-07-11).
- Pay only for approved verifications: failed, abandoned, and fraudulent attempts are free rather than billed per attempt, an unusual and buyer-favorable billing model stated as a standing feature.
- A genuinely clean record: no breach, lawsuit, regulatory fine, or layoff on public record (checked 2026-07-11), rare in a category full of BIPA settlements and breaches, and founder-owned with no absorbed-parent risk.
- All-tier feature parity: API, mobile SDKs, no-code flows, and full white-label are included even at the entry tier, extended by no-code KYC Theming (May 2026) and a dense 2026 stream of European eID integrations.
- The weakest verified compliance trail in the tier: no DIATF, no US gaming registration, and every infosec cert asserted rather than issuer-anchored, the SOC 2 Type II auditor is un-named, ISO 27001 has no published certificate, and the iBeta Level 2 claim is engine-derived through FaceTec, with no first-party iDenfy report.
- A thin gaming footprint against the framing: gambling pages exist, but exactly one named gambling operator is on record (TOPsport), the gambling page's actual on-page testimonial is from MGID, an ad-tech company and not a gaming operator, and the 2026 newsroom carries zero gaming announcements.
- No US gaming credibility despite the US push: iDenfy is not on the PA PGCB list, and the Delaware office (2024-11-29) targets fintech and crypto, with gaming outside its brief, so a US-regulated operator has no state-registered vendor trail to point to.
- Scale and concentration risk: a bootstrapped ~50-60-person vendor (EMIS reports 50 in 2025 against a press-kit 60+) carries compliance-critical infrastructure with no institutional backing, a different risk class than Sumsub, Jumio, or Socure for a critical dependency.
Small-to-mid operators and platforms that want transparent, model-able per-check pricing, pay-only-for-approved economics, fast European eID coverage, and an included KYB and AML monitoring bundle without enterprise-sales opacity.
US-regulated sportsbooks and casinos that need a state-registered vendor or a DIATF certificate, and very large operators that weight a deep-pocketed counterparty and audited financials heavily against a bootstrapped ~50-60-person vendor.
Markets & licensing
iDenfy's compliance picture is the weakest verified trail in the identity-verification tier, and the gap is not a missing gambling license (none exists for an IDV vendor) but the absence of any issuer-anchored anchor at all. There is no UK DIATF certification (re-confirmed no evidence 2026-07-11), which every other tier-1 IDV vendor holds, and no US state gaming registration, iDenfy is not on the PA PGCB certified or registered list, which is expected for an EU-centric vendor with no geolocation product. The infosec claims stack up on paper (SOC 2 Type II announced 2024-12-10, ISO/IEC 27001:2022, ETSI TS 119 461, eIDAS) but every one grades claimed only: the SOC 2 auditor is un-named, no ISO issuer certificate is published, and the iBeta Level 2 presentation-attack claim is engine-derived through FaceTec 3D (the party actually iBeta-certified) rather than a first-party iDenfy report. Enterprise-tier assurances (up to $500K cyber insurance under Lloyd's of London cover, a 99.9% uptime SLA, up to 8-year data retention) are real contract terms but not certifications.
iDenfy opened a Delaware office on 2024-11-29 and tied its SOC 2 Type II announcement to US-market expansion, but the target industries named were financial services and crypto trading, not gaming. There is no US state gaming registration on record and no PA PGCB entry, so a US-regulated sportsbook or casino that needs a named state-registered vendor has no trail to point to here despite the US strategy. Operators that need a PA PGCB or MGC supplier entry should look at the register-anchored specialists in this directory.
iDenfy holds no UK DIATF certification and no OfDIA register entry was found (re-confirmed 2026-07-11), which is a hard gap against Sumsub, Veriff, Jumio, Entrust, and IDnow, all of which are DIATF-certified or accredited. For a UK operator that treats DIATF as the entry ticket, that absence is decision-relevant, and the ETSI and eIDAS assertions are claimed only, which does not substitute for it.
- UK DIATFUnited Kingdom
- Not certified: no DIATF register entry or certification-body trail found · Re-confirmed no evidence 2026-07-11, a real gap against every DIATF-certified tier-1 IDV peer
- US state gaming registrationUnited States
- None: not on the PA PGCB certified or registered gaming service provider list, and no US state gaming vendor registration held · Expected for an EU-centric IDV vendor with no geolocation product. The Delaware office (2024-11-29) targets fintech and crypto
- SOC 2 Type IIAICPA (issuer un-named)
- Vendor-stated, announced tied to US-market expansion and the Delaware office · Announced 2024-12-10 (FinTech Alliance), auditor and issuer not named publicly, so claimed only
- ISO/IEC 27001:2022, ETSI TS 119 461, eIDASISO / ETSI / EU standards
- Asserted in the press kit as compliance positions · No issuer certificate, registrar, or report number published on-site, so all grade claimed only (2026-07-11)
- iBeta Level 2 (ISO/IEC 30107-3 PAD)iBeta Quality Assurance
- Presentation-attack detection asserted, but engine-derived through the FaceTec 3D liveness engine integrated in 2020 · FaceTec is the iBeta-certified party, no first-party iDenfy test report number surfaced, so claimed only
Licensing tier: No verified anchor of any kind: unlike the DIATF-certified and PA-registered peers, iDenfy carries no DIATF, no US gaming registration, and no issuer-anchored infosec certificate, and every cert on record (SOC 2 Type II, ISO 27001, iBeta Level 2, ETSI, eIDAS) is asserted with no published certificate, registrar, or report number, with the iBeta claim engine-derived through FaceTec.
The footprint is a compliance layer operators integrate, not a licensed operating jurisdiction: EU-based processing out of Lithuania, a US expansion aimed at fintech and crypto, and a general-purpose IDV/AML/KYB product sold across many verticals (2026-07-11).
No restricted-market list applies: iDenfy sells verification software and holds no gambling licenses, and its footprint is EU-first out of Kaunas with a 2024 Delaware office aimed at fintech and crypto (2026-07-12).
Platform & capabilities
The feature set: what's built in. Capabilities light up when present. Anything not shown isn't offered or isn't disclosed.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Everything funnels through one integration: a REST API for a custom build, native iOS and Android SDKs for embedded flows, or no-code onboarding journeys for teams without engineering time. Document, liveness, age, address, AML, and KYB checks ride the same connection, full white-label is included at every tier and extended by no-code KYC Theming (May 2026), and Enterprise adds a dedicated account manager, KYB and AML monitoring as standard, and a 99.9% uptime SLA. A 14-day trial with 10 free checks lets a team prove the flow before signing.
No firm vendor integration-time claim is published (2026-07-11). The public documentation, the no-code flows, and the 14-day free trial let engineering and product start immediately, so the real calendar depends on the check mix and rule tuning rather than a stated SLA.
Products & tools
One integration for the whole onboarding job: document verification across 200+ countries, passive or active liveness with face match, age and address checks, AML screening with ongoing monitoring, and KYB business verification, with API, SDKs, no-code, and full white-label included at every pricing tier.
Identity Verification & Onboarding
Document verification for ID documents from 200+ countries with AI auto-extraction and glare and blur detection, passive or active face liveness with matching, age verification from document DOB plus selfie, and address verification, delivered through API, mobile SDKs, and no-code flows with full white-label included at every tier.
- Document verification for any ID document from 200+ countries, language-agnostic with AI auto-extraction (vendor-stated)
- Passive or active face liveness with matching for onboarding and re-verification, cited within 15 seconds for re-authentication (vendor-stated)
- Age verification from document DOB plus selfie and liveness for operator age gating
- Address verification from a utility bill or other proof-of-address doc, PDF or image, cited under 30 seconds (vendor-stated)
- Liveness engine is FaceTec 3D, integrated 2020, which is the party iBeta-certified rather than iDenfy itself
AML Screening & Ongoing Monitoring
PEP, sanctions, and adverse-media screening with ongoing monitoring, priced as a per-check add-on instead of bundled into onboarding, and included as standard in the Enterprise tier alongside KYB.
- PEP, sanctions, and adverse-media screening with ongoing monitoring (vendor-stated)
- Priced transparently as a per-verification add-on at +$0.45 for sanctions and PEPs on top of the base check
- Ongoing AML monitoring included as standard in the Enterprise tier
- The TOPsport case study cites 5,000+ active users AML-monitored daily (vendor-stated)
- Criminal background check and proxy and IP detection available on the online-gaming stack
KYB Business Verification
A full business-verification product line with company data cross-matching and a Dynamic KYB Workflow, included as standard in the Enterprise tier, with no separate contract.
- KYB with corporate data cross-matching, a new system launched November 2024
- Dynamic KYB Workflow enhanced in 2026 (vendor newsroom)
- Bundled into the Enterprise tier at no separate line item (pricing page, 2026-07-11)
- Aimed at fintech, crypto, and B2B onboarding rather than a gaming-specific flow
- Sits alongside the IDV and AML product on one platform
Developer Platform & SDKs
A REST API with iOS and Android SDKs and no-code options, all included at every tier, with full white-label and a 14-day free trial that includes 10 free identity verification checks before any contract.
- REST API plus native iOS and Android SDKs plus no-code onboarding flows, included at every tier
- Full white-label at every tier, extended by a no-code KYC Theming feature launched May 2026
- 14-day free trial with 10 free identity verification checks before any contract (pricing page, 2026-07-11)
- A dense 2026 stream of European eID scheme integrations across Austria, Finland, Belgium, Estonia, Lithuania, Germany, and the Netherlands plus Brazil CNH
- 99.9% uptime SLA guarantee at the Enterprise tier
On the record
The history that matters: the milestones, the scale, the awards, and who runs it.
iDenfy UAB, a Lithuanian private limited company, was incorporated 2017-08-25 in Kaunas by Domantas Ciulde (CEO and co-founder), and is headquartered at Griciupio g. 7-212, Kaunas, with offices listed in Lithuania, the UK, and the US. The company is organically grown with no institutional venture round of note, funding is listed as not disclosed and trackers show no priced rounds, which makes it a bootstrapped, founder-owned counterpoint to the PE- and VC-backed field. The core business is general-purpose RegTech, KYC identity verification plus KYB business verification plus AML compliance, sold across fintech, banking, crypto, forex, lending, healthcare and insurance, and gaming, so gaming is one vertical among many rather than the core, and the 2026 news stream is dominated by banking and eID rather than betting. Revenue is registry-derived only, with EMIS citing net sales up about 60% in 2023, and no audited public financials exist. The seed record named a founding CTO (Gediminas Ratkevicius) who is no longer on the current leadership page, so the stable anchor is Ciulde as CEO and co-founder.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2017
iDenfy UAB is incorporated in Kaunas, Lithuania (2017-08-25) by Domantas Ciulde as an identity verification and AML platform, and the TOPsport betting partnership begins the same year.
- 2020
Integrates FaceTec 3D biometric liveness detection, the engine behind the later iBeta Level 2 presentation-attack claim.
- 2024
Launches a new KYB verification system with data cross-matching (November), opens a Delaware, USA office (2024-11-29) targeting financial services and crypto, and announces SOC 2 Type II tied to US-market expansion (2024-12-10).
- 2025
EMIS reports about 50 employees, and vendor and registry materials cite net sales up about 60% for 2023, with the company still bootstrapped and founder-owned.
- 2026
Ships a dense stream of European eID integrations (Austria, Finland, Belgium, Estonia, Lithuania, Germany, Netherlands) plus Brazil CNH, launches no-code KYC Theming (May) and a commission-based Partner Program, and wins G2 Summer 2026 badges including Best Digital Customer Onboarding, with zero gaming announcements in the newsroom.
Where they're pushing next
- US financial services and crypto, via the Delaware office (2024-11-29), rather than gaming
- European eID scheme coverage, a dense 2026 integration stream across seven-plus countries plus Brazil CNH
- KYB business verification and the Dynamic KYB Workflow, enhanced in 2026
Awards & recognition
Trust signals
The checks an operator runs before signing: incidents, enforcement, ownership, and longevity, from our research.
iDenfy vs alternatives
The same attributes, side by side, from our normalized provider set, useful for seeing where this vendor fits against its peers.
| Attribute | iDenfy | Sumsub | Shufti Pro | Veriff |
|---|---|---|---|---|
| Founded | 2017 | 2015 | 2017 | 2015 |
| Team | 55+ | 500+ | 177+ | — |
| US market | — | — | Available | Available |
| Pricing | Public | Public | Public | Not published |
| Country coverage | Document verification for ID… | Document-free verification in… | 240+ countries | 230+ countries |
| UK DIATF | Not certified | Certified IDSP | None | UK DIATF gamma |
The take: iDenfy is the pricing-transparency contrast in the tier: it publishes an even finer per-check schedule than Sumsub, itemizing every add-on and a $0.55 enterprise floor, and it bills only for approved checks, but its certification trail is the weakest in the field with no DIATF and every cert claimed only. Sumsub is the direct comparison, larger, DIATF-certified, and carrying named operators, while Shufti Pro is the other small published-price vendor but is PA-Certified with a named gaming client. Pick iDenfy when transparent, model-able pricing and pay-only-for-approved economics outweigh a register-anchored certification trail and a deep gaming roster.
Pricing & terms
iDenfy publishes pricing. Ranges are below, and final terms are quoted per project.
Pay-as-you-go $1.35/verification (min from $135/month). Enterprise from $0.55/verification (quote-only). Add-ons: sanctions and PEPs +$0.45, proof of address +$0.90, manual review +$0.45, 3D liveness +$0.20, IP proxy +$0.12, duplicate detection +$0.10, approved-only result +$0.50. Billed for approved verifications only, 14-day trial with 10 free checks (2026-07-11)
Turnkey
White-label
Support & account management
The service layer operators inherit: availability, the channels support runs on, and language coverage.
Frequently asked
The things operators actually ask before signing.
What does iDenfy actually cost per verification, all-in?+
iDenfy is the one tier-1 IDV vendor that lets you answer this from a public page. As of 2026-07-11 the pay-as-you-go base is $1.35 per verification with a minimum from $135/month, including ID, face match, liveness, full white-label, and API, SDK, and no-code access. Add-ons are itemized: sanctions and PEPs +$0.45, proof of address +$0.90, manual review +$0.45, 3D face liveness +$0.20, IP proxy risk +$0.12, face and document duplicate detection +$0.10, and approved-only result verification +$0.50. A gambling operator adding liveness, AML, proof of address, and manual review can model the all-in check cost directly. The Enterprise tier prices from a $0.55 per-verification floor (quote-only) and bundles KYB, AML monitoring, up to $500K cyber insurance, a 99.9% uptime SLA, up to 8-year data retention, and annual rollover of unused checks. Billing charges only for approved verifications, so failed and abandoned attempts are free, and a 14-day trial includes 10 free checks.
Which gambling operators use iDenfy, and how thin is the gaming footprint?+
Exactly one named gambling operator is on record with evidence: TOPsport, Lithuania's 20+ year betting operator, running retail locations plus an online casino and sportsbook, in partnership since 2017. The case study cites a vendor-stated 89% pass rate, 30% cost savings on AML, KYC, and screening automation, and 5,000+ active users AML-monitored daily, with TOPsport CEO Dainius Gulbinas quoted. The catch is that the gambling page's actual on-page customer testimonial is from MGID, a native-advertising and ad-tech company rather than a gaming operator, so it is not a gambling reference. There is no dedicated iGaming trade-press coverage, and the 2026 newsroom carries zero gaming announcements, so the gambling framing rests on one betting operator.
Does iDenfy hold any US state gaming registration or UK DIATF certification?+
No to both. iDenfy is not on the Pennsylvania PGCB certified or registered gaming service provider list and holds no US state gaming vendor registration, which is expected for an EU-centric vendor with no geolocation product but means there is no US-lens gaming trail despite the Delaware office (opened 2024-11-29, targeting fintech and crypto). It also holds no UK DIATF certification and no OfDIA register entry was found (re-confirmed 2026-07-11), a real gap against Sumsub, Veriff, Jumio, Entrust, and IDnow, all of which are DIATF-certified or accredited.
Are the SOC 2, ISO 27001, and iBeta claims independently certified?+
None of them is issuer-anchored, so treat them as claimed only. SOC 2 Type II was announced on 2024-12-10 tied to US-market expansion, but the auditor and issuer are not named publicly. ISO/IEC 27001:2022, ETSI TS 119 461, and eIDAS are asserted in the press kit with no issuer certificate, registrar, or report number published on-site. The iBeta Level 2 presentation-attack claim is engine-derived: iDenfy's liveness engine is FaceTec 3D (integrated 2020), and FaceTec is the party actually iBeta-certified, with no first-party iDenfy test report number surfaced. The one clean part of the trust picture is the incident record, no breach, lawsuit, fine, or layoff on record as of 2026-07-11.