MyAffiliates Review
7.2/10First in StatsDrone's tracker at 362 programs and an 18.63% share (Jan 2026 edition), with the live panels of Betsson Group Affiliates, Mozzart Affiliates, PAF Partners, and Lottoland running on its platform, MyAffiliates pairs 19 years of installed-base growth with the deepest published commission taxonomy in the category, then asks the buyer to chase a quote for every dollar figure and to contract with an operating entity its own legal documents never name.
Our read
The deepest published plan taxonomy in the category, five CPA types including country-specific and QCPA plus CPL, hybrid, and unlimited sub-affiliate tiers, held back because negative carryover is unaddressed publicly and payout execution stays on the operator's rails, so two of the questions a program manager asks first have no published answer.
Real-time multi-tier tracking, 20+ prebuilt reports with a plainly stated close-to-real-time cadence, a publicly documented XML API with a third-party open-source client, and AWS with a 99.9% uptime figure, on an XML-era architecture a buyer's developers will want to scope against a REST-native rival.
Two executed multi-brand migrations with dated cutovers (Betsson June 2023, MozzartBet August 2024, both from NetRefer) plus Connextra and Bannerflow ad serving, but no casino-platform connector catalog and no published timeline, so a switching buyer scopes the calendar from precedent instead of a commitment.
Fraud monitoring reports plus an audit system tracking account modifications with automated change notifications, and nothing beyond that anywhere, no pre-payout quarantine and no KYC tooling, which leaves fraud handling thinner than the rest of the platform.
First place in StatsDrone's January 2026 edition at 362 programs and 18.63%, four programs running on live panels including a Nasdaq-listed group's flagship, 19 years in market, and the same three principals across the record, the strongest installed-base case in the category.
The best commercial transparency of the quote-priced enterprise tier, a published setup-plus-monthly shape with no scaling fees and unlimited training bundled into 24/7 two-hemisphere support, capped hard because no number is published and the contracting entity cannot be identified from public documents.
Methodology. Our own score, a weighted average of six dimensions, tilted toward commission and tracking. Scored on the operator-platform scale, which puts the heaviest weight on the commission and payout engine at 0.22, spreads tracking, integrations, fraud, and scale between 0.18 and 0.16, and leaves commercials and support the lightest at 0.12. Read the full methodology
- The deepest published commission taxonomy in the category: three revenue-share forms, five CPA types including country-specific CPA and QCPA, CPL, hybrid plans, and unlimited sub-affiliate tiers, all on a public features page (2026-07-13).
- The strongest installed-base record in the category: first place in StatsDrone's January 2026 edition with 362 programs and an 18.63% share, up 157 programs in the 20 months from May 2024, on a vendor base of 300+ clients and 19 years in market.
- The migration destination of record for European multi-brand groups: Betsson Group completed its move from NetRefer in the first week of June 2023 on a published cutover schedule, and MozzartBet followed from the same platform on 2024-08-01 with its head of affiliates quoted on the switch.
- More is open before a sales call than with any quote-priced rival: the XML API is documented on a public wiki with an open-source client maintained by Deriv shipping against it, and the deal shape, a setup fee plus a fixed monthly with no scaling fees, is published even though the numbers are not.
- The operating entity behind the product is not named in its own legal documents, and the privacy policy routes personal data to Australia for processing, so a buyer cannot identify the contracting counterparty, the Malta company on the 2014 registry record or the unnamed Brisbane operation, before entering the sales process.
- No dollar figures anywhere: setup fee and monthly fee both wait for a quote, and no integration-timeline commitment is published either, so budgeting starts from the sales call.
- Negative carryover is not addressed on any public surface, and affiliate payouts stop at summaries and reporting, with execution left on the operator's own rails and no named PSP or crypto payout integrations.
- Zero US state-regulated operators on any surface. The installed-base leader does not contest the regulated US lane, and its US-facing presence is an offshore poker network's program.
A European, LatAm, or African multi-brand operator group that wants the category's most-installed platform, a commission taxonomy deep enough to price every market differently, and a vendor whose migration record is two dated cutovers executed for exactly that kind of group.
An operator building a US state-regulated program, a program that needs payout execution and PSP rails inside the platform, or a buyer whose legal team will not open negotiations before the contracting counterparty is identifiable from public documents.
Markets & licensing
No license register applies to affiliate software, so what stands in for one here is the trail a buyer can actually click. MyAffiliates has the best trail in the category: the affiliate panels of Betsson Group Affiliates, Mozzart Affiliates, PAF Partners, and Lottoland all run on the platform's own signin.php stack or carry a powered-by footer (2026-07-13), and StatsDrone, the independent installed-base tracker, put it first with 362 programs and an 18.63% share in its January 2026 edition. The geographic shape of that base is specific. It is European multi-brand groups, LatAm, Australia's home-market cluster, Africa, poker, and forex, with zero US state-regulated operators on any surface. The corporate side is the inverse of the footprint: MYAFFILIATES LIMITED exists on the Malta registry record (incorporated 2014, founder Steven Harris on the filing), but the product's own legal documents name no entity at all, and the privacy policy states that personal data is transferred to Australia and processed there.
Zero US state-regulated operators appear on any MyAffiliates surface, the client wall included. The platform's US-facing presence is the Winning Poker Network's offshore program, which sits on the testimonial roster. A buyer building a program for a state-licensed US book is shopping in the Income Access lane, and the installed-base crown does not change that.
Lottoland, operated by EU Lotto Ltd of Gibraltar under a UKGC license, runs its affiliate login on a MyAffiliates panel URL, so the platform is live behind a UK-facing regulated program today. There is no UK entity or certification to check on the vendor side, which is the normal posture for this category, and the assurance a UK buyer works from is the operator-side trail.
- Live program panelsOperator-side
- Betsson Group Affiliates, Mozzart Affiliates, PAF Partners, and Lottoland panels on the platform's signin.php stack or carrying a powered-by footer · On the operators' live panels (2026-07-13)
- StatsDrone installed-base trackerIndependent tracker
- 362 programs and an 18.63% share, first place, after a series of 205 (May 2024), 249 (Feb 2025), 263 (May 2025), 349 (Sept 2025) · January 2026 edition
- Company registry recordMalta
- MYAFFILIATES LIMITED, incorporated 2014-04-17, Vincenti Buildings, Valletta, founder Steven Harris in shareholder, director, and legal-representative roles · Malta registry record · dataset current through 2016
Licensing tier: The strongest footprint in the category next to the weakest counterparty paper. Before contracting, pin down which entity signs, the Malta company on the 2014 registry record or the unnamed Brisbane operation, and confirm the Australian data-processing terms fit your privacy obligations.
The Winning Poker Network moved its panel to a custom login during 2026 and stays on the roster through its own published testimonial.
No restricted-market posture applies. The installed base runs from regulated European groups to offshore poker and grey-market programs (2026).
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Integration runs through the XML API: reporting feeds affiliates can pull without logging in, connections into CRMs, payment gateways, and third-party tools, and bespoke endpoints on request. Tracking is multi-tier and multi-channel with postbacks and dynamic methods, ad serving connects through Connextra and Bannerflow, and the whole platform runs one umbrella account across a group's brands. Client relationships are direct operator engagements rather than platform-bundle deals.
No published claim. The setup fee explicitly covers integration and migration, and the executed record, Betsson's one-week June 2023 cutover and MozzartBet's August 2024 move, is the realistic calendar reference.
Products & tools
One operator platform whose center of gravity is the commission engine: flat, tiered, and progressive revenue share, five CPA variants including country-specific CPA and QCPA, CPL, and hybrid plans with unlimited sub-affiliate tiers. Around it sit multi-tier, multi-channel tracking with postbacks, 20+ prebuilt reports at a close-to-real-time cadence, an XML API documented on a public wiki, and an umbrella account that folds every brand in a group under one program.
Commission Plan Engine
The plan engine is where MyAffiliates publishes more granularity than anyone else in the category: revenue share in flat, tiered, and progressive forms, five CPA types including country-specific CPA and Qualified CPA paid only after defined player actions, CPL for verified sign-ups, hybrid structures combining all three, and sub-affiliation with no limit on tier depth.
- Revenue share as flat rate, tiered against performance milestones, and progressive over time or volume (2026-07-13)
- Five CPA types: standard, tiered, progressive, country-specific CPA, and Qualified CPA (QCPA) paid only after specific player actions
- CPL plans that pay for verified sign-ups instead of deposits
- Hybrid plans combining revenue share, CPA, and CPL into custom payout structures
- Unlimited sub-affiliate tiers with multi-level earnings from downstream partners
Tracking, Reporting & XML API
Multi-tier, multi-channel tracking with dynamic methods and postbacks, over 20 prebuilt reports plus fully customizable ones and custom report development on request, and an XML API that lets affiliates pull reports without logging in and connects CRMs, payment gateways, and third-party tools, all documented on a public Atlassian wiki.
- Multi-tier and multi-channel tracking, real-time, compatible with all media types (2026-07-13)
- Over 20 prebuilt reports spanning performance, conversion analytics, traffic sources, revenue attribution, fraud monitoring, and payout summaries
- Close-to-real-time reporting cadence, their own phrase for it
- Affiliate XML API access so partners pull reports without logging in, plus bespoke endpoints on request
- API feeds documented publicly on an Atlassian wiki, with an open-source Perl client maintained by Deriv shipping against them
Multi-Brand Programs & Migration
The pitch to groups: combine all gaming brands under one umbrella account, with the setup fee explicitly covering integration and migration. The proof is operator-side, two multi-brand groups executed dated migrations onto the platform from NetRefer in 2023 and 2024, and one named single-account brand management as the reason to switch.
- All of a group's gaming brands managed under one umbrella account (2026-07-13)
- Setup fee explicitly covers integration and migration where needed
- Betsson Group completed its migration from NetRefer in the first week of June 2023, with old tracking links expired 2023-06-01
- MozzartBet moved from NetRefer on 2024-08-01 and named single-account multi-brand management as a switch reason
- Platform available in Spanish and Portuguese (Brazil) since July 2023
The history
Sales decks get rewritten for every deal. A dated record doesn't.
Steven Harris started the business in Brisbane in 2007 and landed the first client in 2009, then opened the Malta office in 2015 to sit inside the European iGaming hub. Growth compounded quietly for a decade and a half: 100 clients by 2018, 200 by 2022, 300 by 2024, with the same three principals, Harris as founder and director, Courtney Miles as CTO since 2010, and Clémence Dujardin as group CEO, across the whole record. The scale proof arrived from outside in March 2025, when StatsDrone's tracking first placed MyAffiliates as the most-used affiliate software in iGaming, and the January 2026 edition extended the lead to 362 programs and an 18.63% share. The company is private with no parent and no published financials, so the installed-base series and the milestone counts are the record.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2007
Steven Harris founds the business in Brisbane, with the first client live in 2009.
- 2015
The Malta office opens, putting a team inside the European iGaming hub a year after MYAFFILIATES LIMITED's 2014 Malta incorporation.
- 2018
The client base reaches 100 programs.
- 2022
The client base reaches 200 programs.
- 2023
Betsson Group migrates its multi-brand affiliate program from NetRefer, completing the cutover in the first week of June, and the platform adds Spanish and Portuguese (Brazil) in July.
- 2024
MozzartBet moves from NetRefer on August 1, citing single-account multi-brand management, and the client base passes 300.
- 2025
StatsDrone data first places MyAffiliates as the most-used affiliate software in iGaming (March 17, ~16% of a 1,100-program sample), with the tracker's CEO John Wright quoted on the finding.
- 2026
The January StatsDrone edition extends the lead to 362 programs and an 18.63% share, 157 programs added in 20 months.
Where they're pushing next
- LatAm, backed by the Spanish and Portuguese (Brazil) platform languages added July 2023 and programs from Inkabet to Betcris on the roster
- Africa, where Mozzart, Betika, and LulaBet already run on the platform
- Australia, the home market, with a cluster of local bookmaker programs on the client wall
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
MyAffiliates vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | MyAffiliates | Income Access | NetRefer | Cellxpert |
|---|---|---|---|---|
| Founded | 2007 | 2002 | 2005 | 2008 |
| Team | — | 100+ | 61+ | 29+ |
| US market | — | Available | Available | — |
| Pricing | On request | On request | On request | On request |
| Programs tracked | 362 | 170 | 112 | 202 |
| Commission models | Flat | CPA | Straight | CPA |
| Sold bundled | None | Software | None | Standalone |
The take: Income Access owns the regulated US lane MyAffiliates never entered, NetRefer is the platform both of MyAffiliates' marquee migrations departed on dated cutovers, and Cellxpert shares the payout-execution gap while publishing an integration timeline MyAffiliates does not. Pick MyAffiliates for installed-base depth and commission granularity, and accept that every commercial number and the counterparty entity itself emerge only inside the sales process.
Pricing & terms
MyAffiliates quotes pricing per project. Here's how the model and the terms are structured.
Setup fee plus a fixed monthly subscription, with unlimited free training and support included
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Which affiliate programs actually run on MyAffiliates?+
Four run on their own live panels as of 2026-07-13: Betsson Group Affiliates, whose panel carries a Powered by MyAffiliates.com footer and covers Betsson, Betsafe, NordicBet, Inkabet, CasinoEuro, Jalla Casino, Rizk, and Guts, Mozzart Affiliates on the same footer class, PAF Partners on the platform's panel URL, and Lottoland, whose login runs on a MyAffiliates panel address. Beyond those, the vendor's clients page carries 40 attributed testimonials, including Catena Media, Webpals Group, the Winning Poker Network, Glitnor, and Enlabs Partners, and a roughly 200-logo wall with names like PointsBet Partners, Sazka Affiliates, Betcris, and Deriv.
Is MyAffiliates really the most-used affiliate platform in iGaming?+
By installed base, yes. StatsDrone, the independent tracker of affiliate program platforms, placed MyAffiliates first in its January 2026 edition with 362 programs and an 18.63% share, ahead of Affilka and Cellxpert. The series shows the lead being built, from 205 programs in May 2024 through 249, 263, and 349 to 362, which is 157 programs added in 20 months. StatsDrone first called it the most-used platform in March 2025. Most-used measures count of programs rather than revenue through the platform, but it is the one independent market-share series this category has.
What commission models can I run on it?+
The published taxonomy is the deepest in the category: revenue share in flat, tiered, and progressive forms, five CPA types including standard, tiered, progressive, country-specific CPA, and Qualified CPA that pays only after defined player actions, CPL plans for verified sign-ups, hybrid plans combining the three, and sub-affiliation with unlimited tier depth. The one gap is negative carryover, which no public surface addresses, so how negative months roll forward is a contract point. Program-side setups show per-operator configuration, Betsson's partners for example run tiered 25-45% revenue share plus a 10% one-tier referral layer.
What does MyAffiliates cost?+
Every number is quote-only, but the deal shape is published: an initial setup fee that covers integration and migration where needed, plus a fixed monthly fee with unlimited free training and support included and no additional fees for scaling up (2026-07-13). That is more commercial structure than Income Access or NetRefer publish, and still zero dollar figures. Budget through a sales conversation, and note that no integration-timeline commitment is published either.
Who am I contracting with, and where does my program data live?+
This is the platform's oddest gap. MYAFFILIATES LIMITED exists on the Malta registry record, incorporated 2014-04-17 with founder Steven Harris in shareholder and director roles, but no page on myaffiliates.com names a legal entity, registration number, or address, and the Brisbane operation's corporate name does not surface in ABN lookups. The privacy policy adds the operational fact: personal data is transferred to Australia and processed there. Practically, the contracting entity and the data-processing terms both get established during negotiations rather than from public documents, so put them early on the diligence list.
How does a migration onto MyAffiliates work?+
The setup fee explicitly covers integration and migration, and the executed record is the best reference. Betsson Group moved its multi-brand program from NetRefer in June 2023 on a published schedule, old tracking links expired June 1, the migration completed within the first week, and NetRefer system access terminated June 30. MozzartBet followed from the same platform on August 1, 2024, with affiliate-side confirmation of the change. No timeline claim is published, so scope your calendar against those precedents rather than a brochure number.
Does MyAffiliates work for a US state-regulated program?+
No. Zero US state-regulated operators appear on any MyAffiliates surface as of 2026-07-13, wall and testimonials included, and the platform's US-facing presence is the Winning Poker Network's offshore poker program. The installed base leans European multi-brand, LatAm, Australian, and African. An operator launching a program for a state-licensed US book should be looking at the vendors with live regulated-US footprints instead.