Scaleo Review
7.4/10A self-serve SaaS tracker sold across verticals from Prague, priced in EUR with operator plans from €1,600/mo and network plans from €600/mo, an iGaming module reporting GGR and NGR per player, a public API portal, roadmap, and status page, and a live Supabets panel on scaleo.app after a migration off Income Access.
Our read
- Metered pricing in EUR on both plan families: operator plans on brands and banner impressions (10M/mo on Scale, €100 per 1M over), network plans on conversions (30,000 to 80,000+ per month, €20 per 1,000 over), with unlimited clicks, commissions, affiliates, and seats throughout.
- A working client panel: Supabets links its affiliate login to supabets.scaleo.app, and its migration off Income Access moved the entire affiliate database, commission plans, creatives, and historical commission data with 0% data loss.
- The iGaming module treats operator economics as first-class data: per-player deposits, withdrawals, bonuses, bets, wins, GGR, and NGR, plus a funnel report across the click, registration, and deposit stages, included in both plan families.
- Docs and developer surfaces: a public API portal at developers.scaleo.io, a help center of about 140 articles, a public roadmap, a public status page, and 40 release notes.
- A full-access trial with no credit card, no setup fee, no forced contract (signup auto-accepts the ToS, a signed contract comes on request), cancellation anytime, and 24/7 email and chat support on a 24-hour or 6-hour response SLA by plan.
- Negative carryover and NGR-adjustment behavior sit outside the Advanced Commission Constructor's CPA, RevShare, hybrid, and progressive tiers.
- The iGaming base is thin: Supabets is the only operator program, and the other 20 on the platform skew network-side.
- The operator floor is €1,600/mo with extra brands at €500/mo each.
An operator or network that wants the full cost on the table before talking to sales, self-serve onboarding with a no-card trial, and player-level NGR and GGR reporting from a metered SaaS.
Enterprise programs shopping for a large iGaming peer base or a casino-platform connector catalog.
Markets & licensing
Scaleo is a Prague-built affiliate platform that shipped in 2018 and sells across verticals, gambling among them. The agreement runs under Czech law with exclusive Czech jurisdiction, accepted at signup, and a signed contract comes on request. Supabets, a South African sportsbook and gaming operator, points its affiliate login at supabets.scaleo.app, a panel on Scaleo's application domain.
The platform sells globally as self-serve SaaS, so a US-facing program weighs product, terms, and the Czech contracting entity rather than approvals. The one operator program on the platform runs in South Africa.
The diligence a UK buyer runs here is contractual, since Czech law and exclusive Czech jurisdiction govern the agreement, and the currency of account is defined in USD in the ToS.
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Licensing tier: not applicable, since affiliate software is not a licensable activity.
Scaleo is a self-serve SaaS sold globally across verticals, from iGaming to finance, e-commerce, COD, and marketplaces.
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
The complete API and webhooks ship in every plan and the catalog counts 100+ apps and integrations, but there is no casino-platform connector catalog, so an operator wires its own event feed over postbacks or the API. Vendor engineers run migrations end to end under a lossless, no-downtime guarantee.
The SaaS account itself starts in minutes, the operator-side event-feed work is scoped per project, and a self-serve migration guide exists alongside the engineer-run path.
Products & tools
One metered SaaS in two editions: a Brand and Operator platform with a dedicated iGaming module that reports per-player GGR and NGR, and an Affiliate Network platform metered on conversions. Both carry the Advanced Commission Constructor, Anti-Fraud Logic, full white-labeling, and a complete API with webhooks.
iGaming Module
The vertical layer that makes a cross-vertical tracker usable for a gambling program: a funnel report following the player from click through registration to deposit, and KPI and player reports carrying per-player deposits, withdrawals, bonuses, bets, wins, GGR, and NGR, included in both plan families.
- Funnel report across the click, registration, and deposit stages with per-stage optimization
- Player-level totals for deposits, withdrawals, bonuses, bets, wins, GGR, and NGR
- Included in both the Brand and Operator and the Affiliate Network plan families
- Real-time reporting across 30+ data points with multi-currency support
Anti-Fraud Logic
The core tracking stack: postback (S2S), cookie-based, mobile app, impressions, promo-code, and QR-code tracking on dedicated tracking domains, with Anti-Fraud Logic flagging multi-accounting and fraud traffic in real time on every plan.
- Postback (S2S), cookie, mobile app, impressions, promo-code, and QR-code tracking, with event tracking on the network Custom plan
- Default tracking domains on the <company>.scaletrk.com pattern, with custom trk., go., or track. subdomains
- Anti-Fraud Logic in every plan: automated flagging of multiple accounts and fraud traffic with real-time identification and action
- Fraud report and traffic logs inside the reporting stack
- Unlimited clicks on every plan, with banner impressions as the second meter on the operator side
Developer Portal
The self-service layer around the product: a public API portal, about 140 help-center articles, a public roadmap and status page, and the AffPanel mobile app, with full white-labeling and a branded app on demand.
- Public API portal at developers.scaleo.io, complete API and webhooks included in all plans
- About 140 help-center articles across 12 categories, with Offers & Tracking at 30 and Advertiser Integrations at 23
- Public roadmap at roadmap.scaleo.io and public status page at status.scaleo.io
- 40 release-note articles
- AffPanel on the App Store, with a branded mobile app on demand for an additional fee
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
The Scaleo product shipped in 2018, with executives Denis Lefter (since 2015) and Alex Zelenskij (since 2008). The company is founder-held with no funding and no M&A events, and it grew a cross-vertical tracker business, finance, e-commerce, COD, and marketplaces alongside iGaming, on content-led marketing. The product carries a public roadmap, a status page, and 40 release-note articles, and the flagship iGaming client is Supabets, live on Scaleo's application domain after a migration off Income Access.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2006
Scaleo Solutions s.r.o. is incorporated in Prague, the entity later reused for the affiliate platform.
- 2018
The Scaleo affiliate platform ships, a self-serve SaaS tracker sold across iGaming, finance, e-commerce, COD, and marketplace verticals.
Where they're pushing next
- iGaming, the dedicated vertical with the module included in both plan families
- Finance (MT4/5 and crypto), e-commerce, COD, and marketplaces, the other verticals on the platform
- Network-side programs, where most of the installed base sits
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Scaleo vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
| Attribute | Scaleo | Alanbase | Intelitics |
|---|---|---|---|
| Founded | 2018 | 2022 | 2015 |
| Team | — | — | 13+ |
| US market | — | — | Available |
| Pricing | Public | Public | Public |
| Commission models | CPA | CPA | None |
| Sold bundled | None | None | None |
Pricing & terms
Scaleo publishes pricing. Ranges are below, and final terms are quoted per project.
Flat SaaS subscription metered by volume: brands and banner impressions on the operator family, conversions and impressions on the network family, with tracking continuing past the cap against overdraft fees rather than stopping
Turnkey
The commercial posture is self-serve: a free trial with full access and no credit card, no setup fee, cancellation anytime with service through the end of the billing cycle, and card payment monthly with wire transfer for semi-annual or annual terms. Subscription fees are non-refundable except on Provider-fault termination, and the ToS defines all amounts in USD with EUR invoices converted at ECB reference rates.
Path to launch
- 1Start self-serve: open the free trial with full access and no credit card, or book a demo if you want the walkthrough first
- 2Pick the plan family that matches your model, Brand and Operator from €1,600/mo for running your own program, Affiliate Network from €600/mo for reselling offers across advertisers
- 3Wire the tracking: postbacks or API events from your platform, a custom tracking domain in place of the default <company>.scaletrk.com, and white-labeling on your own application domain
- 4Migrate the incumbent program: Scaleo's engineers move the affiliate database, commission plans, creatives, and history under a lossless, no-downtime guarantee, or the self-serve migration guide covers a DIY move
- 5Build the commercial layer: commission tiers in the constructor, sub-affiliate rules, and the invoicing automation your finance team will run payouts through
- 6Request the full overdraft fee list, the charges that keep tracking running past the plan cap
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.