Scaleo Review
7.4/10The price-transparency lead of the SaaS-tracker segment: full published EUR tables on both plan families with the meter unit and overage rate named, operator plans from €1,600/mo and network plans from €600/mo, a public API portal, roadmap, and status page, and the segment's cleanest client trail, a live Supabets panel on scaleo.app after a named migration off Income Access, set against a visible iGaming base of 20 StatsDrone-listed programs and commission math beyond tiers that only a demo will document.
Our read
Full EUR tables on both plan families with meter units and overage rates, a no-card trial, no published setup fee, no forced contract, and 24/7 support on a 24-hour or 6-hour SLA, the top of the segment on this axis, held off higher by the on-request overdraft fee list and the USD currency-of-account clause in the ToS.
The Advanced Commission Constructor covers CPA, RevShare, hybrid, progressive tiers, and sub-affiliates, and invoicing automation handles payouts, but carryover and NGR-adjustment behavior is publicly undocumented and the payout rails stop at invoice level with no named PSP or crypto partners.
Postback, cookie, mobile app, impressions, promo-code, and QR-code tracking with real-time reports across 30+ data points, publicly documented tracking-domain architecture, and event tracking on the network Custom plan, a strong stack for the segment.
Complete API and webhooks in every plan behind a public docs portal, roadmap, and status page, plus 100+ apps and integrations in the catalog, docked because there is no casino-platform connector catalog and the operator's event feed is self-integrated.
Anti-Fraud Logic runs in every plan with real-time flagging of multi-accounting and fraud traffic plus a fraud report and traffic logs, but marketing-compliance and KYC tooling is absent, so regulatory screening stays the operator's job.
Eight years in market, 1,000+ companies cross-vertical, and a live Supabets panel trail, set against 20 StatsDrone-listed programs, an installed iGaming base an order of magnitude below the category leaders, and no exhibitor or organizer-side award footprint.
Methodology. Our own score, a weighted average of six dimensions, tilted toward commercial transparency and commission. Scored on the SaaS tracker scale, where commercial transparency and support leads at 0.24 and the commission engine follows at 0.20, a weighting built for self-serve vendors that win or lose on what they publish. Read the full methodology
- The fullest published pricing in the category: both plan families carry EUR tables with the meter unit named, operator plans metered on brands and banner impressions (10M/mo on Scale, €100 per 1M over), network plans on conversions (30,000 to 80,000+ per month, €20 per 1,000 over), and unlimited clicks, commissions, affiliates, and seats throughout (Jul 2026).
- A working client panel most rivals cannot show: Supabets links its affiliate login to supabets.scaleo.app, and the vendor's case study names Marc Riddle, Head of Affiliates, on a migration off Income Access that moved the entire affiliate database, commission plans, creatives, and historical commission data with 0% data loss.
- The iGaming module treats operator economics as first-class data: per-player deposits, withdrawals, bonuses, bets, wins, GGR, and NGR, plus a funnel report across the click, registration, and deposit stages, included in both plan families.
- The most open delivery surface in the segment: a public API portal at developers.scaleo.io, a help center of about 140 articles, a public roadmap, a public status page, and 40 release notes showing active development (Jul 2026).
- Buyer-friendly terms end to end: a full-access trial with no credit card, no published setup fee, no forced contract (signup auto-accepts the ToS, a signed contract comes on request), cancellation anytime, and 24/7 email and chat support on a 24-hour or 6-hour response SLA by plan.
- Negative carryover and NGR-adjustment behavior appear nowhere in the public feature set, and that math decides real money on an iGaming deal, so make sales walk you through it deal type by deal type before you sign.
- The visible iGaming base is thin: 20 programs on the StatsDrone tracker against the hundreds behind the segment's operator-platform leaders, one named operator, no exhibitor footprint at SiGMA, SBC, or iGB, and no industry award on any organizer's page (Jul 2026).
- The operator floor of €1,600/mo is the highest published entry price in the SaaS-tracker segment, extra brands add €500/mo each, only two overage rates are published with the full overdraft fee list available on request, and the ToS defines the agreement's amounts in USD with EUR invoices converted at ECB reference rates, a detail to settle at signature.
An operator or network that wants the full cost on the table before talking to sales, self-serve onboarding with a no-card trial, and player-level NGR and GGR reporting from a metered SaaS, with vendor engineers moving the incumbent program under a lossless guarantee.
Enterprise programs shopping for a large visible iGaming peer base, a conference and awards footprint on the organizers' own pages, or a casino-platform connector catalog, none of which Scaleo can show today.
Markets & licensing
Scaleo has no license register to check because affiliate software is not a licensable activity, so what counts here is corporate and behavioral. The corporate side is strong: the current terms of service name Scaleo Solutions s.r.o., ID No. 276 34 051, V přístavu 1585/10, Prague 7, file C 120368 at the Municipal Court in Prague, and the Czech registry mirrors it with executives Denis Lefter (since 2015) and Alex Zelenskij (since 2008) and four named shareholders. The agreement runs under Czech law with exclusive Czech jurisdiction, accepted automatically at signup, with a signed contract available on request. The behavioral anchor is the segment's cleanest: Supabets, a South African sportsbook and gaming operator, points its affiliate login at supabets.scaleo.app, a panel on Scaleo's application domain, and the independent StatsDrone tracker lists 20 programs on the platform (Jul 2026). The entity itself dates to 2006-12-08 and was reused for the product, which shipped in 2018.
No US-regulated operator runs on Scaleo on any trail we can check, and there is no register for affiliate software a US buyer could look up either way. The platform sells globally as self-serve SaaS, so a US-facing program weighs product, terms, and the Czech contracting entity rather than approvals. The hardest operator evidence sits in South Africa.
Nothing blocks a UK program from running on Scaleo, and nothing anchors one either: there is no UK client anywhere and no UKGC-adjacent registration exists for this software class. The diligence a UK buyer runs here is contractual, since Czech law and exclusive Czech jurisdiction govern the agreement, and the currency of account is defined in USD in the ToS.
- Czech Commercial Register, file C 120368Czech Republic
- Scaleo Solutions s.r.o., IČO 27634051, VAT CZ27634051, registered at V přístavu 1585/10, Prague 7, with executives Denis Lefter (since 2015) and Alex Zelenskij (since 2008) and shareholders Zelenskij, Lefter, Pavlo Zelenskyi, and Artour Asatridis · Quoted verbatim in the current ToS and mirrored by the registry (Jul 2026)
Licensing tier: Nothing here is licensable, so the check a buyer can actually run is entity plus trail: the s.r.o. in the Prague register matches the ToS word for word, and the flagship client's login button resolves to a Scaleo-hosted panel. The platform domains, <client>.scaleo.app for panels and <client>.scaletrk.com for tracking, make reading that trail a two-minute job before contracting.
Most Scaleo deployments run fully white-labeled on custom domains, so the publicly countable base understates the installed one. The 20 programs on the independent StatsDrone tracker and the further live scaleo.app panels (topsmartlink, rollintastic, bdcash1, qima, cpabestlead) are the visible floor.
No restricted-market list applies: Scaleo is a self-serve SaaS sold globally across verticals, from iGaming to finance, e-commerce, COD, and marketplaces (2026).
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
The complete API and webhooks ship in every plan and the catalog counts 100+ apps and integrations, but there is no casino-platform connector catalog, so an operator wires its own event feed over postbacks or the API. The self-integrate model is offset by the heaviest public delivery surface in the segment and by vendor engineers who run migrations end to end under a lossless, no-downtime guarantee.
No integration-time figure is published. The SaaS account itself starts in minutes, the operator-side event-feed work is scoped per project, and a self-serve migration guide exists alongside the engineer-run path.
Products & tools
One metered SaaS in two editions: a Brand and Operator platform with a dedicated iGaming module that reports per-player GGR and NGR, and an Affiliate Network platform metered on conversions. Both carry the Advanced Commission Constructor, Anti-Fraud Logic, full white-labeling, and a complete API with webhooks, delivered behind the most public docs, roadmap, and status surface in the segment.
iGaming Module
The vertical layer that makes a cross-vertical tracker usable for a gambling program: a funnel report following the player from click through registration to deposit, and KPI and player reports carrying per-player deposits, withdrawals, bonuses, bets, wins, GGR, and NGR, included as a named line item in both plan families.
- Funnel report across the click, registration, and deposit stages with per-stage optimization
- Player-level totals for deposits, withdrawals, bonuses, bets, wins, GGR, and NGR
- Included in both the Brand and Operator and the Affiliate Network plan families (pricing matrix, 2026-07-13)
- Real-time reporting across 30+ data points with multi-currency support
- Scaleo calls itself "the only affiliate software on the market with full data visualization" (Jul 2026)
Tracking & Anti-Fraud Engine
The core tracking stack: postback (S2S), cookie-based, mobile app, impressions, promo-code, and QR-code tracking on dedicated tracking domains, with Anti-Fraud Logic flagging multi-accounting and fraud traffic in real time on every plan.
- Postback (S2S), cookie, mobile app, impressions, promo-code, and QR-code tracking, with event tracking on the network Custom plan
- Default tracking domains on the <company>.scaletrk.com pattern, custom trk., go., or track. subdomains recommended in the public docs
- Anti-Fraud Logic in every plan: automated flagging of multiple accounts and fraud traffic with real-time identification and action
- Fraud report and traffic logs inside the reporting stack, with a dedicated help-center category on the module
- Unlimited clicks on every plan, with banner impressions as the second meter on the operator side
Public Delivery Surface
The most open delivery surface in the segment: a public API portal with no login, a help center of about 140 articles, a public roadmap, a public status page, and the AffPanel mobile app, with full white-labeling and a branded mobile app on demand.
- Public API portal at developers.scaleo.io, complete API and webhooks included in all plans
- About 140 help-center articles across 12 categories, with Offers & Tracking at 30 and Advertiser Integrations at 23 (Jul 2026)
- Public roadmap at roadmap.scaleo.io and public status page at status.scaleo.io
- 40 release-note articles published, an active-development signal
- AffPanel on the App Store, with a branded mobile app on demand for an additional fee
The history
Sales decks get rewritten for every deal. A dated record doesn't.
The Scaleo product shipped in 2018 on an older vehicle: Scaleo Solutions s.r.o. was incorporated in Prague on 2006-12-08 and reused for the platform, with executives Denis Lefter (registered since 2015) and Alex Zelenskij (since 2008) and four named shareholders in the Czech Commercial Register. The company is founder-held with no funding and no M&A events at all, and it grew a cross-vertical tracker business, finance, e-commerce, COD, and marketplaces alongside iGaming, on content-led marketing rather than the conference circuit, with no exhibitor footprint at SiGMA, SBC, or iGB. The development signal is unusually public for the size: a roadmap, a status page, and 40 release-note articles, and the flagship iGaming proof is the Supabets program running live on Scaleo's own application domain after a named migration off Income Access.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2006
Scaleo Solutions s.r.o. is incorporated in Prague on 2006-12-08, the entity later reused for the affiliate platform.
- 2018
The Scaleo affiliate platform ships, a self-serve SaaS tracker sold across iGaming, finance, e-commerce, COD, and marketplace verticals.
- 2026
Supabets runs live on supabets.scaleo.app, linked from the operator's own partner page after a migration off Income Access that moved the full affiliate database, commission plans, creatives, and history (2026-07-13).
Where they're pushing next
- iGaming, the dedicated vertical with the module included in both plan families
- Finance (MT4/5 and crypto), e-commerce, COD, and marketplaces, the other named verticals
- Network-side programs, where most of the visible installed base sits
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Scaleo vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | Scaleo | Alanbase | Intelitics |
|---|---|---|---|
| Founded | 2018 | 2022 | 2015 |
| Team | — | — | 13+ |
| US market | — | — | Available |
| Pricing | Public | Public | Public |
| Programs tracked | 20 | 20 | 6 |
| Commission models | CPA | CPA | None documented publicly |
| Sold bundled | None | None | None |
The take: Among the SaaS trackers, Scaleo is the transparency pick: the fullest published tables in the segment, the only named operator migration win, and the deepest public docs, carried by the segment's highest published operator floor at €1,600/mo. Alanbase undercuts it commercially but its Estonian OÜ sits in liquidation per the registry (notice 2026-03-11), and Intelitics brings iGB 2024 shortlist visibility with a different market lean. Pick Scaleo when knowing every cost up front and a proven migration path outweigh the thin visible iGaming base.
Pricing & terms
Scaleo publishes pricing. Ranges are below, and final terms are quoted per project.
Flat SaaS subscription metered by volume: brands and banner impressions on the operator family, conversions and impressions on the network family, with tracking continuing past the cap against overdraft fees rather than stopping
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
What does Scaleo cost for an iGaming operator?+
The Brand and Operator plans start at €1,600/mo (Scale) and €2,400/mo (Custom), each covering one integrated brand with additional brands at €500/mo. Scale is metered at 10M banner impressions per month with a €100 per 1M overage, Custom is tailored, and clicks, commissions, affiliates, and seats are unlimited on both. Support SLA is 24 hours on Scale and 6 hours on Custom, annual billing saves up to 15%, and the €600 tiers you may see on the same pricing page belong to the separate Affiliate Network family (Jul 2026).
Why are there two price lists, and which applies to me?+
The pricing page carries two plan families under two tabs. Brand and Operator plans (from €1,600/mo) are for a company running its own affiliate program around its own brands, metered on brands and banner impressions. Affiliate Network plans (Professional €600/mo at 30,000 conversions, Enterprise €800/mo at 40,000, Custom from €1,200/mo at 80,000+, all with a €20 per 1,000 conversion overage) are for networks reselling offers across advertisers. If you operate a casino or sportsbook, the €1,600 family is your entry price.
Can Scaleo migrate a program off Income Access or another platform?+
Yes, and it has the named precedent: Supabets moved off Income Access with the entire affiliate database, commission plans, creatives, and historical commission data transferred at 0% data loss, and the program now runs live at supabets.scaleo.app. The vendor's standing offer is that its engineers migrate from any platform with a lossless, no-downtime guarantee, and a self-serve migration guide exists for teams that prefer to run the move themselves (Jul 2026).
Which programs actually run on Scaleo?+
The one named operator is Supabets, whose affiliate login points at a Scaleo-hosted panel. The independent StatsDrone tracker lists 20 programs on the platform (Jul 2026), names like Bluechip Partners, Fanteam Affiliates, and Lucky.me Affiliates, most of them network-side. The platform counts 1,000+ companies across all its verticals, and because most deployments are fully white-labeled on custom domains, the public iGaming count is a floor rather than the base.
How deep is the iGaming reporting?+
Player-level. The iGaming module, included in both plan families, reports per-player deposits, withdrawals, bonuses, bets, wins, GGR, and NGR, and adds a funnel report across the click, registration, and deposit stages. The general reporting layer runs in real time across 30+ data points with multi-currency support, and conversion adjustments ride the network plans (Jul 2026).
What are the trial, contract, and cancellation terms?+
The trial is free with full access and no credit card, and no duration is published anywhere. No signed contract is required by default, signup auto-accepts the ToS and the vendor will sign a contract on request. You can cancel anytime with service active until the end of the billing cycle, subscription fees are non-refundable except on Provider-fault termination, payment is by card monthly with wire transfer available for semi-annual or annual terms, and the agreement runs under Czech law with amounts defined in USD and EUR invoices converted at ECB reference rates (Jul 2026).