Intelitics Review
6.5/10Intelitics powers the Fanatics Betting & Gaming performance marketing program across 22 regulated states, keeps PlayStar's New Jersey partner platform running, prices from $2,500 a month on click and monthly-tracked-user meters, and tracks partners without administering their CPA and RevShare plans.
Our read
- Cookieless tracking with no PII collected: install, registration, and deposit events, dashboards that refresh in minutes, and telemetry of 15M+ clicks a day and 2B+ transactions a year.
- Pricing with real meter units: Starter from $2,500 a month for up to 500K clicks and 7K MTUs, Pro from $5,000 for up to 1M clicks and 15K MTUs, and a Customer Success Manager from Pro.
- No commission engine: no CPA, RevShare, or hybrid plan configuration, no negative carryover handling, and no affiliate payout rails.
- The headline capability is Enterprise-only: predictive LTV requires the custom tier, the $2,500 and $5,000 floors buy tracking and reporting, overage rates come from sales, and there is no trial.
- No fraud tooling: no duplicate-player detection, no proxy or VPN screening, and no risk scoring.
- Heavy customization or a complex program migration leans on a team of about 13 at the segment's highest entry price, and technical docs open only after sales contact.
US-facing operators running partner programs across regulated states that want state-level attribution, cookieless tracking, and predictive LTV.
Programs that live on classic CPA, RevShare, and hybrid plan administration with negative carryover and affiliate payout rails, or budget buyers who need the AI layer, which sits above the $2,500 and $5,000 floors on a custom Enterprise quote.
Markets & licensing
Intelitics sells measurement into US-regulated betting, state by state: New Jersey, Maryland, Colorado, and the 22 states the Fanatics program covers. Outside the US it reaches Aspers Casino in the UK and KingMakers in Nigeria.
The US map is the whole story: a live NJ partner platform for PlayStar, Maryland and Colorado deals with Crab Sports and Novig, and the Fanatics program across 22 states that ran through an NFL season before its March 4, 2025 announcement. State-level segmentation in the reporting layer is built for exactly this map. An operator planning a multi-state US program is the buyer this vendor was shaped for.
The UK footprint is Aspers Casino, a December 2022 deal, with no UK-specific product behind it. Nothing about the go-to-market is aimed at UKGC operators the way the entire company is aimed at US states.
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Other programs on the platform include Betglobal Partners, Crab Sports Affiliates, KingMakers, Lead Chiefs, and Raketech.
Intelitics is a measurement vendor to operators, and its footprint is regulated-state US plus locally licensed operators abroad.
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Intelitics sits on top of the operator's data rather than inside a casino platform. Pre-built first-party ingestion exists for GiG, Playtech, and White Hat Gaming platforms, hundreds of paid media and social connectors cover Meta, Google, and TikTok out of the box, and everything else arrives through push and pull APIs, S3 buckets, SQL, or flat files. Data pushes back out to external systems start at the Pro tier, and the attribution models run on whatever lands in the warehouse.
Under 30 days typical, with most customers seeing significant impact in 90 days or less.
Products & tools
Cookieless partner tracking with install, registration, and deposit events at its base, program mechanics from creative hosting to bonus-code tracking across three tiers, and an attribution layer that picks between incrementality, predictive LTV, MTA, and MMM models, with the predictive LTV capability reserved for the Enterprise tier.
Cookieless Partner Tracking
Real-time event tracking built on cookieless tracking IDs that collect no personally identifiable information, covering install, registration, and deposit conversion events with dynamic UTM variables in every link, dashboards that refresh in minutes, and platform telemetry of 15M+ clicks a day and 2B+ transactions a year.
- Cookieless tracking IDs operating without collecting PII
- Install, registration, and deposit conversion events with dynamic UTM variables in tracking links
- Dashboards refreshing in minutes across every tier
- Telemetry of 15M+ clicks a day and 2B+ transactions a year
- State-level and region-level segmentation built for US-regulated reporting
- End-to-end encryption in transit and at rest
Attribution
Automatic model selection across incrementality, predictive LTV, MTA, and MMM frameworks, with predictive lifetime value delivered within 72 hours of player acquisition, cohort dashboards with retention curves, and player-level insight down to individual campaigns, offers, and Discord posts.
- Automatic selection across incrementality, predictive LTV, MTA, and MMM measurement frameworks
- Predictive LTV within 72 hours of player acquisition
- Cohort dashboards with retention curves
- Player-level insight down to individual campaigns, offers, and Discord posts
Partner Program
The program-operations layer spread across the three tiers: creative asset hosting, custom campaign terms with partner cost tracking, self-serve affiliate accounts for links and creatives, bonus-code tracking and programmatic cost integration from Pro, and partner vanity URLs plus unlimited custom reporting on Enterprise.
- Creative asset hosting with self-serve affiliate accounts for links, creatives, and performance
- Custom campaign terms and partner cost tracking on every tier
- Bonus-code tracking and programmatic partner cost integration from the Pro tier
- Partner vanity URLs and unlimited custom reporting on Enterprise
The history
Longevity in this industry usually comes with a change of owner somewhere in it.
Intelitics started in 2015 and has run for 11 years without a funding event, an acquisition, or a leadership change. Allan Stone leads as co-founder CEO, adQuadrant founders Warren and Arjun Jolly sit on the board, and the headquarters is Costa Mesa, California. The company both runs operator partner programs, PlayStar's and Fanatics' among them, and sells the attribution layer over them, and its deal history reads as a tour of regulated-state launches: New Jersey in 2021, Maryland and Colorado in 2023, and the 22-state Fanatics program announced in March 2025 after it had already carried an NFL season.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2015
Intelitics incorporates in Delaware.
- 2021
PlayStar picks Intelitics ahead of its New Jersey debut (announced November 2021), and the partner platform it launched is still live.
- 2022
Lottery.com's LotteryLink (April), a GiG partnership extension (October), and Aspers Casino (December) land in one year.
- 2023
The regulated-state run: Crab Sports for Maryland user acquisition (April 11), LuckyBet (April 18), OceanBet (July 19), and Novig for Colorado and additional markets (November 22).
- 2024
A double shortlist at the iGB Affiliate Awards, in Best Tech for Affiliates and Best Tech for Affiliate Programmes, following a 2023 appearance in the latter category.
- 2025
Fanatics Betting & Gaming names Intelitics for its Performance Marketing Partner Program, across 22 states, after the platform had already carried the program through the 2024/25 NFL season.
Where they're pushing next
- New US states as regulated online betting expands, the lane every deal already sits in
- Africa-facing operators, where KingMakers already runs on the platform
- Downmarket reach for the AI layer, if predictive LTV ever moves below the Enterprise tier
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Intelitics vs alternatives
Most buyers in this market shortlist three or four vendors long before they take a single sales call.
Pricing & terms
Intelitics publishes pricing. Ranges are below, and final terms are quoted per project.
Flat monthly SaaS metered on clicks plus monthly tracked users, with both prices reading as floors and setup plus user training included at every tier
Turnkey
Starter runs from $2,500 a month covering up to 500K clicks and 7K monthly tracked users, Pro from $5,000 covering up to 1M clicks and 15K MTUs, and Enterprise is custom, all with initial setup and user training included. Both prices are floors, and sales quotes the overage rates and defines what counts as a monthly tracked user. Predictive LTV sits on Enterprise only, so the floors buy tracking and reporting while the AI layer needs a custom quote, and there is no trial at any tier.
Path to launch
- 1Book a sales demo
- 2Pick a tier against your real volumes: Starter covers up to 500K clicks and 7K MTUs from $2,500 a month, Pro covers up to 1M clicks and 15K MTUs from $5,000, and overage rates plus the MTU definition come from sales
- 3Wire the first-party data in
- 4Stand up tracking links with dynamic UTM variables and map install, registration, and deposit events
- 5Go live, on a typical implementation of under 30 days with significant impact inside 90
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.