Intelitics Review
6.5/10The US measurement specialist of the tracker segment: it powers the Fanatics Betting & Gaming performance marketing program across 22 regulated states, a deal announced 2025-03-04 that had already run through the 2024/25 NFL season, keeps PlayStar's New Jersey partner platform live on a URL titled Intelitics Platform, publishes real pricing floors from $2,500/mo with click and MTU meters, and attaches the strongest tracking claim set in the segment to a commission engine no public page documents, a trade this review prices openly.
Our read
Published floors of $2,500 and $5,000 a month with real click and MTU meters, setup and training included everywhere, and a CSM from Pro, held down because overage rates are unpublished, there is no trial, and the flagship predictive LTV sits on the custom Enterprise tier.
The weakest public record in the segment, with no CPA, RevShare, or hybrid plan math, no negative carryover options, and no payout rails on any public surface, so plan administration must be established in a sales process.
The strongest claim set in the segment: cookieless PII-free IDs, install, registration, and deposit events, dashboards fresh in minutes, 15M+ clicks a day and 2B+ transactions a year, with the LTV, MTA, MMM, and incrementality layer on top.
Pre-built GiG, Playtech, and White Hat Gaming ingestion plus Meta, Google, and TikTok connectors and push and pull APIs, S3, SQL, and flat files, a real platform-side catalog for this segment, docked because docs open only after sales contact.
Privacy-strong and fraud-silent: cookieless no-PII tracking with end-to-end encryption and state-level reporting built for the US-regulated lane, but not one named fraud tool anywhere.
Six tracked programs is a small base, but what stands behind them is heavyweight, Fanatics across 22 states, a live PlayStar NJ platform, an 11-year Delaware entity, and a two-category iGB 2024 shortlist, capped by a team of about 13.
Methodology. Our own score, a weighted average of six dimensions, tilted toward commercial transparency and commission. Scored on the SaaS tracker scale, which weights commercial transparency and support first at 0.24 and the commission engine at 0.20, so a vendor can post the segment's best tracking number and still land mid-table when its plan math lives behind a sales call. Read the full methodology
- The best US-regulated client trail in the segment: the Fanatics performance marketing program across 22 states (announced 2025-03-04 after running through the 2024/25 NFL season), PlayStar's NJ partner platform live on a URL titled Intelitics Platform (2026-07-13), Crab Sports in Maryland, and Novig in Colorado.
- The strongest tracking claim set in the segment: cookieless IDs with no PII collected, install, registration, and deposit events, dashboards that refresh in minutes, and production telemetry of 15M+ clicks a day and 2B+ transactions a year (2026-07-13).
- Published pricing with real meter units: Starter from $2,500 a month for up to 500K clicks and 7K MTUs, Pro from $5,000 for up to 1M clicks and 15K MTUs, setup and user training included at every tier, and a Customer Success Manager from Pro (2026-07-13).
- A platform-side ingestion catalog rare for this segment: pre-built first-party data feeds from GiG, Playtech, and White Hat Gaming, pre-built Meta, Google, and TikTok connectors, and push and pull APIs, S3 buckets, SQL, and flat files for everything else.
- The least documented commission engine in the segment: no CPA, RevShare, or hybrid plan configuration, no negative carryover handling, and no affiliate payout rails appear on any public surface, so an operator that needs real plan administration has to establish it in the sales process before signing.
- The capability the homepage sells is Enterprise-only: predictive LTV requires the custom tier, the $2,500 and $5,000 floors buy tracking and reporting, overage rates are unpublished, and there is no trial.
- No named fraud tooling anywhere, no duplicate-player detection, no proxy or VPN screening, and no risk scoring, surfaces that peers across both affiliate-software segments do publish.
- A team of about 13 (April 2026) is the smallest in this roster against the segment's highest published entry price, so heavy customization or a complex program migration leans on very thin delivery capacity, and technical docs open only after sales contact.
US-facing operators running partner programs across regulated states that want state-level attribution, cookieless tracking, and predictive LTV on published pricing, especially books already on GiG, Playtech, or White Hat Gaming where first-party data ingestion is pre-built.
Programs that live on classic CPA, RevShare, and hybrid plan administration with negative carryover and affiliate payout rails, none of which Intelitics documents publicly, or budget buyers who need the AI layer, which sits above the $2,500 and $5,000 floors on a custom Enterprise quote.
Markets & licensing
No affiliate-software vendor carries a gambling license because none applies, so the question for this category is what stands in for one, and Intelitics has the best answer in its segment: a paper-and-production trail running through the exact US states where regulated betting lives. The entity is INTELITICS, INC., a Delaware corporation registered 2015-08-25 with California foreign registration C4002480 and branch registrations in Virginia, Tennessee, Michigan, Colorado, Oregon, Iowa, West Virginia, and Indiana. On top of the registry sits production evidence. PlayStar's New Jersey partner platform runs live at platform.playstarpartners.com with the page titled Intelitics Platform (2026-07-13). Fanatics Betting & Gaming named Intelitics for its Performance Marketing Partner Program on 2025-03-04, after the program had already run through the 2024/25 NFL season, and Fanatics operates in 22 regulated states. Crab Sports picked it for Maryland user acquisition (2023-04-11, carried on the organizer side by iGB Affiliate), and Novig for Colorado (2023-11-22). That is registry, client platform, and dated deal press all pointing at the same lane, which is more than any rival tracker in this roster can show for the US.
Every fact that carries weight here is a US-regulated fact: an 11-year Delaware entity with branch registrations in eight states, a live NJ partner platform for PlayStar, Maryland and Colorado deals with Crab Sports and Novig, and the Fanatics program across 22 states that ran through an NFL season before its 2025-03-04 announcement. State-level segmentation in the reporting layer is built for exactly this map. An operator planning a multi-state US program is the buyer this vendor was shaped for.
The UK footprint is a single dated deal, Aspers Casino on 2022-12-06, with no UK-specific product surface behind it. Intelitics can clearly track a UK program, and KingMakers shows the platform reaching Africa-facing operators too, but nothing about the go-to-market is aimed at UKGC operators the way the entire company is aimed at US states. A UK-first program should weigh trackers with a European center of gravity before this one.
- Delaware incorporationUS (Delaware)
- INTELITICS, INC., the operating and contracting entity behind the platform · Registered 2015-08-25, an 11-year continuous corporate record
- California foreign registrationUS (California)
- Foreign registration C4002480 covering the Costa Mesa, CA headquarters · On the California register, 2026-07-13
- US state branch registrationsUS (VA, TN, MI, CO, OR, IA, WV, IN)
- Branch registrations of the entity across eight states, several of them regulated betting markets · The state paper trail matches where the named clients operate
Licensing tier: A vendor with nothing to license and an unusually hard paper trail in its place: registry entries, a live client platform URL that names the software, and deal press dated to the day. The soft spot is not the trail but the scale behind it, a team of about 13 carrying the whole footprint.
StatsDrone is the independent installed-base tracker for this category, and its Intelitics roster includes Betglobal Partners, Crab Sports Affiliates, KingMakers, Lead Chiefs, Playstar Partners, and Raketech as of 2026-07-13.
No restricted-market posture applies: Intelitics is a measurement vendor to operators, and its named footprint is regulated-state US plus locally licensed operators abroad (2026).
Platform & capabilities
Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.
Integrations & engineering
One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.
Intelitics sits on top of the operator's data rather than inside a casino platform. Pre-built first-party ingestion exists for GiG, Playtech, and White Hat Gaming platforms, hundreds of paid media and social connectors cover Meta, Google, and TikTok out of the box, and everything else arrives through push and pull APIs, S3 buckets, SQL, or flat files. Data pushes back out to external systems start at the Pro tier, and the attribution models run on whatever lands in the warehouse.
Under 30 days typical, with most customers seeing significant impact in 90 days or less (2026-07-13).
Products & tools
Cookieless partner tracking with install, registration, and deposit events at its base, program mechanics from creative hosting to bonus-code tracking across three published tiers, and an attribution layer that picks between incrementality, predictive LTV, MTA, and MMM models, with the predictive LTV capability reserved for the Enterprise tier.
Cookieless Partner Tracking
Real-time event tracking built on cookieless tracking IDs that collect no personally identifiable information, covering install, registration, and deposit conversion events with dynamic UTM variables in every link, dashboards that refresh in minutes, and platform telemetry of 15M+ clicks a day and 2B+ transactions a year (2026-07-13).
- Cookieless tracking IDs operating without collecting PII, positioned for tightening privacy regulation
- Install, registration, and deposit conversion events with dynamic UTM variables in tracking links
- Dashboards refreshing in minutes across every tier
- Telemetry of 15M+ clicks a day and 2B+ transactions a year (2026-07-13)
- State-level and region-level segmentation built for US-regulated reporting
- End-to-end encryption in transit and at rest
Attribution & Intelligence Layer
Automatic model selection across incrementality, predictive LTV, MTA, and MMM frameworks, with predictive lifetime value delivered within 72 hours of player acquisition, cohort dashboards with retention curves, and player-level insight down to individual campaigns, offers, and Discord posts (2026-07-13).
- Automatic selection across incrementality, predictive LTV, MTA, and MMM measurement frameworks
- Predictive LTV within 72 hours of player acquisition
- Cohort dashboards with retention curves
- Player-level insight down to individual campaigns, offers, and Discord posts
- Positioning built on measuring partners by profit and predicted lifetime value
Partner Program Mechanics
The program-operations layer spread across the three published tiers: creative asset hosting, custom campaign terms with partner cost tracking, self-serve affiliate accounts for links and creatives, bonus-code tracking and programmatic cost integration from Pro, and partner vanity URLs plus unlimited custom reporting on Enterprise (2026-07-13).
- Creative asset hosting with self-serve affiliate accounts for links, creatives, and performance
- Custom campaign terms and partner cost tracking on every tier
- Bonus-code tracking and programmatic partner cost integration from the Pro tier
- Partner vanity URLs and unlimited custom reporting on Enterprise
- Initial setup and user training included in all plans
The history
Sales decks get rewritten for every deal. A dated record doesn't.
INTELITICS, INC. incorporated in Delaware on 2015-08-25 and has run for 11 years without a funding event, an acquisition, or a leadership change, an unusual profile in a category full of absorbed and rebranded vendors. Allan Stone leads as co-founder CEO, adQuadrant founders Warren and Arjun Jolly sit over the board, and the headquarters is Costa Mesa, California with branch registrations in eight US states. The company both runs operator partner programs, PlayStar's and Fanatics' among them, and sells the attribution layer over them, and its deal history reads as a tour of regulated-state launches: New Jersey in 2021, Maryland and Colorado in 2023, and the 22-state Fanatics program announced in March 2025 after it had already carried an NFL season.
Brands & clients on the platform
Corporate
Leadership
Milestones
- 2015
INTELITICS, INC. incorporates in Delaware (2015-08-25), the same entity that contracts every deal that follows.
- 2021
PlayStar picks Intelitics ahead of its New Jersey debut (announced November 2021), and the partner platform it launched still runs live in 2026.
- 2022
Lottery.com's LotteryLink (April), a GiG partnership extension (October), and Aspers Casino (December) land in one year.
- 2023
The regulated-state run: Crab Sports for Maryland user acquisition (April 11), LuckyBet (April 18), OceanBet (July 19), and Novig for Colorado and additional markets (November 22).
- 2024
A double shortlist at the iGB Affiliate Awards, in Best Tech for Affiliates and Best Tech for Affiliate Programmes, following a 2023 appearance in the latter category.
- 2025
Fanatics Betting & Gaming names Intelitics for its Performance Marketing Partner Program (2025-03-04), across 22 states, after the platform had already carried the program through the 2024/25 NFL season.
Where they're pushing next
- New US states as regulated online betting expands, the lane every named deal already sits in
- Africa-facing operators, where KingMakers already runs on the platform
- Downmarket reach for the AI layer, if predictive LTV ever moves below the Enterprise tier
Awards & recognition
Longevity and ownership
Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.
Intelitics vs alternatives
No two vendors describe themselves the same way, which makes their own claims hard to line up. Every name here answers the same fields, so you can see where this one sits against the closest alternatives.
| Attribute | Intelitics | Scaleo | Alanbase |
|---|---|---|---|
| Founded | 2015 | 2018 | 2022 |
| Team | 13+ | — | — |
| US market | Available | — | — |
| Pricing | Public | Public | Public |
| Programs tracked | 6 | 20 | 20 |
| Commission models | None documented publicly | CPA | CPA |
| Sold bundled | None | None | None |
The take: Scaleo documents its commission engine and its API in public where Intelitics documents neither, and Alanbase competes from a lower price floor, but neither carries anything close to the US-regulated trail of a 22-state Fanatics program and a live New Jersey partner platform. Pick Intelitics when measurement across regulated states is the job, pick Scaleo when documented plan math and public docs are, and treat Alanbase as the budget path with its own entity questions to check.
Pricing & terms
Intelitics publishes pricing. Ranges are below, and final terms are quoted per project.
Flat monthly SaaS metered on clicks plus monthly tracked users, with both published prices reading as floors and setup plus user training included at every tier
Turnkey
Support & account management
You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.
Frequently asked
The things operators actually ask before signing.
Can Intelitics run CPA and revenue share commission plans?+
Nothing public answers that, and it is the biggest open question in this review. No public page documents CPA, RevShare, or hybrid plan configuration, negative carryover handling, or affiliate payout rails, and StatsDrone marks its tracked Intelitics programs as offering neither revenue share nor CPA at the software-capability level (2026-07-13). The vendor's stated philosophy points the other way, measuring partners on profit and predicted lifetime value rather than administering classic commission plans. An operator whose program depends on deep plan math should put it first on the sales agenda and get the capability written into the contract.
What does Intelitics cost?+
Three published tiers as of 2026-07-13: Starter from $2,500 a month covering up to 500K clicks and 7K monthly tracked users, Pro from $5,000 covering up to 1M clicks and 15K MTUs, and Enterprise at custom pricing with custom volumes. Both published prices are floors, overage runs at per-volume rates the pricing page does not publish, and no contract length is published. Initial setup and user training come with every plan, Starter carries email support and a knowledgebase, Pro adds a Customer Success Manager and 24/5 live chat, and Enterprise adds dedicated support with quarterly business reviews. There is no trial.
Which betting operators run on Intelitics?+
It rests on two names. Fanatics Betting & Gaming, which announced Intelitics for its Performance Marketing Partner Program on 2025-03-04 after running it through the 2024/25 NFL season across a 22-state footprint, and PlayStar, whose New Jersey partner platform runs live at platform.playstarpartners.com with the page titled Intelitics Platform (2026-07-13). Dated deals also cover Crab Sports in Maryland (2023-04-11), Novig in Colorado (2023-11-22), OceanBet, LuckyBet, Aspers Casino, and Lottery.com's LotteryLink. StatsDrone tracks 6 client programs as of 2026-07-13, including KingMakers and Raketech.
What is predictive LTV and which tier includes it?+
It is the platform's headline capability: a predicted lifetime value for each acquired player within 72 hours of acquisition, produced by a layer that automatically selects between incrementality, MTA, MMM, and LTV models, so a program can cut or scale a traffic source weeks before actual revenue settles the question. It is available only on the custom Enterprise tier as of 2026-07-13. The published Starter and Pro tiers buy the cookieless tracking, program mechanics, and reporting, so budget for an Enterprise quote if the AI layer is the reason you shortlisted the vendor.
How does the cookieless tracking work?+
Tracking runs on cookieless IDs that collect no personally identifiable information, which the vendor positions as durable against tightening privacy regulation. Conversion events cover installs, registrations, and deposits, tracking links carry dynamic UTM variables, and dashboards refresh in minutes. The platform reports telemetry of 15M+ clicks a day and 2B+ transactions a year, segments data at state and region level for US-regulated reporting, and encrypts data in transit and at rest (2026-07-13).
How long does implementation take and what does it plug into?+
A typical implementation runs under 30 days, with most customers seeing significant impact in 90 days or less. Pre-built first-party data ingestion exists for the GiG, Playtech, and White Hat Gaming platforms, pre-built connectors cover Meta, Google, and TikTok among hundreds of paid media and social integrations, and push and pull APIs, S3 buckets, SQL, and flat files handle everything else. Data pushes out to external systems start at the Pro tier. Technical documentation is customer-gated, the help center opens after sales contact, and setup plus user training are included in all plans (2026-07-13).