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iGaming Platform ProviderSportsbookModularPure-play B2B
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GiG Review

7.7/10

Pure-play B2B iGaming tech for regulated markets: the CoreX PAM, an in-house SportX sportsbook (from the Sportnco acquisition), US sweepstakes, and an AI layer. This is the platform half of the old Gaming Innovation Group after the 2024 split.

  • Founded 2008
  • HQ St. Julian's, Malta
  • 350+ team
  • Enterprise
  • B2B-only
  • Verified Jul 10, 2026
Our take

The regulated-markets specialist. GiG Software is the platform half of the old Gaming Innovation Group, spun out in the 2024 split: a clean B2B PAM (CoreX), an in-house sportsbook (SportX), and US sweepstakes. It is strong on licensing, smaller and more fiat-focused than the SOFTSWISS-scale players, and there is no crypto to speak of.

USState-licensedUKUKGCCryptoNoneSportsIn-house
18 yrsin market12-14 weeksTime to launch
Request introPricing
Category
iGaming Platform ProviderSportsbookModular
Best for
Regulated marketsMid-marketEnterprise
Products
CoreXSportXSweepXAI Solutions (DataX, LogicX, GiG Assistant)ServiceX
Licenses
MGAUKGCSweden · SGASpain · DGOJUS-NJUS-IACroatiaLatvia
Verticals
CasinoSportsbookSocial casinoSweepstakes
ContentAggregator
US / UK
US · State-licensedUK · UKGC
PricingOn requestRev-share + fees
OwnershipPublic
Regions
EuropeLatAmNorth America
Verdict

Our read

7.7/10
GoodReviewed by Partnerkin ResearchJune 2026
Games & content7.0

Open aggregation with unlimited studio integrations, but no in-house studio and no headline library size. Breadth depends on what you connect.

Payments6.5

Payment-agnostic orchestration with 720 methods and local rails, but fiat-only: no native crypto, only third-party PSP.

Platform & tech8.5

Proprietary modular CoreX on an actor-framework microservices stack, 99.9% uptime, plus a working AI layer (DataX, LogicX).

Support & onboarding8.0

24/7 B2B support, dedicated account manager, SLA penalties, and an optional ServiceX managed-operations layer.

Compliance & licensing9.0

The strong suit: MGA, UKGC, Sweden, Spain, US states, plus GLI-19/33/16 and ISO 27001. Built for regulated markets.

Commercials & transparency6.5

No public pricing and a 12–14 week launch, but a flexible hybrid model (setup plus revenue share or managed fee) and high negotiability.

Methodology. Our own score, a weighted average of six dimensions, tilted toward platform and games. Scored against the verified dataset and GiG's product pages. Regulated-market licensing and the in-house sportsbook are the strengths. Small post-split scale, no native crypto, and opaque pricing are the drag. Read the full methodology

Strengths
  • Pure B2B after the 2024 split: no operator brands, so no channel conflict with its own clients.
  • Deep regulated-market coverage: certified across 31 regulated markets and live in the UK, Sweden, Spain, US (New Jersey), Ontario, and the Philippines.
  • In-house SportX sportsbook, built on the 2022 Sportnco acquisition, where most casino-first platforms resell someone else's book.
  • Modern stack: actor-framework microservices, an AI layer (DataX, LogicX, GiG Assistant), and a no-code, policy-based compliance design.
  • SweepX gives a working route into the US sweepstakes and social-casino market, which most European platforms can't serve.
Watch-outs
  • Small business after the split: about 350 staff and €31.8M FY2024 revenue, a fraction of SOFTSWISS or EveryMatrix.
  • Not crypto-native. There's no built-in crypto cashier. Crypto runs only through a third-party PSP where the license allows.
  • PAM-first and turnkey-paced. Launches run 12 to 14 weeks, so it's not a cheap same-week white label.
  • Thin owned toolset in places. There's no proprietary CRM (retention runs through third parties like Fast Track), no in-house casino content, and jackpots come only from aggregated games, with no platform jackpot engine.
  • A January 2026 profit warning cut FY2026 guidance to €44-48M revenue and €10-13M adjusted EBITDA, with tech-team layoffs and a stalled Brazil entry, so the standalone company carries more uncertainty than its older, larger rivals.
Best for

Operators targeting hard-regulated markets (UK, Sweden, Spain, US states, Ontario, and the Philippines) who want a flexible PAM with an in-house sportsbook and a managed-operations option, from a pure B2B vendor with no operator brands of its own.

Not for

Small startups chasing the cheapest fastest launch, crypto-native casinos, or anyone who wants the biggest game library or a one-box monolith out of the gate.

Similar providers
SOFTSWISSEveryMatrixPlaytechBetConstruct
Where you can run it

Markets & licensing

GiG Software is the platform half of the old Gaming Innovation Group, spun out as a standalone, publicly listed B2B company in the 2024 split. It runs as a pure-play technology supplier, so operators launch on their own licenses while GiG's certified platform covers the regulated jurisdictions. As of its 2025 annual report, the platform is licensed or certified across 31 regulated markets.

United States
Licensed

GiG's platform is certified in New Jersey through its US subsidiary iGamingCloud Inc, and it has a track record powering US operators such as Hard Rock and PlayStar. SweepX adds a route into US sweepstakes and social casino where that model is allowed. Iowa was an earlier certification but is not named in GiG's current 2025 list, so treat live US real-money coverage as New Jersey first.

United Kingdom
UKGC licensed

GiG holds active UK Gambling Commission licenses through its subsidiary iGamingCloud Limited (account 44073): a remote gambling software license live since 2016 and a remote betting host license live since 2018. In 2025 GiG launched ITV Win, the real-money brand of the UK's largest commercial broadcaster.

B2B licenses
Malta (MGA)Malta
B2B platform supply, plus one B2C white-label (SkyCity) · Critical gaming supply · ISO 27001:2013 · MGA ESG Seal (Tier 2)
UK (UKGC)United Kingdom
Remote gambling software + betting host (B2B) · iGamingCloud Ltd · acct 44073 · software license since 2016 · active
US-New JerseyUnited States
Online casino + sportsbook platform supply · DGE · iGamingCloud Inc · certified
Ontario (AGCO)Canada
Platform + SportX for registered operators · iGaming Ontario · live (PowerPlay, 2025)

Licensing tier: Tier-1 (MGA, UKGC, US-New Jersey, Ontario) on top of a broad EU and LatAm certification footprint. GiG reports its platform is licensed or certified across 31 regulated markets as of 2025.

Certifications
ISO/IEC 27001:2013MGA ESG Seal of Approval (Tier 2)GLI-33, GLI-16 (platform)
Live & certified markets
UK (UKGC)Spain (DGOJ)Sweden (SGA)US-New JerseyOntario (AGCO)PhilippinesFrance (ANJ)Portugal (SRIJ)Romania (ONJN)CroatiaLatviaSerbiaColombia (Coljuegos)PeruBuenos Aires

Live partner markets in GiG's 2025 reporting include the UK (ITV Win), Ontario, Spain, Sweden, New Jersey, and the Philippines (live 2025). The platform is certified in more jurisdictions than it currently has live brands in. Brazil is certified-ready but not yet live, after the first partner postponed launch in Q4 2025, and the stalled entry was cited in the January 2026 profit warning.

No public record of regulatory action, license suspension, or sanctioned market exits against GiG Software.

Ways to launch

Solutions

The packaged ways to go live. Open any card for the full, data-driven review: what's included, the commercials, and every parameter we hold.

Turnkey Platform

You own the licenseLicense: operatorVisit
Turnkey Platform — product render

This is the standard GiG route for a regulated operator. You take the CoreX platform on your own license and run the business, with casino aggregation, the SportX sportsbook, payments, CRM, and compliance all wired into one modular stack. The pitch is data control and flexibility: open integrations, no-code configuration, and a policy-based design that adapts to each jurisdiction's rules.

It is not the cheapest or fastest path. Launches run roughly 12 to 14 weeks, pricing is a setup fee plus revenue share or a managed fee quoted per deal, and you bring your own license. The trade is a platform designed around hard-regulated markets, from a vendor that does not run competing casino brands of its own.

Commercials & ownership
Pricing model
Setup + revenue share / managed fee
Setup fee
On request
Time to launch
12–14 weeks
License holder
You (the operator)
Player & data ownership
Operator owns the data, player ownership shared
Brand
Yours
Operations
Self-managed, ServiceX managed option

Fees and revenue share are operator/market estimates. The vendor quotes per project on request.

What's included
  • CoreX iGaming platform (PAM)
  • Casino aggregation and SportX sportsbook
  • Payment orchestration, KYC/AML, and compliance tooling
  • Bonus engine, CRM, and real-time reporting
  • 24/7 B2B support and a dedicated account manager
Path to launch
  1. 1Scope your markets, license route, and which X-Suite products you need
  2. 2Integrate the CoreX platform and casino aggregation
  3. 3Add SportX, SweepX, or other verticals as needed
  4. 4Wire up payments, KYC/AML, and compliance per jurisdiction
  5. 5Configure CRM, bonuses, and the front end, then certify for your markets
  6. 6Go live in about 12–14 weeks with optional ServiceX managed operations
Full specification
Customization level
Fully custom
PAMMulti currencyHosting includedMulti brandOmnichannel retailPayment consultingManaged servicesMulti project backofficeOngoing maintenanceOnboarding training
Platform originProprietary
Wallet topologySingle

Single wallet across casino and sportsbook, while the separate SweepX sweepstakes product uses a dual Gold/Sweeps-coin wallet.

Wallet integrationSeamless
ArchitectureModular

Event-driven, message-based, with an actor framework and microservices.

Hosting modelCloud
Scalability noteHigh-Load

99.9% uptime on an actor-framework architecture, with +300% faster integrations.

Uptime SLA99.9

Marketing claim, not a contractual SLA

License ownershipOperator
License assistanceAdvisory

Platform-led, not a primary licensing consultancy.

License acquisition helpMGAUKGCSweden(SGA)Spain(DGOJ)Ontario(AGCO)

White label can run under GiG's MGA/UKGC platform licensing.

Merchant accountsProvider Assists
Package includesCoreX platformcasino aggregationsportsbook (SportX)PaymentsCRMmanaged services

The CoreX + SportX + DataX/LogicX + ServiceX stack.

Turnkey commercial modelHybrid
Turnkey time to launch12-14 weeks

12-14 weeks typically, a record 8-day migration for an existing partner.

OperationsManaged Option

Not disclosed: Crypto currencies supported.

Available as add-ons:Managed player support (ServiceX)Payments and reconciliationKYC, AML, and complianceManaged CRM and retentionAcquisition: affiliates, SEO, PPC
How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

Distinctive fieldA distinctive field: the actual named partners and stack behind the platform, the kind of integration detail that's usually buried in docs or gated to a sales call.
One unified API

CoreX is integration-first. One REST API into the PAM, then open, unlimited third-party connections for casino content, payments, KYC, CRM, affiliates, and gamification. There is no closed in-house catalog. The SportX sportsbook is built in rather than resold, so the book shares the same platform and wallet. GiG runs around 25 new integrations a year and markets onboarding as much faster than rival platforms.

Time to integrate

Full platform builds run about 12 to 14 weeks, depending on scope and markets

Casino content
Open aggregation: operators connect the studios they want, with no fixed library to buy
Unlimited third-party studios via open aggregation
Sportsbook
In-house book from the 2022 Sportnco acquisition, relaunched as SportX
SportX (built on Sportnco)
AI & personalization
AI personalization layered onto the platform (announced March 2026)
VAIX (Sportradar-owned)
CRM
Player engagement and CRM partner alongside the managed ServiceX layer
Fast Track
Payments
Payment-agnostic orchestration with 720 methods and local rails, no native crypto
Nuvei (PSP)Open PSP orchestration
Stack:Actor frameworkEvent-driven microservicesCloud-hosted
The product family

Products & tools

GiG Software's modular stack, the CoreX platform, SportX sportsbook, SweepX for sweepstakes, AI tools, and ServiceX managed operations.

Under the hood

Platform & capabilities

The feature set: what's built in. Capabilities light up when present. Anything not shown isn't offered or isn't disclosed.

Platform
PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsFrontend builderTemplate libraryCustom designResponsiveWallet:SingleWallet integration:SeamlessArchitecture:ModularHosting:CloudHosting includedScalability:High-loadData migrationOmnichannel retail
Engagement & CRM
Bonus engineCRMCRM type:Third partyCRM partners:Fast TrackSegmentation:Real timeMarketing automationGamification:EngineLoyalty / VIP:EngineAffiliate systemAffiliate type:IntegratedAffiliate models:Cpa, Revshare, HybridComms channels:Email, In appSEO-ready
Reporting & BI
BI reportingReal-time reportingCustom dashboardsData export
Risk & compliance
Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Self exclusionSelf-exclusion:GAMSTOPKYC integrations:KYCP
Native apps
iOSAndroid
Tech stack
actor frameworkmicroservices
The catalog

Casino content

The catalog at a glance: its size, the game types on offer, the jackpot model, and whether the provider builds its own titles or aggregates third-party studios.

In-house gamesLive casinoTournamentsDemo / free-play
Game types
SlotsLive DealerTable
Jackpots
Content only

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

What else the platform runs besides casino, and whether the sportsbook is built in-house or aggregated.

Sportsbook
Yes
Origin: In house
Trading: In house
Other verticals
EsportsYesVirtual sportsYesLotteryAdd-on
Cashier

Payments & cashier

The cashier behind the platform: the method types accepted, the orchestration layer that routes them, and the PSP network operators inherit.

Method types
CardsE-walletsBank transferLocal methods
Local methods
supported
Payment orchestrationCrypto accepted720+Methods
At a glance

Crypto & risk maturity

The two graded capabilities operators check first, pulled out of the matrix.

Crypto support
None
Fiat on/off-ramp
Fraud & AML detection
ML / AI
KYC / AMLTransaction monitoringRisk managementReg. reporting: Automated
Track record

On the record

The history that matters: the milestones, the scale, the awards, and who runs it.

GiG traces back to 2008 as Gaming Innovation Group. In September 2024 the group split: the media and affiliate business became Gentoo Media Inc., and the platform business spun out as standalone GiG Software plc, listed on Nasdaq First North Premier in Stockholm from 1 October 2024.

€31.8MPlatform business revenue
~€33.4MAnnual recurring revenue
~350Headcount
30+Regulated markets served
70+Brands live
99.9%Platform uptime

Brands & clients on the platform

BetssonHard RockSkyCityGrand Casino MadridPlayStar

Corporate

Legal entity
GiG Software plc
Delivery
Turnkey
Countries served
30
Product lines
CoreXSportXSweepXServiceXDataXLogicXGiG Assistant
Acquisitions
  • Sportnco
Offices
MaltaSpainFrance

Leadership

Richard Carter
CEO
Tobias Svensen
CFO

Milestones

  1. 2008

    Founded as Gaming Innovation Group.

  2. 2022

    Acquired Sportnco for €51.37M, bringing an in-house sportsbook and PAM.

  3. 2024

    Launched the X-Suite (CoreX and SportX) ahead of ICE London.

  4. 2024

    Group split completed: media became Gentoo Media Inc., and the platform spun out as GiG Software plc, listed in Stockholm from 1 October.

  5. 2025

    US and Canada momentum: PlayStar (US) live and PowerPlay live in Ontario.

  6. 2026

    January profit warning cuts FY2026 guidance to €44-48M revenue and €10-13M adjusted EBITDA. Tech-team layoffs follow, targeting about €4.5M in annualized savings.

Where they're pushing next

  • United States (sweepstakes via SweepX, New Jersey real-money)
  • Canada (Ontario / AGCO)
  • Philippines
  • Brazil (certified, entry stalled and cited in the January 2026 profit warning)
  • Latin America

Awards & recognition

Full-service Platform of the Year, EGR B2B Awards
win2021
Multi-channel Supplier of the Year, SBC Awards
win2020
Full-service Platform of the Year, EGR B2B Awards
shortlist2022
Platform Provider of the Year, SBC Awards
shortlist2025
Due diligence

Trust signals

The checks an operator runs before signing: incidents, enforcement, ownership, and longevity, from our research.

18 yrsTrack record
70+Live brands
12 yrsLeadership tenure
Security incidents
None
Regulatory actions
None
Financial stability
Uncertain
Ownership transparency
Clear
Client longevity
Strong
Data ownership
Operator
Key people public
Yes
Clients verifiable
Verifiable
How it stacks up

GiG vs alternatives

The same attributes, side by side, from our normalized provider set, useful for seeing where this vendor fits against its peers.

AttributeGiGSOFTSWISSEveryMatrix
Founded200820092008
Team350+2,000+1,500+
Games—40,000+45,000+
Game studios—300+360+
In-house studioNoYesYes
Payment methods720+—300+
SportsbookYesYesYes
CryptoNoYesYes
LicensesMGA, UKGC, Sweden +5MGA, Greece, Romania +3MGA, UKGC, Romania +16
US marketAvailableRestrictedAvailable
PricingOn requestOn requestOn request

The take: GiG is the regulated-markets, fiat-first specialist (UK, Sweden, Spain, US states), with an in-house sportsbook but a small post-split footprint. SOFTSWISS is far bigger, crypto-first, and turnkey-oriented around offshore and crypto brands. EveryMatrix is the closest peer on regulated breadth and modular scope, but larger and broader on content.

Commercials

Pricing & terms

GiG quotes pricing on request. Exact figures come at the deal stage, under NDA. Here's what's public about the model and terms.

Setup + revenue share / managed fee

Demo / sandbox available

Turnkey

ModelHybrid
Setup feeOn request
Time to launch12-14 weeks
License held byOperator
License assistanceAdvisory
OperationsManaged Option
Managed servicesYes

White-label

ModelOn request
Setup feeOn request
CustomizationFully custom
Managed services
Onboarding & trainingOngoing maintenanceMulti-project back officePayment consultingMerchant accounts:Provider Assists
License acquisition help
MGAUKGCSweden(SGA)Spain(DGOJ)Ontario(AGCO)
Package includes
CoreX PlatformCasino AggregationSportsbook (SportX)PaymentsCRMManaged Services
Request commercials
Working with them

Support & account management

The service layer operators inherit: availability, the channels support runs on, and language coverage.

24/7 supportDedicated account managerB2B supportMulti-language99.9%uptimeSLA service credits
Channels
EmailLive chat
Localized languages
Supported
Questions

Frequently asked

The things operators actually ask before signing.

Is GiG the same company as Gaming Innovation Group?+

It's the platform half of it. In September 2024 the old Gaming Innovation Group split in two. The media and affiliate business became Gentoo Media Inc., and the platform business spun out as standalone GiG Software plc, which is what this profile covers. GiG Software listed on Nasdaq First North Premier in Stockholm from 1 October 2024.

Who owns the platform business now?+

GiG Software plc is an independent, publicly listed company. Gentoo Media does not own it. The two are separate listed entities after the 2024 split. Gentoo Media kept the affiliate and media side, and GiG Software kept the CoreX platform and SportX sportsbook.

Is GiG available in the US and UK?+

Both, though you bring the license. In the US, an operator launches on GiG's New Jersey-certified platform, or takes the SweepX route into sweepstakes and social casino in states where that model is allowed. The UK is simpler: GiG holds a UKGC license and is live there. Ontario in Canada and the Philippines are live too, while Brazil is certified but not yet live, after its first partner postponed launch in Q4 2025. The stalled Brazil entry was one driver of the January 2026 profit warning.

Does GiG support crypto?+

Not natively. There's no built-in crypto cashier. Crypto can run only through a third-party payment provider where your license permits it, so GiG is effectively a fiat-first platform. Operators that lead with crypto usually shortlist a crypto-native stack instead.

Is the sportsbook GiG's own?+

Yes. SportX is in-house, built on the Sportnco sportsbook and PAM that GiG acquired in 2022 for €51.37M and relaunched as SportX in 2024. That's unusual. Most casino-first platforms resell a third-party book.

How much does GiG cost and how long does it take to launch?+

The contract shape is a setup fee plus either a revenue share or a managed fee, quoted per deal, with no published rates. The team is open to negotiation. On timing, launches run roughly 12 to 14 weeks. That's a turnkey-paced build, and there's no same-week white-label option.

Is GiG a safe pick given the recent restructuring?+

It's a clean, publicly listed B2B company with strong regulated-market licensing (MGA, UKGC, US states), GLI-19/33/16, and ISO 27001, and no regulatory action or security incident on record. The honest caveat is scale: post-split it's a small business of about 350 staff and €31.8M FY2024 revenue, so it's smaller and newer as a standalone than SOFTSWISS or EveryMatrix. A January 2026 profit warning that cut FY2026 guidance and brought layoffs adds a second caveat: the platform is proven, the standalone economics are not proven yet.