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iGaming Platform ProviderSportsbookModularPure-play B2B
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GiG Review

7.7/10

Pure-play B2B iGaming tech for regulated markets: the CoreX PAM, an in-house SportX sportsbook (from the Sportnco acquisition), US sweepstakes, and an AI layer. This is the platform half of the old Gaming Innovation Group after the 2024 split.

  • Founded 2008
  • HQ St. Julian's, Malta
  • 350+ team
  • Enterprise
  • B2B-only
  • Updated Aug 12, 2026
Our take

GiG Software is the platform half of the old Gaming Innovation Group, spun out in the 2024 split: a clean B2B PAM (CoreX), an in-house sportsbook (SportX), and US sweepstakes. It is strong on licensing, smaller and more fiat-focused than the SOFTSWISS-scale players, and there is no crypto to speak of.

USState-licensedUKUKGCCryptoNoneSportsIn-house
18 yrsin market12–14 weeksTime to launch
Request introPricing
Category
iGaming Platform ProviderSportsbookModular
Best for
Regulated marketsMid-marketEnterprise
Products
CoreXSportXSweepXAI SolutionsServiceX
Licenses
MGAUKGCSweden · SGASpain · DGOJUS-NJOntario · AGCOAlberta · AGLCCroatia
Verticals
CasinoSportsbookSocial casinoSweepstakes
ContentAggregator
US / UK
US · State-licensedUK · UKGC
PricingOn requestRev-share + fees
OwnershipPublic
Regions
EuropeLatAmNorth America
Verdict

Our read

Strengths
  • Pure B2B after the 2024 split: no operator brands, so no channel conflict with its own clients.
  • Deep regulated-market coverage: certified across 31+ regulated markets and live in the UK, Sweden, Spain, US (New Jersey), Ontario, Alberta, and the Philippines.
  • In-house SportX sportsbook, built on the 2022 Sportnco acquisition.
  • Modern stack: actor-framework microservices, an AI layer (DataX, LogicX, GiG Assistant), and a no-code, policy-based compliance design.
  • SweepX gives a working route into the US sweepstakes and social-casino market.
Watch-outs
  • A small company after the split: about 350 staff and €37.6M FY2025 revenue.
  • Not crypto-native. There's no built-in crypto cashier. Crypto runs only through a third-party PSP where the license allows.
  • PAM-first and turnkey-paced. Launches run 12 to 14 weeks.
  • The toolset leans on partners in places: no proprietary CRM (retention runs through third parties like Fast Track), no in-house casino content, and jackpots come with the aggregated games.
  • No white-label product line. GiG sells turnkey and modular delivery, and the operator holds the license.
Best for

Operators targeting hard-regulated markets (UK, Sweden, Spain, US (New Jersey), Ontario, Alberta, and the Philippines) who want a flexible PAM with an in-house sportsbook and a managed-operations option, from a pure B2B vendor with no operator brands of its own.

Not for

Small startups chasing the cheapest and fastest launch, crypto-native casinos, or anyone who wants the biggest game library or a one-box monolith out of the gate.

Similar providers
SOFTSWISSEveryMatrixPlaytechBetConstruct
Where you can run it

Markets & licensing

GiG Software is the platform half of the old Gaming Innovation Group, spun out as a standalone, publicly listed B2B company in the 2024 split. It runs as a pure-play technology supplier, so operators launch on their own licenses while GiG's certified platform covers the regulated jurisdictions. The platform is licensed or certified across 31+ regulated markets.

United States
Licensed

GiG's platform is certified in New Jersey through its US subsidiary iGamingCloud Inc, and it has a track record powering US operators such as Hard Rock and PlayStar. SweepX adds a route into US sweepstakes and social casino where that model is allowed, and in Canada the platform runs live in Ontario and Alberta.

United Kingdom
UKGC licensed

GiG holds active UK Gambling Commission licenses through its subsidiary iGamingCloud Limited (account 44073): a remote gambling software license live since 2016 and a remote betting host license live since 2018. In 2025 GiG launched ITV Win, the real-money brand of the UK's largest commercial broadcaster.

B2B licenses
Malta (MGA)Malta
B2B platform supply, plus one B2C white-label (SkyCity) · Critical gaming supply · ISO 27001:2013 · MGA ESG Seal (Tier 2)
UK (UKGC)United Kingdom
Remote gambling software + betting host (B2B) · iGamingCloud Ltd · acct 44073 · software license since 2016 · active
US-New JerseyUnited States
Online casino + sportsbook platform supply · DGE · iGamingCloud Inc · certified
Ontario (AGCO)Canada
Platform + SportX for registered operators · iGaming Ontario · live since 2025 · four brands including PowerPlay and Miki
Alberta (AGLC)Canada
Platform supply for registered operators · AGLC registration · live day one of the market, July 13, 2026 (LuckyDays)
Sweden (SGA)Sweden
Spain (DGOJ)Spain
CroatiaCroatia
LatviaLatvia

Licensing tier: Tier-1 (MGA, UKGC, US-New Jersey, Ontario, Alberta) on top of a broad EU and LatAm certification footprint, with the platform licensed or certified across 31+ regulated markets.

Certifications
ISO/IEC 27001:2013MGA ESG Seal of Approval (Tier 2)GLI-33, GLI-16 (platform)
Live & certified markets
UK (UKGC)Spain (DGOJ)Sweden (SGA)US-New JerseyOntario (AGCO)Alberta (AGLC)PhilippinesFrance (ANJ)Portugal (SRIJ)Romania (ONJN)CroatiaLatviaSerbiaColombia (Coljuegos)PeruBuenos Aires

Live partner markets include the UK (ITV Win), Ontario, Alberta, Spain, Sweden, New Jersey, and the Philippines. Alberta opened July 13, 2026, with LuckyDays live on day one via GiG's AGLC registration. Brazil is certified, with the first partner launch ahead.

GiG supplies only jurisdictions where its platform is licensed or certified.

Ways to launch

Solutions

The packaging decides more than the price, starting with whose license you go live on. Each card opens to the full terms.

Turnkey Platform

You own the licenseLicense: operatorVisit
Turnkey Platform — product render

This is the standard GiG route for a regulated operator. You take the CoreX platform on your own license and run the business, with casino aggregation, the SportX sportsbook, payments, CRM, and compliance all wired into one modular stack. Integrations are open, configuration is no-code, and the policy-based design adapts to each jurisdiction's rules.

Launches run roughly 12 to 14 weeks, pricing is a setup fee plus revenue share or a managed fee quoted per deal, and you bring your own license. What you get for that is a platform designed around hard-regulated markets, from a vendor that does not run competing casino brands of its own.

Commercials & ownership
Pricing model
Setup + revenue share / managed fee
Setup fee
On request
Time to launch
12–14 weeks
License holder
You (the operator)
Player & data ownership
Operator owns the data, player ownership shared
Brand
Yours
Operations
Self-managed, ServiceX managed option

Approximate figures carry a tilde. The vendor quotes each project individually.

What's included
  • CoreX iGaming platform (PAM)
  • Casino aggregation and SportX sportsbook
  • Payment orchestration, KYC/AML, and compliance tooling
  • Bonus engine, CRM, and real-time reporting
  • 24/7 B2B support and a dedicated account manager
Path to launch
  1. 1Pick your target markets and X-Suite modules, on your own license
  2. 2Integrate the CoreX platform and casino aggregation
  3. 3Add SportX, SweepX, or other verticals as needed
  4. 4Wire up payments, KYC/AML, and compliance per jurisdiction
  5. 5Configure CRM, bonuses, and the front end, then certify for your markets
  6. 6Go live in about 12–14 weeks with optional ServiceX managed operations
Full specification
Customization level
Fully custom
PAMMulti currencyHosting includedMulti brandOmnichannel retailPayment consultingManaged servicesMulti project backofficeOngoing maintenanceOnboarding training
Platform originProprietary
Wallet topologySingle

Single wallet across casino and sportsbook, while the separate SweepX sweepstakes product uses a dual Gold/Sweeps-coin wallet.

Wallet integrationSeamless
ArchitectureModular

Event-driven, message-based, with an actor framework and microservices.

Hosting modelCloud
Scalability noteHigh-Load

99.9% uptime on an actor-framework architecture, with +300% faster integrations.

Uptime SLA99.9

SLA terms are set per contract.

License ownershipOperator
License assistanceAdvisory

Platform-led, not a primary licensing consultancy.

License acquisition helpMGAUKGCSweden(SGA)Spain(DGOJ)Ontario(AGCO)

One-off white-label arrangements exist under GiG's MGA licensing (SkyCity).

Merchant accountsProvider Assists
Package includesCoreX platformcasino aggregationsportsbook (SportX)PaymentsCRMmanaged services

The CoreX + SportX + DataX/LogicX + ServiceX stack.

Turnkey commercial modelHybrid
Turnkey time to launch12–14 weeks

A migration for an existing partner ran 8 days.

OperationsManaged Option
Available as add-ons:Managed player support (ServiceX)Payments and reconciliationKYC, AML, and complianceManaged CRM and retentionAcquisition: affiliates, SEO, PPC
How it connects

Integrations & engineering

One contract and one API instead of a separate deal per studio, feed, or PSP. Here's what connects, how fast, and on what stack.

One unified API

CoreX is integration-first. One REST API into the PAM, then open, unlimited third-party connections for casino content, payments, KYC, CRM, affiliates, and gamification. There is no closed in-house catalog. The SportX sportsbook is built in, so the book shares the same platform and wallet. GiG runs around 25 new integrations a year.

Time to integrate

Full platform builds run about 12 to 14 weeks, depending on scope and markets

Casino content
Open aggregation: operators connect the studios they want, with no fixed library to buy
Unlimited third-party studios via open aggregation
Sportsbook
In-house book from the 2022 Sportnco acquisition, relaunched as SportX
SportX (built on Sportnco)
AI & personalization
AI personalization layered onto the platform (announced March 2026)
VAIX (Sportradar-owned)
CRM
Player engagement and CRM partner alongside the managed ServiceX layer
Fast Track
Payments
Payment-agnostic orchestration with 720 methods and local rails, no native crypto
Nuvei (PSP)Open PSP orchestration
Stack:Actor frameworkEvent-driven microservicesCloud-hosted
The product family

Products & tools

GiG Software's modular stack, the CoreX platform, SportX sportsbook, SweepX for sweepstakes, AI tools, and ServiceX managed operations.

Under the hood

Platform & capabilities

Everything the product does out of the box. If a feature isn't listed, the vendor either doesn't offer it or doesn't say.

Platform
PAMMulti-currencyMulti-brandOpen APIAPI type:REST3rd-party integrationsFrontend builderTemplate libraryCustom designResponsiveWallet:SingleWallet integration:SeamlessArchitecture:ModularHosting:CloudHosting includedScalability:High-loadData migrationOmnichannel retail
Engagement & CRM
Bonus engineCRMCRM type:Third partyCRM partners:Fast TrackSegmentation:Real timeMarketing automationGamification:EngineLoyalty / VIP:EngineAffiliate systemAffiliate type:IntegratedAffiliate models:Cpa, Revshare, HybridComms channels:Email, In appSEO-ready
Reporting & BI
BI reportingReal-time reportingCustom dashboardsData export
Risk & compliance
Risk managementKYC / AMLTransaction monitoringMulti-jurisdictionResponsible gamingRG tools:Deposit limits, Self exclusionSelf-exclusion:GAMSTOPKYC integrations:KYCP
Native apps
iOSAndroid
Tech stack
actor frameworkmicroservices
The catalog

Casino content

Most of any catalog is the same aggregated shelf every competitor can license. What separates providers is whether any of it is their own work, and whose studios are behind it.

In-house gamesLive casinoTournamentsDemo / free-play
Game types
SlotsLive DealerTable
Jackpots
Content only

From content only, to an operator-configurable platform engine, to a cross-operator network.

Beyond casino

Sportsbook & verticals

A vendor's lineup often mixes its own builds with other companies' products plugged in. When the sportsbook is third party, a second company stands behind your contract.

Sportsbook
Yes
Origin: In house
Trading: In house
Other verticals
EsportsYesVirtual sportsYesLotteryAdd-on
Cashier

Payments & cashier

A platform comes with its own cashier. Whatever PSPs are already wired in can be switched on without a new integration project.

Method types
CardsE-walletsBank transferLocal methods
Payment orchestrationCrypto accepted720+Methods
At a glance

Crypto & risk maturity

Crypto support and risk controls are the two capabilities operators check first, so each carries its own grade.

Crypto support
None
Fiat on/off-ramp
Fraud & AML detection
ML / AI
KYC / AMLTransaction monitoringRisk managementReg. reporting: Automated
Track record

The history

Longevity in this industry usually comes with a change of owner somewhere in it.

GiG traces back to 2008. In September 2024 the group split: the media and affiliate business became Gentoo Media Inc., and the platform business spun out as standalone GiG Software plc, listed on Nasdaq First North Premier in Stockholm from October 1, 2024.

€37.6MPlatform business revenue
€4.3MAdjusted EBITDA
~350Headcount
31+Regulated markets served
70+Brands live
99.9%Platform uptime

Brands & clients on the platform

BetssonHard RockSkyCityGrand Casino MadridPlayStar

Corporate

Legal entity
GiG Software plc
Delivery
Turnkey
Countries served
31
Product lines
CoreXSportXSweepXServiceXDataXLogicXGiG Assistant
Acquisitions
  • Sportnco
Offices
MaltaSpainFrance

Leadership

Richard Carter
CEO
Tobias Svensen
CFO

Milestones

  1. 2008

    Founded as Donkr International Ltd.

  2. 2022

    Acquired Sportnco for €51.37M, bringing an in-house sportsbook and PAM.

  3. 2024

    Launched the X-Suite (CoreX and SportX) ahead of ICE London.

  4. 2024

    Group split completed: media became Gentoo Media Inc., and the platform spun out as GiG Software plc, listed in Stockholm from October 1.

  5. 2025

    US and Canada momentum: PlayStar (US) live and PowerPlay live in Ontario.

  6. 2025

    ITV Win went live in the UK, the real-money brand of the country's largest commercial broadcaster.

  7. 2026

    Closed FY2025 at €37.6M revenue, up 18%, with the first full year of positive adjusted EBITDA (€4.3M).

  8. 2026

    Canada widened: Miki (Ventures Lab) went live in Ontario in July, and Alberta opened July 13 with LuckyDays live on day one via GiG's AGLC registration. CoreX was certified for Spain, a February deal added a UK platform-and-sportsbook migration, and the March VAIX partnership brought AI personalization.

Where they're pushing next

  • United States (sweepstakes via SweepX, New Jersey real-money)
  • Canada (Ontario and Alberta)
  • Philippines
  • Brazil (certified, first partner launch ahead)
  • Latin America

Awards & recognition

Full-service Platform of the Year, EGR B2B Awards
win2021
Multi-channel Supplier of the Year, SBC Awards
win2020
Full-service Platform of the Year, EGR B2B Awards
shortlist2022
Platform Provider of the Year, SBC Awards
shortlist2025
The company

Longevity and ownership

Switching vendors is expensive, which makes the company's staying power part of the purchase. What the contract says about your data decides how expensive an exit gets.

18 yrsTrack record
70+Live brands
12 yrsLeadership tenure
Data ownership
Operator
How it stacks up

GiG vs alternatives

Most buyers in this market shortlist three or four vendors long before they take a single sales call.

AttributeGiGSOFTSWISSEveryMatrix
Founded200820092008
Team350+2,000+1,500+
Games—40,000+45,000+
Game studios—300+355+
In-house studioNoYesYes
Payment methods720+—300+
SportsbookYesYesYes
CryptoNoYesYes
LicensesMGA, UKGC, Sweden +6MGA, Greece, Romania +3MGA, UKGC, Romania +16
US marketAvailableRestrictedAvailable
PricingOn requestOn requestOn request
Commercials

Pricing & terms

GiG quotes pricing per project. Here's how the model and the terms are structured.

Setup + revenue share / managed fee

Demo / sandbox available

Turnkey

ModelHybrid
Setup feeOn request
Time to launch12–14 weeks
License held byOperator
License assistanceAdvisory
OperationsManaged Option
Managed servicesYes
CustomizationFully custom
Managed services
Onboarding & trainingOngoing maintenanceMulti-project back officePayment consultingMerchant accounts:Provider Assists
License acquisition help
MGAUKGCSweden(SGA)Spain(DGOJ)Ontario(AGCO)
Package includes
CoreX PlatformCasino AggregationSportsbook (SportX)PaymentsCRMManaged Services
Request commercials
Working with them

Support & account management

You can't demo service before you sign, so what a vendor puts in writing is the only floor you can hold it to.

24/7 supportDedicated account managerB2B supportMulti-language99.9%uptimeSLA service credits
Channels
EmailLive chat